Apple saw its first year-over-year iPhone sales growth in China in two years during the second quarter of 2025, according to new data from Counterpoint Research, marking a temporary reversal of a prolonged decline in one of its most strategically critical markets.


The data indicates that ‌iPhone‌ sales in mainland China grew 8% year-over-year between April 1 and June 22, 2025. This period represents Apple's first quarterly sales increase in the region since the second quarter of 2023. The growth is attributed primarily to aggressive price adjustments in May, ahead of the country's mid-year 618 shopping festival, and bolstered by a national subsidy program that supported smartphone purchases.

In May, Chinese e-commerce platforms such as JD.com and Tmall started offering heavy discounts on the iPhone 16 lineup, in some cases offering up to 2,530 yuan ($351) off retail prices. Simultaneously, Apple increased the value of trade-in credits for older ‌iPhone‌ models to incentivize upgrades. Select devices priced below 6,000 yuan purchased directly from Apple also qualified for up to 500 yuan in government subsidies, with certain Mac models eligible for discounts of as much as 2,000 yuan.

Apple's rebound in China follows a prolonged downturn. From the third quarter of 2022 through the first quarter of 2025, Apple experienced year-over-year revenue declines in China for all but one quarter. Contributing factors included persistent trade tensions, regulatory pressure, restrictions on ‌iPhone‌ use in government-linked workplaces, and competition from resurgent domestic brands. In the first quarter of 2025, Apple was the only major smartphone manufacturer to report a shipment decline in China.

During the second quarter of 2025, Huawei led all manufacturers in China by growth and market share, posting a 12% year-over-year sales increase, followed by Vivo, which experienced a 9% decline. Apple ranked third in overall unit shipments.

Apple also faces competition from Xiaomi and Oppo, which continue to target price-sensitive segments with hardware offerings that are broadly comparable with Apple's, but at a lower cost. Counterpoint claims that the Chinese smartphone market as a whole grew by approximately 1% during the quarter.

Still, Counterpoint analysts warn that Apple's growth in the second quarter may not persist into the second half of the year, partly because the national subsidy on smartphones is likely to be scaled back during the second half of 2025.

China is a crucial market for Apple. The country is believed to account for around 20% of global ‌iPhone‌ sales. Apple is scheduled to report its fiscal third-quarter earnings on July 31, which should include final figures for the April to June period covered in the Counterpoint analysis. The results ought to provide a fuller picture of the company's performance in China and other global markets.
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Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.


The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by revenue and brand recognition, the report suggests that volume growth will be led by lower-priced models under $50 from other brands, driven by emerging markets and replacement demand.

Counterpoint attributes Apple's continued strength to the introduction the AirPods Pro 3, which is expected to see strong demand among existing users. The new model is rumored to include enhanced immersive audio and health-related features.

However, due to the AirPods Pro's relatively high price point compared to competitors in the market, they're unlikely to drive growth. In fact, Apple is expected lose market share very slightly this year. "A more noticeable increase in volume is expected around 2027, when the standard AirPods and a new ANC-equipped version are released," Counterpoint added.

Counterpoint notes that while Apple remains unmatched in the premium segment, its unit volume growth is increasingly threatened by value-oriented brands such as Xiaomi and JBL, both of which are projected to record double-digit year-over-year shipment growth in 2025. Xiaomi's success is credited to its low-cost pricing strategy and broad global distribution network, while JBL has gained traction in markets like India by offering trusted mid-tier products with aggressive pricing and discounts.

Counterpoint believes that the broader TWS market now mirrors the trajectory of the smartphone sector, with replacement cycles lengthening and demand increasingly tied to ecosystem features and regional price dynamics.
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The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital."


In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the ‌iPhone 17 Pro‌ Max will feature a battery capacity of 5,000mAh:

• iPhone 11 Pro Max: 3,969mAh


• iPhone 12 Pro Max: 3,687mAh


• iPhone 13 Pro Max: 4,352mAh


• iPhone 14 Pro Max: 4,323mAh


• iPhone 15 Pro Max: 4,422mAh


• iPhone 16 Pro Max: 4,676mAh


• iPhone 17 Pro Max: ~5,000mAh

The battery life of the ‌iPhone 16 Pro‌ Max is 33 hours, according to Apple. This is up from 29 hours on the ‌iPhone‌ 14 Pro Max, and 28 hours on the ‌iPhone‌ 13 Pro Max. The iPhone 12 Pro Max had a battery life of just 20 hours. With an extra 300mAh of battery capacity, the ‌iPhone 17 Pro‌ Max could be on course to offer around 35 hours of battery life, or perhaps even more. Efficiency improvements from the A19 Pro chip and Qualcomm's Snapdragon X80 modem should also contribute significantly to enhanced battery life.

