The internet’s go-to gathering place for those who rate and revere sticks is big and growing fast. The appeal is simple ...

The first stick was small, and shaped like a revolver.

It was late summer 2023 and two friends, Boone Hogg and Logan Jugler, both 31, were on a late summer hike heading towards Delicate Arch, a 16m red rock formation in Utah’s Arches national park, when Jugler spotted it on the ground. He picked it up and began rating its attributes – colour, shape, flexibility – out of 10, while Hogg filmed. Then they uploaded it to Instagram.