The ‘put her in a bikini’ trend rapidly evolved into hundreds of thousands of requests to strip clothes from photos of women, horrifying those targeted

Like thousands of women across the world, Evie, a 22-year-old photographer from Lincolnshire, woke up on New Year’s Day, looked at her phone and was alarmed to see that fully clothed photographs of her had been digitally manipulated by Elon Musk’s AI tool, Grok, to show her in just a bikini.

The “put her in a bikini” trend began quietly at the end of last year before exploding at the start of 2026. Within days, hundreds of thousands of requests were being made to the Grok chatbot, asking it to strip the clothes from photographs of women. The fake, sexualised images were posted publicly on X, freely available for millions of people to inspect.

Ministers warn platform could be blocked after Grok AI used to create sexual images without consent

Elon Musk has accused the UK government of wanting to suppress free speech after ministers threatened fines and a possible ban for his social media site X after its AI tool, Grok, was used to make sexual images of women and children without their consent.

The billionaire claimed Grok was the most downloaded app on the UK App Store on Friday night after ministers threatened to take action unless the function to create sexually harassing images was removed.

Platform has restricted image creation on the Grok AI tool to paying subscribers, but victims and experts say this does not go far enough

Elon Musk’s X has been ordered by the UK government to tackle a wave of indecent AI images or face a de facto ban, as an expert said the platform was no longer a “safe space” for women.

The media watchdog, Ofcom, confirmed it would accelerate an investigation into X as a backlash grew against the site, which has hosted a deluge of images depicting partially stripped women and children.