The media company is investing $1bn in OpenAI – and allowing its characters to be used in generated videos

Users of OpenAI’s video generation app will soon be able to see their own faces alongside characters from Marvel, Pixar, Star Wars and Disney’s animated films, according to a joint announcement from the startup and Disney on Thursday. Perhaps you, Lightning McQueen and Iron Man are all dancing together in the Mos Eisley Cantina.

Sora is an app made by OpenAI, the firm behind ChatGPT, which allows users to generate videos of up to 20 seconds through short text prompts. The startup previously attempted to steer Sora’s output away from unlicensed copyrighted material, though with little success, which prompted threats of lawsuits by rights holders.