Prime Day 2025 is here and Apple deals are plentiful, with the year's lowest prices on AirPods, iPads, Apple Watch, and more.


Save up to 51%: Amazon's Prime Day sale delivers up to $405 off Apple products.


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A new report repeats previous rumors that Apple will launch an iPhone 17e in early 2026, but also makes the dubious claim that the company will limit production to protect flagship sales.


Even before the iPhone 16e shipped in February 2025, there were already rumors of an iPhone 17e following exactly a year later. Then in April 2025, it was claimed that an iPhone 17e might be in testing ahead of its 2026 launch.

Now The Elec claims that Apple will definitely launch an iPhone 17e in Spring 2026. But it also claims that the company will intentionally constrain supplies for fear of cannibalizing sales of other models.


Rumor Score: 🤔 Possible


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The iPhone 17 Air is rumored to come in a light blue color option as a choice that could play upon the name of the ultra-thin model.


Each generation of iPhone brings with it a new color option that underlines the collection for that year. For Apple's inbound iPhone 17 models, that color could be a sky blue.

According to serial leaker Fixed Focus Digital on Weibo, Blue will be the "most likely" main color for the iPhone 17 Air. The leaker adds that it will be a very light blue, allegedly different from other blue shades it has previously used.


Rumor Score: 🤔 Possible


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Several unreleased Apple Silicon chips recently surfaced in an internal build of iOS 18, including A19, M5, and C2, according to exclusive information provided to AppleInsider.


On July 3, AppleInsider exclusively shared a list of device identifiers that correspond to more than a dozen unreleased Mac configurations, many of which are set to feature variants of Apple's soon-to-be-announced M5 chip. Following our report, we were made aware of an internal build of iOS 18 with references to multiple unannounced Apple Silicon chips for a variety of hardware platforms.

The operating system, which bears the build number 22A91871y, is a NonUI variant of iOS 18. As such, it lacks the standard consumer-oriented iOS user interface, instead featuring only rudimentary applications designed primarily for hardware testing.


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Apple's tiniest tablet just got a big discount for Prime Day, with the iPad mini 7 starting at $379.


It's Prime Day again, with a host of deals on all your favorite Apple gear. In fact, we've spotted a great deal on Apple's iPad mini 7, and prices have fallen as low as $379.

Grab iPad mini for $379


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Amazon Prime Day is here, and Aqara has big discounts on essential products that'll upgrade your Apple Home with more security, automation, and convenience.


Most users start building their smart home with lights and a smart thermostat, but the next logical step is sensors, cameras, and a smart door lock. Luckily, Aqara has an excellent selection of products discounted for Prime Day that'll work with your smart home ecosystem.

Get Aqara Prime Day deals


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Certain to sell out long before the end of Amazon's marathon Prime Day, the two sizes of the latest Apple Watch are on sale for $120 off.


Apple's current Apple Watch Series 10 is on offer for Prime Day, as long as stocks last, for up to 30% off each. This is for the Wi-Fi only Apple Watch Series 10 in its two sizes, and the best deals are:

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Bring more life and personalization to your group chats, by adding backgrounds to your conversations in Messages in iOS 26 and iPadOS 26. Here's how to change yours for the better.


Messages is an essential app for iPhone users, with it used to communicate with your closest relations. However, people may be getting a bit bored of seeing the usual grey and blue (and sometimes green) speech bubbles floating up a plain white page.

During WWDC, Apple finally made a change to Messages, allowing users to select the background for conversations. A work chat could be jazzed up with corporate-approved branding, while speaking to parents can be done to a background of favorite pets, for example.


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The Kingston IronKey Vault Privacy 80 Encrypted External SSD won't win awards for speed, but it will certainly keep your portable data safe.


Transferring data between devices can be done in a few ways, but it's hard to do it securely via offline means. Shifting important documents to a flash drive is convenient, especially for travel, but less so if someone else gains access to it.

