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Apple CEO Tim Cook: There's a 'Lot of Innovation' Left for Future iPhone Development

Par : Juli Clover
During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt there was room for form factor innovation in future iPhone models, with the question hinting perhaps spurred by rumors of the upcoming
"iPhone 17 Air."


Cook often declines to provide insight into future products during earnings calls, but he did give an encouraging answer. "I think there's a lot more to come," Cook said. "I could not feel more optimistic about our product pipeline."

Cook went on to say that there is indeed room for change in the ‌iPhone‌ lineup. "I think there's a lot of innovation left on the smartphone," said Cook.

Rumors suggest that Apple is designing a super thin version of the ‌iPhone‌ that will replace the "Plus" model in the series. The device is expected to be between 5mm and 6mm thick, which would make it the thinnest ‌iPhone‌ to date.

In a separate question, Cook was asked whether the super thin design of the 12.9-inch M4 iPad Pro was driving iPad revenue, but Cook said that wasn't the case. It's the iPad Air and the ‌iPad‌ that were responsible for the 15 percent revenue growth the ‌iPad‌ category saw during the holiday quarter.

That's not a surprise given the high price of the ‌iPad Pro‌. Rumors have been split on how much Apple's super thin ‌iPhone‌ will cost, but it is expected to be less expensive than the Pro models. Apple will focus on design, with the device set to use a lower powered chip than the Pro models and a single-lens camera.
This article, "Apple CEO Tim Cook: There's a 'Lot of Innovation' Left for Future iPhone Development" first appeared on MacRumors.com

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Apple Now Has More Than 2.35 Billion Active Devices Worldwide

Par : Juli Clover
There are more than 2.35 billion active iPhones, iPads, Macs, and other Apple devices worldwide, Apple CEO Tim Cook said today in the earnings call covering the first fiscal quarter of 2025.


2.35 billion active devices is a new record for Apple. Apple last shared its active install base numbers in February 2024, when the company had 2.2 billion active devices worldwide.

Apple did not provide numbers for individual devices, but Apple has long had more than a billion active iPhones worldwide.
This article, "Apple Now Has More Than 2.35 Billion Active Devices Worldwide" first appeared on MacRumors.com

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Apple Reports Best Quarter Ever in 1Q 2025 Results: $36.3B Profit on $124.3B Revenue

Apple today announced financial results for the first fiscal quarter of 2025, which corresponds to the fourth calendar quarter of 2024.


For the quarter, Apple posted revenue of $124.3 billion and net quarterly profit of $36.3 billion, or $2.40 per diluted share, compared to revenue of $119.6 billion and net quarterly profit of $33.9 billion, or $2.18 per diluted share, in the year-ago quarter.

Apple set all-time records during the quarter for total revenue, earnings per share, and services revenue. Total revenue was up 4 percent year-over-year, while earnings per share rose by 10 percent. Services, Mac, and iPad revenue figures were all up significantly year-over-year, while iPhone and Wearables saw small declines.

Gross margin for the quarter was 46.9 percent, compared to 45.9 percent in the year-ago quarter. Apple also declared a quarterly dividend payment of $0.25 per share, payable on February 13 to shareholders of record as of February 10.
"Today Apple is reporting our best quarter ever, with revenue of $124.3 billion, up 4 percent from a year ago," said Tim Cook, Apple's CEO. "We were thrilled to bring customers our best-ever lineup of products and services during the holiday season. Through the power of Apple silicon, we're unlocking new possibilities for our users with Apple Intelligence, which makes apps and experiences even better and more personal. And we're excited that Apple Intelligence will be available in even more languages this April."
As has been the case for over four years now, Apple is once again not issuing guidance for the current quarter ending in March.


Apple will provide live streaming of its fiscal Q1 2025 financial results conference call at 2:00 pm Pacific, and MacRumors will update this story with coverage of the conference call highlights.

Conference call starts at 2:00 p.m. Pacific - No need to refresh
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This article, "Apple Reports Best Quarter Ever in 1Q 2025 Results: $36.3B Profit on $124.3B Revenue" first appeared on MacRumors.com

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Apple reports record Q1 2025 earnings with $124.30 billion in revenue

Par : Zac Hall

Apple has released its earnings report for fiscal Q1 2025. The company reports $124.30 billion in revenue during the three-month period. That compares to $119.58 billion during the same quarter a year ago. Wall Street expected $124.13 billion in revenue. Profit from revenue includes $36.33 billion. The holiday quarter includes the bulk of iPhone 16 and Apple Watch Series 10 sales as it includes the last three months of the year.

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Apple Might Start Buying Ads on X Again

Par : Juli Clover
Apple held discussions with X (formerly Twitter) about once again showing ads on the social media site, reports The Wall Street Journal. The talks are said to have taken place "in recent weeks."


In an attempt to maintain a relationship with X, Apple was one of the companies that did not pause ad buying when Elon Musk took over the company, but Apple did stop its ad buying in 2023 after Musk made antisemitic comments and there was evidence that Apple ads were being shown alongside pro-Hitler content.