Instant Digital has a mixed track record for Apple rumors, but has provided some strikingly accurate information, such as the imminent launch of 2023's Yellow iPhone 14, the frosted back glass of the iPhone 15 and ‌iPhone 15‌ Plus, the Apple Watch Series 9 as a minor refresh, spatial video capture on the ‌iPhone 15‌ Pro, the latest iPad Air and iPad Pro's landscape front-facing camera, the M4 ‌iPad Pro‌'s nano-texture display option, the ‌iPhone 16 Pro‌'s battery capacities, and continued Apple Watch band compatibility through the Apple Watch Series 10. As a result, their reports are worth taking seriously.
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Apple has filed a patent for a new type of image sensor that could give future iPhones and other Apple devices the ability to capture photos and videos with dynamic range levels approaching that of the human eye.


The patent, titled "Image Sensor With Stacked Pixels Having High Dynamic Range And Low Noise," was first spotted by Y.M.Cinema Magazine and describes an advanced sensor architecture that combines stacked silicon, multiple levels of light capture, and on-chip noise suppression mechanisms to reach up to 20 stops of dynamic range.

For comparison, the dynamic range of the human eye is estimated to be around 20 to 30 stops, depending on how the pupil adjusts and how light is processed over time. Most smartphone cameras today capture between 10 and 13 stops. If Apple's proposed sensor reaches its potential, it would not only surpass current iPhones but also outperform many professional cinema cameras, such as the ARRI ALEXA 35.

The patent outlines a stacked sensor design made up of two layers. The top layer, called the sensor die, contains the parts that capture light. The layer underneath, the logic die, handles processing, including noise reduction and exposure control.

Currently, Apple uses sensors made by Sony across the iPhone lineup. Those sensors also use a two-layer design, but Apple's version includes several original features and takes up less space.

One of the most important parts of the sensor design is a system called a Lateral Overflow Integration Capacitor (LOFIC). This allows each pixel in the sensor to store different amounts of light depending on how bright the scene is, all in the same image. With this, the sensor can handle extremely wide lighting differences, such as a person standing in front of a bright window, without losing detail in the shadows or highlights.

Another part of the design focuses on reducing image noise and grain. Each pixel has its own built-in memory circuit that measures and cancels out heat-related electronic noise in real time. This is done on the chip itself, before the image is saved or edited by software.

Patent filings cannot be taken as evidence of Apple's immediate plans, but they do indicate areas of active research and interest for the company, as well as what it is considering developing for future devices.
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Apple moved its long-rumored foldable iPhone into its prototyping phase with suppliers last month ahead of a launch scheduled for next year, DigiTimes reports.


According to supply chain sources speaking to DigiTimes, Apple began its initial Prototype 1 (P1) phase in June. The device should complete prototype testing by the end of 2025 and then proceed to the Engineering Verification Test (EVT) stage, ahead of launch in the second half of 2026.

The P1 phase is followed by P2 and P3 phases before EVT. Each prototyping stage takes around two months. During this time, Apple's supply chain partners conduct limited trial runs before handing over assembly responsibilities to primary ‌iPhone‌ assemblers Foxconn and Pegatron, who will validate production yields and manufacturability.

The development status of the first foldable ‌iPhone‌ is now in line with the timeline of its other products, with P1 to P3 stages taking place around a year before Apple needs to start EVT, Design Verification Test (DVT), and eventually Mass Production (MP). The iPhone 17 lineup apparently concluded its EVT phase in the second quarter of this year.

‌DigiTimes‌ added that Apple has paused work on a foldable iPad, which was originally expected to launch around the time of the foldable ‌iPhone‌. The company's reasoning for this apparently includes manufacturing difficulties, increased production costs related to flexible display technology, and low consumer demand for big-screen foldables.

Apple's first foldable ‌iPhone‌ is currently likely to launch alongside the iPhone 18 lineup in the fall of 2026.
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Apple's effort to expand iPhone production in India has encountered a setback as Foxconn has recalled hundreds of Chinese engineers and technicians from its Indian factories, Bloomberg reports.


According to people familiar with the matter who spoke to Bloomberg, Foxconn has been sending home a large number of Chinese workers previously stationed at its ‌iPhone‌ manufacturing facilities in southern India. The process began approximately two months ago, and more than 300 Chinese staff have now departed.

These individuals were primarily engineers and technicians responsible for supporting operations on-site, many of whom played a central role in training local Indian workers and optimizing production processes. Taiwanese support personnel remain in India, one source said.

Foxconn is Apple's largest ‌iPhone‌ assembler and has led much of the company's manufacturing expansion into India. The decision to withdraw Chinese staff comes at a critical time, as Apple and its partners prepare to ramp up production of the iPhone 17. Foxconn is also currently constructing a new production facility in southern India.

