The AirPods market appears to be flatlining in the United States, but the launch of AirPods Pro 3 later this year could boost sales, a new report claims.


According to a new report from Consumer Intelligence Research Partners (CIRP), approximately 44% of iPhone owners in the United States now report owning Bluetooth earbuds, up from 41% in the previous year. Of those, 59% say they use AirPods. This represents a small gain from 57% the year before, effectively bringing the figure back to its 2023 level. This means AirPods are used by roughly 26% of all ‌iPhone‌ owners in the United States today.

While the data reflects a recovery in Apple's share of the Bluetooth earbuds market among ‌iPhone‌ users, it does not indicate meaningful growth beyond previous highs. The size of the market is increasing slowly, and Apple is maintaining its portion, but not expanding it.

AirPods face growing challenges from competitors including Samsung, Sony, and Bose, as well as a wide array of low-cost alternatives. Apple released the AirPods Pro 2 in September 2022, featuring the H2 chip, improved noise cancellation, enhanced Find My integration, and more.

‌AirPods Pro‌ 2 were offered at a substantial discount during Amazon Prime Day earlier this month, with the price reduced from $249 to $149. Best Buy and Walmart quickly matched the pricing, despite Apple maintaining its full price on its website and in stores.

The $100 discount represented one of the steepest markdowns ever for the current-generation model. CIRP speculated that Apple and Amazon may have sought to clear out existing inventory ahead of the anticipated launch of a new model. The more likely explanation was apparently a desire to drive high-volume sales through temporary margin flexibility.

The AirPods Pro 3 are likely to be announced later this year, perhaps alongside new ‌iPhone‌ and Apple Watch models in September. The new model is expected to feature improved ANC, enhanced sound, design tweaks, and heart rate monitoring.

The refresh is expected to target both new customers and existing users with degrading batteries or older models. CIRP says that, as one of the most frequently reordered items on Amazon, AirPods provide Apple with an opportunity to capitalize on a faster-moving product line amid slowing ‌iPhone‌ upgrades.
This article, "Report: AirPods Pro 3 Needed to Turn Around Sales Flatline" first appeared on MacRumors.com

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We have just under two months to go until the debut of Apple's iPhone 17 models, and rumors have been ramping up in recent weeks. We went through everything we know so far, pulling out the most exciting rumors and highlighting some other changes that aren't going to be so great.

Top Tier

• Ultra Thin iPhone 17 Air - The iPhone 17 Air is 2025's most exciting iPhone rumor, because it's the first real redesign that we've seen to the ‌iPhone‌ in years. We got to try Samsung's competing super thin Galaxy S25 Edge, and it's nice holding such a lightweight smartphone.


• That Orange Color - The iPhone 17 Pro is rumored to come in an orange-like shade. It's probably going to be more muted than we've seen and copper in tone, but it's still a cool color we haven't seen before.


• 24-Megapixel Selfie Camera - Better selfies and FaceTime video quality? Nothing to complain about there. The 24-megapixel camera is rumored for all ‌iPhone 17‌ models.


• More RAM - The ‌iPhone 17 Pro‌ and ‌iPhone 17 Air‌ models are expected to have 12GB RAM, up from 8GB. More RAM is always a plus for games and future AI features.


• iPhone 17 Pro Battery Life - According to rumors, the ‌iPhone 17 Pro‌ Max will have the biggest battery of any ‌iPhone‌ to date with a capacity of ~5,000mAh, so it should last even longer than the 33 hour maximum of the iPhone 16 Pro Max.

Pretty Awesome

• iPhone 17 Colors - The standard ‌iPhone 17‌ is supposed to come in green and purple, two colors that we haven't seen for a while.


• Bigger iPhone 17 - The standard ‌iPhone 17‌ will be 6.3 inches, so it'll match the size of the ‌iPhone 17 Pro‌.


• ProMotion - There have been rumors that all four ‌iPhone 17‌ models will support 120Hz ProMotion refresh rates this year. If that happens, it's one less thing distinguishing the Pro models, but a plus for buyers who get the standard model.


