Apple CEO Steve Jobs announced the original iPad 15 years ago today, marking one and a half decades of the company's "revolutionary" tablet.


Jobs unveiled the first-generation ‌iPad‌ at the Yerba Buena Center for the Arts in San Francisco on January 27, 2010. Designed to fill the gap between smartphones and laptops, the original ‌iPad‌ featured a 9.7-inch LED-backlit multitouch display, Apple's first custom designed chip, a 30-pin dock connector, and up to 64GB storage. With a starting price of $499, it offered users a new way to browse the web, read eBooks, watch videos, and interact with Apple's growing app ecosystem. Jobs described it as "a magical and revolutionary device."

iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price. iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before.

The ‌iPad‌ used a version of iOS tailored for its larger display, bringing a big-screen experience to familiar mobile apps like Safari, Mail, and Photos. It introduced the iBooks app and iBookstore as part of an effort to compete in the e-reading space dominated by Amazon's Kindle. Its design was characterized by thick black bezels, a physical home button, and a convex aluminum back. It weighed 1.5 pounds and offered 10 hours of battery life.

The initial reception to the ‌iPad‌ was mixed. While many praised its lightweight computing and media consumption experience, others questioned its necessity and potential to replace laptops.

Nevertheless, the ‌iPad‌ sold over 300,000 units on its launch day in April 2010 and one million within its first month. It catalyzed the creation of a new product category, sparking competition from rivals such as Samsung, Microsoft, and Amazon. By the end of 2010, Apple had sold over 15 million iPads, generating $9.5 billion in revenue and solidifying the device as a key pillar of the company's product lineup.

The ‌iPad‌ has since become a tentpole device for Apple, expanding into product lines including the iPad mini, iPad Air, and iPad Pro and accessories such as the Apple Pencil and Magic Keyboard. Subsequent models introduced cameras, multitasking, different display size options, USB-C connectivity, and more. See Apple's original press release from 2010 for more information.
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The MacRumors Show is back for 2025! On this week's episode, we look at how Samsung's latest announcements challenge Apple.


Samsung this week announced the Galaxy S25, the Galaxy S25+, and the top-of-the-line Galaxy S25 Ultra. The new devices will directly compete with Apple's iPhone 16 and upcoming iPhone 17 lineup.

Similar to the ‌iPhone 16‌, AI is a major focus for the S25 lineup, with Samsung touting a new "Personal Data Engine" with a Dynamic Island-like "Now Bar" with a "Now Brief" that guides users through their day, Circle to Search, generative photo editing, context-aware searches with suggested actions, improved natural language understanding, third-party integrations via Gemini, Portrait Studio, and more.

Samsung also previewed the all-new "Galaxy S25 Edge," a super-thin variant of the S25 set to launch in the first half of 2025. It appears to be positioned as a direct rival to Apple's upcoming "‌iPhone 17‌ Air," which is expected to be the thinnest iPhone ever at just 6mm and a radical departure from previous devices with a 6.6-inch display with ProMotion, a single speaker, a single rear camera, and Apple's custom 5G modem.

Finally, Samsung unveiled its upcoming "Project Moohan" AR/VR headset, which it has designed in collaboration with Google. It is intended to compete with Apple's Vision Pro and bears a striking similarity to it in terms of design.

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Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kevin Nether, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, John Gruber, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

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Apple yesterday announced a new API to expand in-app purchase capabilities on the App Store, providing developers with new ways to support large content catalogs, creator-driven experiences, and customizable subscription models.



The new "Advanced Commerce API" addresses three broad use cases:

• Apps offering extensive libraries of one-time purchase content, such as audiobooks or educational courses, that require frequent updates.


• Apps that provide access to creator-led content, enabling users to purchase either one-time or renewable subscriptions tied to specific creators or collections.


• Subscription services that offer optional add-ons, such as additional channels, sports content, or region-specific options, as renewable purchases within a broader subscription framework.

These use-cases can now more flexibly leverage Apple's payment infrastructure, which includes end-to-end payment processing, tax compliance, and customer service integration. Apple details the eligibility criteria for developers applying to use the API in a new support document.

Apple's announcement appears to be part of a broader effort to refine its ‌App Store‌ policies following scrutiny, particularly in the European Union. This particular API appears to be a direct response to challenges faced by apps with unconventional monetization models, such as Patreon, an online platform that enables creators to offer paid memberships to their audiences. In 2022, Apple required Patreon to adopt the ‌App Store‌'s billing system for in-app purchases.
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Apple announced the Macintosh 41 years ago today, introducing the first widely successful personal computer with a graphical user interface.