The specific reason for the recall of the personnel is not known, but Bloomberg suggests that it aligns with the wish of Chinese authorities to impose tighter controls on the transfer of technology, labor, and equipment to India and Southeast Asia, as Chinese companies face growing pressure from global clients to diversify production outside China.

Apple CEO Tim Cook has previously highlighted the expertise of China's assembly workforce as a core reason why the country remains central to Apple's supply chain. While the return of Chinese engineers from India is not expected to significantly impact the quality of iPhones produced there, one source told Bloomberg that the absence of experienced Chinese staff is likely to reduce operational efficiency on the assembly lines.

Foxconn continues to manufacture the majority of Apple's iPhones in China. Whether Indian facilities can maintain Apple's stringent quality and efficiency standards without the direct involvement of Chinese engineers remains to be seen.
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Apple and Major League Baseball this week announced the August schedule for Friday Night Baseball, a weekly doubleheader of MLB games streamed on Apple TV+ throughout the 2025 regular game season.


Friday Night Baseball is included with an ‌Apple TV‌+ subscription, at no additional cost. In the U.S., ‌Apple TV‌+ costs $9.99 per month or $99 per year, and it is also included in all Apple One subscription bundles with other Apple services.

The full July schedule is as follows:

Friday, 8/1
Milwaukee Brewers at Washington Nationals
6:45 p.m. ET

Houston Astros at Boston Red Sox
7:10 p.m. ET

Friday, 8/8
Cincinnati Reds at Pittsburgh Pirates
6:40 p.m. ET

Houston Astros at New York Yankees
7:05 p.m. ET

Friday, 8/15
Milwaukee Brewers at Cincinnati Reds
6:40 p.m. ET

Texas Rangers at Toronto Blue Jays
7:07 p.m. ET

Friday, 8/22
Kansas City Royals at Detroit Tigers
7:10 p.m. ET

New York Mets at Atlanta Braves
7:15 p.m. ET

Friday, 8/29
Atlanta Braves at Philadelphia Phillies
6:45 p.m. ET

Baltimore Orioles at San Francisco Giants
10:15 p.m. ET

Available in 60 countries, Apple says Friday Night Baseball provides enhanced production quality, expert commentary, no local broadcast restrictions, and more.
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Apple is facing renewed antitrust scrutiny in Brazil, where the country's competition regulator has formally recommended sanctions against the company over its App Store rules.


The recommendation was issued by the General Superintendence of Brazil's Administrative Council for Economic Defense (SG/CADE), the technical body of the federal antitrust authority. In a public statement translated from Portuguese, SG/CADE determined that Apple's conduct with iOS constitutes a violation of Brazilian competition law and urged CADE's internal tribunal to impose penalties, including financial fines and mandatory changes to Apple's policies.

The investigation started in 2022 after formal complaints were submitted by Latin American e-commerce platform MercadoLibre and other digital service providers. The companies alleged that Apple engaged in anti-competitive practices by requiring in-app purchases to be made exclusively through its own payment system and by restricting developers from informing users about alternative purchasing options — a practice known as anti-steering. In a statement to the Brazilian technology publication Tecnoblog, Apple said:

For more than 16 years, the App Store has provided our users in Brazil with a safe and trusted marketplace to discover new apps and has helped Brazilian developers build successful businesses. We are concerned that CADE's proposed measures would harm the experience our users love and trust, while also introducing new risks to their privacy and security. We will continue to engage with CADE to defend the rights of users and developers on our platform.

According to Reuters, CADE's technical body has now concluded that Apple's enforcement of these restrictions creates artificial barriers to entry for competitors and harms both developers and consumers. In its ruling, CADE wrote that Apple's practices "artificially preserve its dominant position" in iOS-related markets and reduce the availability of competing digital payment solutions. CADE's internal tribunal must now decide whether to accept the recommendation and proceed with formal sanctions.
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Apple today shared a new ad titled "Snap-a-Mole" in the UAE, Saudi Arabia, and Turkey to highlight the iPhone 16 Pro's Camera Control feature.


The ad shows a photographer quickly grabbing photos with the Camera Control on the iPhone 16 Pro, using gestures to zoom in and change Photographic Styles rapidly. As a key feature of the iPhone 16 lineup, the Camera Control has been the subject of Apple ads in the past. From the latest video's description:

Never miss a shot with Camera Control. An easier way to access your camera, adjust functions like zoom, exposure, or depth of field, and toggle between Photographic Styles.

The ad ends with the words "Snap in a snap."
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Apple recorded the highest year-over-year growth among major computer vendors in the United States during the first quarter of 2025, with Mac shipments increasing 28.7% and market share rising from 14.2% to 16.0%, according to newly published data from Canalys.


