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Apple's Low-Cost MacBook: Everything We Know So Far

Apple is working on a more affordable version of the MacBook that's powered by an A-series iPhone chip rather than an M-series Apple silicon chip. We've rounded up all of the rumors about the new machine, which is expected next year.


Design


The upcoming low-cost MacBook will have a 13-inch display (approximately), according to Apple analyst Ming-Chi Kuo. That means it will be right around the same size as the 13-inch MacBook Air that Apple already sells.

Apple used to have a super thin 12-inch MacBook and there have been some off and on rumors over the years suggesting it could see a revival. A thin and light MacBook with an ‌iPhone‌ chip in it doesn't seem out of the realm of possibility.

The first version of the 12-inch MacBook had a low-power Core M chip, and it came out in 2015, well before Apple transitioned to Apple silicon. There were no fans inside and that kept it thin and quiet, a design that Apple has continued with the ‌MacBook Air‌.

An A-series chip would not run as hot as an M-series chip, and it would need even fewer heat dissipation features. Even though thinner and lighter often means more expensive with Apple devices, that might not be the case with an ‌iPhone‌ chip in a body the size of the ‌MacBook Air‌.

Colors


Apple reserves stately colors for its "Pro" machines, and often uses fun colors for its lower-cost products. Rumors suggest that the low-cost MacBook could be made available in silver, blue, pink, and yellow. Those color options actually sound similar to the color options that Apple offers for the iMac, so we could be looking at iMac-style shades.


Chip


Kuo says the low-cost MacBook will use an A18 Pro chip, and we've also seen signs of a MacBook with an A18 Pro in Apple's code, so all signs point to the A18.


The A18 Pro is the chip that Apple introduced in the iPhone 16 Pro. It uses a second-generation 3-nanometer process and for an ‌iPhone‌ chip, performance is impressive.

There's a 6-core CPU with four performance cores and two efficiency cores, along with a 6-core GPU and a 16-core Neural Engine for AI-based tasks. In Geekbench benchmarks, the A16 Pro has an average single-core score of 3451, and a multi-core score of 8572. For comparison, the M4 chip in the iPad Pro earns a single-core score of 3694 and a multi-core score of 13732.

The A18 Pro outperforms the M1, which is the chip that Apple kept around in a lower-cost version of the ‌MacBook Air‌ for several years.

So an A18 MacBook wouldn't be too far off from the M4 Mac/iPad chips in terms of single-core performance, but there would be a difference in multi-core performance.

Thermal Design


The ‌iPhone 16 Pro‌ has a thermal architecture that combines a titanium frame with a graphite clad aluminum substructure, and some parts of that build could translate to a MacBook.

RAM


Macs start with 16GB RAM, but the ‌iPhone 16 Pro‌ has 8GB RAM, the minimum for Apple Intelligence. We can expect an A18 Pro MacBook to have at least 8GB RAM so it can support ‌Apple Intelligence‌, but it's possible Apple will give it the 16GB that all Macs have.

Ports


The A18 Pro chip in the ‌iPhone 16 Pro‌ models doesn't support Thunderbolt, so the MacBook will be limited to USB-C (10GB/s) and won't offer Thunderbolt speeds. That will limit display connectivity, so it's likely the A18 Pro MacBook will only support a single external display.

Price


The ‌MacBook Air‌ with M4 chip is priced starting at $999, and it comes with a 10-core CPU, an 8-core GPU, 16GB RAM, and a 256GB SSD. The A18 Pro MacBook could be a couple hundred dollars less expensive, though we have no insight into pricing right now.

Apple probably won't want to undercut its ‌iPad‌ pricing. The low-cost ‌iPad‌ with A16 chip starts at $349, and the iPad Air with M2 chip starts at $599. A price around $599 to $699 could make the most sense because it wouldn't be as expensive as the ‌MacBook Air‌ or ‌iPad Pro‌, but would come in at or just over the ‌iPad Air‌'s cost.

$599 would be on par with some of the highly rated Chromebook options that people often purchase for school use. $599 is also the cost of the iPhone 16e, Apple's most affordable ‌iPhone‌ that uses a slightly less powerful A18 chip.

Launch Date


Kuo says Apple is going to start producing the low-cost MacBook late in the fourth quarter of 2025 or early in the first quarter of 2026. That would align with a spring 2026 launch timeline.
This article, "Apple's Low-Cost MacBook: Everything We Know So Far" first appeared on MacRumors.com

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M5 Chip Coming to iPad Pro This Fall

Refreshed iPad Pro models will be the first device to get Apple's faster M5 chip, reports Bloomberg's Mark Gurman. Apple's high-end tablets could be refreshed as soon as October.


Apple last updated the ‌iPad Pro‌ line with the M4 chip and OLED display technology in May 2024, so there will be about 17 months between the M4 launch and the M5 launch.

Since the ‌iPad Pro‌ got a major design overhaul with OLED in 2024, the 2025 models aren't expected to feature design changes. They'll have the same slimmed down chassis and OLED display, but will be equipped with the faster M5 chip. The M5 chip will be built on TSMC's improved 3-nanometer process, and it will bring performance and efficiency improvements.

Apple is working on new display technology that will slim down the ‌iPad Pro‌'s bezels, but it's not clear if that will be ready for the M5 models.
Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Don't Buy)

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Belkin Ending Support for Most Wemo Devices

Belkin today informed customers that it is ending technical support for older Wemo devices, with service set to end on January 31, 2026. When that date rolls around, some Wemo devices will no longer be accessible through the Wemo app.


Belkin says that any features that use cloud connectivity, such as remote access or voice assistant integrations, will stop working. Wemo products configured with HomeKit before January 31, 2026 will continue to function through ‌HomeKit‌ without needing Wemo cloud services or the Wemo app. Customers who have ‌HomeKit‌ can continue to use their devices as normal, but Amazon Alexa and Google Home users will not be able to continue to operate Wemo products.

Devices that will no longer be supported were released between August 2015 and November 2023, with a list available on Belkin's website.

There are only four Thread-based Wemo devices that won't be affected by Belkin's Wemo cloud service shutdown, including the Wemo Smart Light Switch 3-Way, the Wemo Stage Smart Scene Controller, the Wemo Smart Plug with Thread, and the Wemo Smart Video Doorbell Camera.