Given that Musk just recently made a hand gesture that was widely interpreted as a Nazi salute at Donald Trump's inauguration, Apple's decision to resume purchasing ads on X could be perceived as ill-advised.

Musk is, however, a close Trump advisor and deeply involved with the Trump administration, so he could influence Trump's decisions concerning tech companies like Apple. Apple CEO Tim Cook donated $1 million to Trump's inauguration and also attended the event, and other tech CEOs and companies have been plying the administration with funds. Apple did not donate.

The Wall Street Journal says that several major companies are reevaluating their stance on advertising on X. Amazon plans to up its ad spending as well, and the boost in advertising could help X with some of its debt. In January, Musk said that user growth was stagnant, revenue was "unimpressive," and that the company was "barely breaking even."
This article, "Apple Might Start Buying Ads on X Again" first appeared on MacRumors.com

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9to5Mac Daily: January 30, 2025 – Starlink for iPhone, hidden iOS features

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts appStitcherTuneInGoogle Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by CardPointers: The best way to maximize your credit card rewards. 9to5Mac Daily listeners can exclusively save 30% and get a $100 Savings Card.

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Eight Useful Mac Apps Worth Checking Out

Par : Juli Clover
Mac apps can often go under the radar, with apps for the iPhone and iPad receiving more attention. For that reason, we have a Mac-focused video series that highlights useful Mac apps we've come across. Our first picks of the year are largely simple, one-task apps that add utility to your Mac.



  • Ice Menu Bar Manager (Free) - Ice is a menu bar management tool that's an alternative to Bartender. Last year, Bartender was quietly acquired by a less than trustworthy company, and many no longer want to use it. Ice has a rich feature set. You can rearrange menu bar apps, change the look of the menu bar with colors, hide cruft, and more.

  • DropOver ($5.99)- DropOver is a simple macOS app that enhances the Mac's Drag and Drop functionality. You can grab multiple files and move them around without opening side-by-side windows. You activate DropOver with a shake of the cursor, add items to a "shelf" and then you can move to your destination folder and unload them.

  • Latest (Free) - Latest is a super simple app that checks to ensure that your apps are up to date. It supports apps that use the Mac App Store and those that use Sparkle for updates, which is a good deal of the Mac apps out there.

  • NotchNook ($25) - NotchNook turns your Mac's notch into a little Mac version of a Dynamic Island. You can click into it and get shortcuts like a media player, the Calendar, quick notes, and more, plus it has drag and drop functionality that makes it easy to move files and send them using AirDrop. It's $25, or $3 per month.

  • Shortwave (Free, but unlocking more features costs $7/month) - Shortwave is yet another email app, but it uses AI in a helpful way. It organizes your inbox to surface what's most important, it can create to-dos for you, add labels, archive unimportant email threads, search for content, alert you to emails that still need a response, and more. You can also use AI to summarize emails and get writing help, with the AI able to respond in your own voice based on past email correspondence. This is not a bare bones email app, so note that it can take some time to get used to. This is a subscription app and it starts at $7 per month, paid annually.

  • Local Send (Free) - If you need to share content between an iOS device or Mac and an Android device or a Windows PC, you can do so with Local Send. This is great if you're not entirely in the Apple ecosystem, because AirDrop doesn't work on non-Apple devices.

  • Hyperduck ($4) - With Hyperduck, you can share links between your Macs, iPhones, and iPads with more control than AirDrop. You can, for example, save a webpage on your ‌iPhone‌ and have it open up later on your Mac, even if your Mac isn't turned on when you first save the website.

  • Rocket (Free) - Rocket is another simple, one-function app that lets you add emojis in any app. Press on the colon key and then start typing in the emoji that you want. It's free to use, but a pro version adds options for adding GIFs and images.


Know of a great Mac app that we haven't highlighted yet? Let us know in the comments below and we might feature it in a future video. For more of our Mac app picks, check out our Mac apps archive.
This article, "Eight Useful Mac Apps Worth Checking Out" first appeared on MacRumors.com

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Google's New 'Ask for Me' Search Feature Uses AI to Make Calls

Par : Juli Clover
Google today started rolling out a new experimental "Ask for Me" feature that's available as part of Search Labs. Google Search users can take advantage of AI to make calls to businesses for information like pricing and availability.


As of now, Google is testing the experimental feature with auto shops and nail salons, and it is designed to prevent users from having to place calls themselves. Businesses can opt out of the AI-based calls, and the feature does disclose that AI is being used at the beginning of a call.

To use Ask for Me, Google Search users can opt-in to Search Labs and then search for a phrase like "oil change near me" or "manicure near me" to test it out. There are capacity limits in place, so there could be a waitlist before a call can be placed.

We’re testing right now with auto shops and nail salons, to see how AI can help you connect with businesses and get things done. pic.twitter.com/inf5hhj1BS

— Rose Yao (@dozenrose) January 30, 2025

Google says that the feature uses some of the underlying technology used for making restaurant reservations through the Google Search and Google Maps apps.
Tag: Google

This article, "Google's New 'Ask for Me' Search Feature Uses AI to Make Calls" first appeared on MacRumors.com

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New Unity Apple Watch band, upcoming iOS features, Apple AI focus

Benjamin and Chance review the 2025 Apple Unity watch band, watch face and wallpaper. They talk about some compelling leaked iOS features currently in internal testing, and Apple reportedly redoubles its AI efforts. Also, T-Mobile and Starlink launch a seemingly better satellite connectivity offering, than Apple’s in-built SOS feature.

