Buying the Zombies, Run! studio wasn’t part of my plan, but our post-apocalypse ​game has a story that makes people feel seen

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A few days ago, I clicked a button on my phone to send funds to a company in Singapore and so took ownership of the video game I co-created and am lead writer for: Zombies, Run! I am a novelist, I wrote the bestselling, award-winning The Power, which was turned into an Amazon Prime TV series starring Toni Collette. What on earth am I doing buying a games company?

Well. First of all. Zombies, Run! is special. It’s special to me – the game started as a Kickstarter and the community that grew up around it has always been incredibly supportive of what we’re doing. And it’s special in what it does. It’s a game to exercise with. You play it on your smartphone – iPhone or Android – and we tell stories from the zombie apocalypse in your headphones to encourage you to go further, faster, or just make exercise less boring. Games are so often portrayed as the bad entertainment form, but I made a game that fundamentally helps people to be healthier.