Belkin says that it is ending support because it needs to focus its resources on different parts of the Belkin business, and the company has issued an apology to customers for the inconvenience.

Customers who have a Wemo device that is still under warranty may be eligible for a partial refund. For customers who have devices that are no longer under warranty and that will be rendered non-functional on January 31, 2026, Belkin recommends disposing of them at an authorized e-waste recycling center.
Tags: Belkin, Wemo

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M5 MacBook Pro No Longer Coming in 2025

Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026.


Gurman previously said that Apple would debut the M5 ‌MacBook Pro‌ models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be "internally targeting" a launch early next year.

The current M4, M4 Pro, and M4 Max ‌MacBook Pro‌ models were announced in October 2024 and released in November 2024, so pushing the M5 models back to 2026 would see Apple skipping a yearly refresh. It is typical for new Macs to come out in October or November after the September iPhone event.

Gurman does not give a reason why Apple is potentially "delaying" the launch of the M5 ‌MacBook Pro‌ models, but he says the timing is fluid, so there may still be a chance that we get the new Macs before the end of the year.

The M5 ‌MacBook Pro‌ models will have few changes beyond the M5 chip update, because Apple is planning for bigger changes in for the M6 ‌MacBook Pro‌. The next ‌MacBook Pro‌ models are expected to transition to OLED displays and new case designs. Rumors have suggested the OLED ‌MacBook Pro‌ would come in 2026, but if Apple is planning to launch the M5 ‌MacBook Pro‌ models in 2026, that might mean the OLED model will be pushed to 2027. Alternatively, Apple could debut the M5 ‌MacBook Pro‌ in early 2026 and the OLED version in late 2026, but that would be unusual.

Apple is also planning to release M5 ‌MacBook Air‌ models in 2026, which will replace the current M4 models. Other rumors suggest Apple is working on a MacBook that has an A18 Pro chip in it for 2026, but Gurman didn't mention it.

The M5 ‌MacBook Pro‌ and ‌MacBook Air‌ models could be accompanied by a new display that Apple has in the works. Apple is developing an external monitor that is expected to be a follow up to the 2022 Studio Display. It is expected to launch in early 2026.
Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Neutral)
Related Forum: MacBook Pro

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These Apple Products Are Coming in Early 2026

Apple has a long list of devices that it plans to launch during the first half of 2026, Bloomberg's Mark Gurman said today. Apple is working on an iPhone 17e, along with several Macs and iPads.


Here's what's in the works for 2026:

  • iPhone 17e - Updated A19 chip, could launch in February.

  • MacBook Air - M5 chips.

  • MacBook Pro - M5 chips.

  • Updated Apple Display - A follow up to the Apple Studio Display and Pro Display XDR.

  • Low-cost iPad - Will get a faster chip. Slated for March/April.

  • iPad Air - Expected to get M4 chip. March/April launch timeline.

  • Smart home hub - Expected in the first half of next year.


Later this year, Apple plans to launch new iPhone 17 models, new versions of the Apple Watch, Apple Watch Ultra, and Apple Watch SE, and new iPad Pro models.
This article, "These Apple Products Are Coming in Early 2026" first appeared on MacRumors.com

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Apple Releases New Beta Firmware for AirPods Pro 2 and AirPods 4

Apple today introduced new beta firmware for the AirPods Pro 2 and AirPods 4, with an 8A5308b version number, up from 8A5293c. The firmware is only available to developers at the current time, and a device running iOS 26, iPadOS 26, or macOS 26 is required to install the update. Apple has seeded three beta updates so far.


The new firmware adds several features that Apple is debuting alongside ‌iOS 26‌, ‌iPadOS 26‌, and macOS Tahoe.

The ‌AirPods Pro‌ 2 and ‌AirPods 4‌ support improved audio quality for phone calls and video calls, plus studio-quality audio recording for interviews, podcasts, and videos. There's also an option to use the AirPods as a camera remote with the Camera app to take photos or start a video recording.

With the latest updates, Apple added a beta firmware update installation option that's available from the AirPods settings interface when the AirPods are connected to an iPhone, iPad, or Mac.
This article, "Apple Releases New Beta Firmware for AirPods Pro 2 and AirPods 4" first appeared on MacRumors.com

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Prime Day iPad Deals Feature Up to $120 Off iPad Air, iPad Mini, and iPad

iPads have had some of the biggest discounts during Prime Day this year, and you can still find multiple record low prices on the iPad, iPad mini, and iPad Air today. Our main post has all of the Apple Prime Day deals that you can find on Amazon this year.

11th Gen iPad


Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Amazon is taking up to $55 off Wi-Fi and cellular models of Apple's 11th generation iPad for Prime Day. Prices start at $279.00 for the 128GB Wi-Fi iPad, down from $349.00, a new all-time low price on this model.




iPad Mini 7



Amazon has record low prices on every Wi-Fi model of the iPad mini 7 this week, starting at $379.00 for the 128GB Wi-Fi tablet, down from $499.00. You'll also find a few deals on cellular models during this sale.




M3 iPad Air



Amazon this week has discounts across nearly the entire M3 iPad Air lineup, offering $100 off these tablets. Prices start at $479.00 for the 128GB Wi-Fi 11-inch M3 iPad Air, down from $599.00.



11-inch M3 iPad Air



13-inch M3 iPad Air




If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




Deals Newsletter


Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

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NFL Apps Rolling Out on CarPlay Starting With These Teams

As spotted by 9to5Mac's Zac Hall, NFL team apps are rolling out on CarPlay.


The official Buffalo Bills and Chicago Bears apps gained CarPlay support earlier this year, followed by the official New Orleans Saints app this week. All three apps are developed by a company named YinzCam, which says it develops the official apps for a total of 25 NFL teams, 18 NHL teams, 17 NBA teams, 16 MLS clubs, and more.

In the CarPlay apps, fans can listen to live audio and radio broadcasts for their favorite team's games, right on their vehicle's dashboard.

YinzCam will presumably continue to roll out CarPlay support across its portfolio of NFL apps, but for now only Bills, Bears, and Saints fans can take advantage. The only NFL teams that the company does not develop apps for are the Atlanta Falcons, Carolina Panthers, Houston Texans, Indianapolis Colts, Jacksonville Jaguars, Los Angeles Rams, and New England Patriots.

