As part of its iconic "Shot on iPhone" campaign, Apple has released yet another short film, called "Big Man," featuring UK rapper Michael "Stormzy" Omari.


The short film, which debuted on Wednesday, sees Stormzy in the role of a world-weary musician who hasn't made any music in nearly eight years. Stormzy's character, Tenzman, runs into two bright and joyful kids, and the trio embarks on a life-changing journey, which ends with Tenzman making new music.

"Big Man" has a runtime of just under 20 minutes, and the short film was directed by Aneil Karia. The London-based writer and director is known for his work on Beat, Surge, and The Long Goodbye. Karia also makes an appearance in Apple's behind-the-scenes video for "Big Man," where the director outlines the advantages of using the iPhone 16 Pro for the project.


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Chinese commerce giant Alibaba has unveiled a new version of its flagship Qwen3 AI model, now compatible with Apple's MLX architecture, signaling that the debut of Apple Intelligence in China is on the horizon.


While Apple Intelligence gained support for the simplified version of Chinese with iOS 18.4, Apple's generative AI features still have yet to debut in China itself. The country's unique regulatory requirements meant that Apple had to partner with a local company to release any AI features. Although the iPhone maker considered working with ByteDance and Baidu, Apple eventually went with Alibaba.

Now, a new statement by Alibaba on Monday suggests that Apple Intelligence is closer than ever to its China release. As noted by Reuters, Alibaba has launched an upgraded variant of its Qwen3 AI model, with compatibility for Apple's platforms, meaning it will run on the Neural Engine on Apple Silicon Macs, and Apple Intelligence-compatible iPhones and iPads.


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