Shipments of desktops and notebooks to the United States reached 16.9 million units in the first quarter of 2025, representing a 15% increase compared to the same period last year. Apple shipped 2.705 million units, up from 2.102 million in the first quarter of 2024. This gain was the highest among the top five vendors, outpacing Lenovo's 19.9% growth and significantly exceeding Dell's 8.3% and HP's 13.1%. Apple was the only top-five vendor to grow its U.S. market share by more than 1.5 percentage points during the quarter.

The first quarter surge in computer shipments is primarily attributed to vendor efforts to front-load inventory ahead of anticipated U.S. tariff changes. Canalys analysts noted that this proactive sell-in activity resulted in elevated inventory levels across the board. This inventory overhang, combined with increasing economic pressures on consumers, will likely continue to suppress further shipment growth for the remainder of the year.

Canalys projects total U.S. PC shipments to grow by only 2% for full-year 2025, with a more pronounced 4% growth forecast in 2026. According to Canalys, the total number of desktop and notebook shipments in the U.S. in 2024 was approximately 69.2 million units. That figure is expected to rise to 70.4 million units in 2025 and to 73.0 million units in 2026.
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Apple is accusing one of its former engineers of stealing confidential design and development information related to the Apple Vision Pro headset and taking it to Snap, according to a lawsuit filed in California.


Apple filed the complaint against Di Liu on June 24, 2025, in Santa Clara County Superior Court, alleging that Liu misappropriated trade secrets during his final days of employment at the company (via SiliconValley.com). Liu had worked at Apple for seven years and was most recently a senior product design engineer. He is accused of downloading thousands of internal files to his personal cloud storage account shortly before his resignation.

According to the lawsuit, Liu informed Apple that he was leaving his position to focus on his health and spend more time with his family. However, Apple alleges that Liu had already accepted a job offer from Snap Inc., the parent company of Snapchat and maker of the "Spectacles" smart glasses. The complaint states that Liu failed to disclose his future employment at Snap, which is ostensibly competing with Apple in the wearable augmented reality space, and thereby avoided triggering Apple's standard protocol of revoking access to internal systems immediately upon notice of employment with a competitor.

During that time, Apple alleges that Liu accessed and copied a "massive volume" of internal documents from his company-issued MacBook, including files related to product design, testing, supply chain strategy, and unreleased features of the Vision Pro. Apple discovered Liu's alleged actions through forensic analysis of his company-issued laptop. Log data from Liu's device apparently shows he manually selected specific folders, renamed them, and uploaded them to his personal cloud account. Apple further claims that Liu deleted files from the same machine in an apparent attempt to conceal the scope of the transfer.

While Snap is not named as a defendant in the suit and is not accused of any misconduct, Apple argues that there is significant overlap between the materials Liu allegedly retained and the nature of his new role. Snap issued a statement in response to press inquiries, denying any connection between the lawsuit and Liu's current responsibilities.

Apple is seeking a court order requiring Liu to return the allegedly stolen materials and allow inspection of his devices and accounts to verify that no Apple confidential information remains. The company is also pursuing unspecified financial damages for breach of contract and misappropriation of trade secrets.
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Just as Google Calendar makes it debut on the Apple Watch, the Google Keep app for Apple Watch has been discontinued.


Google Keep is a free note-taking service offered by Google. Version 2.2025.26200 of Google Keep removes the watchOS app, with no other noticeable changes to the app on the iPhone or iPad. Google Keep for Wear OS continues to be available.

Google Keep for Apple Watch had not been updated meaningfully for many years, with no support for many basic platform features such as complications. Meanwhile, with watchOS 26, Apple is bringing its own native Notes app to the Apple Watch for the first time.



Yesterday, Google released a Calendar app for the Apple Watch, bringing its native calendar and task functionality to watchOS for the first time. Now, only Google Maps, YouTube Music, and Google Calendar have dedicated watchOS apps.

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Google has released a new Apple Watch app for Google Calendar, bringing its native calendar and task functionality to watchOS for the first time.


As of version 25.24.1, users can now access a dedicated Apple Watch app that displays a simplified overview of upcoming events and Google Tasks directly on their wrist. The app presents a week's worth of schedule information in a list format, with each entry appearing as a color-coded card. Each card includes the scheduled time, title of the event or task, and associated location.

Tapping an item reveals additional event details, although the app does not currently support the creation or editing of events from the watch itself. A message within the app prompts users to open the Google Calendar iPhone app to view more.

Alongside the app, Google has also introduced two new complications compatible with watchOS watch faces and the Smart Stack. The first, labeled "What's next," is available in circular and rectangular formats and displays the user's upcoming appointment. When tapped, the complication opens the Google Calendar watch app and displays the corresponding event's details. The second complication, "Today's date," shows the current day and date in a small circular format and also serves as a launch point for the app.