Starting with iOS 18.4, released in late March, CarPlay apps that stream audio for live sports events can show a scoreboard for the game on the CarPlay screen, right alongside controls for the audio feed. The revamped Now Playing view can show team logos, scores, the game clock, and more. Based on screenshots shared by YinzCam last month, however, it appears that the company has not yet implemented this feature.

Related Reading: iOS 26 Upgrades CarPlay in These 10 Ways
Related Roundup: CarPlay
Tag: NFL

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Review: Aqara's G410 Doorbell Camera Brings HomeKit Support and Hub Features for $130

Smart home accessory maker Aqara today launched the Doorbell Camera Hub G410, which integrates with HomeKit and offers HomeKit Secure Video Support.


I was able to test the Doorbell Camera Hub G410 ahead of launch, and it's a solid doorbell camera, and even better if you have an Aqara setup or plan to get more Aqara products. The G410 includes a Matter controller and it is able to serve as a hub for other Aqara Zigbee devices, like Aqara's door locks, so you don't need a standalone hub that doesn't serve another purpose. For Thread-based devices, it's also a Thread border router that can improve connectivity.

Aqara's camera has a unique look that sets it apart from other cameras like Ring. It has a simple, sleek look with a large main camera and a button that can be pressed to ring the doorbell below. If you have the wiring for a doorbell set up, you can use that to power it, or you can use 6 AA batteries that come with it. There are also multiple options for mounting, including a sticky backing or screws. Aqara includes a wedge plate that can be used to angle the doorbell out from the wall if needed. I don't know the IP rating of the G410, but it has survived rain and heat with no issue.

6AA batteries is a lot of batteries, so a wired connection might be the best option. I haven't had the doorbell long enough to get a good feel for how long the battery lasts, but Aqara says the batteries should be good for up to five months. Other camera systems like Ring include a rechargeable battery, but with the Aqara doorbell, you'll need to keep standard AA batteries on hand. That can be a good thing or a bad thing depending on whether you prefer standard batteries or a proprietary battery pack. To get to the batteries, you need to unscrew the backing from the side, which is an extra step during replacement that's inconvenient.


Setup requires connecting the Chime to the Aqara app, then following the steps to pair the doorbell. From there, it can be added to ‌HomeKit‌ through the Aqara app's settings. This is a ‌HomeKit Secure Video‌ camera when linked to ‌HomeKit‌, so it respects those settings. You can choose different recording modes for when people are home and when people are away, turning off video recording entirely if you want. Facial recognition is also supported, and it can detect people who are stored in the People album of your Photo Library.

There's a Chime that is included with the G410, and that's the hub component. It needs to be plugged in all the time, and you need to supply your own power adapter. Unlike the accompanying chime from Ring, Aqara's model attaches to a surface using mounting tape that's included. The Chime and the G410 both play a sound when the doorbell is pressed, so you can position the Chime anywhere inside to be able to hear the doorbell.


The video feed is wide-angle with a 176 degree field of view that captures most of what's around it. It's 2K video, and it's fairly crisp in good lighting, but it's nothing outstanding. It's comparable to Ring video footage. When the doorbell is on and recording, the light on it turns red. When it's off, there's no light. The light can be turned off in the settings.

The button to sound the doorbell is satisfying to press, and it's larger and easier to press than buttons on Ring doorbell cameras. Volume and tone of the doorbell can be customized, and you can even upload your own MP3 sound.

There's a motion detection option that can be paired with other devices, as well as alarms that will sound if it's over or under operating temperature outside (-4 to 122 degrees Fahrenheit). You can also set up automations with other ‌HomeKit‌ devices in the Home app, or in the Aqara app with Aqara devices. If you have an Aqara lock, for example, the doorbell camera can be set to start recording when the lock is accessed.

At night, there's an infrared night vision option. It's not the clearest video ever, but it's adequate to see what's going on around your home if someone is close. I appreciate that there are two versions of night vision, one that's the standard black and white and a second that turns on a light to capture color. Select areas can be excluded either in the Home app or the Aqara app, and audio recording can be turned off if desired.

Face detection, lingerer detection (for when someone is approaching), doorbell ringing, and tamper detection are all Aqara app settings that the doorbell can detect. Facial recognition is done on device with no data uploaded to Aqara or Apple, though there is an option to save recorded videos to the cloud when a face is detected. For when you don't want the doorbell to ring, there is a do not disturb option. If you're in an area that your doorbell is at risk of being stolen, there's a tamper alarm and a setting that prevents it from being reset without the Aqara app.

Aqara says there's a mmWave sensor that can better detect people while filtering out other movement, and I haven't seen it struggle, but my Ring cameras also don't have a problem with person detection so I'm not sure how to judge the sensor. There is a built-in microphone and sensor so you can converse with someone that comes to the door. There are also robot, clown, and anonymous voice options if you want to disguise your voice for some reason. Video recording seems to start when motion is detected, and the live view loads within a couple of seconds when you open up the app.

While Aqara supports cloud-based storage, both through ‌HomeKit Secure Video‌ and through the Aqara HomeGuardian service, local storage is also an option. The doorbell takes a microSD card (up to 512GB) and video can be saved locally. The microSD card is in the Chime that's inside the house, so it can't be tampered with. Having Aqara's paid cloud service and ‌HomeKit Secure Video‌ is confusing, but if you want to use the G410 with ‌HomeKit‌ and have a paid iCloud plan for ‌HomeKit Secure Video‌, you don't need HomeGuardian. If you don't use ‌HomeKit‌ or have ‌HomeKit Secure Video‌, you can only use local storage unless you pay for HomeGuardian.


Aqara provides a free 30-day trial, but it does cost $4.99 per month for one camera or $9.99 for multiple cameras, with yearly purchase options also available. With HomeGuardian, there's continuous recording and 90-day storage for footage, but that footage is stored on Aqara's servers rather than in ‌iCloud‌ or locally. I don't think HomeGuardian is absurdly priced or anything, but I do think it's confusing for consumers in conjunction with ‌HomeKit Secure Video‌. Aqara doesn't do much to explain ‌HomeKit Secure Video‌ in the Aqara app, or how it can be used as an alternative to HomeGuardian.

