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Ads in Threads Expand to More Users

Threads users in more than 30 countries will start seeing ads on the social network as of today, according to Instagram lead Adam Mosseri. Threads parent company Meta is rolling ads out to additional locations after testing them with a limited number of users in the United States.


On Threads, Mosseri said that ads are expanding more broadly, and that the company's goal is for them to "enhance your overall experience."

Ads will show up in the Threads feed between posts on Threads, and will be delivered in select markets to begin with, before rolling out to additional markets in the future. Meta has so far tested ads with a limited number of advertisers, but now all advertisers globally will be able to display ads on Threads.

"People come to Meta's apps for a personalized experience that helps them discover businesses and content they love—ads are an essential part of enabling this. To help people deepen connections with businesses they love, we are expanding ads in Threads to all eligible advertisers globally," reads Meta's blog post on the ad expansion.
Tag: Threads

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Amazon Discounts M4 MacBook Air to New Low Prices, Plus Switch 2 Pre-Orders Coming Tonight

Amazon today introduced a few new all-time low prices across Apple's M4 MacBook Air lineup, offering up to $112 off select models of the computer. Additionally, anyone who's preparing to stay up tonight to pre-order the Nintendo Switch 2 can find more information in our dedicated section on the console below.

M4 MacBook Air


Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Starting with the 13-inch models, Amazon has up to $102 off all three of the new configurations of this notebook. Prices start at $912.00 for the 256GB model, then raise to $1,097.00 for the 16GB/512GB model and $1,307.00 for the 24GB/512GB model.





Moving to the larger display models, Amazon has both 512GB versions of the 15-inch M4 MacBook Air on sale this week, as well as the 256GB model. The 16GB/512GB model is available for $1,297.00 and the 24GB/512GB model is on sale for $1,487.00.





Nintendo Switch 2 Pre-Orders




Nintendo's newest console, the Nintendo Switch 2, is going up for online pre-orders in the United States at 12 a.m. Eastern Time on April 24 at select retailers. If you plan to stay up for pre-orders, we've got all the information you need to purchase the new console shared below.

All of the usual U.S.-based retailers will have the console available for pre-order tonight, including Walmart, Target, and Best Buy. You can also head to Nintendo's website and enter your email to register for a chance to purchase the console. Customers aren't expected to get responses from Nintendo until early May, so if you want to guarantee yourself a Switch 2, your best bet will still be shopping at a retailer below as soon as possible.

Walmart




Target




If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




Deals Newsletter


Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

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Video Review: The AirPods Max in 2025

Apple hasn't introduced a major update for the AirPods Max since the headphones came out in 2020, but last year there was a minor refresh with new color options and an upgrade to USB-C charging. With no additional new features on the horizon, we thought we'd take a look at whether the ‌AirPods Max‌ are worth picking up in 2025.


The transition to USB-C didn't upgrade any other internal hardware, so reviews from 2020 about Active Noise Cancellation and sound quality are still valid. The ‌AirPods Max‌ sound great even after five years, but nothing has improved in terms of the overarching listening experience, and with no design updates, the ‌AirPods Max‌ are still on the heavy side for ANC over-ear headphones, and some people find them uncomfortable.

USB-C charging is definitely more convenient than the Lightning-based charging from the prior model, but there is one other change that could draw audiophiles to the ‌AirPods Max‌. With a USB-C wired connection, the ‌AirPods Max‌ support 24-bit 48kHz lossless audio and ultra-low latency, which means you can listen to music the way the artist intended it to sound in the studio.

The latency improvement is notable if you want to use your ‌AirPods Max‌ for things like gaming or editing with a Mac, because there's no longer a Bluetooth listening delay. Unfortunately, you need the USB-C version of the ‌AirPods Max‌ to use these new features, so if you have older Lightning-based ‌AirPods Max‌ that you bought sometime in the last five years, you won't get the lossless and latency improvements.

‌AirPods Max‌ are still stylish and you get Spatial Audio and Dolby Atmos, which go a long way toward improving the listening experience, plus the ANC is still competitive with other brands. If you can get the ‌AirPods Max‌ on sale so you're not shelling out over $500, the USB-C model is worth considering, but make sure you like the fit.
Related Roundup: AirPods Max
Buyer's Guide: AirPods Max (Buy Now)
Related Forum: AirPods

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macOS Quick Tip: Copy and Paste Text Without Formatting

If you're a Mac user with a Windows PC background, you'll probably know how to use the typical copy and paste commands in macOS. But there's a handy clipboard trick that's worth keeping in mind.


In Windows, the Copy and Paste key combinations are Control-C and Control-V, respectively. On the Mac, it's very similar – all you do is use the Command (⌘) key instead of Control.

But did you know that you can also paste text without its original formatting? Not knowing that this is possible on a Mac, many users paste text into a plain-format text editor to strip it of any styling before copying and pasting it again to its intended destination. But you don't have to do that.

strip formatting
If you'd rather directly paste the copied text elsewhere as purely plain text, use the key combination Command-Option-Shift-V and it will be automatically stripped of any formatting.

This is a system-wide shortcut, so you can use it almost anywhere in macOS that accepts text input.
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Netflix Builds Detailed Apple Store Replica for 'iHostage' Movie

Netflix recreated an Apple Store from the ground up for its newly released thriller "iHostage," a dramatization of the real-life hostage crisis that took place at Apple's Leidseplein retail store in Amsterdam in 2022.


Since filming inside an actual ‌Apple Store‌ was not possible, Netflix and the production team behind "iHostage" reconstructed a full-scale replica of the Amsterdam location. The recreation was designed to match the original ‌Apple Store‌'s layout and architecture, using advanced virtual production techniques to replicate the store's surrounding environment.

To build the replica, the production team constructed the interior set on a soundstage, surrounded by a high-resolution LED wall. This display allowed the filmmakers to render a photorealistic virtual version of the Leidseplein area in real-time, simulating outdoor lighting, reflections, and movement visible through the store's large glass façade. This technique has been popularized by productions such as Disney's "The Mandalorian," enabling dynamic camera movement and lighting changes without requiring location shooting. Apple's store design and branding were faithfully recreated based on publicly available references, floorplans, and photographs.

The real-life incident occurred on February 22, 2022, when a 27-year-old armed man entered the Amsterdam ‌Apple Store‌ and took a customer hostage with a firearm, claiming he had explosives. The perpetrator demanded €200 million (approximately $227 million at the time) in cryptocurrency and a safe exit. Dutch authorities responded by cordoning off the area and deploying special police units. Over 70 people were evacuated from the building during the five-hour standoff, including customers and employees who had concealed themselves in storage spaces and other rooms. "iHostage" is available to watch on Netflix now.
This article, "Netflix Builds Detailed Apple Store Replica for 'iHostage' Movie" first appeared on MacRumors.com

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Today Is Your Last Chance to Get Three Months of Apple TV+ for $2.99/Month

Last week, Apple introduced a special offer on Apple TV+, allowing customers a chance to get the service for just $2.99 per month for three months. This offer is still live today, but it will expire for good tomorrow, April 24.



Only new and qualified returning customers can gain access to this offer. After the three month period ends, your subscription will return to the regular pricing of $9.99 per month.