The Macintosh revolutionized personal computing by popularizing the use of a mouse to control an on-screen pointer. At the time, this point-and-click navigation method was unfamiliar to most, as personal computers primarily relied on text-based command-line interfaces operated with a keyboard. An excerpt from Apple's press release in 1984:

Users tell Macintosh what to do simply by moving a "mouse" — a small pointing device — to select among functions listed in menus and represented by pictorial symbols on the screen. Users are no longer forced to memorize the numerous and confusing keyboard commands of conventional computers. The result is radical ease of use and a significant reduction in learning time. In effect, the Macintosh is a desk-top appliance offering users increased utility and creativity with simplicity.

Apple claimed the Macintosh required "only a few hours to learn" and introduced features that are now fundamental, such as a desktop with icons, multitasking in windows, drop-down menus, and copy-and-paste functionality.

Macintosh easily fits on a desk, both in terms of its style of operation and its physical design. It takes up about the same amount of desk space as a piece of paper. With Macintosh, the computer is an aid to spontaneity and originality, not an obstacle. It allows ideas and relationships to be viewed in new ways. Macintosh enhances not just productivity, but also creativity.

The Macintosh was priced starting at $2,495, equivalent to over $7,000 today. It featured an 8 MHz Motorola 68000 processor paired with 128 KB of RAM (upgradeable to 512 KB), a 400 KB 3.5-inch floppy disk drive, a 9-inch black-and-white CRT display with a resolution of 512x342 pixels, and two serial ports to attach peripherals like the Apple ImageWriter printer or external modems.

It included software such as MacPaint, which allowed users to draw detailed black-and-white graphics with features like pattern fills and brushes that were revolutionary for the time, and MacWrite, a WYSIWYG (What You See Is What You Get) word processing application with real-time editing, proportional fonts, and drag-and-drop functionality.

The Macintosh launch was accompanied by one of the most iconic marketing campaigns in history, including the legendary "1984" Super Bowl commercial directed by Ridley Scott. The ad positioned the Macintosh as a revolutionary product that would challenge the conformity of the computing industry, dominated by IBM at the time.

Over 40 years later, the Mac continues to be an essential product for Apple and retains many of the same software features as the original model. Apple's full press release for the original Macintosh is available on Stanford University's website.
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Apple introduced the LaserWriter 40 years ago today, forming a cornerstone of what became known as the desktop publishing revolution.


The LaserWriter was Apple's first laser printer and among the first on the market to incorporate Adobe's PostScript technology, a page description language that allowed for precise and scalable rendering of text, layouts, and graphics. It was a significant departure from the dot-matrix printers of the time.

The LaserWriter was powered by a Motorola 68000 microprocessor—the same processor used in the Macintosh. With a built-in programming language, its own RAM, and a CPU that ran at a higher speed than the Macintosh, the LaserWriter printer had the most processing power of any Apple product of the time.

With a resolution of 300 dots per inch (dpi), the LaserWriter delivered print quality previously achievable only with expensive professional typesetting equipment. The printer was priced at $6,995 upon its release (almost $24,000 today).

Apple's introduction of the LaserWriter coincided with the launch of the AppleTalk networking protocol, which allowed multiple Macintosh computers to share a single printer, which was unprecedented at the time and revolutionized printing in offices.

Paired with the Macintosh and software such as Aldus PageMaker, the printer enabled users to design and print professional-quality materials, such as brochures, newsletters, and advertisements, directly from their desktops. This effectively democratized publishing by making tools that were once exclusive to large printing firms accessible to small businesses, educators, and independent creators.

Apple evolved the LaserWriter product line into a range of models, including the high-performance LaserWriter Pro series and the more affordable Personal LaserWriter. As competitors like HP and Canon introduced more cost-effective laser printers with comparable features, and third-party printers became increasingly compatible with Apple systems, the LaserWriter lost its competitive edge. When Steve Jobs returned to Apple in 1997, peripheral products like printers were deemed non-essential and the LaserWriter was discontinued.
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Apple launched the original Mac mini 20 years ago today, kickstarting a trend of small but powerful computers.


The ‌Mac mini‌ was originally designed as a gateway for users to enter the Apple ecosystem without the expense associated with the company's higher-end offerings of the time, such as the Power Mac G5 and iMac G5, and costly peripherals. Apple's then-CEO Steve Jobs described the ‌Mac mini‌ as "the most affordable Mac ever" during its unveiling at Macworld Expo 2005, noting that its $499 starting price was intended to appeal to PC users looking to switch to the Mac platform. Today's base model ‌Mac mini‌ with the M4 chip costs just $599.

The original ‌Mac mini‌ featured a PowerPC G4 processor available in 1.25 GHz and 1.42 GHz configurations, an ATI Radeon 9200 GPU, 256MB of DDR SDRAM (expandable to 1GB), and 40GB or 80GB of HDD storage. Connectivity included two USB 2.0 ports, a FireWire 400 port, and DVI output. It shipped with Mac OS X Panther and iLife '05. The ‌Mac mini‌'s aluminum and polycarbonate casing measured just 6.5 x 6.5 x 2 inches—far smaller than the bulky tower PCs and even many contemporary Macs of the time.