Given that this is an Apple-focused site, most people here are probably going to want to use the G410 with ‌HomeKit‌ and the ‌HomeKit Secure Video‌ functionality rather than Aqara's paid solution. Almost all ‌HomeKit Secure Video‌ cameras have a wired connection, but the G410 can be battery operated, and as far as I know, there aren't many HSV cameras that are able to do that.

The timeline for events in the Aqara app is easy to use to find what you're looking for, with multiple view options and filters. It doesn't have alerts for animals, vehicles, or package deliveries, but ‌HomeKit Secure Video‌ does that if you're looking for that functionality.

Bottom Line


Aqara's Camera Hub G410 is an affordable video doorbell, with an option to use ‌HomeKit Secure Video‌ or local storage. If you have other Aqara products, want a ‌HomeKit Secure Video‌ doorbell, or if you're just looking for a reasonably priced video doorbell, the G410 is worth considering.

How to Buy


The Aqara Doorbell Camera Hub G410 in black or gray can be purchased from the Aqara website for $130 with a 1-month HomeGuardian plan included. There's also a G410 Select model that's available for $135, and it includes a 3-month HomeGuardian free trial. The Select model comes in black or white.
Tag: Aqara

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5 Reasons to Buy an iPhone 17 Air in September

We're just a couple months away from the launch of new iPhone models, and rumors are starting to really pick up. This year, we're expecting an all-new iPhone 17 Air, which will be the first notable redesign to the ‌iPhone‌'s form factor since the ‌iPhone‌ 12 launched.



  • It's super thin. As we saw in a video of a dummy model shared by Majin Bu, the ‌iPhone 17 Air‌ looks sleek and modern. It's thinner than any ‌iPhone‌ that has come before it, and we're expecting it to be super light in the hand due to the thin design.

  • No frills. Since it's thin, Apple had to cut space. There's a 48-megapixel single-lens rear camera instead of multiple cameras to swap between, so if you like a straightforward setup, this is the ‌iPhone‌ for you. No fussing with Telephoto lenses or Ultra Wide lenses, but you do get Apple's best and most versatile lens. Plus a front-facing selfie camera, of course.

  • Price. Apple's fresh new design isn't going to be the most expensive ‌iPhone‌. It's going to be priced similarly to the iPhone 16 Plus that it's replacing, and it won't be as expensive as the iPhone 17 Pro models.

  • The A19 Pro chip. The latest rumors say it's going to get the same A19 Pro chip that Apple plans to use for the Pro models, but with one fewer GPU core. It should also have 12GB RAM, so it's going to be a super-capable thin device.

  • The colors. The ‌iPhone 17 Air‌ could come in a very light blue shade that's almost silver, possibly like the M4 MacBook Air. It's also expected to be available in black, silver, and light gold, and if the black shade is similar to the dummy model in the video, it should look quite nice.


For more on what to expect from the ‌iPhone 17 Air‌, make sure to check out our iPhone 17 Air roundup.
Related Roundup: iPhone 17 Air
Related Forum: iPhone

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OWC Takes $100 Off Popular 14-Port Thunderbolt Dock During Prime Day-Like Sale

OWC kicked off a new sale this week, offering big Prime Day-like discounts on a variety of USB-C docks, memory cards, external drives and enclosures, and Mac accessories. Some of these deals won't be applied until you add the items to your cart, at which time an automatic coupon will be applied to your order.

Note: MacRumors is an affiliate partner with OWC. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

There are a few notable deals in this sale, including $100 off the popular 14-Port Thunderbolt Dock for Mac, available for $179.99, which is the first time we've tracked a big discount on the dock all summer. If you purchase a qualifying new or used Mac at the same time as this dock, you can get an additional $20 off the accessory at checkout.

Docks and Hubs



Memory Cards



External Drives and Enclosures



Miscellaneous


If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




Deals Newsletter


Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

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Add Custom Backgrounds to Messages in iOS 26

Apple's iOS 26 finally brings custom conversation backgrounds to the Messages app, letting you personalize your chats with photos, colors, or images generated by Image Playground. Third-party messaging apps like WhatsApp have offered this kind of feature for years, so finally iPhone owners can now also add their own visual flair to text conversations in Apple's stock messaging app.


Custom backgrounds can help you organize conversations at a glance and add a personal touch to your most important chats. You might choose a sunset photo for family group chats, a solid color for work messages, or a fun AI-generated image for conversations with friends. Just note that when you change the background, everyone in the conversation will also see it.

Bear in mind that iOS 26 is currently in beta testing and will see a general release this fall.

How to Change a Messages Background


The following steps show you how to customize any conversation background in iOS 26:

  1. Open Messages on your iPhone, then tap the conversation you want to customize.

  2. Tap the contact name or group name at the top of the conversation, then tap Backgrounds.
    messages
  3. Choose from the available options: Photo (select an image from your photo library), Color (pick from preset solid colors), or Playground (describe an image for Image Playground to generate it). Alternatively, choose from Sky, Water, Aurora, or one of the Suggestions.

  4. Swipe left and right to preview the available Styles.

  5. Tap the top-right check button to apply your selection.
    messages

How to Reset to Default Background


If you want to return to the standard Messages background:

  1. Open the conversation with the custom background, then tap the contact name or group name at the top.

  2. Tap Backgrounds.

  3. Tap the None option, foremost in the selection screen, then tap the back arrow to confirm.


Tips for Better Backgrounds


Choose backgrounds that don't interfere with text readability. Dark photos work well with light text bubbles, while lighter backgrounds pair better with dark text. iOS 26 automatically adjusts text contrast, but some combinations work better than others.

messages
Custom backgrounds sync across all your devices signed in with the same Apple Account, so changes you make on your iPhone will appear on your iPad and Mac as well, provided they are updated to iPadOS 26 and macOS Tahoe, respectively.
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Prime Day Deals Still Going Strong on AirPods, iPads, MacBooks, and More

Although in previous years Amazon Prime Day would be finished by now, this year the event is in its third day. Prime Day 2025 is set to run through tomorrow, July 11, making it the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront and we're tracking numerous all-time low prices on Apple gear right now.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

For our coverage, we're focusing on discounts for Apple and Apple-related products that can be purchased right now on Amazon. As of today, this includes deals on AirPods, Apple Watch, iPad, MacBook Air, and more. We're also sharing deals being matched at retailers like Best Buy in some cases.



