In an era where AAA game studios are closing down and making cuts left and right, IO Interactive has managed to maintain stability since going independent in 2017. The Hitman series is to thank for that, as the cost to develop each game shrank over time due to foresight and planning.
In an interview with The Game Business this week, IO Interactive CEO, Hakan Abrak, shed light on how the studio has operated since leaving Square Enix. The decision to go independent was a risky one, but it has largely paid off for IO Interactive. That is thanks to a carefully planned development cycle for the sequels to HITMAN (2016), which included accumulating assets over time.

After Hitman 2016, rather than scrapping everything and starting over from scratch, IO Interactive took the asset pool it created with the first game and added to it, creating a large library they could pull from to create and iterate on levels. By the time Hitman 3 came around, all of that earlier work on growing the asset pool for the previous games paid off, with Abrak estimating that Hitman 3 cost just 20% of what it cost to make the first game.
“Without being too precise: Hitman '16, let's say that if that was $100 million, Hitman 2 was maybe $60 million. Hitman 3 was $20 million”, he said.
Most games nowadays aren't built with sequels in mind, so most projects are scrapping work from earlier games and then going back and rebuilding everything from scratch. With the Hitman trilogy, IOI avoided that entirely by finding new use cases for various assets and consistently building on the game that came before. That doesn't mean you can't improve graphics either, as IO went on to add more graphical features with each sequel too, with Hitman 3 including ray-tracing.
IO Interactive is taking the same approach with the 007 franchise. 007: First Light will be the entry point, and then each subsequent game will build on that foundation.
KitGuru Says: While this approach is good for keeping costs down, it does become noticeable to the player that lots of things generally look the same across each game. Even as a fan of all three Hitman games, each sequel did feel like an expansion to a base game, rather than something truly new. That is why the game is now sold as ‘HITMAN: World of Assassination', rather than as three separate games.
The post
IO Interactive CEO on studio’s sustainable development approach for Hitman and 007 first appeared on
KitGuru.