Today's ‌Mac mini‌ has evolved considerably from the model introduced in 2005, featuring an even smaller casing, recycled aluminum, Thunderbolt 5 connectivity, and Apple's custom silicon for a massive leap in performance and efficiency. While the first-generation ‌Mac mini‌ was powered by the PowerPC architecture, Apple transitioned to Intel processors in 2006 and its own custom silicon in 2020. Today's high-end version can be equipped with the M4 Pro chip and up to 64GB of memory, offering a super-compact workstation that rivals even the Mac Studio.
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Apple's iconic "1984" commercial, which introduced the Macintosh computer to the world, aired 41 years ago today during Super Bowl XVIII.


Directed by Ridley Scott, the advertisement was designed to highlight the Macintosh as a groundbreaking computer that offers freedom and individuality in a market dominated by corporate conformity. It drew inspiration from George Orwell's dystopian novel Nineteen Eighty-Four, with Apple positioning itself as a liberator from the homogenized control represented by the fictional "Big Brother," a veiled allegory for IBM.

The ad concludes with the voiceover stating, "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'"



Despite its eventual acclaim, the commercial faced skepticism within Apple. The board of directors expressed concerns about its unconventional approach, and John Sculley, Apple's CEO at the time, even attempted to sell the purchased Super Bowl ad slots.

While the commercial aired nationally only once, the Macintosh reportedly achieved $3.5 million in sales within months of its launch.
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Apple has experienced a significant decline in iPhone sales in China, dropping from the leading position to third place in the country's smartphone market during the fourth quarter of 2024.


According to a new report from Counterpoint Research, ‌iPhone‌ shipments in China fell by 18.2% year-on-year in the final quarter of 2024. This decline resulted in a 17.1% market share for the company, placing it behind Huawei and Xiaomi, which captured 18.1% and 17.2% of the market, respectively. The fall comes just a year after Apple held the top position in the market with a 19% share. This is apparently the first time since the U.S. ban on Huawei that Apple has been displaced by its Chinese competitor.

Apple's reduced performance in China has been attributed to several factors, including heightened competition from domestic brands and its inability to bring Apple Intelligence to the region. While Apple Intelligence was introduced alongside the iPhone 16 lineup in September 2024 in the United States, it has not been made available in China due to regulatory constraints. The company is believed to be partnering with Chinese companies to deliver the features at a later date. Huawei's strong growth in the fourth quarter—up 15.5% year-on-year—has been largely credited to AI features in its flagship Mate 70 devices and the mid-range Nova 13 series.

It is also of note that China's smartphone market experienced a 3.2% year-on-year decline in the fourth quarter of 2024, marking the only quarter of the year with negative growth. Despite these obstacles, Apple maintained its position as the third-largest smartphone brand in China for the quarter, and its sales were closely matched with Xiaomi, which recorded a 17.2% market share.
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Instagram has unveiled a new video editing app called Edits, which aims to fill the void left by CapCut's removal from U.S. app stores following federal restrictions on ByteDance-owned applications.


The announcement came from head Adam Mosseri, explaining that Edits as a "full suite of creative tools" for mobile video creators. According to Mosseri, Edits is aimed at creators who produce short-form videos on mobile devices:

Edits will have a much broader range of creative tools and probably a smaller addressable audience. Think a place to track all your ideas instead of templates. Think AI video editing tools on a per clip or per video basis. Think new insights on why your videos are succeeding or struggling.

The app includes AI-powered animation for images, green screen effects, video overlays, automatic captions with customization options, and tools for reducing background noise. It also allows users to save drafts, share projects with collaborators, and leverage a dedicated tab for inspiration and trending audio. Videos created with Edits and shared on Instagram Reels will benefit from advanced performance analytics, allowing creators to monitor engagement metrics such as follower interaction, video skips, and overall reach.

The app arrives in the wake of CapCut's recent delisting from the Apple App Store and Google Play Store due to U.S. law. Mosseri said that Edits will "end up pretty different than CapCut," noting that it is designed to cater to creators who want a more comprehensive toolset rather than casual video makers or users of desktop editing software. The app also stands out by offering export options without watermarks, a feature that has recently become a limitation in CapCut's free version.

Edits launches in February on iOS, and Android at a later date. It is available to pre-order on the App Store now.
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Apple has launched its dedicated Apple Store app in India, marking another increase in the company's presence in the country (via TechCrunch).


The app builds upon Apple's existing retail infrastructure in India, which includes its online store, which launched in September 2020, and its first physical retail locations that opened in Mumbai and New Delhi in 2023.