Unless there's encryption or something else in the way, a stolen drive will leak its secrets with relative ease.


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Apple's appeal against the NLRB ruling suggesting Apple engaged in union-busting actions at the World Trade Center store in May 2022 has succeeded on both counts.


There has been a years-long battle between Apple and unions that has quieted recently, but that doesn't mean everything has settled. A ruling Apple appealed in 2023 over union-busting accusations has finally been decided.

According to the ruling, shared by Courthouse News, the Fifth Circuit court has ruled that Apple didn't violate labor laws at the World Trade Center store.


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Amazon has sweetened its AirPods Prime Day deals, delivering the lowest price ever on AirPods Pro 2 at $149 and AirPods 4 at just $89.


Save $100: Pick up AirPods Pro 2 for $149 and AirPods 4 for $89 while supplies last.

AirPods prices have hit record-low levels, with AirPods 4 falling to $89 and AirPods Pro 2 dropping to $149 — but supply may be limited.


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Apple's internal leadership restructuring around AI and ML continues after Meta's industry-wide poaching program snipes a top executive from the Apple Intelligence team.


Meta has been struggling to do anything impactful with its AI platform. It's another significant dud after the dramatic name change in pursuit of the still-fictional metaverse, and now the company is throwing money at the problem in hopes of catching up with the AI industry.

Apple is the latest company affected by industry-wide poaching efforts from Meta. According to Bloomberg, the head of Apple's foundation models team, Ruoming Pang, has been poached by Meta with a significant pay package.


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Apple's new M4 Mac mini is available for as low as $499.99, making it one of the best values in desktop computing for creative work, coding, and everyday use.


Save $100: Apple's M4 Mac mini has plunged to $499.99 leading up to Prime Day.

The current Mac mini, equipped with Apple's M4 chip, delivers impressive performance in a compact package. It pairs a 10-core CPU and 10-core GPU with Apple's 16-core Neural Engine for advanced AI features.


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President Donald Trump has started to dictate new tariff rates for countries without a U.S. trade deal, with the Apple Watch, Mac Pro, and Mac Studio all poised to get hit by extra import charges on August 1.


In April, President Donald Trump introduced a 90-day pause on tariffs, so that his administration could work out new trade deals with countries around the world. While that original pause was originally due to end on July 8, Trump is preparing to instigate new tariff rates for countries that failed to make a deal.

Letters published to social mediaon Monday by the President now outline new tariffs that will be applied to select countries, with each sent to their respective leaders. The letters follow the same format, explaining that there will be new tariffs applied to each country from August 1.


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The third developer betas of iOS 26 and iPadOS 26 have arrived right on time, and sport a way to find the cursor on the iPad, an all-new set of wallpaper color options, along with a few visual tweaks and enhancements. Here's what's new.


On Monday, two weeks after the debut of the second developer beta, Apple released iOS 26 developer beta 3. The update increases the build number to 23A5287g, up from the previous 23A5276f.

While the preceding iOS 18 update focused largely on Apple Intelligence features, iOS 26 launched with Apple's "Liquid Glass" design language, which is used across all of the company's platforms. The software features dynamic user interface elements that mimic the look of real-world glass, replacing the flat aesthetic used from iOS 7 through iOS 18.


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Never lose your keys, wallet, or luggage again with Apple's AirTag 4-Pack, now on sale for $67.99 via big savings on precision tracking.


Apple's AirTag is one of the simplest ways to make sure you never lose track of your keys, wallet, luggage, or backpack again. Available now in a 4-pack for $67.99 on Amazon (down from $99), it offers an effective cost of just $17 per tag.

Buy 4-pack for $67.99


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Apple is urging a U.S. court to undo a trade decision that blocked imports of the Apple Watch because of the blood-oxygen sensor implementation, claiming it unfairly impacted millions of users.


On Monday, Apple asked a U.S. appeals court to overturn a trade ruling that forced it to disable the Apple Watch's blood-oxygen feature. The company argued the decision wrongly penalized millions of users.