As is typical for Prime Day deals, these markdowns are very time sensitive, so sales listed below may disappear fast, and new ones may appear even faster. With this in mind, we'll keep this article updated over the next few days, and keep an eye on the MacRumors front page as we'll be posting particularly great deals in separate articles next week.

Lastly, and perhaps most importantly, Amazon Prime Day requires you to have an Amazon Prime membership to take advantage of the discounts. Amazon Prime costs $14.99 per month or $139.00 per year, and it comes with a 30-day free trial for new subscribers.

Special for 2025, Amazon is also offering a free six month trial to Prime for Young Adults right now. Prime for Young Adults is a discounted Prime membership for anyone age 18-24 that offers all of the Prime benefits at $69.00 per year, half of the price of regular Prime.

AirPods



Amazon has the USB-C AirPods Max on sale for $429.99, down from $549.00, and the AirPods Pro 2 for $149.00, down from $249.00. You'll also find an all-time low price on the AirPods 4 for Prime Day.





iPad



Amazon is taking up to $55 off Wi-Fi and cellular models of Apple's 11th generation iPad for Prime Day. Prices start at $279.00 for the 128GB Wi-Fi iPad, down from $349.00, a new all-time low price on this model.




iPad Mini



Amazon has record low prices on every Wi-Fi model of the iPad mini 7 this week, starting at $379.00 for the 128GB Wi-Fi tablet, down from $499.00. You'll also find a few deals on cellular models during this sale.




iPad Air



Amazon this week has discounts across nearly the entire M3 iPad Air lineup, offering $100 off these tablets. Prices start at $479.00 for the 128GB Wi-Fi 11-inch M3 iPad Air, down from $599.00. Best Buy is matching all of these deals on the iPad Air.



11-inch M3 iPad Air



13-inch M3 iPad Air




MacBook Air



Amazon today has low prices across nearly the entire M4 MacBook Air lineup, with up to $175 off both 13-inch and 15-inch models.

Starting with the 13-inch models, Amazon has $150 off all three configurations of this notebook. Prices start at $849.00 for the 256GB model, then raise to $1,049.00 for the 16GB/512GB model and $1,249.00 for the 24GB/512GB model. All of these are solid second-best prices on the M4 MacBook Air.





Moving to the larger display models, Amazon has both 512GB versions of the 15-inch M4 MacBook Air on sale this week, as well as the 256GB model. The 16GB/512GB model is available for $1,249.00 and the 24GB/512GB model is on sale for $1,427.14. Across the board, these are all second-best prices on the 15-inch M4 MacBook Air.





Apple Watch



Series 10


Amazon is offering numerous all-time low prices on Apple Watch Series 10 devices during Prime Day, including both GPS and cellular models at $119 off original prices. Best Buy is matching these prices in many cases.




Amazon has the 42mm GPS Apple Watch Series 10 for $279.00, down from $399.00, as well as the 46mm GPS model for $309.00, down from $429.00. Both of these are record low prices on the Apple Watch Series 10, and they're available in numerous case colors and band styles.

SE


In addition to Series 10 deals, Amazon is discounting the 40mm GPS Apple Watch SE to $169.00 today, down from $249.00. This is the best price we've tracked so far in 2025, and it's available in Starlight, Silver, and Midnight Aluminum color options.



Additionally, you can get the 44mm GPS Apple Watch SE for $199.00 today on Amazon, down from $279.00. This one is also available in Midnight, Silver, and Starlight Aluminum colors, and multiple band sizes.



Apple Watch Ultra 2




Amazon has introduced a new all-time low price on the Black Apple Watch Ultra 2, available for $649.99, down from $799.00. This is the first time in a few weeks that we've tracked any notable discount on the Apple Watch Ultra 2.



Accessories








Keep up with all of this week's best discounts on Apple products and related accessories in our dedicated Apple Deals roundup.




Deals Newsletter


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Related Roundup: Apple Deals

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Apple Updates Trade-In Values for iPhones, Macs, and More

Apple today updated its trade-in values for some iPhone, iPad, Mac, and Apple Watch models.


The charts below provide an overview of Apple's current and previous trade-in values for these devices in the United States, according to its website.

Many of the values decreased, but some others are unchanged, and iPhone 14 Pro Max and entry-level iPad values went up very slightly. In addition, Apple is no longer accepting 12-inch MacBook or Apple Watch Series 4 trade-ins.

iPhone



































iPhone Model New Values Old Values
iPhone 15 Pro MaxUp to $600Up to $630
iPhone 15 ProUp to $480Up to $500
iPhone 15 PlusUp to $430Up to $440
iPhone 15Up to $380Up to $400
iPhone 14 Pro MaxUp to $470Up to $455
iPhone 14 ProUp to $380Up to $380
iPhone 14 PlusUp to $290Up to $300
iPhone 14Up to $270Up to $290
iPhone SE (3rd generation)Up to $100Up to $100
iPhone 13 Pro MaxUp to $360Up to $370
iPhone 13 ProUp to $300Up to $300
iPhone 13Up to $230Up to $250
iPhone 13 miniUp to $200Up to $200
iPhone 12 Pro MaxUp to $280Up to $280
iPhone 12 ProUp to $210Up to $220
iPhone 12Up to $160Up to $170
iPhone 12 miniUp to $110Up to $120
iPhone SE (2nd generation)Up to $50Up to $50
iPhone 11 Pro MaxUp to $180Up to $180
iPhone 11 ProUp to $150Up to $150
iPhone 11Up to $120Up to $130
iPhone XS MaxUp to $110Up to $120
iPhone XSUp to $80Up to $90
iPhone XRUp to $90Up to $100
iPhone XUp to $60Up to $60
iPhone 8 PlusUp to $60Up to $60
iPhone 8Up to $45Up to $45

iPad











iPad Model New Values Old Values
iPad ProUp to $710Up to $710
iPad AirUp to $435Up to $450
iPadUp to $190Up to $185
iPad miniUp to $190Up to $190