And in Happy Hour Plus, the pair debate if it is time for the Apple Watch hardware lineup to expand. Subscribe at 9to5mac.com/join.

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Apple's Back to School Sale Launches in Japan With Apple Gift Cards

Par : Eric Slivka
Apple's annual "Back to School" promotion has launched in Japan today after returning earlier this month in Australia, New Zealand, Brazil, and South Korea.


While the other countries that saw the promotion launch this month offered either free AirPods 4 with Active Noise Cancellation with the purchase of any new MacBook Air, MacBook Pro, or iMac, or a free Apple Pencil Pro or Apple Pencil (USB-C) with the purchase of any new iPad Pro or iPad Air, the Japanese promotion is offering Apple Gift Cards with the purchase of select Mac and iPad models.

  • MacBook Air, MacBook Pro, or iMac: 22,000 yen Apple Gift Card

  • iPad Pro or iPad Air: 15,000 yen Apple Gift Card


This year's promotion in Japan runs from January 30 through April 9 and is available to qualified education customers who certify their eligibility through UNiDAYS at the time of order. Current and admitted students to universities, colleges, and vocational schools, as well as faculty, staff, and PTA officers at junior high, high, university, and vocational schools, are eligible.
This article, "Apple's Back to School Sale Launches in Japan With Apple Gift Cards" first appeared on MacRumors.com

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Apple Highlights Hearing Health Issues Leading Up to Super Bowl LIX

Par : Eric Slivka
Apple and the University of Michigan have released new results from the Apple Hearing Study highlighting the increase in noise levels seen around recent Super Bowl games. The results come just ahead of Super Bowl LIX taking place in New Orleans on Sunday, February 9.


Based on data collected from over 115,000 users via the Noise app on Apple Watch in the Apple Hearing Study, researchers found that study partipicants were exposed to noise levels about 1.5 to 3 decibels higher over the past four Super Bowl games compared to the following Sundays.

While the study's authors note that a 3 dB increase may be "barely noticeable," given the logarithmic nature of the decibel scale it equates to up to a doubling of sound energy that can be detrimental to hearing health.


Noise levels were significantly higher for users in states where the Super Bowl was played and whose teams participated in the game each year, compared to those in other states, likely representing a higher number of users in those states gathering for the game, potentially in larger groups and louder environments.

Alongside the results, Apple has highlighted some of the hearing health features offered through the company's devices, including the Noise app on Apple Watch that can alert you to high environmental sound levels and the Hearing Protection feature of AirPods Pro 2 that can reduce your sound exposure in loud environments.
This article, "Apple Highlights Hearing Health Issues Leading Up to Super Bowl LIX" first appeared on MacRumors.com

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Deals: Apple Watch Series 10 $136 off, M4 MacBook Pro $200 off, M4 Max $400 off, Satechi sale from $10, more

Par : Justin Kahn

Today’s best deals in Apple gear and accessories include Apple Watch Series 10 at up to $136 off alongside ongoing Black Friday pricing across the entire lineup. These offers join the $110 price drop on Apple Watch Ultra 2, but Amazon has also brought back the most affordable M4 MacBook Pro at the lowest we have tracked with $200 in savings alongside a massive $400 price drop on select M4 Max MacBook Pro configs for folks looking to score a real beast of a new laptop. Satechi is running a serious 50% sale on its desktop and workstation accessories, plus you’ll find everything else down below. 

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Super Bowl Sundays are really noisy everywhere in the US – Apple Watch study

Par : Ben Lovejoy

You don’t have to be in the Super Bowl stadium to be exposed to a lot of noise during the game. A new Apple Watch study found that noise levels across America are significantly higher than normal for about nine hours on Super Bowl Sundays.

On average, across the US, you’re likely to be exposed to noise levels between 1.5 and 3 decibels higher than usual – which is a lot worse than it sounds when it comes to potential hearing damage

more…

Samsung Introduces Major Discounts on TVs, Monitors, and More Ahead of Super Bowl LIX

Samsung this week introduced a new sitewide sale with big discounts on TVs, monitors, storage accessories, and home appliances. You can also still save up to $1,250 when pre-ordering the new Samsung Galaxy S25 smartphone lineup, which includes the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra.

Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

In terms of TVs, the highlight of this sale is up to $1,300 off The Frame TVs, with the popular 65-inch model available for $1,299.99, down from $1,999.99. Another steep TV discount is on Samsung's 85-inch Neo QLED 4K TV for $1,749.99, down from $3,999.99.

TVs



Monitors and Storage



Refrigerators



Galaxy Products




Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.



Deals Newsletter


Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

This article, "Samsung Introduces Major Discounts on TVs, Monitors, and More Ahead of Super Bowl LIX" first appeared on MacRumors.com

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