The offer is available in the Apple TV app, and at tv.apple.com, through April 24. Unfortunately, existing subscribers are not eligible to receive the discount.

The promotion is running in other countries, too. In Canada, for example, the special price is set at $3.99 per month. In the U.K., it is set at £2.99.

With an Apple TV+ subscription, you can watch all of Apple's original shows and films. You can also watch select MLB and MLS games with weekly Friday Night Baseball and Sunday Night Soccer doubleheaders, at no additional cost.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.




Deals Newsletter


Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

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MacBook Shipments Surge But Customer Demand Remains Unclear

Apple shipped significantly more MacBooks during the first quarter of 2025, outpacing the broader PC market, according to new estimates from Counterpoint Research.


While the overall PC market grew 6.7% compared to the same period in 2024, Apple led major vendors with a 17% increase in unit shipments. However, the report attributes much of the industry's first-quarter gains to accelerated shipments as manufacturers moved to avoid new tariffs expected to be implemented by the United States later in the year.

Temporary exemptions on tariffs for certain electronic products allowed companies to front-load shipments during the exemption window. As a result, the increase in shipped units does not necessarily translate to higher sales to end users, and many of the products delivered in the first quarter are expected to remain in inventory throughout the coming months.

For Apple, the launch of the M4 MacBook Air in March 2025 also contributed to its shipment volume. Despite Apple touting the M4 chip's AI capabilities, the report notes that the shipment gains are not necessarily a sign of growing consumer interest in AI PCs.

Apple reportedly increased its share of global PC shipments from approximately 9% in the first quarter of 2024 to 10% in the first quarter of 2025. Lenovo retained the largest market share overall. Apple typically reports product revenue rather than unit shipments, making third-party estimates an indirect measure of market activity.
Related Roundups: MacBook Air, MacBook Pro
Related Forums: MacBook Air, MacBook Pro

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Whisky Developer Halts Work on Mac Gaming Tool, Endorses CrossOver

Whisky, a popular open-source front-end for Wine that made Windows gaming on Mac more accessible, has ceased development. The project's 18-year-old creator, Isaac Marovitz, announced the shutdown and encouraged users to switch to the paid CrossOver app instead.


In offering the reasons for his decision, Marovitz expressed concern that Whisky was potentially harming the Wine ecosystem by competing with CrossOver, a commercial product from CodeWeavers that helps fund Wine development.

"Whisky, in my opinion, has not been a positive on the Wine community as a whole," he wrote on the project's website. He said that Whisky contributed "practically zero" to Wine development while potentially threatening CrossOver's financial viability.

Marovitz is also a full-time student currently attending Northeastern University, and so he has had to balance the increasing demands of the project with his academic responsibilities. "I lost interest in the project," he admitted. "And as I'm still a student and also not being paid for work on Whisky, it becomes hard to justify working on it if I no longer enjoy it." He said that occasional updates to Whisky may still come if macOS "fundamentally breaks the main app," which happened with macOS Sequoia 15.4.

Writing on the Codeweavers blog, CEO James B. Ramey said in response that he appreciated Marovitz's work. "We 'tip our cap' to Isaac and the impact he made to macOS gaming," Ramey wrote, acknowledging that Whisky, like CrossOver, was "a labor of love built by people who care deeply about giving users more choices."

During its run, Whisky gained popularity for its user-friendly interface that simplified running Windows games on macOS. The project highlighted the potential of Apple's own Game Porting Toolkit, which is based on the same Wine technology that powered both Whisky and CrossOver.

Despite stepping away from Whisky, Marovitz told Ars Technica he isn't done with Mac gaming: "Right now I'm working on the recompilation of Sonic Unleashed and bringing it fully to Mac."
This article, "Whisky Developer Halts Work on Mac Gaming Tool, Endorses CrossOver" first appeared on MacRumors.com

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Apple Hit With €500M Fine as EU Enforces Digital Markets Act

The European Commission has fined Apple 500 million euros ($570 million) and Meta 200 million euros ($230 million) for violating the Digital Markets Act (DMA), in the first penalties ever issued under the new EU tech regulation.


Apple was penalized for restricting app developers from informing users about alternative payment options outside the App Store. The Commission said it had determined that Apple's policies prevented developers from taking full advantage of distribution channels beyond Apple's ecosystem, limiting consumer access to potentially cheaper offerings.

"App developers distributing their apps via Apple's App Store should be able to inform customers, free of charge, of alternative offers outside the App Store, steer them to those offers and allow them to make purchases," the European Commission stated.

The Commission said it had ordered Apple to "remove the technical and commercial restrictions on steering" and to refrain from perpetuating the non-compliant conduct in the future.

Today, the Commission also closed the investigation on Apple's user choice obligations, thanks to "early and proactive engagement by Apple" on a compliance solution. Apple now gives users more options to delete apps that come preinstalled on iPhones.

Meta's fine stems from its "consent or pay" model implemented in November 2023, which forced European users to either consent to personal data combination for targeted advertising or pay a monthly subscription for an ad-free experience on Facebook and Instagram.

The Commission ruled that Meta's approach failed to provide users with a genuine choice regarding their personal data, as required by the DMA. Meta has since introduced a modified version of its advertising model in November 2024, which the Commission is currently evaluating.

Both companies have been ordered to comply with the Commission's decisions within 60 days or face additional periodic penalty payments.

Apple said it plans to appeal the decision. The company called it "another example of the commission unfairly targeting the company" with actions that are "bad for the privacy and security of our users."

Meta also indicated it would likely appeal. Joel Kaplan, Meta's chief global affairs officer, said that "the Commission forcing us to change our business model effectively imposes a multi-billion-dollar tariff on Meta while requiring us to offer an inferior service."

The penalties represent approximately 0.1% of each company's annual revenue, which is significantly below the potential maximum fine of 10% allowed under the DMA.

The rulings come amid ongoing trade negotiations between the EU and the US, which could potentially add another layer of complexity to the transatlantic tech regulations.
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Grok AI Gains Vision and Voice Features in iOS App

xAI has launched a new Voice Mode for its Grok chatbot, introducing a feature called Grok Vision that lets users interact with the world through their smartphone camera. Much like ChatGPT and Google Gemini, Grok can now interpret what your phone sees and respond in real time.


Using Grok Vision, iPhone users can point their camera at an object and ask "What am I looking at?" – and the chatbot will reply aloud with a context-aware response. The feature is now available on the Grok iOS app, but Android users will need to wait a little longer for access.

In addition to visual recognition, Voice Mode now supports multilingual audio, allowing users to converse with Grok in multiple languages. Real-time search is also integrated, giving the chatbot the ability to provide instant answers that reflect the latest information.

The enhancements follow last week's rollout of Grok's new memory feature, which enables the chatbot to recall past interactions – including user preferences and previously asked questions – to deliver more personalized replies and suggestions.

Introducing Grok Vision, multilingual audio, and realtime search in Voice Mode. Available now.

Grok habla español
Grok parle français
Grok Türkçe konuşuyor
グロクは日本語を話す
ग्रोक हिंदी बोलता है pic.twitter.com/lcaSyty2n5

— Ebby Amir (@ebbyamir) April 22, 2025

xAI also recently released the first version of Studio, providing a workspace for generating documents and code, similar to ChatGPT's Canvas. Studio opens in a separate window and is designed to give users a more focused environment for content creation.

