After years going mostly unchanged, Apple’s Calendar app has started improving quickly over the last few months. And there’s one recent feature in particular that I’ve long wanted, and it’s made a big difference for me: integrating Reminders with the Calendar app.

There’s a new Priority Notifications feature in iOS 18.4 to ensure important messages and alerts get prominent Lock Screen placement. But a different feature entirely was added in a recent iOS update—‘Critical Messages’—that enables apps to send your iPhone highly important messages via SMS. Here’s how it works.

Apple TV+ is currently airing Severance season two, a hit that’s even surpassed Ted Lasso in viewer numbers. But if you haven’t yet tried Apple’s streaming service, there are a variety of ways to access Apple TV+ completely free—from trials and free periods to ongoing subscriptions. Here’s how.

Apple has released some of the first video ads for the iPhone 16e on its release day, including six new shorts plus a traditional video ad. The videos hit on a variety of talking points and feature promotions, but all seemingly supporting a single message: the iPhone 16e is the best iPhone for the average person.

The biggest Apple series yet, Severance, will wrap up its second season in the weeks ahead. But Apple TV+ has several buzzy new March releases planned to keep subscribers around: Dope Thief will join the streamer’s growing slate of crime thrillers, Seth Rogen’s The Studio looks hilarious, and the new Mythic Quest spin-off Side Quest debuts. Here’s everything coming to Apple TV+ in March.

Apple’s newest member of the iPhone family, the iPhone 16e, has now officially arrived. The new device is available now at Apple Stores and other retailers. Here’s everything you should know about the iPhone 16e and its features.

It’s the end of an era for web calls: Skype is shutting down soon. Microsoft announced it will be retiring the legacy communication platform soon and pushing existing users to adopt Teams instead. Here are the details.

This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: Apple’s foldable iPhone breakthrough, the AirTag 2 release window narrows, iPhone 17 Pro and 17e reports, and more. Here are this week’s Apple rumors.

Earlier this week Apple shipped new firmware for AirPods Max models with Lightning. Today, the company has followed that up by releasing a beta version of new firmware for all models. Here are the details.

Apple’s new iPhone 16e pitches itself as an iPhone 16, but with some small losses to achieve a lower $599 entry price. But depending on what model you’re upgrading from, some of those losses might seem significant. Here’s a full iPhone 16e vs iPhone 14 Pro comparison that aims to answer the question: is the 16e an upgrade or downgrade?

Among major TV networks in the US, FOX is the only player that doesn’t yet offer a direct-to-consumer streaming service along the lines of Paramount+ (CBS), Peacock (NBC), and Disney+ (ABC). But that’s changing later this year, and the company has just announced its new streamer’s leader.

Apple has a big goal of making all its products carbon neutral by 2030. But the company is now being sued over claims that its first such product to hit that goal—Apple Watch—isn’t actually as carbon neutral as Apple says. Here’s what you should know about the new Apple Watch carbon neutral lawsuit.

Updated 2/28 11:45 a.m. ET to include Apple’s statement in response below.

Apple has been under investigation by authorities in France for nearly two years over App Tracking Transparency, a privacy feature that lets iPhone users decide whether their activity can be tracked by advertisers or not. You’ve likely seen many of the ‘Ask App Not to Track’ pop-ups. Now, per a new Reuters report, the case is about to wrap up and looks set to end unfavorably for Apple.

Reviews for the iPhone 16e have arrived, offering a lot of praise for the new device but also plenty of criticism about one omission in particular: the removal of MagSafe. But according to Apple representatives who spoke with John Gruber, the feature’s absence won’t actually be a problem for most users.

Apple is reportedly developing a new Apple TV 4K device that will launch later this year. While I wasn’t pining for an upgrade before, Amazon’s new demo of Alexa+ features changed that. It showed me just how great an Apple TV 4K upgrade with Apple Intelligence could be.

Netflix just released its latest bi-annual data dump, outlining all the most popular shows and movies from the second half of 2024. One interesting highlight in particular may help explain why Apple TV+ has been leaning so hard into global, non-English content recently.

Earlier this month, Apple added the M4 Mac mini and MacBook Pro to its refurbished store. But the M4 iMac—which launched at the same time—was mysteriously absent. Now, however, the full M4 Mac lineup is available.

Spotify CEO Daniel Ek is not very happy about Apple’s current compliance with the EU’s Digital Markets Act (DMA). In a new interview with Bloomberg, he criticizes Apple and calls on EU regulators to bring swift action against the company.

Apple Intelligence is an umbrella term for Apple’s vast suite of AI-powered features across iPhone, iPad, Mac, and soon Vision Pro. New features have rolled out across several releases of iOS, iPadOS, and macOS and changed many aspects of how our devices work. Here is a full list of every current Apple Intelligence feature, plus a look at what’s coming next.

iOS 18.4 is now available in beta, and one of its main additions came as a total surprise: a new Food hub and cooking experience for Apple News. However, there’s a new Home product launching soon—I call it ‘HomePad’—that the cooking feature seems perfectly built for.

Pixelmator’s suite of photo editing apps have just been updated today, two weeks after Apple officially confirmed it had taken ownership. Here’s what to expect.

Apple just shipped a firmware update for AirPods Max users who have the original Lightning model, the first such update since all the way back in October. Here’s what you should know.

Apple’s new iPhone 16e isn’t quite as budget-friendly as the iPhone SE it replaced, but it’s still a fantastic option for users looking to upgrade without breaking the bank. For iPhone 15 owners specifically, there are five big upgrades that come with the iPhone 16e vs. your current 15.

Apple’s newest iPhone comes with a key component many years in the making: the C1 modem. The idea of a new modem may not sound very exciting on the surface, but already with this first version it’s become clear why Apple spent so long developing it. There are cost benefits to ditching Qualcomm, but also user-facing improvements. Here are two killer features Apple’s new C1 enables.

Apple has been running a variety of ads over the past year pushing Safari as the privacy-friendly browser choice for iPhone, iPad, and Mac users. But in iOS 18.4 beta 1, there’s a new Safari feature that may accidentally undercut that message—despite offering solid utility.