Prior to this release, only Google Maps, YouTube Music, and Google Keep had dedicated watchOS apps. Version 25.24.1 of Google Calendar with Apple Watch support is now available on the App Store.
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Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors.


Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow.

MacRumors can now reveal that it first spotted evidence of such a device in backend code related to Apple Intelligence last summer, and subsequently confirmed its use of the A18 Pro chip. The machine features the identifier "Mac17,1."

This would be the first Mac powered by an ‌iPhone‌ chip. To date, all Apple silicon Macs have contained M-series chips, which offer higher core counts, support for larger amounts of memory, and better external display support. The A18 Pro chip debuted in the iPhone 16 Pro last year.

According to Kuo, the new MacBook is expected to enter mass production late in the fourth quarter of 2025 or early in the first quarter of 2026, which situates launch in the first half of next year.
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Apple users can now back up and access their iPhone photos directly via Xiaomi Cloud, following a new update to the Xiaomi app for iOS.



Version 1.7.2 of the Xiaomi Interconnectivity app introduces full cloud photo album support for ‌iPhone‌ and iPad users running iOS 14.0 or later. Apple device users can now sync their entire photo libraries directly to Xiaomi Cloud, Xiaomi's proprietary cloud storage platform. This marks the first time native photo backup support has been made available on Apple devices for Xiaomi's cloud services.

Previously, the Xiaomi Interconnectivity app for iOS primarily featured basic tools such as file transfer and device discovery between Apple and Xiaomi hardware using the same Xiaomi account. The latest version changes that, enabling users to upload, browse, and manage their ‌iPhone‌ photos via Xiaomi Cloud and then access them from other Xiaomi devices, including those running HyperOS.

Xiaomi describes the functionality as a "cloud album" feature that mirrors the experience available on Xiaomi devices natively. This includes automatic photo backup, synchronization across devices, and full-resolution image access from within the app. The feature is designed to streamline workflows for users managing data across multiple operating systems.

Version 1.7.2 of the Xiaomi Interconnectivity app is available now on the App Store.
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Apple will delay bringing some features to users in the European Union because regulations are making it increasingly difficult for it to do so, the Wall Street Journal reports.


Speaking at a workshop with EU officials and developers in Brussels earlier today, Apple's vice president of legal, Kyle Andeer, said, "We've already had to make the decision to delay the release of products and features, we announced this month for our EU customers." Users' security could be compromised if the company is obliged to open up its ecosystem to competitors, he added.

Tools such as "visited places" in the Maps app will not be available in the EU when iOS 26 is released later this year. Apple said it is still determining which features may not be available in the EU, and is working to find solutions to deliver them as swiftly as possible.

Apple has to comply with the European Union's Digital Markets Act (DMA), which is designed to curb the market power so-called "gatekeeper" technology companies by opening up their platforms. Apple profusely disagrees with the implementation of the DMA and argues that it degrades the quality of its products, exposes users to security and privacy risks, and makes rolling out updates in the EU more complicated.

Andeer said that the changes Apple has had to make to bring its products into compliance with the rules "create real privacy, security, safety risks to our users." An EU official present at the meeting apparently said the regulator and Apple disagree on the reach of the DMA and potential security risks.
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As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history.


The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to ‌Apple Music‌, but now, Replay All Time shows a comprehensive list of the top 100 songs across all subscriber years. Since ‌Apple Music‌ has now been available for a decade, long-standing ‌Apple Music‌ subscribers will be able to get a picture of their long-term listening habits for the first time.

Replay All Time appears in the ‌Apple Music‌ Home tab and will continue to be updated dynamically updated based on the user's full listening history.
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Apple may reposition the Apple logo on the back of the iPhone 17 Pro for the first time in six years, according to a new leak that points to the redesigned top camera system potentially requiring the visual shift.


The claim originates from the leaker known as "Majin Bu," who posted an image and description of the alleged change on social media and their personal blog. According to Bu, the Apple logo will move to be noticeably lower on the ‌iPhone 17 Pro‌, closer to the bottom-center of the device's rear. The shift is apparently necessitated by the new, full-width camera bar that is expected to span the entire width of the back of the device. The camera design is as a significant departure from the current module layout, with both the flash and LiDAR scanner moving to the right edge of the device.

This is the first report to link the anticipated top camera redesign with a repositioning of the Apple logo, but the change could make sense. The ‌iPhone 17 Pro‌ is expected to move to a new aluminum frame that encompasses almost the entire rear, with a cutout for a glass squircle below the full-width aluminum camera bump to enable wireless charging. As a result, it could make sense for the Apple logo to be centered within that glass cutout.

