Investment firm Morgan Stanley theorizes that Apple has long-term options to protect its iPhone 17 Pro prices from tariff hikes, including steering buyers to larger storage capacities, which have a greater profit margin.


Even though Trump has now paused many tariffs, and even though it's become possible that Apple will get an exemption, the company won't be betting on that. Doubtlessly Apple will take any exemption it can get, but it also knows Trump changes his mind on a whim, so it will be looking to long game.

That's the opinion of analysts at Morgan Stanley, in a new note to investors seen by AppleInsider. They even see a route through the tariff turbulence that could see it able to keep its iPhone prices at the same level as before.


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Instagram is a visual social media platform, the iPad has best screen for photos, yet it's taken the rollercoaster situation with TikTok for the Meta-owned company to start work on an iPadOS app.


Maybe it's just that Instagram head Adam Mosseri finally picked up an iPad for himself and changed his mind about Apple versus Android. Or maybe his engineers have finally revolted against the tedium of supporting eleventy-billion different Android devices and no iPads.

But according to The Information, Instagram is now developing a native iPad app. And it's doing so as part of its larger efforts to compete with TikTok.


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Owners of the iPhone 16e now have access to tools and instructions on how to repair their phone's display and other components — though you still need nerves of steel.


When Apple announced its Self Repair Programme in 2021, and when it then opened in 2022, it was specifically for iPhones. The option has since expanded to include Macs, but now it's also been extended to cover the latest iPhone 16e.

While the instructions now listed by Apple on its support site, are specific to the iPhone 16e, the general process remains the same. Through a series of written and video instructions, Apple's Program takes users through the supremely delicate process of opening up their iPhone.


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Alongside its emergency importing of iPhones before tariffs hugely increased costs, Apple is now said to have also had Macs airlifted into the US.


With the extra China tariff now in force, Apple is currently required to pay 104% on top of the import cost. Even before this increase, and even before Trump announced his initial tariffs, Apple took steps to minimize the hit it expected to face.

That was said to consist of stockpiling iPhones, having five flights full of them head for the States ahead of Trump's deadline. Now according to Nikkei Asia, Apple was far from the sole technology company doing this — and it wasn't only importing iPhones.


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A new leak purporting to show an iPhone 17 Pro protective case, has backed up the continuing rumors that Apple has considerably redesigned the rear camera system.


Rumors that the forthcoming iPhone 17 Pro and iPhone 17 Pro Max have now mostly coalesced on the belief that the rear camera system will be larger. It will also separate out the flash, LiDAR sensor and microphone, into a section to the right of the camera lenses.

Now a new leaked image from reasonably reliable leaker Sonny Dickson, claims to show just how noticeably big the camera bump will be. The image consists of two transparent protective cases for the iPhone 17 Pro, which feature large cutout sections for the camera.


Rumor Score: 🤯 Likely


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Apple Vision Pro introduced new ways of controlling apps through gestures, but it appears that Apple wants to extend that to controlling any device it makes.


Before the Apple Vision Pro, if you gestured at a computer, it was to be rude. With the Apple Vision Pro, though, Apple introduced a whole collection of gestures from how to move windows and resize documents.

They are some of the finest elements of the visionOS in Apple Vision Pro, and it's remarkable how complete they seem. This is a whole set of gestures where once you've been shown then, they all feel so natural that it's impossible to imagine alternatives — or that they are so new.


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Ahead of the markets opening on April 8, 2025, Apple stock has inched into positive territory after Trump's tariff announcement knocked the entire value of Visa or WalMart out of the company.


Apple has continued to be punched by Trump's tariffs, despite claims its inescapable price rises could be a lower than expected. On its third consecutive market day, Apple was further hit by the news of a 104% tariff on everything it imports from China.

The continued impact for Apple came despite the overall stock market doing better on this third day. According to CNBC, of the major technology firms, only Apple, Microsoft, and Tesla were down again on April 7.


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President Trump is literally doubling down on his ruinous tariff plans, saying that since China has retaliated to the original rate, he is now raising it a further 50%.


Trump's original tariffs were more severe than businesses had feared, they have hit every single country Apple relies on, and saw the company's share price implode, but now there is more. Even as the White House claimed it was fake news that Trump would consider pausing his tariffs, the President himself has announced punitive retribution for China having retaliated.

"[Despite] my warning that any country that Retaliates against the U.S. by issuing additional Tariffs, above and beyond their already existing long term Tariff abuse of our Nation," wrote Trump on his Truth Social platform, "will be immediately met with new and substantially higher Tariffs, over and above those already set."


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Sam Altman's OpenAI has discussed acquiring Altman and Jony Ive's startup firm that is designing at least one household AI device.


Jony Ive left Apple in 2019 to found his own design company, LoveFrom, and has since hired many ex-Apple staff, including his own replacement, Evans Hankey. Ive also hired ex-Apple design lead Tang Tan specifically to work on the AI startup collaboration with Sam Altman.

Now according to The Information, this startup is called "io Projects," and OpenAI has discussed buying it outright for at least $500 million. If this happens, OpenAI would acquire the AI designs plus the engineers who are working on it.


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Analysts at Wedbush say that Apple's iPhone is the piece of technology hit the hardest by Trump's tariffs, and has lowered its price target by a whopping $75 as a result.


Wedbush has been raising its Apple stock price target on the expectation of growth because of Apple Intelligence. In December 2024, the price was raised to $325, but it has now been cut back to $250.

In a note to investors seen by AppleInsider, Wedbush analysts described the current situation facing Apple as a "tariff economic Armageddon," and "a complete disaster." It bases this on how 90% of iPhones are assembled in China, which Wedbush says means Apple is more affected by the tariffs than any other comparable firm.


