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The power of a poster

Most researchers know the disappointment of submitting an abstract to give a conference lecture, only to find that it has been accepted as a poster presentation instead. If this has been your experience, I’m here to tell you that you need to rethink the value of a good poster.

For years, I pestered my university to erect a notice board outside my office so that I could showcase my group’s recent research posters. Each time, for reasons of cost, my request was unsuccessful. At the same time, I would see similar boards placed outside the offices of more senior and better-funded researchers in my university. I voiced my frustrations to a mentor whose advice was, It’s better to seek forgiveness than permission.” So, since I couldn’t afford to buy a notice board, I simply used drawing pins to mount some unauthorized posters on the wall beside my office door.

Some weeks later, I rounded the corner to my office corridor to find the head porter standing with a group of visitors gathered around my posters. He was telling them all about my research using solar energy to disinfect contaminated drinking water in disadvantaged communities in Sub-Saharan Africa. Unintentionally, my illegal posters had been subsumed into the head porter’s official tour that he frequently gave to visitors.

The group moved on but one man stayed behind, examining the poster very closely. I asked him if he had any questions. “No, thanks,” he said, “I’m not actually with the tour, I’m just waiting to visit someone further up the corridor and they’re not ready for me yet. Your research in Africa is very interesting.” We chatted for a while about the challenges of working in resource-poor environments. He seemed quite knowledgeable on the topic but soon left for his meeting.

A few days later while clearing my e-mail junk folder I spotted an e-mail from an Asian “philanthropist” offering me €20,000 towards my research. To collect the money, all I had to do was send him my bank account details. I paused for a moment to admire the novelty and elegance of this new e-mail scam before deleting it. Two days later I received a second e-mail from the same source asking why I hadn’t responded to their first generous offer. While admiring their persistence, I resisted the urge to respond by asking them to stop wasting their time and mine, and instead just deleted it.

So, you can imagine my surprise when the following Monday morning I received a phone call from the university deputy vice-chancellor inviting me to pop up for a quick chat. On arrival, he wasted no time before asking why I had been so foolish as to ignore repeated offers of research funding from one of the college’s most generous benefactors. And that is how I learned that those e-mails from the Asian philanthropist weren’t bogus.

The gentleman that I’d chatted with outside my office was indeed a wealthy philanthropic funder who had been visiting our university. Having retrieved the e-mails from my deleted items folder, I re-engaged with him and subsequently received €20,000 to install 10,000-litre harvested-rainwater tanks in as many primary schools in rural Uganda as the money would stretch to.

Kevin McGuigan
Secret to success Kevin McGuigan discovered that one research poster can lead to generous funding contributions. (Courtesy: Antonio Jaen Osuna)

About six months later, I presented the benefactor with a full report accounting for the funding expenditure, replete with photos of harvested-rainwater tanks installed in 10 primary schools, with their very happy new owners standing in the foreground. Since you miss 100% of the chances you don’t take, I decided I should push my luck and added a “wish list” of other research items that the philanthropist might consider funding.

The list started small and grew steadily ambitious. I asked for funds for more tanks in other schools, a travel bursary, PhD registration fees, student stipends and so on. All told, the list came to a total of several hundred thousand euros, but I emphasized that they had been very generous so I would be delighted to receive funding for any one of the listed items and, even if nothing was funded, I was still very grateful for everything he had already done. The following week my generous patron deposited a six-figure-euro sum into my university research account with instructions that it be used as I saw fit for my research purposes, “under the supervision of your university finance office”.

In my career I have co-ordinated several large-budget, multi-partner, interdisciplinary, international research projects. In each case, that money was hard-earned, needing at least six months and many sleepless nights to prepare the grant submission. It still amuses me that I garnered such a large sum on the back of one research poster, one 10-minute chat and fewer than six e-mails.

So, if you have learned nothing else from this story, please don’t underestimate the power of a strategically placed and impactful poster describing your research. You never know with whom it may resonate and down which road it might lead you.

The post The power of a poster appeared first on Physics World.

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Can entrepreneurship be taught? An engineer’s viewpoint

I am intrigued by entrepreneurship. Is it something we all innately possess – or can entrepreneurship be taught to anyone (myself included) for whom it doesn’t come naturally? Could we all – with enough time, training and support – become the next Jeff Bezos, Richard Branson or Martha Lane Fox?

In my professional life as an engineer in industry, we often talk about the importance of invention and innovation. Without them, products will become dated and firms will lose their competitive edge. However, inventions don’t necessarily sell themselves, which is where entrepreneurs have a key influence.

So what’s the difference between inventors, innovators and entrepreneurs? An inventor, to me, is someone who creates a new process, application or machine. An innovator is a person who introduces something new or does something for the first time. An entrepreneur, however, is someone who sets up a business or takes on a venture, embracing financial risks with the aim of profit.