Grok is available now as a free download on the App Store. [Direct Link]
Tag: Grok

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Instagram Launches 'Edits' App to Replace CapCut

Instagram today launched Edits, a video editing app that fills the void left by the removal of the ByteDance-owned CapCut app earlier this year. CapCut was pulled from the App Store when TikTok was, but it has not returned.


Just after CapCut was removed from the ‌App Store‌, Instagram announced that it was working on Edits, but it has taken several months for the app to be ready to debut. Edits is made for creators, and it can be used with Instagram or other social media apps like TikTok.

Edits is designed for video creation, and it has a full suite of tools for filming videos, editing, and adding effects like AI-powered animations and cutouts. There's a section for keeping track of ideas, managing projects, and exporting content, plus an inspiration feed of reels with performance insights.

Instagram says that it worked with creators to streamline the app's design and functionality so that it would meet the video editing needs of those who make content for social media.

In the future, Edits will get support for keyframes, AI modifications, collaboration tools, and more fonts, text animations, voice effects, and filters.

Edits is a free download from the ‌App Store‌. [Direct Link]
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T-Mobile Adds New Plans With More Hotspot Data

U.S. carrier T-Mobile today introduced two new higher-end plans that include additional hotspot data and satellite connectivity, with the plans replacing its previous Go5G Plus and Go5G Next plans.


Experience More replaces Go5G Plus, and it has an additional 10 GB of hotspot data (60 GB total) and satellite connectivity that will be available through the end of the year. Customers can continue to upgrade every two years. Experience More is priced at $85 for a single line, but that price does not include taxes and fees.

Experience Beyond is T-Mobile's highest-end plan, replacing Go5G Next. It includes 250 GB of hotspot data instead of 50 GB, and 30 GB of high-speed data per month in Canada and Mexico, twice as much as before. It also includes satellite connectivity and the option to upgrade your smartphone each year. Experience Beyond is priced at $100 for a single line including taxes and fees, but prices are lower with more lines.

Both of the new plans come with a 5-year price guarantee, with T-Mobile promising that the price of their talk, text, and data will stay the same for five years. T-Mobile includes Netflix with ads, Apple TV+, MLB.TV, and MLS Season Pass with both plans, and Hulu with ads is also available with the Experience Beyond plan.

The Experience More and Experience Beyond plans will be available starting on April 23. Customers who already have Go5G Next or Go5G More will get the additional benefits at no extra cost.
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Google Fi Gains New $35/Month Unlimited Plan, Improved iPhone Integration

Google's cellular service Google Fi Wireless is today being updated with a new Unlimited Essentials plan, priced at $35 per month for a single line. The plan includes unlimited calls, text, and data, with 30 GB of high-speed data.


The new plan comes as Google Fi celebrates its 10th anniversary. Google Fi is an MVNO that uses T-Mobile's network, providing lower-cost service for smartphone users. When it launched, it was only available for select Android devices, but it has been available on the iPhone since 2018.

Other Google Fi plans are being updated alongside the introduction of the new plan. The $50/month Simply Unlimited plan is now Unlimited Standard, and it includes 50 GB of high-speed data, up from 35 GB, plus 25 GB of hotspot data, up from 5 GB.

The Unlimited Premium plan (formerly Unlimited Plus) includes 100 GB of high-speed data, up from 50 GB, along with 50 GB of hotspot data.

Google is adding support for data-only eSIMs, which means iPad users can sign up for Google Fi as a data option. Previously, Google had data-only options, but only for physical SIMs. Google Fi 5G coverage is expanding to more than 92 international locations for Unlimited Premium users, which more than doubles previous availability. International 5G connectivity is also now available on iPhones with Google Fi, so it is no longer limited to Android users.

‌iPhone‌ users will also soon be able to listen to their Google Fi voicemails on the Phone app instead of being required to use the Fi app, thanks to new ‌iPhone‌ integration that Google is introducing.
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OpenAI Wants to Buy Google's Chrome Browser

OpenAI would consider purchasing the Chrome browser if Google is forced to sell it as a remedy for anticompetitive search practices, ChatGPT product lead Nick Turley said today.


According to The Information, Turley provided the detail as part of a court hearing that will determine remedies to address Google's antitrust violations.

The United States Department of Justice wants Google to divest Chrome after the DoJ won an antitrust lawsuit against Google last year. The court decided that Google has an illegal monopoly on search, and the judge overseeing the case is now deciding on the punishment (or remedies) that Google will face as a result.

The DoJ pointed to OpenAI as company that's growth has been hampered by Google's hold on search. Last year, OpenAI asked Google for access to search data to bolster SearchGPT, but Google refused.

Along with potentially being forced to sell Chrome, Google could be forced to allow rivals to access its search data. Turley said that access to Google's real-time data would allow OpenAI to "build a better product faster."

Google is also likely to be prohibited from entering into search related deals with Apple and other companies. Google has long paid Apple billions of dollars per year to be the default Safari search engine, giving Google a significant advantage in the search market.

The DoJ is also recommending that Google divest Android, but only if the other proposed remedies are not effective at keeping Google from "improperly leveraging" the operating system, or if Google tries to circumvent the other requirements put in place.

During his testimony, Turley also said that OpenAI offered to pay Apple a portion of the revenue generated by the Siri ChatGPT integration, but it is not clear if Apple has accepted payment, and prior reports suggested that it was a deal that does not see Apple paying OpenAI, or OpenAI paying Apple.
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1 in 2 Surveyed Willing to Pay at Least $10/Month for Apple Intelligence

A little more than half of respondents in a recent survey said they would be willing to pay at least $10 per month for unlimited access to Apple Intelligence.


In an online survey conducted in February and March, investment firm Morgan Stanley asked thousands of consumers in the U.S. to indicate the maximum amount of money per month that they would be willing to spend for unlimited access to Apple Intelligence. Approximately 1,400 of the 3,300 respondents were current iPhone owners, including 450 owners of iPhone 15 Pro and iPhone 16 models that are compatible with Apple Intelligence.

The breakdown was as follows:
  • $15 or more per month: 22%

  • $10 to $14.99 per month: 30%

  • $5 to $9.99 per month: 17%

  • Less than $5 per month: 11%

  • Not willing to pay: 14%

  • Don't know/too early to tell: 6%
Morgan Stanley analysts shared the survey results today in an Apple-focused equity research note, obtained by MacRumors. It said the survey's total sample represents the general population in the U.S. in terms of age, gender, and region.

The rollout of Apple Intelligence features has not gone smoothly so far. Apple was hit with class action lawsuits in the U.S. and Canada over its delayed personalized Siri features, and the company recently complied with the National Advertising Division's recommendation to remove "available now" wording from the Apple Intelligence web page. Apple also had to disable notification summaries for news apps after some of the summaries generated false information, and it has yet to re-enable the feature.

Even with Apple Intelligence getting off to a rocky start, this survey suggests that many customers would still be willing to pay for access to the features. However, it is unclear if Apple will ever charge for any of the features.
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What to Expect From the AirTag 2

Following the introduction of the iPhone 16e in February, along with new iPads and Macs in March, what will Apple's next product announcement be? Based on rumors, a second-generation AirTag item tracker is potentially next up.


