Apple considered introducing a new Apple Intelligence feature that would dynamically re-arrange apps on the Home Screen.


The detail emerged in a report last week from The Information, which said that subordinates of software chief Craig Federighi approached him with proposals for an AI-powered iPhone ‌Home Screen‌. The feature would dynamically change the locations of apps on the ‌Home Screen‌ according to users' needs. Federighi reportedly rejected the idea, believing that it would disorient users, many of whom rely on knowing the fixed location of apps on their ‌Home Screen‌ for quick access.

With iOS 26, Apple prioritized new ‌Apple Intelligence‌ features that included Live Translation, more powerful Visual Intelligence, ChatGPT image generation in Image Playground, and actions in Shortcuts. Broader and more capable ‌Apple Intelligence‌ features are expected to arrive later this year with iOS 27, such as a Siri chatbot powered by Google Gemini.

The rest of The Information's report focused on how Apple restructured its artificial intelligence strategy under Federighi, accelerating plans to overhaul Siri by relying on external AI models after years of internal delays and organizational friction.

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Apple today introduced a vibrant new Black Unity Apple Watch band called the "Unity Connection Braided Solo Loop."



The band features the colors of the Pan-African flag, containing multiple shades of red, green, and black. It is made by weaving recycled polyester yarn filaments around ultrathin silicone threads using precision-braiding machinery. It is soft with a textured feel, and is sweat and water resistant.

The Unity Connection Braided Solo Loop honors Black History Month and celebrates "the power of connection," according to Apple.

Aligned with this theme, Apple is proud to support organizations that inspire connection and promote creativity through impactful programs in under-resourced communities around the world. This includes grants to Boys & Girls Clubs of America, Urban Arts in New York City, Youth Music in London, Art Gallery of New South Wales in Sydney, and Enactus México in Mexico City. These new grants build upon Apple's long-standing commitment to advancing economic, educational, and creative opportunities in communities globally.

This band, along with previously released Black Unity bands, was designed by Black creatives and allies at Apple.

The new special edition band is available in 42mm and 46mm case sizes, in band sizes from zero to 12. It is available to order now, and will arrive at Apple Stores starting later this week. Apple continues to sell two other Black Unity bands: Unity Bloom and Unity Rhythm.
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On this week's episode of The MacRumors Show, we discuss Apple's plan to turn Siri into a chatbot with iOS 27, alongside plans for new hardware such as an AI pin.



Apple reportedly plans to turn Siri into a chatbot that will rival Anthropic's Claude, Google's Gemini, and OpenAI's ChatGPT later this year. Apple's chatbot will apparently be able to search the web, generate content like images, help with coding, summarize information, and analyze uploaded files.

It will be able to leverage personal data on a user's device to complete tasks, and it will result in a much improved search feature. Apple is also said to be designing a feature that will let the ‌Siri‌ chatbot view open windows and on-screen content, as well as adjust device features and settings.

‌Siri‌ will integrate directly into all Apple apps, including Photos, Mail, Messages, Music, and TV, and it will be able to access and analyze content in the apps to respond to queries and requests. There will be voice and typed interface options.

Apple plans to power the chatbot with a custom model based on Google Gemini. It may even run on Google's servers. The ‌Siri‌ chatbot will purportedly be the key new feature in iOS 27, iPadOS 27, and macOS 27.

In related news, Apple is said to be working on a small, wearable AI pin equipped with standard and wide-angle cameras to capture photos and videos, a speaker, microphones, and a physical control button. The pin is said to be similar in size to an AirTag, with a thin, flat, circular disc shape and an aluminum and glass design.

This week also saw rumors that Apple's smart home hub device will tout a robotic swiveling base, with a heavy emphasis on AI features. It is expected to finally be released in the spring, following a heavily delayed launch.

The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.



If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about CES 2026, Apple Creator Studio, and the confirmation that Google Gemini will power the next-generation version of ‌Siri‌.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
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A new UK class action lawsuit against Apple seeks billions in damages by alleging that the company unlawfully restricted competition in contactless payments on the iPhone through Apple Pay, The Guardian reports.


