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Europe’s supermarket shelves packed with ‘misleading’ claims about recycled plastic packaging

Manufacturers use method that labels plastic as ‘circular’ and climate-friendly, despite being mostly fossil-based

Europe’s supermarket shelves are packed with brands billing their plastic packaging as sustainable, but often only a fraction of the materials are truly recovered from waste, with the rest made from petroleum.

Brands using plastic packaging – from Kraft’s Heinz Beanz to Mondelēz’s Philadelphia – use materials made by the plastic manufacturing arm of the oil company Saudi Aramco.

This article is part of a cross-border investigation, supported by IJ4EU and coordinated by the independent journalist Ludovica Jona, with the media outlets the Guardian, Voxeurop, Mediapart (France), Altreconomia (Italy), Público (Spain), Investigative Reporting Denmark, Deutsche Welle (Germany) and with reporters Lorenzo Sangermano and Lucy Taylor

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© Photograph: Yves Herman/Reuters

© Photograph: Yves Herman/Reuters

© Photograph: Yves Herman/Reuters

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