Last year, Bloomberg's Mark Gurman reported that a new AirTag would be released around the middle of 2025. More recently, a leaker known as Kosutami claimed that Apple plans to release a new AirTag in May or June this year. Both of those timeframes suggest that the next AirTag is up to a month or two away from launching.

Three upgrades have been rumored for the AirTag 2 so far:

  • A second-generation Ultra Wideband chip, for up to 3× longer range compared to the current AirTag. The chip debuted in the iPhone 15 and the Apple Watch Ultra 2. On the iPhone 15 and iPhone 16 models, there is a Precision Finding for People feature that can help you to find your friends in crowded places, and it offers a range of up to 200 feet (approximately 60 meters).

  • A more tamper-proof speaker, as a safety measure to reduce stalking.

  • Improved integration with the Apple Vision Pro.
No major design changes are expected.

The original AirTag was announced during an Apple Event in April 2021. In the U.S., an individual AirTag costs $29, and a set of four costs $99.
Tag: AirTag

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Siri Management Team Gets Overhaul After Apple Intelligence Failure

New Siri lead Mike Rockwell is overhauling the ‌Siri‌ management team in order to step up development on Apple Intelligence features, reports Bloomberg. He is demoting or replacing the managers who previously worked on ‌Siri‌ after the ‌Apple Intelligence‌ features demonstrated at WWDC 2024 failed to launch as expected.


Rockwell, who worked on the Vision Pro software, took over the Siri team in March, with former ‌Siri‌ chief John Giannandrea being reassigned to artificial intelligence research. Rockwell is replacing ‌Siri‌ managers with members of the Vision Pro software group, while also restructuring ‌Siri‌ teams that handle speech, understanding, performance, and user experience.

Longtime Vision Pro engineering lead Ranjit Desai will oversee ‌Siri‌ engineering, including the platform and systems groups. Vision Pro senior director Olivier Gutknecht will lead the team that designs the ‌Siri‌ user experience, and Vision Pro engineering director Nate Begeman and Core OS senior director Tom Duffy will work on ‌Siri‌'s underlying architecture.

Employees were told that the management overhaul would help Apple reach its ‌Siri‌ development goals, as the additions to the team are considered some of Apple's top software engineering talent, according to Bloomberg.

Rockwell is still overseeing the development of visionOS while he works on ‌Siri‌, while the Vision Pro hardware team continues to report to John Ternus. Teams that were led by the executives moving to the ‌Siri‌ team will be overseen by Geoff Stahl, who has worked for Rockwell for years.

Under Rockwell's lead, Apple is rearchitecting ‌Siri‌ to use an LLM-based system that will streamline the personal assistant's underlying technology and outward-facing capabilities. To ensure that ‌Siri‌'s planned functionality for integrating more extensively with apps is ready to go on time, Apple plans to work with third-party app developers.
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Woot's New Apple Watch Solo/Braided Loop Sale Offers Up to Two Free Bands When You Buy One

Woot today has brought back its sale on Apple Watch Solo Loop and Braided Solo Loop bands, but with a twist. This time, when you buy any Solo Loop or Braided Solo Loop at a discount on Woot, you'll get up to two extra bands for free.

Note: MacRumors is an affiliate partner with Woot. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The way it works is when you purchase any Solo Loop band for the discounted price of $19.99 ($29 off), you will get two additional Solo Loop bands for free. When you purchase any Braided Solo Loop for the discounted price of $29.99 ($69 off), you will get one additional Braided Solo Loop band for free.



The catch here is that you won't be able to pick out the color of the bands. You start by selecting the size of the band and Apple Watch model, then Woot will randomly select three Solo Loop bands or two Braided Solo Loop bands to send to you.

Woot guarantees that each band will be a unique color and there will be no duplicate colors in each box. These are also in new condition and come individually packaged in their original Apple retail packaging, as well as with a one year Apple manufacturer limited warranty.

Although there's a bit of risk at play in Woot's new sale, these are massive discounts on the Apple Watch bands, and it's a great way to expand your band collection and try out new colors. This sale will run through April 25 at 11:59 p.m. Central Time.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




Deals Newsletter


Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

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iPhone 17 Air's Extreme Thinness Demoed in New Video

Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and ‌iPhone 17 Pro‌ Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be.


The ‌iPhone 17 Air‌ is expected to be around 5.5mm thick (with a thicker camera bar area), making it the thinnest ‌iPhone‌ to date. With the ‌iPhone 17 Pro‌ models rumored to be around 8.725mm thick, there will be a notable difference between the ‌iPhone 17 Air‌ and the rest of the ‌iPhone 17‌ models.

Hilsenteger was impressed by the thinness of the ‌iPhone 17 Air‌, speculating on whether it would bend because of the minimal casing. Rumors suggest that Apple will use a titanium and aluminum chassis for the ‌iPhone‌, with the aim of ensuring it's strong enough not to bend. Back in 2014, Apple dealt with "bendgate" after some users found that the ‌iPhone‌ 6 Plus started bending from being tucked inside a pocket. Hilsenteger's YouTube channel even went viral after he did one of the original iPhone 6 bend test videos.


Apple also decided to keep the display size to 6.6 inches because of fears that a larger display would make the ‌iPhone 17 Air‌ too susceptible to bending. Originally, Apple wanted to use a 6.9-inch display, which would put sizing on par with the ‌iPhone 17 Pro‌ Max. That Apple tweaked display size during development suggests it took the potential for bending into account while creating the super thin ‌iPhone‌.

Hilsenteger also questioned what the ‌iPhone 17 Air‌'s battery life will be like because of the thinness of the design, but Apple is eliminating features like extra camera lenses in order to ensure enough room for the battery, as well as using a more efficient Apple-designed C1 modem and optimizing through software. Battery life is expected to be on par with current ‌iPhone‌ models.

More on what's expected from the ‌iPhone 17 Air‌ models can be found in our iPhone 17 Air roundup.
Related Roundups: iPhone 17, iPhone 17 Air

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Apple Releases New iOS 18.5 and macOS Sequoia 15.5 Public Betas

Apple today seeded the second public betas of upcoming iOS 18.5, iPadOS 18.5, and macOS Sequoia 15.5 updates, allowing the public to test the updates ahead of when they see an official launch. The public betas come a day after Apple provided the third betas to developers.


Public beta testers can download the updates from the Settings app on each device after opting into the beta through Apple's public beta testing website.

iOS 18.5 and ‌macOS Sequoia‌ 15.5 are relatively minor updates, and few new features have been discovered. The iOS Mail app has options for toggling off Contact Photos and Group by Sender for a look that's more like the iOS 17 Mail app, and there are some minor changes to how AppleCare info is displayed.

The software likely focuses on bug fixes and security improvements that are not outward facing. We're expecting Apple to release iOS 18.5, iPadOS 18.5, and ‌macOS Sequoia‌ 15.5 sometime in May.
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iPhone 14 vs. iPhone 16e Buyer's Guide: Should You Upgrade?

Upon the launch of the iPhone 16e, Apple discontinued the iPhone 14 and ‌iPhone‌ 14 Plus. Despite arriving two and a half years apart, the ‌iPhone 16e‌ actually borrows a large number of features from the ‌iPhone‌ 14. Many ‌iPhone‌ 14 users may now be considering an upgrade to Apple's latest ‌iPhone‌, so is it worth it?