However, moving the Apple logo could cause some amount of confusion among users or require changes to the way MagSafe-compatible accessories are designed. This is because since its introduction with the iPhone 12, the Apple logo has indicated where users should align MagSafe accessories, with the magnets embedded beneath the center of the back panel around the logo.



Majin Bu added that a company which makes accessories for Apple devices has begun adapting their case production based on this new logo placement. In one image shared on his website, Majin Bu shows a transparent case with a break in the circular ‌MagSafe‌ ring to expose the repositioned Apple logo. This suggests that Apple may not be altering the internal placement of the ‌MagSafe‌ magnet array, which would otherwise require extensive changes to a broad range of accessories. Accessory manufacturers are said to be watching the situation closely.

Leaker Sonny Dickson has since corroborated the rumor with digital schematics, suggesting that iPhone 17 accessories will move to a new design with a break in the circular ‌MagSafe‌ ring to expose the repositioned Apple logo:



Apple has made notable changes to the placement and styling of the rear logo in the past. From the original ‌iPhone‌ through the ‌iPhone‌ X, the logo was placed higher up on the back, and a small "‌iPhone‌" inscription appeared toward the bottom. With the ‌iPhone‌ 11 lineup, Apple removed the "‌iPhone‌" wordmark entirely and centered the Apple logo on the rear for visual balance with the new square camera bump. This layout has remained consistent across all subsequent models, including the ‌iPhone 16 Pro‌.
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Apple today announced the opening of a new state-of-the-art studio complex in Los Angeles and a series of special programs to mark the 10th anniversary of Apple Music.


The new facility is located in Culver City, California and spans three stories and over 15,000 square feet. The space is designed to support the creation of artist-driven content, immersive audio innovation, and connection between musicians and their audiences through various forms of media.

Described as a "creative campus," the new studio includes two advanced radio studios equipped with immersive Spatial Audio playback, as well as modular configurations that can accommodate live interviews, informal conversations, and spontaneous performances. Apple added that the Los Angeles location will serve as the anchor point in a broader network of ‌Apple Music‌ studios operating in cities including New York, Tokyo, Berlin, Paris, and Nashville.



To mark the 10-year anniversary, ‌Apple Music‌ Radio is hosting a day-long programming event today. The schedule begins with a retrospective segment titled "Don't Be Boring: The Birth of ‌Apple Music‌ Radio with Zane Lowe and Ebro Darden" airing from 6 to 8 a.m. Pacific Time. From 8 a.m. to 4 p.m. PT, ‌Apple Music‌ 1 will air "10 Years of ‌Apple Music‌," featuring highlights from artist interviews, exclusive song premieres, and milestone cultural events hosted on the platform. The day concludes with a live event from 4 to 7 p.m. PT titled "Live: 10 Years Of ‌Apple Music‌," hosted by Lowe and Darden, with a lineup of artists who have played significant roles in the platform's trajectory.

Apple also announced a multi-day programming block that begins on July 1, during which ‌Apple Music‌ Radio will count down the 500 most-streamed songs in the streaming service's history. The countdown will cover 100 songs per day, ending with the top 100 on July 5. On the same day, the company will release the complete "10 Years of ‌Apple Music‌: Top Songs" playlist for streaming.

In addition, ‌Apple Music‌ subscribers can now access a new personalized playlist called "Replay All Time." Expanding on the company's annual Replay feature, which provides listeners with a retrospective of their most-played tracks each year, Replay All Time aggregates and ranks songs that users have streamed most frequently since first joining the service. The playlist appears in the ‌Apple Music‌ Home tab and is dynamically updated based on the user's full listening history.
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Chinese display manufacturer BOE is aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain.


In May 2022, Apple halted BOE's inclusion in the ‌iPhone‌ 13's supply chain after detecting unauthorized design modifications. The crisis began when BOE, facing component shortages and yield issues, expanded the circuit width of thin-film transistors in its panels without Apple's approval. When Apple discovered this, Apple instructed BOE to halt production.

Since then, BOE has gradually sought to return to Apple's good graces. The company was later granted approval to resume supplying OLED panels for the ‌iPhone‌ 14, albeit in limited quantities. According to data published in UBI Research's latest China Display Trend Report (via ZDNet Korea), the Chinese supplier intends to play a major role in ‌iPhone‌ production in the future and grow its share of Apple's highly competitive display supply chain.

BOE has concentrated its ‌iPhone‌ panel production capacity at its B11 fabrication plant in Chengdu, Sichuan Province. The facility has been under continuous expansion and now includes 26 Apple-only OLED module lines. Of these, 11 are reported to be in mass production, while an additional three are used solely for development. With each line capable of producing 350,000 panels per month, BOE's output capacity for ‌iPhone‌ displays now totals approximately 8 million units per month. At a 90% utilization rate and an 85% yield, this equates to an annual output of at least 100 million panels.