The ‌Apple Store‌ app is available in most major markets across North America, Europe, Asia-Pacific, the Middle East, and Latin America, but there are still some notable exceptions such as South Korea.

Apple has confirmed plans to open four additional retail stores in Bengaluru, Pune, and other parts of Delhi and Mumbai by 2025. The company has also steadily increased its manufacturing footprint in India, starting with iPhone assembly in 2017 and expanding to include the production of "Pro" ‌iPhone‌ models in 2024.
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The iPhone 17 lineup will feature a vapor chamber heatsink to improve thermal performance, according to a new report.


The news comes from Chinese tech news site MyDrivers, which claims that the entire ‌iPhone 17‌ lineup, consisting of the ‌iPhone 17‌, ‌iPhone 17‌ Air, ‌iPhone 17‌ Pro, and ‌iPhone 17‌ Pro Max, will adopt the improved thermal heat spreader.

Vapor chamber technology is already used in many high-end Android devices. Vapor chambers work by spreading heat evenly across a larger surface area, preventing thermal throttling and maintaining consistent performance, which is particularly beneficial in slim devices.

While the notorious thermal issues of the iPhone 15 Pro were seemingly resolved thanks to the iPhone 16 Pro's new aluminum thermal substructure, graphene sheet, and back glass, the report claims that the device still struggles under intense thermal load. A vapor chamber heatsink would apparently resolve this and allow for better sustained performance.

Last year, Apple analyst Ming-Chi Kuo said that the ‌‌iPhone 17‌‌ Pro Max will also have an exclusive cooling system that combines vapor chamber technology with graphene sheets. Contrary to the latest report, Kuo said that the other new iPhone models launching in 2025 will continue to rely solely on graphene sheets.
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The supply chain for Apple's upcoming HomePod or smart home "Command Center" with an LCD display is increasingly visible as launch approaches, DigiTimes reports.


The paywalled report claims that the device's 7-inch LCD panel will be exclusively supplied by Tianma Microelectronics in China, corroborating other reports dating back to early 2023.

The display panels are believed to cost just $10 each, undercutting other suppliers. Tianma doesn't currently make any displays for existing Apple products, with the company usually opting for the likes of Samsung Display, LG Display, and BOE.

DigiTimes adds that Taiwan's Radiant Optoelectronics will handle backlight module production, while China's BYD will be the sole assembly partner.

The device was originally rumored launch in early 2024, but faced repeated delays, initially to late 2024. Supply chain sources claim that Apple issued a shipment schedule targeting a launch in March 2025, but this timeline may have now slipped to the second half of 2025.
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Apple CEO Steve Jobs announced the MacBook Air 17 years ago today at the Macworld Conference & Expo in San Francisco, captivating audiences with a groundbreaking design that set new industry standards.


Jobs famously revealed the ‌MacBook Air‌ by pulling it out of an interoffice envelope to emphasize its unprecedentedly slim profile. The original model featured a 13.3-inch display, Intel Core 2 Duo processor, and an optional 64GB solid-state drive, which was a rarity for consumer laptops in 2008, in a sleek aluminum unibody design. It lacked features considered standard at the time, such as an optical drive and Ethernet port. The single headphone, USB, and Micro-DVI ports popped out of a small door on the right of the machine. Jobs said:

We've built the world's thinnest notebook — without sacrificing a full-size keyboard or a full-size 13-inch display. When you first see MacBook Air, it's hard to believe it's a high-performance notebook with a full-size keyboard and display. But it is.

Seventeen years later, the ‌MacBook Air‌ remains a cornerstone of the Mac lineup, providing the entry-level point for customers who want an Apple laptop. In 2020, Apple brought its own custom silicon processor to the ‌MacBook Air‌ in the form of the M1 chip, enabling a massive leap in performance and energy efficiency. It completely redesigned the machine in 2022, and added a 15-inch model in 2024. In the first half of this year, Apple is expected to bring its latest-generation M-series chips to the device.
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Apple is nearing the start of mass production for its first U.S.-made A-series chips at TSMC's Arizona plant, Nikkei Asia reports.


The report suggests that test production of the chips at the new TSMC plant near Phoenix has already been completed, and Apple is now in the final stages of verifying their quality and performance. The first batch of commercially viable chips could be ready for mass production as early as this quarter, pending the completion of quality assurance processes.

The factory is expected to produce A-series chips used in Apple devices, primarily for older iPhone models. A recent report suggested the facility would make the A16 Bionic chip for the iPhone 15 and ‌iPhone 15‌ Plus, and the S9 chip for the Apple Watch Ultra 2. The commencement of mass production at the Arizona plant will mark the first time Apple silicon chips are manufactured in the United States.
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