The ‌iPhone 16e‌'s frame is the same shape and size as that of the ‌iPhone‌ 14, and it also carries over its notch, display, and more. Yet there are 35 notable differences between the devices. Here's everything that's different between the ‌iPhone‌ 14 and ‌iPhone 16e‌:


















































































































































‌iPhone‌ 14 and ‌iPhone‌ 14 Plus (2022) ‌iPhone 16e‌ (2025)
Aluminum chassis with squared-off edges Aluminum chassis with contoured edges
Glossy glass back Color-infused frosted glass back
6.1- or 6.7-inch display 6.1-inch display
Available in Yellow, Blue, Purple, (PRODUCT)RED, Starlight, and Midnight Available in White and Black
Ring/Silent switch Action button
12-megapixel main camera with ƒ/1.5 aperture 48-megapixel main camera with ƒ/1.6 aperture
24- and 48-megapixel super-high-resolution photos
12-megapixel Ultra Wide camera
0.5x or 1x optical zoom options 1x or 2x optical zoom options
Sensor-shift optical image stabilization Optical image stabilization
Smart HDR 4 Smart HDR 5
Macro photography
Night mode and Night mode portraits Improved Night mode and Night mode portraits
Cinematic mode for recording videos with shallow depth of field (up to 4K Dolby Vision at 30 fps)
Action mode
Improved audio quality on phone calls
Wind noise reduction
Audio Mix
Stereo recording Spatial Audio and stereo recording
A15 Bionic chip with 5-core GPU A18 chip with 4-core GPU
Apple Intelligence support
Visual intelligence
Qualcomm Snapdragon X70 modem Apple C1 modem
mmWave 5G connectivity
Thread connectivity
Ultra Wideband chip for Precision Finding
Precision Finding for Find My friends
20- or 26-hour battery life 26-hour battery life
Lightning port USB-C port
MagSafe wireless charging up to 15W with 20W adapter or higher
Setting to prevent charging above 80%
Battery manufacture date, first use, and cycle count information in Settings
Compatible with ‌MagSafe‌ cases, wallets, wireless chargers, and more
Now discontinued Starts at $599
Released September 2022 Released March 2025



The ‌iPhone 16e‌ represents a good move for ‌iPhone‌ 14 users, with significant enhancements such as the Action button, 48-megapixel camera, A18 chip, ‌Apple Intelligence‌ support, Visual intelligence, and much longer battery life. However, the ‌iPhone‌ 14 should continue to be useable for a while longer. As a result, it may be better to wait for when the iPhone 16 drops in price upon the launch of the iPhone 17 lineup if you want a more substantial upgrade, or even a future "‌iPhone‌ 17e" model.

The only substantial losses when upgrading from the ‌iPhone‌ 14 to the ‌iPhone 16e‌ are the Ultra Wide camera, ‌MagSafe‌ connectivity, mmWave 5G connectivity, the Ultra Wideband chip, and fewer color options. If you feel these features are vital, you should consider purchasing an ‌iPhone 16‌ instead of an ‌iPhone 16e‌, although this will add to the price. The iPhone 15 is also a good option, since it offers all of these features that are missing on the ‌iPhone 16e‌, but at the expense of features like ‌Apple Intelligence‌ support and prolonged battery life.
Related Roundup: iPhone 16e
Buyer's Guide: iPhone 16e (Buy Now)
Related Forum: iPhone

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Apple Complies With Recommendation to Remove 'Available Now' From Apple Intelligence Page

Apple Intelligence features are no longer marketed as being "available now," following a U.S. National Advertising Division (NAD) inquiry.


In a press release today, the NAD said it recommended that Apple discontinue or modify the "available now" text on the Apple Intelligence page, given it falsely conveyed that all of the features listed on the page were available at the time the text was first added. Apple disagreed, but it chose to respect the recommendation.

"While we disagree with the NAD's findings related to features that are available to users now, we appreciate the opportunity to work with them and will follow their recommendations," said Apple, in a statement shared in the press release.

Apple added the "available now" text to the Apple Intelligence page shortly after iOS 18.1 was released on October 28. Only some promised Apple Intelligence features launched in iOS 18.1, with others like Genmoji, Image Playground, ChatGPT integration in Siri, and Priority Notifications not available until iOS 18.2 through iOS 18.4. In addition, the personalized Siri features listed on the page were delayed until the coming year.

Apple first updated the page in mid-March to indicate that the personalized Siri features are coming in a future software update.

Apple then removed the "available now" text from the Apple Intelligence page in the U.S. on March 31, according to the Internet Archive's Wayback Machine.

The "available now" text did have an asterisk that led to fine print indicating that some of the Apple Intelligence features would be coming over the course of the next year, but the NAD said this footnote was not "sufficiently clear."

The NAD said the advertising claims on the page are now adequate.

The NAD, part of the independent, non-profit organization BBB National Programs, oversees the truthfulness of U.S. advertising. While its decisions are not legally binding, advertisers often comply with its recommendations, to avoid negative press or potential enforcement action from the U.S. Federal Trade Commission (FTC). When an advertiser does not comply with the NAD's recommendation, the NAD will refer the case to the FTC for review.

This news was first reported by The Verge.
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Use This 3-Finger Trick to Quickly Share Photos on Apple Devices

Apple devices support a relatively unknown three-finger gesture that lets you share a photo across your devices in super-quick time. It's a neat trick to fall back on if AirDrop is playing up or your iCloud Photos are taking ages to sync.


Universal Clipboard is usually associated with copying and pasting text, but by using this gesture, you can make it work really well for sharing images between your devices too.

It can be used to quickly copy images across nearby devices for pasting into Messages, Notes, emails, Pages, and other apps with input fields.

For the following steps to work, you'll need to have Wi-Fi and Bluetooth turned on and your devices signed into the same Apple Account and connected to the same network.
  1. Make sure Handoff is enabled on your devices: On Mac, select System Settings ➝ General ➝ AirDrop & Handoff and toggle on the switch next to Allow Handoff between this Mac and your iCloud devices. On iPhone/iPad, turn on Settings ➝ General ➝ AirDrop & Handoff, then toggle on the switch next to Handoff.

  2. On iPhone or iPad, perform a three-finger pinch gesture on a photo. On Mac, use the Command+C keyboard shortcut.

  3. Switch to the device you want to share the photo with, and then pinch outward with three fingers to paste it into a text field. If on a Mac, you can perform this gesture on the trackpad or use the Command+V.


That's all there is to it. You will know that your three-finger gestures have been recognized when "Copy" and "Paste" appear at the top of the device's screen.

Tip: You can also cut images to Universal Clipboard using the same three-finger pinch gesture by performing it two times in rapid succession. Just remember to paste your content within a short period of time, as it won't be available for ever.
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Apple's New 11th Gen iPad Hits Record Low Price of $319.99 on Amazon

Amazon has a few discounts on Apple's 11th generation iPad this week, including a return of the all-time low price on the entry level model. Prices start at $319.99 for the 128GB Wi-Fi iPad, down from $349.00.

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This sale is available in Blue and Yellow, while the Silver model is at a second-best price on Amazon. Although this is just a $29 discount, it remains the lowest price we've ever tracked for the new iPad, and right now only Amazon has these record low prices.