Today, Apple sources the majority of its OLED panels for iPhones from South Korea-based Samsung Display and LG Display. The reintroduction of BOE into Apple's main ‌iPhone‌ production plans is expected to put price pressure on Samsung Display and LG Display, giving Apple much more negotiation power on unit prices. BOE is also planning to narrow the gap with Samsung and LG in terms of panel brightness, efficiency, and long-term durability.

BOE's presence in Apple's panel supply chain still remains contingent upon meeting strict quality and reliability standards. BOE has been gradually increasing its supply share over successive ‌iPhone‌ generations, but its participation in the initial shipments of new ‌iPhone‌ models remains limited. For the iPhone 16 lineup, BOE did not play a significant role during the early stages of the launch cycle, and a similar outcome is expected for the iPhone 17. As a result, a major increase in supplier share may not occur until the iPhone 18 next year.
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Apple held off on announcing two iOS 26 features that it still plans to release this year, according to Bloomberg's Mark Gurman.



In the latest edition of his "Power On" newsletter, Gurman explained that Apple did not want to risk repeating WWDC 2024, where it announced an array of features that were ultimately delayed by months or still haven't arrived. As a result, at least two ‌iOS 26‌ features were not shown at WWDC, but are still apparently scheduled to arrive as part of ‌iOS 26‌ this year.

The first of these is live translation of conversations using AirPods. If an English speaker with AirPods is talking to someone who is speaking Spanish, the ‌iPhone‌ will detect the audio, translate the speech, and relay it back in English to the person wearing AirPods. The person speaking English will then be able to respond and have their response translated to Spanish and spoken aloud by the ‌‌iPhone‌‌.

Apple's ‌‌iPhone‌‌ Translate app can already be used for conversations like this, but having the function included in the AirPods will streamline the exchange. Apple announced a wide range of language translation features at WWDC this year, but the widely rumored AirPods live translation feature was noticeably absent.

The second feature is the ability to sync public network login information across devices. The system will allow users to enter login details for captive Wi-Fi networks, commonly found in hotels, airports, and coffee shops, just once, and then automatically sync that information across their ‌iPhone‌, iPad, and Mac devices. The time-saving feature should eliminate the frustration of repeatedly logging into the same network portal across multiple Apple devices.

"When you go to a new hotel, office building or gym, you're often asked to fill out a web form on all your devices before you can access the internet," Gurman said in May. "This new feature will let you enter that information on one device and have it synched to your other products."

‌iOS 26‌ is set to officially release as a free update for the ‌iPhone‌ 11 or newer in the fall.

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Apple analyst Ming-Chi Kuo has shared a detailed roadmap of the company's Vision and smart glasses plans until the end of the decade.


Apple apparently has at least seven projects in development, including three "Vision" devices and four smart glasses products. Kuo says that five of these products have "confirmed" development timelines, while two remain to be confirmed. Here's what to expect:

2025

• Apple Vision Pro (M5): A refreshed first-generation Vision Pro. Featuring the M5 chip with no other changes, the new device will not be considered to be a "second generation" model. Mass production is scheduled for the third quarter of 2025 and Apple is expecting to ship 150,000–200,000 units this year. It will likely remain a niche product. The second generation model is simply designed to maintain market presence and support ecosystem development, as well as reduce inventory of excess components in the supply chain.

2026

• No new Vision or smart glasses products to be released.

2027

• Apple Smart Glasses: Similar to Meta Ray-Bans, Apple's first smart glasses product will offer multiple frame and temple material options for a more personalized look. It will feature voice control and gesture recognition, but there will be no display. Key features include audio playback, photography and videography, and AI-powered environmental awareness. Some users will use the smart glasses to replace their AirPods or iPhone camera in certain situations. Mass production is scheduled for the second quarter of 2027, with Apple expecting shipments of three to five million units in the launch year. It will likely be the first Vision or glasses product to achieve significant sales volume.


• Apple Vision Air: Featuring all-new design that is "substantially lighter," with over 40% weight reduction compared to the Vision Pro. This weight reduction will be achieved by replacing glass with plastic, using magnesium alloy, and reducing the number of sensors on the device. It will contain Apple's latest flagship ‌iPhone‌ processor of the time, rather than an M-series chip. It will come at a "significantly lower price point" than the Vision Pro. Mass production is scheduled for the third quarter of 2027.

2028

• Apple Vision Pro (second generation): Apple's true second generation Vision Pro headset will debut an entirely new design with a significantly reduced weight. It will feature a powerful, Mac-grade processor and a lower price point. Mass production is projected to begin in the second half of 2028.