• Two-Tone Pro Design - The ‌iPhone 17 Pro‌ models are rumored to have a two-material design with more metal and less glass at the back. Anything that makes the ‌iPhone‌ harder to break is a plus.


• 48-Megapixel Telephoto - The ‌iPhone 17 Pro‌ is supposed to get an upgraded 48-megapixel Telephoto lens for improved zoomed-in shots.


• A19 Chip - The ‌iPhone 17‌ and 17 Air could get an A19 chip, while the 17 Pro models get an A19 Pro. It's still a 3-nanometer chip, but it'll be faster and more efficient.


• Improved Cooling - The ‌iPhone 17‌ models are supposed to feature better heat dissipation, which will let the A19 chips run faster with less thermal throttling.


• Better Display Coating - The ‌iPhone 17 Air‌ and ‌iPhone 17 Pro‌ could have an anti-reflective display that's more scratch resistant. Anything that improves durability is a plus.

So-So

• The Camera Bar - The ‌iPhone 17 Pro‌ and the ‌iPhone 17 Air‌ are both rumored to have a horizontal camera bar that goes all the way across the back of the ‌iPhone‌. Apple's version will surely look better in real life than in renders and dummy models, but who really wants a bigger camera bump?


• Titanium to Aluminum - Apple is apparently going to drop titanium for aluminum for the 17 Pro models. Aluminum is lighter than titanium, but it feels like a step backward in quality.


• iPhone 17 Air C1 Modem - The ‌iPhone 17‌ and 17 Pro will get Qualcomm modems, but the ‌iPhone 17 Air‌ is rumored to have Apple's C1 modem. It doesn't support the fastest mmWave 5G speeds.


• Relocated Apple Logo - With the larger camera bar, the two-material design, and some rumored MagSafe changes, the ‌iPhone 17 Pro‌ models may have an Apple logo that's lower on the device. In mockups, it's included in the design of the ‌MagSafe‌ ring, and it looks odd.


• Apple Wi-Fi 7 Chip - Apple's using its own Wi-Fi 7 chip in all four ‌iPhone 17‌ models. This may bring battery life improvements, but it's mostly an under-the-hood change that lets Apple cut out external suppliers.


• Mechanical Aperture - ‌iPhone 17 Pro‌ models could have a mechanical aperture that will let users adjust the amount of light reaching the lens. It's useful for depth of field in DSLRs, but the utility in a smartphone remains to be seen, especially because Apple already has software-based tools for adjusting depth of field.


• 8K Video Recording - 8K video recording could be available on the ‌iPhone 17 Pro‌. That's a cool feature, but there are a limited number of people who need to record in 8K. It's also going to take up a ton of space, and will probably require filming with an external SSD.

Lame

• Price Increases - Base ‌iPhone‌ pricing might go up due to tariffs. Apple's facing high prices in China, and several other countries where it manufactures iPhones. Price hikes aren't a sure thing, but probable.


• iPhone 17 Air Color - The ‌iPhone 17 Air‌ will supposedly come in black, white, light blue, and light gold, with that blue being similar to the super light M4 MacBook Air blue. Needless to say, these are boring choices.


• Single-Lens iPhone 17 Air Camera - Due to space constraints, the ‌iPhone 17 Air‌ is only getting a single-lens camera. It won't have the Ultra Wide lens for macro images or wider-angle shots, which limits versatility.


• iPhone 17 Air Battery Life - With a super thin chassis, the ‌iPhone 17 Air‌ needs a smaller battery. Apple is making optimizations, but it won't be on par with the 17 and 17 Pro.


• iPhone 17 RAM - Right now, rumors suggest the standard ‌iPhone 17‌ is only going to have 8GB RAM, while the other models get 12GB. With AI evolving so rapidly, it's less than ideal to handicap one of the 2025 smartphones.

Do you agree with our rankings? Let us know what you're most looking forward to in the comments below. For more rumors, check out our iPhone 17, iPhone 17 Air, and iPhone 17 Pro roundups, which we update regularly.
This article, "Ranked: The Best Features Rumored for the iPhone 17 Lineup" first appeared on MacRumors.com

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You know it’s a day that ends in y because there is a new Grok controversy. Except this time, it touches on the App Store’s rules for sexual content, which is something that Apple has shown time and time again that it doesn’t mess around with.