Masimo, the medical tech firm behind the complaint, said Apple was trying to rewrite existing law to protect its product. Reuters points out that the judges questioned whether Masimo's competing device, still undeveloped at the time, justified the International Trade Commission ruling.


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The iPhone 17 range has, again, been rumored to use a new Dynamic Island, changing how the UI elements appear for the new smartphone line.


Apple's last major change to the top of the display on the iPhone switched out the notch in favor of the better-received Dynamic Island interface. While it hasn't been tweaked with so far, Apple is now thought to be doing something to it for the iPhone 17.

In a Monday post to Weibo by serial leaker Digital Chat Station, a series of details about the iPhone 17 collection includes a mention about the Dynamic Island. "The system has a brand new Smart Island UI," the leaker says, according to a computerized translation.


Rumor Score: 🤔 Possible


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Apple is now on its third developer beta round for iOS 26, iPadOS 26, macOS 26, watchOS 26, and visionOS 26.


The third round follows after the second round, which arrived on June 23. The first wave of betas, including iOS 26, iPadOS 26, watchOS 26, tvOS 26, macOS 26 Tahoe, and visionOS 26, which Apple introduced on June 9, after the WWDC keynote.

• iOS 26 and iPadOS 26 beta 3 is build 23A5287g, replacing 23A5276f



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Apple engineers have detailed an AI agent that accurately describes Street View scenes. If the research pans out, it could become a tool to help visually impaired people virtually explore a location in advance.


Blind and visually impaired people already have tools at their disposal to navigate their devices and their local environment. However, Apple believes it could be beneficial for the same people to know about a place's physical features before visiting it.

A paper released through Apple Machine Learning Research on Monday talks about SceneScout, a multi-modal large language model-driven AI agent. The key to the agent is that it can be used to view Street View imagery, analyze what is seen, and to describe it to the viewer.


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The Trump administration is once again pressuring Apple to ditch China — but its vision for U.S. iPhone production doesn't quite add up.


On Monday, Peter Navarro, trade advisor to the Trump administration, criticized Apple for not manufacturing the iPhone in the U.S. He accused CEO Tim Cook personally of dragging his feet on the project.

"Going back to the first Trump term, Tim Cook has continually asked for more time in order to move his factories out of China," Navarro said in an interview on CNBC's "Squawk on the Street."


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On the latest HomeKit Insider Podcast episode, your host breaks down the newest smart home news from floor lamps to powerful smart locks.


This week, Nuki finally brought its popular smart lock to the US market. The Nuki Smart Lock starts at $159 and supports Matter over Thread with an optional add-on keypad.

We did a deep dive into the new lock as well as what separates it from others on the market — such as its powerful brushless motor — on a previous episode of the podcast where the founders stopped by. Be sure to go back and listen to that one for more information.


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For its extended Prime Day, Amazon is now selling the AirPods Pro 2 for $159.99 — making it their lowest price of the year.


Update: Amazon has dropped AirPods Pro 2 further, now on sale for $149.99.

This year's early Prime Day sale on Apple AirPods Pro 2 makes this top-of-the-range model actually cheaper than the usually lower-cost AirPods 4 with Active Noise Cancellation. That means getting the best AirPods for a truly bargain price — or it does if you can get them before stocks run out.


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The developer of an iPhone app for sharing sightings of Immigration and Customs Enforcement officers has been publicly threatened by the US Attorney General.


Trump's deployment of Immigration and Customs Enforcement (ICE) officers into Los Angeles — conducting raids the LA Mayor says are entirely unnecessary — has already sparked riots in the city. A free iOS app called ICEBlock has been letting users report sightings of these officers, and thereby warning other locals to avoid certain areas.

Now as first spotted by Wired, the app's developer has been publicly threatened by United States Attorney General Pam Bondi. "We are looking at him," she said on Fox News, "and he better watch out."