Mac















Mac Model New Values Old Values
MacBook ProUp to $730Up to $770
MacBook AirUp to $345Up to $380
MacBookNo longer acceptedUp to $60
iMacUp to $290Up to $295
iMac ProUp to $360Up to $385
Mac miniUp to $195Up to $260
Mac StudioUp to $990Up to $1140
Mac ProUp to $530Up to $550

Apple Watch

















Apple Watch Model New Values Old Values
Apple Watch Ultra 2Up to $375Up to $385
Apple Watch Series 9Up to $150Up to $150
Apple Watch UltraUp to $285Up to $295
Apple Watch Series 8Up to $120Up to $120
Apple Watch SE (2nd generation)Up to $75Up to $75
Apple Watch Series 7Up to $85Up to $85
Apple Watch Series 6Up to $70Up to $70
Apple Watch SE (1st generation)Up to $50Up to $50
Apple Watch Series 5Up to $40Up to $45
Apple Watch Series 4No longer acceptedUp to $30

Trade-ins can be completed on Apple's website, or at an Apple Store. Visit the trade-in page on Apple's website to learn more.
This article, "Apple Updates Trade-In Values for iPhones, Macs, and More" first appeared on MacRumors.com

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iPhone 17 Base Model Likely to Stick With 8GB RAM

Apple's iPhone 17 lineup could feature a notable RAM divide, with the base model potentially missing out on a rumored memory boost coming to the more high-end models.


According to leaker Fixed Focus Digital on Weibo, the iPhone 17 will stick with 8GB of RAM while the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will jump to 12GB. The leaker previously revealed the iPhone 16e name before its official announcement, lending some credibility to their claim.

For comparison, Samsung's latest Galaxy S25 models, which launched earlier this year, all come with 12GB of RAM. Google's Pixel 9 also comes with 12GB of RAM.

The leaker's information tallies with earlier predictions from analyst Ming-Chi Kuo, who suggested the same 12GB upgrade for the Air and Pro models. Kuo expressed uncertainty about the base iPhone 17's RAM configuration getting an upgrade due to potential supply constraints, and he has not provided an update on his thoughts since his original April prediction.

All current iPhone 16 models ship with 8GB of RAM, which meets Apple Intelligence's minimum requirement. The base iPhone 17 maintaining this amount would still support Apple's AI features, though the extra memory in higher-end models could enable more sophisticated processing and better gaming performance.

The iPhone 17 lineup is expected to launch around mid-September.
Related Roundup: iPhone 17
Related Forum: iPhone

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Prime Day Beats Deals Include Powerbeats Pro 2 at $179.95, Beats Pill at $97.95, and More Best-Ever Prices

Amazon is discounting a collection of Beats headphones and speakers for Prime Day, including an all-time low price on the Powerbeats Pro 2. You can get this new 2025 model for $179.95 in three colors, down from $249.99. We've been tracking all of the best Apple-related accessories for Prime Day, including TVs, monitors, and more.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This sale also includes major discounts on products like the Beats Pill, which has hit $97.95 on Amazon, down from $149.95. This discount is available in four colors of the Bluetooth speaker.



Additionally, Amazon has the Beats Studio Buds+ for $89.95, down from $169.95. These have up to 9 hours of playback (up to 36 hours with charging case), USB-C, active noise cancellation, transparency mode, and an IPX4 rating for sweat and water resistance.

You'll also find a few steep discounts on over-ear headphones, like the Beats Studio Pro at $169.95, down from $349.99. Many of these deals are matches for the record low price on each pair of headphones.



Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.



Deals Newsletter


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5 Reasons to Skip This Year's iPhone 17 Pro

Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.


If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max models – as well as a rumored new premium iPhone model for 2026. Taken together, they may just give you pause for thought.

Under-Display Face ID


The iPhone 18 Pro models are expected to feature under-display Face ID, placing the TrueDepth camera beneath the screen – though the front-facing camera will remain visible.

While The Information's Wayne Ma claims these models will ditch the Dynamic Island for a single pinhole cutout, other sources disagree. Display analyst Ross Young and Bloomberg's Mark Gurman both report that the Dynamic Island will still be present, just smaller, contradicting claims of its complete removal.

C2 Modem


Apple plans to include its next-generation C2 modem in the iPhone 18 Pro models, according to supply chain analyst Jeff Pu. The chip will succeed the C1 modem, which debuted in the lower-cost iPhone 16e as Apple's first in-house cellular modem. The C2 is expected to bring faster speeds, improved power efficiency, and support for mmWave 5G in the United States – a feature missing from the C1.

Apple's modem roadmap is part of a long-term strategy to reduce reliance on Qualcomm, which currently supplies 5G modems for the rest of the iPhone lineup. The company has been working on developing its own cellular chips for years, aiming for deeper integration and greater control over power management and performance.

A20 Chip


Apple's upcoming A20 Pro chip, set to power the iPhone 18 Pro models, will reportedly be built using TSMC's third-generation 3nm process – the same node expected for the A19 Pro chip in this year's iPhone 17 Pro, according to analyst Jeff Pu. This suggests that year-over-year performance gains between the A19 Pro and A20 Pro may be modest, at least in terms of raw CPU and GPU improvements.

However, Pu notes that the A20 Pro will feature a more advanced packaging method known as CoWoS (Chip on Wafer on Substrate). This technology enables tighter integration between the processor, unified memory, and the Neural Engine, which could potentially enhance performance in AI-related tasks. The shift could be part of Apple's broader push to support on-device Apple Intelligence features in future iPhones, as the company ramps up its machine learning capabilities.

New Camera Image Sensor


Samsung is working on a new three-layer stacked image sensor, reportedly intended for the iPhone 18. The sensor, referred to as PD-TR-Logic, integrates three layers of circuitry, which would improve camera responsiveness, reduce noise, and increase dynamic range. The leak comes from a source known as "Jukanlosreve," who claims the sensor is being developed specifically for Apple's 2026 iPhone lineup.

Sony has long been Apple's sole image sensor supplier, so Samsung's entry would be a big shift in the iPhone’s camera supply chain. Apple analyst Ming-Chi Kuo in 2024 said he expected Samsung to begin shipping 48-megapixel Ultra Wide camera sensors to Apple for iPhones as early as 2026, which is when the iPhone 18 Pro models are expected to be released.

