Apple TV+ hit drama "Severance" has pulled another elaborate stunt with the partial release of the book, "The You You Are," as featured and taken far too seriously in the show.


It's had Tim Cook deciding to quit Apple for Lumon Industries, it's had a pop-up set at Grand Central Terminal. It's had a free tell-all book, and the "Severance" company has also had — and continues to maintain — a deeply disturbing page on LinkedIn.

That LinkedIn page is on the latest stunt, too, with a post of "utmost concern" about how chapters of Dr Ricken Lazlo Hale, PhD's book has been released. "The You You Are" is a profound book — or at least it is shown to be that in the drama.


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Having been denied full inclusion at the forthcoming trial to determine Google's future, Apple has filed a motion to delay the whole proceedings.


It was formally and legally decided in August 2024 that Google and its Alphabet parent company, represent a search and advertising monopoly. What Apple wants and has previously been denied, is a seat at a trial determining what steps Google must take next.

Apple had asked to be a participant in this remedy trial specifically because of its annual $20 billion contract with Google. But it asked by filing a motion on December 23, 2024, and Judge Amit Metha has ruled Apple's motion was simply too late.


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B&H's blowout MacBook Pro sale features a variety of deals on M3 Pro and M3 Max models, with prices as low as $1,599.


Many of the deals end today and B&H's online checkout closes at sundown Eastern Time tonight. So if you see a discounted config that catches your eye, you may want to snap it up right away. You can also check out our Mac Price Guide to compare prices on these closeout configs against Apple's current M4 models.

Shop the blowout deals


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Apple's AirTag location tracking device is over three years old, and it is rumored to get a refresh soon. Here's what to expect from the AirTag in 2025.


Since its launch, Apple's AirTag has proven itself to be a very useful item. Reports have repeatedly surfaced of owners tracking down stolen property, and even finding where their airport luggage has disappeared to, thanks to the cheap white disc.

While there's not much that can realistically change, there's still an opportunity for Apple to refine the extremely useful item. Here's what rumors say could be updated on the second-generation model.


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Owners of early-generation Apple Watch models are eligible for payments related to a six-year-old class action lawsuit. Here's who can file.


In 2019, a lawsuit was filed against Apple alleging that Apple Watch Series 1 through Apple Watch Series 3 were unsafe. According to the lawsuit, Apple ignored an issue that could cause the batteries to swell and break critical components, such as the screen.

Now, nearly six years later, a settlement has finally been reached. Apple has agreed to pay out $20 million to resolve the claims — but not because the company admits to any wrongdoing.


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Apple's latest earnings have impressed some investment advisors, with Morgan Stanley inching its Apple stock price target up to $275 mostly because of the long-term strength of Services.


While Apple's iPhone sales came in at a bit over $600 million dollars short of the year-ago quarter, there was enough good news in the report for a firm generally bullish on AAPL to increase its price target.

In a note seen by AppleInsider, investment firm Morgan Stanley has hiked its price target for AAPL to $275. This is a boost over just a week ago, where the firm had a $273 target, it now has a $275 goal.


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The new Element 5 Hub from CalDigit won't give you a large array of different ports, but is perfect if you want more Thunderbolt 5 ports, and a few USB-A ones.


When CalDigit released its TS4 dock in February 2022, it rapidly became an AppleInsider favorite because of its speed, its number of ports, and how those ports could deliver plenty of power for charging devices. CalDigit also has a compact Element range and now that includes a Thunderbolt 5-enabled Element 5 hub.

Specifically, it comes with nine ports, of which three are Thunderbolt 5. Those ports are also backwards compatible with both Thunderbolt 3 and Thunderbolt 4, plus they can deliver up to 15W of power each.


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It's the one-year anniversary of the Apple Vision Pro — and also the 15th anniversary of the iPad. Special guest Tim Chaten joins the show to discuss those, plus Samsung's very familiar new headset and more on the AppleInsider Podcast.