• Apple XR Glasses: While the product will feature voice control and gesture recognition like the company's first smart glasses, this more advanced version will add a color Liquid Crystal on Silicon (LCoS) display with waveguide optics. AI will apparently be critical to the device's success. Mass production is scheduled for the second half of 2028. Several other brands are expected to release similar products before Apple to establish early market presence, but due to the nature of this category of devices as early technology, these products will probably remain niche offerings over their first few years of existence.

2029 and Later

• Apple XR Glasses (second generation or variant): A different version of Apple's XR glasses introduced in 2028, with a later production timeline. Little is known about this device at present.


• Display Accessory (development paused): An all-new kind of device that uses a tethered connection to display content from Apple devices like iPhones and Macs. It features display technology from Birdbath optics with electrochromic dimming. The device was originally scheduled to enter mass production in the second quarter of 2026, but its development was paused in the fourth quarter of 2024 because Apple questioned its competitive advantage over other existing products. Apple's version had a weight of 120–130 grams, versus a sub-100 gram weight of competitors. Apple is currently reviewing the product for "repositioning and specification refinement," and a project restart is possible.

Kuo believes that Apple has considerable competitive advantages in its plan to offer a range of Vision and smart glasses products, due to its robust hardware development capabilities and unique ecosystem integration. The main challenge facing the company remains AI-powered features and software. See Kuo's full report for more information.
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Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo.


In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an ‌iPhone‌ chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series chips, which offer higher core counts, support for larger amounts of memory, and better external display support. The more-affordable MacBook could come in Silver, Blue, Pink, and Yellow finishes.

The new MacBook is expected to enter mass production late in the fourth quarter of 2025 or early in the first quarter of 2026. Apple is hoping that it will drive MacBook purchases and account for 20–28% of sales next year. Chinese technology company Everwin Precision is set to benefit from the release of the new MacBook, serving as a key supplier for its casings.
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On this week's episode of The MacRumors Show, we talk through the changes introduced in the second developer beta of iOS 26.


In ‌iOS 26‌ beta 2, Apple refined several interface elements to slightly improve visual clarity and usability. The Control Center's Liquid Glass buttons now appear more clearly, thanks to increased background blur that makes them easier to distinguish. Similarly, the Reduce Transparency setting in Accessibility has been enhanced, further cutting down the see-through effect across the UI.

Safari saw a couple of adjustments as well. The new tab button in the tab management view has been moved from the top left to the bottom left corner, bringing it back to its position in iOS 18. Additionally, when using the Compact tab bar layout, back and forward navigation buttons are now present.

Apple Music now includes a Live Radio widget, giving users quicker access to real-time radio streams from their Home Screen. There's also a new ringtone option—"Alt 1" under the Reflection category—available in Sounds and Haptics settings.

Low Power Mode's description has been rewritten for greater clarity, now explicitly noting that it reduces background activities, processing speed, display refresh rate, brightness, and limits features like 5G and iCloud syncing.

Lastly, the default wallpaper introduced with ‌iOS 26‌ has been updated to animate in response to the system's spatial photos feature, adding a more dynamic feel to the home screen.

We also discuss Apple's apparent consideration of a bid to buy AI search startup Perplexity, as well as the new purple and green color options rumored for the iPhone 17.

The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.



If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our we take a rumor report card-style look back at some of the biggest rumors surrounding WWDC 2025, what was predicted correctly, and what missed the mark.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
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Apple's Swift programming language is now being officially extended to support Android app development through the establishment of a dedicated Android Working Group within the Swift open-source project.


Originally introduced by Apple in 2014 as a modern programming language for iOS, macOS, watchOS, and tvOS, Swift has since expanded to include official support for Linux and Windows. The Swift project this week announced a formal effort to support Android as a target platform, enabling developers to use Swift to build applications for Google's mobile operating system using official tooling and infrastructure.

According to the Swift forums, the Android Working Group's charter outlines a clear set of responsibilities aimed at integrating Android into Swift's officially supported platform ecosystem. These include ensuring Swift can be compiled and run on Android without relying on unofficial forks or downstream modifications, enhancing Swift's standard libraries for better compatibility with Android APIs, and introducing native tools and workflows for developers targeting Android using Swift.

Historically, developing Android applications using Swift has been possible only through third-party solutions such as the Scade framework or via custom toolchains created by individual developers. These approaches often required a significant amount of custom configuration, lacked full support for Android APIs, and introduced maintenance burdens due to compatibility issues with new Swift releases.

One of the primary initial goals is to improve support for Android in the official Swift distribution, removing the need for out-of-tree patches or community-maintained forks, including establishing proper toolchain integration for Android targets and obtaining consistency with other officially supported platforms. The working group also plans to recommend enhancements to core Swift libraries, such as Foundation and Dispatch, so they better align with Android platform conventions and behaviors.

Android app development is currently dominated by Kotlin, which was announced as Google's preferred language for Android in 2017.
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