2026 Foldable iPhone



Tired of the classic iPhone form factor? Multiple rumors suggest that Apple's first foldable iPhone will launch in the fall of 2026, with the device coming alongside the iPhone 18 Pro and iPhone 18 Pro Max models. Rumors suggest that the foldable ‌iPhone‌ will feature a display that's around 5.5 inches when closed, and 7.8 inches when opened up. It will fold in half like a book, similar to the Galaxy Fold devices, rather than the Galaxy Flip.

The foldable ‌iPhone‌ could be as thin as 4.5mm when unfolded, and 9 to 9.5mm when it's closed, which would make it incredibly thin when used in its full-screen mode. Apple put considerable effort into hinge design, and the device is expected to have almost no visible crease. It will use under-display cameras, though it may feature some kind of Touch ID authentication feature rather than Face ID due to space constraints. It will, of course, be expensive. In the past, Kuo has said he expects Apple to price the foldable ‌iPhone‌ at $2,000 to $2,500, and that was before Apple was facing steep tariffs in China.

With the iPhone 18 lineup, Apple is going to change the way that it releases new iPhones. The more expensive iPhone 18 Pro and iPhone 18 Pro Max iPhones will launch in the fall of 2026 as usual, alongside the new foldable iPhone, but the more affordable iPhone 18 and iPhone 18e models won't come out until spring 2027.
Related Roundup: iPhone 18
Related Forum: iPhone

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iPhone 17 Base Model Likely to Stick With 8GB RAM

Apple's iPhone 17 lineup could feature a notable RAM divide, with the base model potentially missing out on a rumored memory boost coming to the more high-end models.


According to leaker Fixed Focus Digital on Weibo, the iPhone 17 will stick with 8GB of RAM while the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will jump to 12GB. The leaker previously revealed the iPhone 16e name before its official announcement, lending some credibility to their claim.

For comparison, Samsung's latest Galaxy S25 models, which launched earlier this year, all come with 12GB of RAM. Google's Pixel 9 also comes with 12GB of RAM.

The leaker's information tallies with earlier predictions from analyst Ming-Chi Kuo, who suggested the same 12GB upgrade for the Air and Pro models. Kuo expressed uncertainty about the base iPhone 17's RAM configuration getting an upgrade due to potential supply constraints, and he has not provided an update on his thoughts since his original April prediction.

All current iPhone 16 models ship with 8GB of RAM, which meets Apple Intelligence's minimum requirement. The base iPhone 17 maintaining this amount would still support Apple's AI features, though the extra memory in higher-end models could enable more sophisticated processing and better gaming performance.

The iPhone 17 lineup is expected to launch around mid-September.
Related Roundup: iPhone 17
Related Forum: iPhone

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Aqara Debuts G410 Doorbell, G100 Camera, and H2 Dimmer With HomeKit Support

Smart home company Aqara's G410 video doorbell, which is Matter-compatible and supports Apple's HomeKit Secure Video, is now available to buy.


Announced in January, the Doorbell Camera Hub G410 introduces several notable upgrades, including a 2K resolution sensor for sharper video, a 175-degree field of view, and built-in mmWave presence detection to reduce false alerts.

The G410 also supports dual-band Wi-Fi, Thread, and HomeKit Secure Video, as well as options for secure storage via iCloud, local microSD, or NAS. It's ready for both battery-powered and wired setups.

The Aqara G410 video doorbell can be purchased on the Aqara website for $129.99 or through on-line merchants such as Amazon. We'll have a full review of the product soon.

Aqara today also announced the global availability of the Camera G100 ($34.99) and availability in the U.S of the Dimmer Switch H2 ($54.99) with Thread and Zigbee support.


The Camera G100 is a compact indoor/outdoor security camera offering 2K video, IP65 weather resistance, and a built-in spotlight for colour night vision.

It supports 24/7 monitoring and integrates with Apple Home (HomeKit Secure Video), Alexa, Google Home, SmartThings, and RTSP-compatible platforms. Footage can be stored locally via microSD or NAS, while Aqara's cloud storage is end-to-end encrypted.

Lastly, the H2 is a smart dimmer switch for traditional dimmable lighting, designed to work with or without a neutral wire for broader installation compatibility. It supports both Thread and Zigbee, and its Matter integration enables seamless use with Apple Home, Alexa, Google Home, SmartThings, Home Assistant, and Homey.


Like Aqara's G410 video doorbell, the Camera G100 and H2 smart dimmer switch are available to buy directly from Aqara or other online merchants.
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Foldable iPhone Display Production Begins Ahead of Launch Next Year

Production of foldable OLED displays for Apple's first foldable iPhone have begun ahead of its expected launch next year, Korea's ETNews reports.


The first foldable ‌iPhone‌'s displays are being produced by Samsung Display, who are establishing a production line dedicated to the upcoming Apple device its A3 factory in Asan, Chungcheongnam-do. The production line will make displays exclusively for the foldable ‌iPhone‌ and work on the facility is now believed to be in its final stage. It will be capable of producing 15 million 7-inch foldable OLED panels per year.

Apple's first foldable ‌iPhone‌ is expected to feature an inward-folding OLED display. It will likely sit alongside the other models in next year's ‌iPhone‌ lineup, including the iPhone 18, ‌iPhone 18‌ Air, ‌iPhone 18‌ Pro, and ‌iPhone 18‌ Pro Max. It will be refreshed annually in the fall just like the other models.

Apple is apparently planning to produce six to eight million foldable iPhones in 2026. While Samsung's production capacity of 15 million displays per year far exceeds Apple's requirements for 2026, the supplier is said to be preparing for new models and increasing sales in subsequent years.

Samsung Display apparently has secured an agreement with provide Apple with foldable displays as the sole supplier for several years. While Apple usually prefers to diversify its supply chain where possible, Samsung has unique technological expertise in foldable OLED displays due to offering its own foldable smartphones, which it has been making commercially since 2019.

As a result, Samsung is likely to remain the exclusive supplier of Apple's foldable ‌iPhone‌ displays for some time and a least be a key supplier thereafter. Samsung Display similarly led Apple's transition from LCD to OLED with the ‌iPhone‌ X and ‌iPhone‌ XS.