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Investment bank Morgan Stanley believes that the CEOs of US big tech were unprepared for how steep Trump's tariffs ended up being, and will now — probably unsuccessfully — try to persuade him to make changes.


Morgan Stanley previously estimated that Apple will take a $33 billion hit to its bottom line because of Trump's tariffs. In a note to investors seen by AppleInsider, Morgan Stanley's analysts confirm that Apple has it bad — but its analysts now predict that for Dell and HP, the loss will be close to the entirety of their expected net income in 2025.

The analysts further believe that technology hardware executives didn't anticipate that the tariffs would be as ruinous as they are. Consequently, the industry's most influential business leaders like Tim Cook, Satya Nadella, and Mark Zuckerberg will surely attempt to lobby and negotiate with the current administration.


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A new report claims that Apple is planning to mark the 20th anniversary of the iPhone with a significant redesign, but perhaps not as dramatically different as it did for the iPhone X in 2017.


While it's rumored that iOS 19 will feature a dramatic redesign, Apple's next iPhone is expected to physically resemble the current iPhone 16 range — except for the rear cameras. Now a new report from Bloomberg claims that Apple is gearing up for a significant iPhone redesign for the models released in 2027.

"[The] the company is preparing a major shake-up for the iPhone's 20-year anniversary," it says, "including a foldable version and a bold new Pro model that makes more extensive use of glass."


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CarPlay in the newly updated iOS 18.4 is causing problems for an unknown number of users, who report it disconnecting and reconnecting.


AppleInsider readers have long reported that CarPlay has various disconnection problems before, but this new update appears to have brought a series of issues. The main problem appears to be specifically that wireless CarPlay will disconnect and reconnect, but some users are no longer seeing the "Now Playing" information on their car screen.



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Five years after it gave up on its iBooks Author app, Apple is now removing the ability for Pages to send books straight to the Apple Books store.


Initially, Apple made a big deal of its original iBooks Author app in 2012, and how it let users create richly formatted books they could then immediately sell on its then iBooks Store. Only, iBooks Author had bugs, and Apple retired it in June 2020, when it also subsumed the app's publishing features into Pages.

As ever with the Book Store or publishing apps, there then followed silence from Apple, until Thursday. Apple emailed publishers with the news that Pages would no longer support publishing to the Apple Book Store.


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Apple stock took a huge dive in after-hours trading following the unveiling of new tariffs, and it just got worse when the markets opened.


President Trump's tariffs have affected every single country that supplies Apple. That means Apple now has to pay much more for every import, and is unlikely to avoid raising its prices.

Consequently, the markets immediate reacted to the prospect of American consumers facing higher prices, and saw high volume sell-offs almost universally. This affected all technology firms, but in this extended after-market period, Apple was the worst hit, with its shares dropping around 7.5%.


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President Trump's new tariffs go far beyond China, and hit every nation in the world. Here's how badly Apple has been hit, and where it has been struck globally.


In February 2025, the Bank of America said that the impact of tariffs on Apple would be significant. Before the extent of the tariffs were announced, Bank of America estimated that they would mean Apple may have to raise iPhone prices by 10%.

Apple has yet to make any announcements about price changes. It might have attempted to swallow small increases in component costs, but it is unlikely to absorb these massive ones. The company has previously made a point of how it has kept the iPhone costs the same for years — although only in the US.


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The iPad was mocked at launch, has been threatened by rivals throughout, and yet still remains the best-selling tablet ever made, 15 years after it first shipped to customers on April 3, 2010.

A new lawsuit demanding $5 billion in damages because of alleged false advertising over Apple Books lacks the understanding that digital books are licensed and not owned.


Apple famously faced and lost a "very ugly" lawsuit in the earliest days of what was then called iBooks. That was a startling misreading of the law, but regardless, the suit made Apple pay out $450 million.

And now a law firm figures it can get 11 times that amount in another spurious case.


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A new rumor says that Apple has not forgotten the idea of solid-state buttons for the iPhone, but there are a number of issues to solve before it can happen.


Before the launch of the iPhone 15 Pro in 2023, there were many, many rumors about it having a solid-state button. That would mean that instead of physical buttons like the volume control, it would have touch-sensitive areas that gave haptic feedback so that they felt like real buttons.

That didn't happen with the iPhone 15 Pro, or the iPhone 16 Pro, nor is it now expected with the iPhone 17 Pro. However, a solid-state button should be more reliable than a physical one and, even if only fractionally, they would require less space within an iPhone.


Rumor Score: 🤔 Possible


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Since the release of iOS 18.4, an unknown number of users are reporting the appearance of apps on their iPhones that they either previously deleted — or have never installed.


Apple released iOS 18.4 on March 31, 2025, and alongside bringing Apple Intelligence to the EU, it also included important security updates. But an unusual issue is now being reported by users who say they are seeing apps they shouldn't.

As first spotted by MacRumors, the reports all concern the appearance of unwanted apps. In some cases, they are apps that were previously installed but deleted by the user, while others seem to be entirely new installs of random apps.


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The National Labor Relations Board has indefinitely postponed two complaint cases against Apple, after the Trump administration hired an Apple lawyer away to be the lead attorney for the watchdog.


Previously, the National Labor Relations Board (NLRB) found against Apple in a case about it coercively interrogating staff about their union membership. The federal agency has also accused Apple of illegally restricting workers' social media use.

It's also, though, been pursuing multiple complaints including one from Janneke Parrish, who alleges that Apple fired her for organizing the #AppleToo movement. It is her case and one brought by ex-Apple engineer Cher Scarlett, that have now been halted.


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