You can also get the 512GB Wi-Fi iPad for $609.00, down from $649.00. There are also a few discounts on cellular models, the best of which is the 512GB cellular iPad for $750.00, down from $799.00.

The 11th generation iPad is mainly a spec bump for the tablet line, now featuring the A16 chip and more storage, with the same design as the 10th generation iPad. The new ‌iPad‌ starts with 128GB of storage, and is also available in 256GB and a new 512GB configuration. The previous model was only available in 64GB and 256GB configurations.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




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Apple Celebrating Earth Day in These Five Ways

Today is Earth Day, and Apple is celebrating the occasion in five ways.


First, Apple has updated its home page to highlight its ongoing Apple 2030 initiative. Apple is aiming to become carbon neutral across its entire business, manufacturing supply chain, and product life cycle by 2030. Last week, Apple announced that it surpassed a 60% reduction in its global greenhouse gas emissions compared to 2015 levels. More details are available in the company's 2025 Environmental Progress Report.

Second, Apple recently launched an Earth Day promotion that offers customers 10% off eligible Apple accessories when they recycle eligible devices at participating Apple Stores. The offer is available through May 16 in the U.S. and many other countries. For more details about the promotion, read our earlier coverage.

Third, the annual Earth Day Activity Challenge has returned. Apple Watch users who complete any workout for 30 minutes or longer today will receive a 2025 Earth Day award in the Activity app, along with animated iMessage stickers.

Fourth, Apple plans to enable Clean Energy Charging on iPhone and iPad demo units in U.S. stores. With this feature, the devices will charge at times of the day when the electric grid is relatively cleaner, as much as possible.

Finally, Apple is celebrating Earth Day with content across some other apps and services. For example, Apple Fitness+ subscribers can listen to a new Time to Walk episode featuring actress and climate advocate Shailene Woodley.
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M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect.

windows 11
As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory changes that make it easier to sideload apps on iOS and iPadOS devices. Under the DMA, users can now download third-party app stores like "AltStore Classic," which enables the installation of UTM with JIT (Just-In-Time) compilation support.

UTM is the technology that makes it all possible, and emulates Windows 11 inside iPadOS by translating Windows code into ARM instructions as it runs. Technically, iPadOS restricts direct virtualization for third-party apps, but JIT compilation allows Windows 11 to boot and function smoothly without requiring jailbreak access. NTDev credits AltStore's StikDebug helper app for enabling JIT compilation in the background.

NTDev improved performance by using Tiny11, a stripped-down version of Windows 11 that removes bloatware and reduces system requirements. This optimized version requires less RAM and storage than standard Windows 11. The developer says it runs "quite decently," although judging by the video, the performance isn't good enough for it to be a PC replacement.


This isn't the first time Windows 11 has been demoed running on a tablet. As Windows Latest notes, Microsoft's operating system has previously been successfully booted on OnePlus and Xiaomi Android devices.
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iPhone 17 Pro Allegedly Coming in Sky Blue Color Used for MacBook Air

Apple will unveil the iPhone 17 Pro in a new Sky Blue color, the same color that debuted on the latest M4 MacBook Air models Apple released in March. That's according to the leaker Majin Bu.

Concept mockup from Majin Bu

Writing on his website, Bu claims that "sources close to the supply chain confirm that several iPhone 17 Pro prototypes have been made in various colors, with Sky Blue currently the frontrunner." Bu goes on to say that it "looks even more stunning than the much-loved Sierra Blue of the iPhone 13 Pro, with a brightness and refinement that make it irresistible."

The Sky Blue finish on the MacBook Air is not very saturated, and the color's appearance can vary based on lighting conditions. Apple describes it as "a beautiful, metallic light blue that creates a dynamic gradient when light reflects off of its surface."

Apple has stuck to muted colors for its recent iPhone "Pro" models made from titanium, and it offered a new Desert Titanium color for the iPhone 16 Pro, which also comes in Natural Titanium, White Titanium, and Black Titanium.

Majin Bu accurately revealed the "Desert Titanium" color name for iPhone 16 Pro models seven months before the devices launched. However, some of his information has been wrong, including a rumor about an iPad 11 being imminent in 2023.

MacBook Air in Sky Blue

This is the first rumor about iPhone 17 colors that we've covered. Assuming for now its accuracy, would you be interested in an iPhone 17 in the Sky Blue color Apple has already used for the MacBook Air? Let us know in the comments.
Related Roundup: iPhone 17 Pro

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iPhone 17e Nears Trial Production, Launch Tipped for Late May 2026

Apple's next-generation iPhone 17e is nearing the trial production stage, with the mid-range device tentatively scheduled for a May release, according to a proven leaker with sources in Apple's Chinese supply chain.


WeChat-based leaker Fixed Focus Digital shared the claims on Tuesday, adding that the iPhone 17e release date is currently understood to be late May 2026, although the exact date is unconfirmed.

The leaker also suggested that the iPhone 17e could go head-to-head for market share with another mid-range device from a rival smartphone vendor that typically releases new models around the same time. Possible rivals in China include Xiaomi, Redmi, and vivo.

Starting at $599, the iPhone 16e was released in late February. The iPhone 16e offers a 6.1-inch OLED display, Face ID, an A18 chip, and a USB-C port, positioning it as a more affordable alternative within the iPhone 16 family.

A day before the iPhone 16e was launched, Fixed Focus Digital claimed to have learned of the existence of a "new project codename" in Apple's supply chain, and suggested there was a "high chance" it related to next year's iPhone 17e. Fixed Focus Digital was the first leaker to mention the "iPhone 16e" nomenclature back in December, when everyone else still assumed Apple would simply release a new device in its established entry-level "iPhone SE" series.

A February report by Consumer Intelligence Research Partners (CIRP) said Apple was expected to release an iPhone 17e next year, but the report suggested another February launch window for the device.

Introducing a more affordable mid-cycle "e" model could help Apple refresh its flagship lineup and generate more consumer interest than simply re-releasing the standard iPhone in a new color – a strategy the company has used in the past. Buyers would also have a better idea of when to expect the next entry-level device, in contrast to the non-linear roadmap that succeeding iPhone SE models followed.

According to recent data from Counterpoint Research, Apple took the number one position in global smartphone sales during the first quarter of 2025, with Apple benefiting from the iPhone 16e launch and strong performance in emerging markets. It's the first time Apple has taken the top spot during a first quarter, capturing 19% of the global market.
Related Roundup: iPhone 16e
Buyer's Guide: iPhone 16e (Buy Now)

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iOS 18.5 Includes Only a Few Changes So Far

Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes.


The changes are in the Mail and Settings apps.

In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner.


In the Settings app, AppleCare+ coverage information is more prominent.


iOS 18.5 will likely be released to the general public in May.
Related Roundups: iOS 18, iPadOS 18
Related Forums: iOS 18, iPadOS 18

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Apple Seeds Third Beta of iOS 18.5 to Developers

Apple today seeded the third betas of upcoming iOS 18.5 and iPadOS 18.5 updates to developers for testing purposes, with the software coming a week after Apple released the second betas.


iOS 18.5 and iPadOS 18.5 can be downloaded from the Settings app on a compatible device by going to General > Software Update.