After so very many years of rumors and expectations, the Apple Vision Pro got into buyers' hands for the first time 12 months ago. Host Wes Hilliard became and remains a proponent of it, and for this special edition, he's talking with Tim Chaten, host of the Vision Pros podcast, about what a year using this headset has shown us.

Chaten, though, is also host of the iPad Pros podcast — and we've now reached the 15th anniversary of the iPad.


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A new report claims Apple's decision over a supplier for a foldable screen is imminent, although it's not clear whether that's for an iPhone Fold or another device.


Despite recent rumors that Apple will not release a foldable device before 2027, a new leak says that the company is finalizing its supply chain's main contractor for a folding screen.

"Apple's new foldable display core supplier decision is imminent," writes leaker yeux1122 (in translation). "The industry expects [Apple] to make a decision by the end of February to the beginning of April."


Rumor Score: 🤔 Possible


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Apple Vision Pro's price and weight are of no concern to doctors in the operating room, as the spatial computing platform helps replace expensive monitors and stiff necks.


Sharp HealthCare purchased 30 Apple Vision Pros and started a Spatial Computing Center of Excellence in February 2024. One year later, they are hosting a summit to share what doctors have learned about using the headset in healthcare.

According to a report from Fast Company, surgeons everywhere are talking about Apple Vision Pro and how it's able to make a difference in the operating room. In the year since it debuted, apps have been developed to help with education, data presentation, and more.


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It has been a year since Apple provided insight on its total install base, but on the earnings call Thursday, CEO Tim Cook shared that it is 2.35 billion devices.


The first-quarter earnings call revealed a lot of small details about Apple's business. One metric anticipated by investors hasn't been shared since January 2024.

The previous number was 2.2 billion devices, which was 400 million higher than the number shared in 2022. Apple CEO Tim Cook shared that the number has reached a new record high of 2.35 billion active devices.


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Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes down to where Apple Intelligence is available, and where it isn't.


In a recent chat with CNBC ahead of the company's earnings call, Apple CEO Tim Cook explained that regions where the company has rolled out its AI platform, Apple Intelligence, saw stronger iPhone 16 sales compared to areas that didn't have it.

Tim Cook's remarks suggest that Apple Intelligence might have been a key factor in boosting iPhone 16 sales in markets where it's available. However, China has not yet seen the rollout of Apple Intelligence.


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Apple has reported its financial results for the first quarter of 2025, with the holiday sales boosting revenue to a record $124.3 billion in the first results call with new CFO Kevan Parekh.


The first quarter of Apple's fiscal year is typically the biggest across all periods, following the usually intensive holiday shopping period and iPhone launches. The Q1 2025 results follow exactly the same pattern.

In the first quarter, Apple's revenue hit $124.3 billion, up from $119.58 billion reported one year ago in Q1 2024.


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A quick blurb in a larger story about increased advertising spend from Amazon suggests Apple may have considered resuming ads on X, but recent controversial acts by Elon Musk may affect its decision.


It seems in the run-up to inauguration day, Apple may have at least considered or had discussions about returning advertising to X in some respect. As of this publication, it still hasn't returned and there is no information about how recent events have affected this decision.

The one-liner can be found in a Wall Street Journal report about Amazon increasing ad spend on X. Apple and other big tech companies paused ad spend in November 2023 after CEO Elon Musk promoted a post directed at the US Jewish community.


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People are exposed to more noise in the United States during special events like the Super Bowl, the Apple Hearing Study has confirmed, with elevated levels happening well before the game takes place.


The Super Bowl is one of the most-watched live events on the planet, and supporters often get a little loud during the game. The latest results from the Apple Hearing Study indicate that it's a phenomenon that is felt across the United States.

The report published by the University of Michigan's School of Public Health examined the data from 115,049 Apple Hearing Study participants, capturing levels via the Apple Watch Noise app. The team wanted to know if the noise levels of participants were raised during major events.


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Amazon's month-end MacBook Air sale delivers prices as low as $799 on models equipped with at least 16GB RAM.


Apple's MacBook Air line is on sale this Thursday, with the M2 model with 16GB of RAM and 256GB of storage ringing in at $799 on Amazon thanks to a $200 instant rebate.