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Samsung is giving iOS users new ways to control their smart homes with AI-powered routines and improved Apple Watch integration.


Samsung's SmartThings platform is getting a major upgrade for Apple users. It adds new iOS features that aim to simplify smart home control and broaden integration across devices.

The company announced an AI-powered Routine Creation Assistant that lets iOS users type simple phrases to build custom automations. For example, you can write "Turn off all the lights when I leave the house" to generate a full automation without manual setup.


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The Apple Store on Fifth Avenue was the target of a small protest by the environmental group Extinction Rebellion, with slogans spray painted on the famous glass box.


On Sunday, the Apple Store on Fifth Avenue, New York, was the scene of a small protest. A man used a can of green spray paint to write slogans on the glass, attacking Apple and President Donald Trump.

In a video posted by Extinction Rebellion NYC on Sunday, the unnamed man took a minute to spray "Boycott" and "Tim + Trump = Toxic" on two panes of glass, before being stopped. The video continues with the man being arrested, addressing viewers with more protest talking points.


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Two more companies have been quietly acquired by Apple, giving it technology and staff that appear to be working on Apple Vision Pro and Apple Intelligence.


While Apple has always bought firms, typically making at least several Acquisitions every year, most recently it appears to have been buying AI firms in particular. Now, as first spotted by MacGeneration, it's been revealed that Apple has bought at least two more such companies.


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New renders of what the iPhone 17 Pro and iPhone 17 Pro Max could look like have been shared by a serial leaker, complete with a slightly repositioned Apple logo.


As the introduction of Apple's next generation of iPhone models draws closer, renders and physical models surface at a faster rate. On Sunday, a new render showed off what to expect from the iPhone 17's Pro models.

The image, shared by Majin Bu, depicts the iPhone 17 Pro and iPhone 17 Pro Max in transparent cases. The design follows the currently expected refresh for the rear, including a camera bump spanning almost the entire width of the smartphone.


Rumor Score: 🤔 Possible


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Apple has formally filed an appeal against the European Union's $570 million fine, arguing that the EU is making demands that go beyond the law, and is continually changing the rules to micro-manage the App Store.


Early in June 2025, Apple filed an appeal against the EU's mandate that it freely share its technology with rivals, even though no other firm is required to do so. Now it has also entered its appeal specifically against the $570 million fine the EU imposed against the company for alleged non-compliance with the Digital Markets Act (DMA).

In a statement to AppleInsider, Apple says that its appeal concerns what it believes is the EU exceeding its legal authority in dictating the company's operations. The statement reads:


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With mere hours to go before Prime Day kicks off, Amazon has quietly launched new Apple Watch deals, delivering the year's best price on the Ultra 2.


Save up to $150: A variety of Apple Watch styles are discounted as Prime Day is about to kick off.

Prime Day 2025 officially starts at 12:01 a.m. PDT on July 8, but Apple Watch deals are already rolling in, with a $150 discount that's especially enticing on the premium Ultra 2 with a Black Titanium Milanese Loop Band.


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Social media giant TikTok will launch a new version of its popular app to Apple's and Google's app stores on September 5, as part of an agreement to sell its US business looms.


Users of TikTok in the US will eventually need to migrate to the new version of the app, though the company reports that the present version is expected to work until March 2026. The unusual update will enable the new app to address US security concerns, and allow the new owners of the US version to take control.

A consortium of non-Chinese tech firms are expected to buy TikTok's US operations. Among those involved in the deal is US-based firm Oracle, though original owner Bytedance will retain a minority interest, according to The Information.


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Amazon's $99 AirPods 4 deal is back leading up to Prime Day, with AirPods Pro 2 dropping to a respectable $169.


Amazon's best AirPods 4 price is back, with the earbuds dipping to $99.99 after a 23% price drop. You can also pick up AirPods Pro 2 for $169.99, a discount of $80 off MSRP. Both deals are available to the general public and do not require an Amazon Prime membership.

