AirPods Pro are the quintessential Apple product, combining excellent design and functionality with superb ecosystem integration. Last week, Apple introduced AirPods Pro 3, the second major revision since the product line debuted in 2019.

I’ve been using AirPods Pro 3 since that announcement, and they feel like a turning point. Here’s why.

Apple analyst Ming-Chi Kuo suggests that demand for the new iPhone 17 lineup is strong, with initial orders beating out those for last year’s iPhone 16.

He points to a clear indication that the iPhone 17 Pro Max is the star performer, although does acknowledge that demand for the iPhone Air may become clearer over time …

Today is the day that iOS 26 finally emerges from beta and is officially launched. The headline feature is of course the Liquid Glass look, which has proved almost as controversial as the minimalist look of iOS 7 back in 2013.

Apple has made some pretty substantial changes to the look of the operating system after beta testers complained about poor legibility and confusing design elements. Even so, some developers are not at all convinced that Liquid Glass is ready to be unleashed …

Apple TV+ set a new personal record for wins at the 2025 Emmy Awards, taking home 25 total trophies across its series. This was led by recognition for The Studio in the comedy categories, which won 13 awards including the top honors Best Comedy Series.

However, Apple was less successful on the drama side. Despite coming in to the night with a record-setting 27 nominations for Severance, HBO’s The Pitt ultimately clinched the Best Drama Series Emmy.

As Apple continues towards their goal of a true all-screen iPhone, it looks like the iPhone 18 will get them one step closer.

Tomorrow, Apple is set to launch iPadOS 26: an incredible new overhaul for the . It brings a Mac-like windowing system, a new Menu bar, the ability to pin folders to the dock, and much, much more.

It makes the iPad feel like a computer for the very first time, making it a better time than ever to pick up a new to pair with the new release.

Apple truly hit it out of the park with the base iPhone 17, making it one of the companies best value iPhone models in quite some time. With how many incredible upgrades there are on iPhone 17, it actually makes a comparison to last year’s model more interesting than you’d expect.

Apple is MacBook Pro update.

With iPhone 17 Pro, there was one major rumor that a lot of Apple fans were looking forward to this year: reverse wireless charging. After all, with the new glass window with a centered Apple logo – it looked like a perfect opportunity for this new feature. Our batteries are also larger than ever. Yet, the Apple Event came and went – and there was no reverse wireless charging.

While this is certainly disappointing, there’s a good reason for it not arriving, and I’ll delve into that.

Apple just wrapped up its iPhone 17 launch event last week. While that was a jam-packed (and incredibly fast-paced) keynote, the company still has another 10 product launches in the short term, with half of them launching by the end of the year.

The iPhone 17 is resonating with Chinese consumers, with seemingly strong preorder sales volume. The South China Morning Post reports that iPhone 17 sales at JD.com (a large online Chinese retailer) within the first hour of preorders going on sale exceeded the first day of iPhone 16 preorders last year.

The base iPhone 17 with 256 GB storage was said to be the most popular model. Meanwhile, the launch of the iPhone Air is indefinitely delayed while Apple waits for eSIM-related regulatory approval.

For the iPhone 17 lineup, MOFT has a number of neat new cases and MagSafe wallets. Also, the company has new Apple Watch bands for the first time. All of these products are available already, just in case you’re shopping for a new case for your iPhone 17.

Earlier this week, Apple introduced a new version of its most popular wireless earbuds: . While you’ve likely heard of its headlining features like the heart rate monitor and 2x the noise cancellation, there’s another interesting feature beneath the surface.

If you’re trying to buy a new iPhone but don’t quite want an iPhone 17, it can often be hard to find something on a tighter budget. Sure, Apple offers the iPhone 16e at $599 – but not everyone finds that to be a compelling phone. Luckily, there’s plenty of great options if you want to buy used, and I’ll be delving into five great picks for varying needs.

Apple introduced the Pro moniker for iPhones six years ago with the iPhone 11 lineup. However, with the iPhone 17 lineup in particular – it feels like Apple truly developed a professional iPhone for the first time. I’ll explain.

With every new Apple product launch, deals slowly crop up over time – and the MacBook lineup is no exception. The best deals tend to come after a model is no longer the latest and greatest, and there’s currently an unbeatable that’s hard to pass up on, and once it sells out, there likely won’t be any more to go around.

Welcome to Indie App Spotlight. This is a weekly 9to5Mac series where we showcase the latest apps in the indie app world. If you’re a developer and would like your app featured, get in contact.

If you’re an avid Apple Watch fan (or use another fitness tracker that syncs to Apple Health), you’ll find SUMRY incredibly useful. It allows you to pull multiple Apple Health workouts together, and it creates comprehensive summaries that tell a story about your activity.

Apple recently announced its latest iPhone 17, 17 Pro, and iPhone Air models – and as we’ve seen, the base iPhone 17 gained a plethora of upgrades that have made it quite a compelling package. That begs the question, does a 2 year old ‘Pro’ iPhone still have a leg up, or should you just go with the new base model iPhone 17?

With the iPhone 17 Pro and iPhone 17 Pro Max, Apple announced that they’ll be capable of charging even faster than previous iPhone models: up to 50% in just 20 minutes. While that is true, it’s thanks to a brand new USB-PD specification, which isn’t widely available on the market yet.

Apple’s latest generation Apple Watch model, the , was just unveiled on Tuesday. While at first glance, it seemed like a relatively decent upgrade – it turns out that there’s some details that makes it less appealing than it might’ve initially seemed.

On Tuesday, Apple held its ‘Awe dropping’ September event – where it announced new iPhone and Apple Watch models, as per usual. It also dropped a new pair of – which do look quite exciting. That said, if you are going to buy them – you should make sure you’re buying them for the right reasons. Let’s explain.

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Apple has been building toward Declarative Device Management for a few years, but at WWDC 2025 earlier this summer, it became clear that the transition is over. DDM is not a future concept or an option for Apple fleets. It is now how Apple expects organizations to manage updates, apps, and policies across iPhone, iPad, Mac, Apple TV, and Vision Pro. This is a technical and mental change and a vendor litmus test for IT teams. If your device management provider is not fully committed to DDM, Apple just gave you a reason to start planning your transition and the tools to do so.

Apple wrapped it its AirPods Pro 3 yesterday. While the new iPhone Air and iPhone 17 Pro are much more interesting – I think the base model iPhone 17 will actually end up being a sleeper hit. Here’s why.

Apple has been including Portrait Mode on iPhone models with only one back camera since the iPhone XR, but the iPhone Air is the first one to get a fully-featured Portrait Mode.