Apple's first foldable ‌iPhone‌ is expected to feature a super-thin design at 4.5mm, a 4:3 iPad-style 7-inch inner display with no visible crease, a durable hinge, a dual rear camera system with wide and ultra wide options, the "A20" chip, and Touch ID instead of Face ID. It could cost over $2,000.
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Meta Offered Apple AI Executive Over $200 Million to Leave

Meta offered one of Apple's top artificial intelligence executives over $200 million to lure him away from the company, Bloomberg reports.


Ruoming Pang, who until recently led Apple's foundation models team, departed the company to join Meta's Superintelligence Labs, a newly established division tasked with building advanced AI systems capable of performing at or beyond human-level intelligence.

At Apple, he was in charge of a team with approximately 100 employees that work on Apple's large language models. Models developed by Pang's team are used for Apple Intelligence features like email summaries, Priority Notifications, and Genmoji.

People familiar with the matter speaking to Bloomberg said Meta's offer to Pang includes a substantial base salary, a signing bonus, and a large stock award that forms the majority of the compensation. The full payout is contingent upon performance milestones and continued employment over several years.

Apple apparently did not even attempt to match the offer. The proposed sum significantly exceeds the compensation of all Apple employees, other than that of CEO Tim Cook. Pang's compensation is among the highest ever offered in a corporate setting, rivaling packages for chief executives at major global banks.

In a podcast interview last month, OpenAI CEO Sam Altman said Meta had been offering signing bonuses as high as $100 million to attract top talent: "[Meta] started making these giant offers to a lot of people on our team. You know, like $100 million signing bonuses, more than that in compensation per year."

Apple has reportedly appointed Zhifeng Chen as the new head of its Foundation Models team and implemented more a distributed management structure, with responsibilities split among several senior engineers.

In addition to Pang, Meta's Superintelligence Labs now includes prominent figures such as former GitHub CEO Nat Friedman, AI startup founder Daniel Gross, and Scale AI co-founder Alexandr Wang.
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Apple's 'Back to School' Offer Now Available Across Europe

Apple's annual Back to School offer for university students and educational staff is now available in many European countries, after initially launching in the U.S., Canada, Mexico, Singapore, India, and the United Arab Emirates last month.


Apple's online educational store is now showing the limited-time promotional offer in a long list of countries. With the purchase of an iPad, MacBook, or iMac, students can receive an accessory such as the Apple Pencil Pro, AirPods 4, or ‌AirPods 4‌ with Active Noise Cancellation for free. Alternatively, for a fee, customers can upgrade to a pricier accessory while retaining their overall saving.

The available accessories, savings, and supplementary costs are as follows (UK pricing):

iPad


  • ‌Apple Pencil‌ Pro (£119.00 savings)

  • ‌AirPods 4‌ (£129.00 savings)

  • ‌AirPods 4‌ with Active Noise Cancellation (£129.00 savings, after paying additional £50.00 fee)

  • AirPods Pro 2 (£129.00 savings, after paying additional £100.00 fee)

  • Magic Keyboard for iPad Air 11-inch (£119.00 savings, after paying additional £130.00 fee)

  • Magic Keyboard for ‌iPad Air‌ 13-inch (£119.00 savings, after paying additional £160.00 fee)

  • Magic Keyboard for iPad Pro 11-inch (£119.00 savings, after paying additional £160.00 fee)

  • Magic Keyboard for ‌iPad Pro‌ 13-inch (£119.00 savings, after paying additional £210.00 fee)


MacBook



  • ‌AirPods 4‌ with Active Noise Cancellation (£179.00 savings)

  • ‌AirPods Pro‌ 2 (£179.00 savings, after paying additional £50.00 fee)

  • Magic Mouse (£79.00–£99.00 savings)

  • Magic Trackpad (£129.00–£149.00 savings)

  • Magic Keyboard with Touch ID (£179.00–£199.00 savings)


iMac



  • ‌AirPods 4‌ with Active Noise Cancellation (£179.00 savings)

  • ‌AirPods Pro‌ 2 (£179.00 savings, after paying additional £50.00 fee)


The offer is now live in the UK, Ireland, France, Germany, Italy, Spain, Portugal, Austria, Belgium, Czechia, the Netherlands, Hungary, Poland, Switzerland, Denmark, Finland, Norway, Sweden, and a few other countries and territories in Europe, as well as in Türkiye.

The free accessory is included in addition to Apple's standard year-round 10% educational discount on select Mac and ‌iPad‌ models. In Europe, the promotion ends on October 21. In the U.S., it ends on September 30.
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Apple Now Accepting Three New Android Devices for Trade-In

Following the introduction of Samsung's latest foldables yesterday, Apple today began accepting three new flagship Android devices for trade-in.


The three devices are previous-generation flagship models. As indicated on Apple's trade-in webpage, their values are as follows:


  • Samsung Galaxy S24 Ultra: Up to $405

  • Samsung Galaxy S24: Up to $290

  • Google Pixel 8 Pro: Up to $205



Prices for the Samsung Galaxy S23 Ultra, Samsung Galaxy S23, Samsung Galaxy Note20 Ultra, and Google Pixel 7 Pro remain the same at up to $330, $180, $135, and $120, respectively.
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OpenAI to Launch AI Web Browser

OpenAI is planning to introduce a web browser that would be available as an alternative to Safari and Google Chrome, reports Reuters. The AI-powered web browser is "close" to being ready to launch, and it will debut in the coming weeks.


The OpenAI browser will use artificial intelligence to change how consumers browse the web, and it will give OpenAI access to the very web search data that has allowed Google Chrome to remain the top browser option. OpenAI has asked for Google's search data to improve SearchGPT in the past, but Google refused.

Google parent company Alphabet uses information sourced from its Chrome browser to better target ads to customers, plus Chrome is a quick way to ensure that people use Google Search. OpenAI already has SearchGPT, so a browser that integrates its search product is a next logical step.

The browser that OpenAI is developing will keep some user interactions inside a ChatGPT-style interface rather than directing users to click through to websites. It could also include OpenAI's AI agent products like Operator, allowing the browser to complete tasks like making reservations or filling out forms at the direction of the user.

Back in April, an OpenAI executive said that the company would be interested in purchasing the Chrome browser if Google is forced to sell it as part of an antitrust remedy.
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