Grab AirPods from $99.99


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Apple's latest theatrical release, F1, has been a roaring success with audiences — but will likely only just break even in its cinema run.


The company is enjoying its first summer blockbuster movie, with F1 surpassing $200M in box-office receipts since it opened on June 27. It could top $300 million by mid-July, meaning the film would only now start turning a profit.

Star Brad Pitt has seen the film give him his biggest opening weekend box office of his career. Warner Bros. Distribution Chief Jeff Goldstein believes the film will stay in theatres for a few more weeks, saying "there's a lot of gas left in the tank" for it.


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Apple continues to open up its product durability testing to outsiders in an effort to let customers know how the company continues to balance design, durability, and repairability for the iPhone and other products.


In an effort to counter some video producers who deliberately damage and destroy iPhones and other Apple devices for clicks, the company invited some popular YouTubers who don't engage in that practice, along with some industry research firms, to tour one of its testing facilities.

Counterpoint Research was one of the organizations invited to attend the most recent tour. While there are many factors behind the popularity of products like the iPhone, buyers who take care of their devices are often able to hand them down to other users when they upgrade.


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Even when used as a monitor for your Mac, an LG or Samsung smart TV will periodically capture what's on screen and send it to company servers. Here's how to stop that terrible behavior.


Smart TVs from LG and Samsung are increasingly being used as monitors for Mac and PC, given that they are generally cheaper than an OLED display. The trade-off that you get for an inexpensive TV is adware. To accomplish this goal, they can capture screenshots of everything on screen, and sell it to just about anybody who asks, or they use that data themselves for targeted home screen advertising.

This isn't a giant problem when you're watching television. But when you're working on your Mac on a television, that capture can include sensitive documents, emails, private work, and everything else that happens on your computer.


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Fourth of July savings are underway this holiday weekend in the U.S. — and Apple products, along with complementary accessories, are on sale at up to $800 off.

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The Steam Summer Sale is running now, and Steam is a fantastic place to get Mac games. Even better, they're cheaper than they are on the App Store.


It's that time of year again — the Steam Summer Sale. It's the perfect time to snatch up all those games you've been eyeballing for the past year. If you're not sure where to start, let us help; we've compiled a list of our personal favorites that are all Mac compatible.


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Apple is celebrating 10 years of Apple Music, but ignoring 18 years of the iPhone. Plus Siri is not being replaced by ChatGPT, and Apple's cross-promotions of its services just keep on coming.


If you've been living under Airplane Mode for the last many weeks, you may be the only person Apple hasn't managed to tell about its "F1: The Movie." One of your hosts has now seen the film — and not had pushed any of the incessant promotions Apple is accused of sending to iPhone users.

As Apple's latest effort goes into theaters, though, this week is also time look back at a remarkable ten years of Apple Music. And a slightly confusing new playlist of everyone's top 100 songs. Or 98. Or 67.


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Tim Cook has constantly been criticized, most recently over Apple Intelligence, but always for just not being Steve Jobs — yet the fact that he isn't Jobs is what has made Apple the technological and financial juggernaut it is today.


There was criticism right back at the start in 2011, when Tim Cook was no longer the temporary stand-in for Steve Jobs, but was getting the CEO job permanently. Today there's criticism of Cook over how Apple Intelligence has seemingly stumbled.

And in between, say around 2018, there was criticism for the now forgotten weak sales of the HomePod. Plus before even then, the Apple Watch was branded a failure, it was called a device without a point.


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Creative work gets a major upgrade in iOS 26, with on-device tools that let you generate custom images, tweak your tone, and organize your ideas more naturally.


Apple's iOS 26 brings a deeper focus on creativity by expanding the tools you already use every day. While many of these features started in earlier updates, the newest version adds more power, flexibility, and relevance to creative work on iPhone.

Whether you're sketching a character, rewriting a story, or organizing your thoughts, these features help you move ideas forward without getting in the way.


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