So far, iOS 18.5 and iPadOS 18.5 are relatively minor updates, introducing just a few new design changes. There are more options for reverting the Mail app back to the prior design, including removing contact photos, and AppleCare info is easier to find.

The update also likely has behind the scenes bug fixes and performance improvements.

Apple is transitioning to iOS 19 and iPadOS 19, which are set to be previewed in June at the Worldwide Developers Conference.
Related Roundups: iOS 18, iPadOS 18
Related Forums: iOS 18, iPadOS 18

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Apple Seeds Third Beta of macOS Sequoia 15.5

Apple today seeded the third beta of an upcoming macOS Sequoia 15.5 update to developers for testing purposes, with the software coming a week after Apple released the second ‌macOS Sequoia‌ 15.5 beta.


Registered developers can opt-in to the ‌macOS Sequoia‌ beta through the Software Update section of the System Settings app. An Apple ID associated with an Apple Developer account is required to get the beta.

‌macOS Sequoia‌ 15.5 appears to be a minor update so far, and no notable new features were found in the first beta.

Work on new features for ‌macOS Sequoia‌ is winding down, as Apple will soon transition to macOS 16. The next-generation version of macOS is set to be unveiled at WWDC in June.
Related Roundup: macOS Sequoia
Related Forum: macOS Sequoia

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Apple Seeds Third Betas of visionOS 2.5, tvOS 18.5, and watchOS 11.5

Apple today provided developers with the third betas of upcoming visionOS 2.5, tvOS 18.5, and watchOS 11.5 updates for testing purposes. The software is available a week after Apple seeded the second betas.


The betas are available to registered developers, and can be downloaded from the Settings app on each device.

No notable new features have been found in any of the software updates so far, suggesting Apple is focusing on under-the-hood performance improvements and bug fixes.
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New Apple Intelligence Ad Highlights 'Clean Up' Feature in Photos App

Apple today shared a new ad for the Clean Up feature in the Photos app, which can identify and remove distracting objects from the background of a photo.


In the video, a man flexes his muscles in front of a mirror, while a woman takes photos of him with an iPhone. Later, the man realizes that the woman is visible in the mirror in the background of the photos, so he uses the Clean Up tool to remove her. The ad emphasizes the ease of using the feature, but in reality it does not always work perfectly.

Clean Up is an Apple Intelligence feature, meaning that it is only available on the iPhone 15 Pro, iPhone 15 Pro Max, or any iPhone 16 model. It was one of the first Apple Intelligence features to roll out, as part of iOS 18.1 last year.
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Get Apple's M3 iPad Air for Up to $70 Off on Amazon

Amazon is kicking off the week with multiple discounts on Apple's M3 iPad Air, offering as much as $70 off these tablets. Prices start at $569.00 for the 128GB Wi-Fi 11-inch M3 iPad Air, down from $599.00.

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Every deal has been automatically applied and does not require you to clip an on-page coupon in order to see the final sale price. Many of these deals are solid second-best prices on the brand new M3 iPad Air, although there are a few record low prices in the mix as well, particularly on the higher-capacity models.




One of the most notable discounts is on the 1TB Wi-Fi 13-inch M3 iPad Air, available for $1,229.00, down from $1,299.00. This one is only available in Blue, and it's a match of the all-time low price on this model. Similarly, you can find a record low price on the 1TB Wi-Fi 11-inch M3 iPad Air, available for $1,039.00, down from $1,099.00.

11-inch M3 iPad Air



13-inch M3 iPad Air


If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




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Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues.


We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more!

iPhone 17 Pro Launching Later This Year With These 12 New Features


Rumors about Apple's next-generation flagship iPhone models are continuing to build, and we've recapped a long list of changes we may see in the iPhone 17 Pro and iPhone 17 Pro Max when they launch later this year.


From a much larger rectangular rear camera bump to improved front-facing and telephoto cameras to a more scratch-resistant display and chip updates like an all-new A19 Pro and an Apple-designed Wi-Fi 7 chip, there's lots in store for this year's models.

10 Products Still Coming From Apple in 2025


After a flurry of Mac and iPad updates last month, there's still plenty more to come in 2025, unsurprisingly led by the iPhone 17 lineup coming in September as usual.


We're also expecting a trio of new Apple Watch models, an update for the AirPods Pro, a few more Mac updates, and potentially a few more new things, so be sure to check out our full list to see what's in Apple's pipeline.

Apple Releases Wireless CarPlay Fix


Apple this week released iOS 18.4.1 and related operating system updates, and while it did deliver the usual security updates you'd expect in a minor release version like this one, it also includes a fix for wireless CarPlay issues some users have been experiencing.


According to the release notes for iOS 18.4.1, the update "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles."

Apple's 20th Anniversary iPhone May Finally Go All Screen


Recent reports have indicated Apple may be aiming to make a big splash with the 20th-anniversary iPhone in 2027, and rumors that have been circulating for years suggest Apple is building toward former design chief Jony Ive's dream of making the device essentially a single slab of glass.


For that to happen, Apple will need to get rid of the Dynamic Island that currently houses the front-facing camera, components for the Face ID system, and other sensors. While we're not expecting much development on that front with the iPhone 17 models later this year, we may see some progress in 2026 with Face ID components moving under the screen and potentially the camera following in 2027.

Vision Pro 2 Rumored to Have Two Key Advantages Over Current Model


Apple's next-generation Vision Pro will reportedly be both lighter and cheaper than the current model, which has struggled to gain traction users since its debut early last year.


A thinner and lighter design may also be accompanied by a new "midnight" finish similar to the bluish-black color seen on several other Apple products. The color has been seen in some alleged part leaks in recent days.

Apple Plans to Release Delayed Apple Intelligence ‌Siri‌ Features This Fall


Apple recently delayed the Apple Intelligence-powered Siri updates that had been expected to debut by the middle of this year, noting only that the features will now roll out "in the coming year."


That vague time frame has led some to assume the new features may not arrive until as far out as early 2026, but a new report claims Apple is aiming to release them this fall, perhaps with the initial version of iOS 19 or in one of the early major updates to it.

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Apple TV+ Available at Significantly Lower Price Until Next Week

Apple TV+ is currently available at a much lower price than usual, but time is running out if you want to take advantage of the offer.


In the U.S., new and qualified returning customers can subscribe to Apple TV+ for just $2.99 per month, for three months. Afterwards, regular pricing of $9.99 per month applies. The offer is available in the Apple TV app, and at tv.apple.com, through April 24. Unfortunately, existing subscribers are not eligible to receive the discount.

The promotion is running in other countries, too. In Canada, for example, the special price is set at $3.99 per month. In the U.K., it is set at £2.99.

With an Apple TV+ subscription, you can watch all of Apple's original shows and films. You can also watch select MLB and MLS games with weekly Friday Night Baseball and Sunday Night Soccer doubleheaders, at no additional cost.
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Apple Sports App Now Lets You Share Game Cards via iMessage and Social Media

Just in time for the start of the NBA and NHL playoffs this weekend, the Apple Sports app has received a new Game Card Sharing feature.


With this feature, Apple Sports users can generate and share game cards for all supported leagues, whether the matchup is upcoming, live, or completed. The game cards can be shared via iMessage, on social media, and elsewhere. In addition to the NBA and NHL, the feature will be available for MLB, MLS, Formula 1, and more.