Scientists and engineers are naturally good inventors and innovators. We like to solve problems, improve how we do things, and make the world more ordered and efficient. In fact, many of the greatest inventors and innovators of all time were scientists and engineers – think James Watt, George Stephenson and Frank Whittle.

But entrepreneurship requires different, additional qualities. Many entrepreneurs come from a variety of different backgrounds – not just science and engineering – and tend to have finance in their blood. They embrace risk and have unlimited amounts of courage and business acumen – skills I’d need to pick up if I wanted to be an entrepreneur myself.

Risk and reward

Engineers are encouraged to take risks, exploring new technologies and designs; in fact, it’s critical for companies seeking to stay competitive. But we take risks in a calculated and professional manner that prioritizes safety, quality, regulations and ethics, and project success. We balance risk taking with risk management, spotting and assessing potential risks – and mitigating or removing them if they’re big.

Courage is not something I’ve always had professionally. Over time, I have learned to speak up if I feel I have something to say that’s important to the situation or contributes to our overall understanding. Still, there’s always a fear of saying something silly in front of other people or being unable to articulate a view adequately. But entrepreneurs have courage in their DNA.

So can entrepreneurship be taught? Specifically, can it be taught to people like me with a technical background – and, if so, how? Some of the most famous innovators, like Henry Ford, Thomas Edison, Steve Jobs, James Dyson and Benjamin Franklin, had scientific or engineering backgrounds, so is there a formula for making more people like them?

Skill sets and gaps

Let’s start by listing the skills that most engineers have that could be beneficial for entrepreneurship. In no particular order, these include:

  • problem-solving ability: essential for designing effective solutions or to identify market gaps;
  • innovative mindset: critical for building a successful business venture;
  • analytical thinking: engineers make decisions based on data and logic, which is vital for business planning and decision making;
  • persistence: a pre-requisite for delivering engineering projects and needed to overcome the challenges of starting a business;
  • technical expertise: a significant competitive advantage and providing credibility, especially relevant for tech start-ups.

However, there are mindset differences between engineers and entrepreneurs that any training would need to overcome. These include:

  • risk tolerance: engineers typically focus on improving reliability and reducing risk, whilst entrepreneurs are more comfortable with embracing greater uncertainty;
  • focus: engineers concentrate on delivering to requirements, whilst entrepreneurs focus on consumer needs and speed to market;
  • business acumen: a typical engineering education doesn’t cover essential business skills such as marketing, sales and finance, all of which are vital for running a company.

Such skills may not always come naturally to engineers and scientists, but they can be incorporated into our teaching and learning. Some great examples of how to do this were covered in Physics World last year. In addition, there is a growing number of UK universities offering science and engineering degrees combined with entrepreneurship.

The message is that whilst some scientists and engineers become entrepreneurs, not all do. Simply having a science or engineering background is no guarantee of becoming an entrepreneur, nor is it a requirement. Nevertheless, the problem-solving and technical skills developed by scientists and engineers are powerful assets that, when combined with business acumen and entrepreneurial drive, can lead to business success.

Of course, entrepreneurship may not suit everybody – and that’s perfectly fine. No-one should be forced to become an entrepreneur if they don’t want to. We all need to play to our core strengths and interests and build well-rounded teams with complementary skillsets – something that every successful business needs. But surely there’s a way of teaching entrepreneurism too?

The post Can entrepreneurship be taught? An engineer’s viewpoint appeared first on Physics World.

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International Quantum Year competition for science journalists begins

Are you a science writer attending the 2025 World Conference of Science Journalists (WCSJ) in Pretoria, South Africa? To mark the International Year of Quantum Science and Technology, Physics World (published by the Institute of Physics) and Physics Magazine (published by the American Physical Society) are teaming up to host a special Quantum Pitch Competition for WCSJ attendees.

The two publications invite journalists to submit story ideas on any aspect of quantum science and technology. At least two selected pitches will receive paid assignments and be published in one of the magazines.

Interviews with physicists and career profiles – either in academia or industry – are especially encouraged, but the editors will also consider news stories, podcasts, visual media and other creative storytelling formats that illuminate the quantum world for diverse audiences.

Participants should submit a brief pitch (150–300 words recommended), along with a short journalist bio and a few representative clips, if available. Editors from Physics World and Physics Magazine will review all submissions and announce the winning pitches after the conference. Pitches should be submitted to physics@aps.org by 8 December 2025, with the subject line “2025WCSJ Quantum Pitch”.

Whether you’re drawn to quantum materials, computing, sensing or the people shaping the field, this is an opportunity to feature fresh voices and ideas in two leading physics publications.

This article forms part of Physics World‘s contribution to the 2025 International Year of Quantum Science and Technology (IYQ), which aims to raise global awareness of quantum physics and its applications.

Stayed tuned to Physics World and our international partners throughout the year for more coverage of the IYQ.

Find out more on our quantum channel.

The post International Quantum Year competition for science journalists begins appeared first on Physics World.

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