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No, your communications don’t make me feel valued as an individual. A ‘Dear’ or ‘Sir’ wouldn’t hurt once in a while
How do you feel when big corporations address you directly? (In other words, when they use the second-person pronoun “you” in their communications.) Do you feel like you’re valued? That you’re being treated as an individual? Or does it make you want to grab their CEO by the scruff of the neck and tell them to shut up?
It’s impossible nowadays to buy food, walk down the street or even open your emails without businesses trying to chat you up. A carton of Alpro oat milk shouts “Hey you!” from the dairy aisle. A restaurant you visited once sends a circular with “We miss you!” in the subject line. You get a bill from Octopus Energy with 41 uses of this cursed pronoun, but it never once addresses you with “Dear”.
Max Fletcher is a London-based writer
© Composite: Guardian Design/Getty Images
© Composite: Guardian Design/Getty Images
© Composite: Guardian Design/Getty Images
On the heels of another sports year that was chock full of surprises, Guardian US contributors make their bold predictions for the months to come
Here are our bold predictions for 2025 in sports. Please note the bold (or should that be bold?) in bold predictions: these are mostly to be taken with a pinch of salt.
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© Photograph: Robert Gauthier/Los Angeles Times/Getty Images
© Photograph: Robert Gauthier/Los Angeles Times/Getty Images
© Photograph: Robert Gauthier/Los Angeles Times/Getty Images
Streaming’s algorithms make it easy to avoid whole discographies – so in the interest of deeper listening, our writers dedicate time to the ones who might have got away
The first time I heard Joni Mitchell, in 1997, she was looped across the chorus of Janet Jackson’s single Got ’Til It’s Gone. The song’s credits would educate me on the sample’s origins; I had previously assumed Big Yellow Taxi was an Amy Grant original. The second time I heard a Mitchell song was when Travis covered the beautiful River as a B-side.
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© Composite: Guardian Design; Michael Putland;Paul Harris; Aaron Rapoport;Christopher Polk/Getty Images
© Composite: Guardian Design; Michael Putland;Paul Harris; Aaron Rapoport;Christopher Polk/Getty Images
© Composite: Guardian Design; Michael Putland;Paul Harris; Aaron Rapoport;Christopher Polk/Getty Images
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