Apple's example screenshots show a game card for the recent Memphis Grizzlies vs. Golden State Warriors play-in game, complete with the final score.

The feature is available starting today, with no app update required.

Launched in February 2024, the Apple Sports app shows scores, stats, standings, upcoming games, and more for a variety of leagues. The free app is currently available on the iPhone only, in the U.S., the U.K., and Canada.
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The MacRumors Show: John Gruber Talks Apple Intelligence and the Future of the Company

Daring Fireball's John Gruber joins us on this week's episode of The MacRumors Show to discuss Apple Intelligence and the future of the company.


We talk through the reaction to John's influential "Something Is Rotten in the State of Cupertino" piece on Daring Fireball, which pointed out that Apple's credibility has been "damaged" by the delay in releasing key ‌Apple Intelligence‌ features such as personalized Siri. Subsequent reports revealed that Vision Pro chief Mike Rockwell has taken over the Siri team at Apple, which until recently was led by artificial intelligence chief John Giannandrea. Software chief Craig Federighi is also believed to have taken on more responsibility to turn ‌Apple Intelligence‌ around.

The company has altered its marketing strategy away from the "Hello, ‌Apple Intelligence‌" tagline and the features are finally expected to launch sometime within the next year. With this recent context, we get John's thoughts on how the situation has evolved since he wrote his article, including on the proposed class-action lawsuits against Apple over false advertising. We also look at how Apple may present its suite of AI features at WWDC later this year.

Moreover, we reflect on the Vision Pro almost two years after its announcement, and John explains why he believes that the headset avoided the mismanagement that has mired apple Intelligence. We also talk through rumors about the second-generation Vision Pro headset that is expected to launch between fall 2025 and spring 2026 as a minor spec bump, simply upgrading from the M2 to the M5 chip. We also explore the highly anticipated lower-cost Vision headset, dubbed "Vision Air," and how this could be positioned when it launches.

We look at the state of Apple's smart home proposition and the HomePod amid rumors that the company's first smart home hub product has been delayed to 2026. The device is believed to be finished and was originally scheduled to launch in March 2025, but due to its reliance on ‌Apple Intelligence‌ its release has reportedly been shelved until next year.

Finally, we discuss the long-rumored foldable iPhone, pondering on what Apple is likely to do differently when it launches the device next year. The MacRumors Show also has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips. See more of John's work over on Daring Fireball and on his podcast, "The Talk Show."



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.


If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about the latest iOS 19 and watchOS 12 rumors, upcoming devices, and more.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Mark Gurman, Kevin Nether, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
This article, "The MacRumors Show: John Gruber Talks Apple Intelligence and the Future of the Company" first appeared on MacRumors.com

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Best Apple Deals of the Week: Anker's 20% Sitewide Sale Exclusive to MacRumors Readers, Plus Big Sales on Apple Watch and AirPods Max

This week's best deals include a big sitewide sale at Anker, which is an exclusive event only for MacRumors readers. You'll also find great deals on AirPods Max, iPad Pro, and Apple Watch below.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Anker



  • What's the deal? MacRumors readers can get 20% off sitewide

  • Where can I get it? Anker

  • Where can I find the original deal? Right here



MacRumors readers have a chance to get 20 percent off a collection of Anker's best chargers, power banks, cables, hubs, and docks this week. In order to get this deal, head to Anker's website and add an accessory to your cart, then enter the code Ankermacrumors2025 at checkout to see the discount.

The Frame Pro



  • What's the deal? Save on Samsung's new The Frame Pro TV

  • Where can I get it? Amazon and Samsung



Amazon and Samsung are offering launch discounts on The Frame Pro, Samsung's newest iteration on the popular TV line that just debuted this month. Both retailers have $100 base discounts on the 65-inch, 75-inch, and 85-inch models, although on Amazon you will need to be a Prime member to see the savings.

Additionally, both Amazon and Samsung are throwing in a free Music Frame with any purchase of The Frame Pro, which is a $399.99 value.

Apple Watch



  • What's the deal? Take up to $100 off Apple Watch SE and Series 10

  • Where can I get it? Amazon

  • Where can I find the original deal? Right here






You can get $80 off the Apple Watch SE this week on Amazon, starting at just $169.00 for the 40mm GPS model. Overall, these are both the best prices we've seen so far in 2025. And for Apple Watch Series 10, you'll find numerous all-time lows as Amazon increased its discounts from earlier in the week, now with $100 off multiple models of both the 42mm GPS and 46mm GPS Apple Watch.

AirPods Max



  • What's the deal? Take $69 off AirPods Max

  • Where can I get it? Amazon

  • Where can I find the original deal? Right here



Amazon discounted the AirPods Max (USB-C) to $479.99 in every color this week. This is the first time in a few weeks that we've tracked a deal on every color of the AirPods Max.

iPad Pro



  • What's the deal? Take up to $200 off M4 iPad Pro

  • Where can I get it? Amazon

  • Where can I find the original deal? Right here




Amazon is discounting numerous models of Apple's M4 iPad Pro this week. This time around, deals are mainly focused on the 13-inch models of the iPad Pro, with $200 off these models.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




Deals Newsletter


Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

This article, "Best Apple Deals of the Week: Anker's 20% Sitewide Sale Exclusive to MacRumors Readers, Plus Big Sales on Apple Watch and AirPods Max" first appeared on MacRumors.com

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Netflix's New AI Search Feature Will Understand Your Viewing Moods

Netflix is testing a new search feature powered by OpenAI technology that aims to improve how users discover content on the streaming platform, according to multiple reports.


The new AI-powered search capability will allow subscribers to use more natural language queries beyond traditional searches for genres or actors. Users will be able to search for content based on more specific criteria, including their mood, Bloomberg reports.

Netflix spokesperson MoMo Zhou confirmed to The Verge that the feature is currently being tested with select users in Australia and New Zealand on iOS devices. Zhou added that the test will expand to the United States "in the coming weeks and months," although there are currently no plans to extend the feature beyond iOS.

During Netflix's first-quarter earnings call, CEO Greg Peters spoke about the importance of improving content discovery on the platform.

"There is more room to improve the discovery and recommendation experience, and therefore provide more value for members, and therefore find the biggest audiences for our titles," Peters said.

The new search functionality is opt-in for users, suggesting Netflix is taking a cautious approach with its latest AI feature-in-testing. "It's early days for the feature and we're really in a learn and listen phase for this beta," Zhou said.

AI search comes alongside other user experience improvements, including a redesign of Netflix's TV app homepage – the first major structural change to the interface in over a decade, according to Peters. The company plans to roll out the redesign later this year.

Netflix has employed AI and machine learning for its recommendation algorithms in the past, but this new search function will be an expansion of the company's use of generative AI technology.

Co-CEO Ted Sarandos has previously stated that AI will help improve filmmaking, but it won't replace creative personnel like screenwriters and actors. It's a sensitive topic in Hollywood where many have expressed concerns about AI potentially cutting jobs and reducing costs.

Netflix reported a 12.5% increase in first-quarter revenue, reaching $10.54 billion compared to the same period last year.
Tag: Netflix

This article, "Netflix's New AI Search Feature Will Understand Your Viewing Moods" first appeared on MacRumors.com

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