Mettre en place une campagne de communication à destination de TikTok a de quoi faire rêver. En effet, les récits de petits comptes ayant acquis une notoriété importante en quelques jours sont innombrables. Cependant, bon nombre de comptes échouent aussi à se faire une place sur la plateforme. Dans la majorité des cas, la raison […] Mettre en place une campagne de communication à destination de TikTok a de quoi faire rêver. En effet, les récits de petits comptes ayant acquis une notoriété importante en quelques jours sont innombrables. Cependant, bon nombre de comptes échouent aussi à se faire une place sur la plateforme. Dans la majorité des cas, la raison […] Exclusive: Guardian investigation finds fake agencies using the social media platform to dupe Kenyans into paying for nonexistent jobs in Europe
Lilian, a 35-year-old Kenyan living in Qatar, was scrolling on TikTok in April when she saw posts from a recruitment agency offering jobs overseas. The Kenya-based WorldPath House of Travel, with more than 20,000 followers on the social media platform, promised hassle-free work visas for jobs across Europe.
“They were showing work permits they’d received, envelopes, like: ‘We have Europe visas already,’” Lilian recalls.
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© Illustration: Getty Images/Guardian pictures
© Illustration: Getty Images/Guardian pictures
© Illustration: Getty Images/Guardian pictures
TikTokers say it will show the health of your relationship. Does it really show how we think about romance?
What would you say if your partner told you they saw a bird today? Would you mumble noncommittally, or ask a follow-up question?
You might be surprised to know that thousands of people on TikTok and Instagram would judge you if you chose the former.
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© Photograph: Nicolas Lancret
© Photograph: Nicolas Lancret
© Photograph: Nicolas Lancret
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