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Google plans to unveil its latest Pixel smartphones at an event that will take place on Wednesday, August 20. Google's new devices will be introduced just a few weeks before we're expecting Apple to unveil its latest iPhone models.


Google's lineup is expected to feature the company's latest foldable smartphone, the Pixel 10 Pro Fold. There will also be a Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL, for a four-device smartphone lineup.

Rumors suggest that the Pixel 10 Pro Fold won't be as thin and light as Samsung's latest Galaxy Z Fold7, but Google might be first to improved weatherproofing for a foldable smartphone. The Google Pixel 10 Pro Fold could have an IP68 water and dust resistance rating, which would make it superior to the Z Fold7's IP48 water and dust resistance.

Few other changes are expected, but the display will increase in size a bit, and it might be a little brighter. Google is also going to add a bigger battery for some modest battery life improvements.

The new Google foldable will have a faster 3-nanometer Tensor G5 chip, as will the rest of the Pixel 10 smartphones that are in development. The G5 will be manufactured by TSMC instead of Samsung, which should bring notable improvements over last year's G4. The Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL aren't going to see major design or size changes, and they'll be similar to last year's Pixel lineup. Google is also expected to unveil new AI features, specifically AI photo editing options.

Google's Pixel 10 devices will compete with Apple's iPhone 17 models, though Apple won't have a foldable device until next year at the earliest.
This article, "Google to Unveil New Pixel 10 Smartphones on August 20" first appeared on MacRumors.com

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A new report out today from Consumer Intelligence Research Partners (CIRP) shows that while remain the most popular wireless earbuds among iPhone users, Apple might be feeling the pressure of slowing growth.

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Apple’s iPhone 17 line will be here soon, and today a rumor indicates the 17 Pro and Pro Max could get an exclusive anti-reflective display feature. Here are the details.

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iOS 26 brings a lot of changes to the iPhone. While the biggest highlight—the Liquid Glass redesign—is available on all iPhones that can run iOS 26, there are several features in the new update that require newer iPhone models and Apple Intelligence. Here are the features and their device requirements.

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Apple has addressed yield issues with the scratch resistant anti-reflective display layer that it wants to use for some iPhone 17 models, and now it looks like the iPhone 17 Pro and ‌iPhone 17 Pro‌ Max might feature the upgraded technology.


A reliable source that spoke to MacRumors said Apple suppliers have been able to achieve a high enough yield on the anti-reflective glass to support mass production. The ‌iPhone 17 Pro‌ and Pro Max will get the new display technology, but it won't be coming to the ‌iPhone 17‌ or the iPhone 17 Air.

For context, we first heard rumors about the anti-reflective display layer in 2024. It's supposedly more scratch resistant than the current Ceramic Shield, so the ‌iPhone 17‌ models that use it may be able to better hold up to wear and tear.

Earlier this year, Apple was having problems with scaling the display coating process, and it seemed like the feature was going to be canceled as a result. Adding the anti-reflective layer was too laborious, and it was slowing down production. The process has since been improved, and the new display is once again a possibility.

Current iPhone models have a fingerprint-resistant oleophobic coating and the Ceramic Shield, but Apple hasn't focused on anti-reflectivity for the ‌iPhone‌ display like it has for iPad and Mac displays.

Samsung's latest smartphones feature Gorilla Glass Armor, a technology that cuts down on reflections by up to 75 percent and improves contrast in bright lighting conditions. Apple could introduce similar functionality to keep up with the improvements that Samsung has debuted.
This article, "iPhone 17 Pro Might Get Scratch Resistant Anti-Reflective Display After All" first appeared on MacRumors.com

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This fall will be all about the iPhone 17 lineup, but rumors for next year’s iPhone Fold are already ramping up. A pair of new rumors indicate Apple’s foldable iPhone could have a more affordable price than expected, and be thinner—when unfolded—than Apple’s current thinnest product.

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Following its June debut for Team, Enterprise, and Edu users, OpenAI is now rolling out Record Mode to ChatGPT Plus subscribers on its macOS app. Here’s how it works and how to use it.