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A massive data leak from AI startup DeepSeek has raised alarms about the security of sensitive user data in the rapidly evolving AI industry.


Cybersecurity researchers at Wiz recently found a major security lapse at DeepSeek, a Chinese AI startup. The company, known for its DeepSeek-R1 AI model, had left a ClickHouse database exposed — an oversight with serious consequences.

Over a million log entries, containing chat history, secret keys, and backend details, were left unprotected in the exposed database. Worse, the database allowed full administrative control without authentication, making it a goldmine for potential attackers.


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Continuing its impressive eighteen-year winning streak, Apple has managed to secure first ranking on Fortune's annual 'Worlds Most Admired Companies' list once again.


To determine the best of the best, Fortune and it's partner, Korn Ferry, began with a list of 1,500 companies, of which 1,000 were the largest U.S. companies, ranked by revenue. The remaining were non-U.S. companies that made more than $10 billion in revenue.

Then, 3,380 executives, directors, and analysts were asked to rate enterprises in their own industry on nine criteria. Categories included things like investment value, quality of management, products, social responsibility, and ability to attract talent.


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TSMC and Apple's partnership hasn't always been certain, with a new interview detailing how the company fended off an attempt by Intel to become Apple's chip foundry partner in 2011.


TSMC has a long history being Apple's chip producer, with it making everything from iPhone chips to Apple Silicon. However, there was a chance that Intel could've been in that role.

In an interview with YouTube channel Acquired, TSMC founder Morris Chang explained how Apple paused talks with TSMC in February 2011, to hear a proposal from Intel. At the time, Intel wanted to become the firm to construct Apple's chips, in the midst of when Intel chips were used throughout the Mac lineup.


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If you've moved your system to an external drive, Apple Intelligence normally won't work, but there's a workaround. Here's how to enable it.


In our previous article we showed you how to enable Apple Intelligence and the ChatGPT extension on your Mac. But if you want to start up your Mac from an external drive and use Apple Intelligence, you'll be blocked.

While you can still use Siri while booted into an external drive, Apple Intelligence will be disabled.


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Apple Maps has seemingly taken a half step in addressing the United States Gulf of Mexico renaming, but it isn't clear if this is the permanent solution or a placeholder.


When President Trump took office on January 20, 2025, one of the first executive orders he signed changed the names of multiple locations in and out of the United States. The most controversial was the change from Gulf of Mexico to Gulf of America.

Politicians were quick to question Apple and Google on when the change would be reflected in their respective mapping apps. Google responded by stating Google Maps would be updated when the Geographic Names Information System (GNIS) was updated — it still shows the Gulf of Mexico.


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Apple could be forced to detail more of its AI activity, after a proposal asks shareholders to expose whether Apple is truly working ethically in the field when training Apple Intelligence.


As a company well known for its stance on user privacy and security, Apple knows it has to be above board when it comes to hot-button topics. With the rise of AI and the potential for abuse, it could end up being tested by shareholders.

In a Securities and Exchange Commission filing, the National Legal and Policy Center has proposed an item on the 2025 Proxy Ballot. The proposal is to be voted on by shareholders as part of Apple's Annual Shareholder Meeting, taking place on February 25.


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It's been a wild year for Apple Vision Pro, if slow, and it's time for Apple to step up and prove it's the future and drive customers, developers, and creators to the platform.


Apple Vision Pro continues to be one of Apple's most frustrating yet amazing products it has ever released. It is simultaneously a preview of the future and a stark reminder of Apple's struggle to juggle multiple platforms in the modern era.

As it stands today, Apple Vision Pro is enough for me to get most of my work done. It sits in a similar space to where iPad Pro was a few years ago — almost there.


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If you love binging your favorite shows on Netflix, a new-to-iOS and iPadOS feature makes it even easier.


Starting Wednesday, Netflix has rolled out a much-requested feature to the Netflix iPhone and iPad App. You can easily binge your favorite Netflix series by tapping the Season Download button.

To find the new button, head to a show's display page. The button will be next to the Share option.


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