The proposed opt-out collective action filed this week in the UK alleges that Apple abused its position in the market by limiting access to the ‌iPhone‌'s near-field communication (NFC) technology and charging fees to banks for the use of ‌Apple Pay‌. The claim seeks up to £1.5 billion (approximately $2 billion) in damages on behalf of an estimated 50 million UK consumers.

The complainant argues that ‌Apple Pay‌ has effectively been the only contactless mobile payment option available to ‌iPhone‌ users in the UK since its launch in 2015. According to the filing, Apple declined to grant third-party developers access to the ‌iPhone‌'s NFC hardware and Secure Element, preventing rival wallets from operating on equal terms and leaving banks and card issuers with no alternative but to participate in ‌Apple Pay‌ if they wished to offer mobile contactless payments to ‌iPhone‌ users.

The case heavily focuses on fees Apple reportedly charges issuing banks for ‌Apple Pay‌ transactions, commonly cited in industry reporting as approximately 0.15% of the transaction value in the UK. These fees are allegedly not consistent with industry norms and were only possible because Apple restricted competition on its platform. The suit further contends that banks passed the costs of those fees on to consumers through higher charges across a wide range of financial products, including current accounts, credit cards, savings accounts, and mortgages.

Around 98% of UK consumers hold accounts with banks that support ‌Apple Pay‌ and were therefore exposed to higher costs regardless of whether they personally used the service. On that basis, the claim seeks damages on a population-wide basis. The average payout per affected consumer would be relatively modest, estimated at roughly £26 to £35 if the claim were successful.

In a statement, Apple said that the lawsuit was "misguided and should be dismissed," adding:

Apple Pay is a seamless and secure way for users to make contactless payments, and one of many payment options available to consumers. Apple does not charge fees to consumers or merchants for using Apple Pay, and banks see meaningful benefits from offering Apple Pay to their customers - most notably fraud reduction.

Apple also emphasized changes to its platform that have occurred since the period covered by the claim. The company said it has recently expanded access to key technologies, including NFC and the Secure Element, allowing third-party developers to offer contactless payments within their own apps in the UK.

The claim has been lodged with the Competition Appeal Tribunal, which must determine whether the case can proceed as a collective action.
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Apple is considering a significant shift in how it operates Siri by potentially running its next-generation chatbot on Google's cloud infrastructure rather than entirely on its own Private Cloud Compute servers, according to Bloomberg's Mark Gurman.


In yesterday's report detailing Apple's plans to turn ‌Siri‌ into a chatbot in iOS 27, Gurman said that the company is in discussions with Google about hosting the forthcoming ‌Siri‌ chatbot on Google-owned servers powered by Tensor Processing Units (TPUs), a class of custom chips designed specifically for large-scale artificial intelligence workloads. The arrangement would mark a major departure from Apple's emphasis on processing user requests either directly on-device or through its own tightly controlled Private Cloud Compute infrastructure.

In a potential policy shift for Apple, the two partners are discussing hosting the chatbot directly on Google servers running powerful chips known as TPUs, or tensor processing units. The more immediate Siri update, in contrast, will operate on Apple's own Private Cloud Compute servers, which rely on high-end Mac chips for processing.

The near-term ‌Siri‌ improvements in iOS 26.4 are still expected to run on Apple's own Private Cloud Compute servers, which the company unveiled in 2024 as a privacy-focused alternative to on-device processing. Private Cloud Compute relies on Apple-designed servers built around high-end Mac chips, and Apple has positioned the system as one where user data is processed temporarily and not retained, not even being accessible to Apple itself. Those claims have been central to Apple's public messaging around Apple Intelligence.

The more advanced ‌Siri‌ chatbot planned for the following major operating system update is expected to rely on a newer and more capable large language model developed by Google. This model is internally referred to as Apple Foundation Models version 11 and is comparable in capability to Google's latest Gemini models. Running such a model at scale may exceed the practical capacity of Apple's current Private Cloud Compute infrastructure, prompting the need to use Google's significantly larger, specialized cloud footprint and AI hardware.

The possibility of running ‌Siri‌ requests on Google servers does not necessarily mean Google would gain access to user data in a conventional sense. Apple already relies on third-party cloud providers, including Google, for parts of iCloud's infrastructure, while retaining control over encryption keys and data handling policies.
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Apple has restructured its artificial intelligence strategy under software chief Craig Federighi, accelerating plans to overhaul Siri by relying on external AI models after years of internal delays and organizational friction.


According to a detailed report from The Information, Apple's approach to artificial intelligence has undergone a significant shift over the past year. Apple software chief Craig Federighi is said to be at the center of that shift, having assumed direct oversight of the company's AI organization and is now driving decisions that will shape the future of ‌Siri‌ and other Apple Intelligence features across the product lineup.

Last fall, Federighi apparently addressed a joint meeting of Apple's software and AI teams, expressing enthusiasm for closer collaboration while also signaling dissatisfaction with the company's pace of progress in artificial intelligence. Some members of Apple's foundation models team interpreted the remarks as criticism of their work.

In December, Apple moved to consolidate its AI leadership under Federighi, completing a transition that had begun earlier in the year when responsibility for ‌Siri‌ was removed from the AI group and brought under Federighi's software division. In January, Apple announced plans to use Google's Gemini AI models to power future AI upgrades, including an improved version of ‌Siri‌. In Federighi's view, integrating a third-party model would allow Apple to finally ship a revamped ‌Siri‌ later this year after controversially postponing the update in 2025.

However, the report also outlines internal concerns about the implications of placing AI under Federighi's control. People who have worked closely with him described him as highly cost-conscious and skeptical of investments with uncertain returns. This approach stands in notable contrast to rivals such as OpenAI, Meta Platforms, and Google, who invest tens of billions of dollars in data centers, chips, and AI researchers.

Apple has attempted to limit infrastructure spending by emphasizing on-device processing and its Private Cloud Compute system, which uses Apple silicon. The company was said to be waiting for the cost of AI computation and talent to decline, betting that most consumer use cases will eventually be handled locally on devices.

Federighi apparently viewed AI as unpredictable and difficult to control, preferring deterministic software behavior that could be clearly specified during design reviews. He rejected proposals to use AI to dynamically reorganize the iPhone home screen, arguing that such changes would confuse users.

Tensions over AI strategy have surfaced internally before. Around 2019, Mike Rockwell, who was leading development of the Vision Pro headset, reportedly proposed an AI-driven interface. He criticized Federighi's software approach as overly conservative, prompting a rebuke. Rockwell was later placed in charge of ‌Siri‌ in early 2025 and now reports directly to Federighi.

Despite his earlier skepticism, Federighi's stance shifted following the release of ChatGPT in late 2022. People close to him said he became convinced of the potential of large language models after experimenting with the technology and instructed his teams to explore ways to integrate similar capabilities into Apple products. Federighi reportedly concluded that Apple's internal models did not perform adequately on devices, while members of the foundation models team believed they were being blamed for challenges related to model optimization, which fell under the software organization's responsibilities.

Some team members complained they were not given sufficient guidance on how their models would ultimately be used, limiting their ability to compete with external alternatives. Around the time Apple removed ‌Siri‌ oversight from Giannandrea and assigned it to Rockwell, with Federighi directing the broader effort, Federighi instructed teams to evaluate deep integration of third-party models.

Despite the partnership with Google, Apple plans to continue developing its own AI models, particularly those designed to run on devices. Apple reportedly intends to shrink and adapt models derived from external partners so they can run more fully on Apple hardware, reducing long-term dependence. To support that goal, Apple is said to be considering acquisitions of smaller AI firms specializing in model compression and optimization.

See The Information's full report for more.
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