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Liquid Glass is the theme of Apple’s big cross-platform redesign this year. The new design is coming to Apple’s TV app too in iOS 26 and tvOS 26, joined by some other UI updates. Here’s what’s new.

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Apple's long-rumored foldable iPhone will likely have a starting price between $1,800 and $2,000 in the U.S., analysts at investment banking firm UBS said this week. If so, the foldable iPhone would cost more than a MacBook Pro, which starts at $1,599.


With a starting price of at least $1,800, the foldable iPhone would be the most expensive iPhone model ever released, topping the Pro Max at $1,199 and up.

In the U.S., Samsung's new Galaxy Z Fold 7 starts at $1,999.99, so the foldable iPhone could be priced in line with competing devices.

In related news, the foldable iPhone's thickness has potentially leaked.

In a post on Chinese social media platform Weibo today, the account Instant Digital said that the foldable iPhone will have a thickness of at least 4.8mm. Earlier this year, Apple supply chain analyst Ming-Chi Kuo said that the device would be as thin as 4.5mm when unfolded, but perhaps Apple will not quite hit that mark.

Instant Digital has more than 1.4 million followers on Weibo, and the account has accurately leaked Apple information before, such as the Yellow finish for the iPhone 14 and iPhone 14 Plus, and the Apple Watch Ultra 2's Titanium Milanese Loop. However, like most sources, the account does not have a perfect track record.

By comparison, Samsung's Galaxy Z Fold 7 measures 4.2mm when unfolded. So, regardless of which source is correct here, the first foldable iPhone would be slightly thicker than Samsung's latest offering. Of course, Samsung has been releasing foldable smartphones since 2019, so Apple will be entering the market years later.

Earlier this week, Kuo said Apple is aiming to start mass production of the foldable iPhone in the second half of 2026, so the device should launch next year. He said the device will have a 7.8-inch inner screen with a "crease-free" design, a 5.5-inch outer screen, two rear cameras, one front camera, and a Touch ID power button instead of Face ID.
This article, "Foldable iPhone's Thickness and Price Range Detailed in New Reports" first appeared on MacRumors.com

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Last week, Amazon introduced a few discounts across the M4 MacBook Air lineup for Prime Day, and many of these deals are still available today. You'll find both 13-inch and 15-inch models on sale, and some will require you to clip an on-page coupon in order to see the final sale price at checkout.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Starting with the 13-inch models, Amazon has up to $162 off two configurations of this notebook. Prices start at $849.00 for the 256GB model, then raise to $1,236.50 for the 24GB/512GB model. All of these are solid second-best prices on the M4 MacBook Air.




Moving to the larger display models, Amazon has both 512GB versions of the 15-inch M4 MacBook Air on sale this week, as well as the 256GB model. The 16GB/512GB model is available for $1,249.00 and the 24GB/512GB model is on sale for $1,414.50. Across the board, these are all second-best prices on the 15-inch M4 MacBook Air.






If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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This article, "Amazon Takes Up to $184 Off M4 MacBook Air, Available From $849" first appeared on MacRumors.com

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This fall Apple will launch four new iPhones, including the iPhone 17 Pro and Pro Max. Based on rumors around what’s new this year, here are three reasons you might want to upgrade to an iPhone 17 Pro—even if you already own an iPhone 16 Pro.

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Yesterday, Apple broke its own record and received 81 Primetime Emmy Awards nominations across multiple categories. Below is a full title-by-title breakdown, listing every nominated Apple TV+ series and film, along with every category they’re up for.

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It’s no secret that Nomad makes some of the best and highest-quality Apple Watch bands out there. They use premium...

Razer has just released its Thunderbolt 5 Dock Chroma, a premium docking station designed for creative professionals and gamers seeking expanded connectivity options. The $399.99 device supports up to three 4K displays at 144Hz or a single 8K display at 60Hz.


The dock features four Thunderbolt 5 ports, three DisplayPort 2.1 connections, two USB-A 3.2 Gen 2 ports, one USB-C 3.2 Gen 2 port, Gigabit Ethernet, and a 3.5mm audio combo jack. An SD card slot supports UHS-II speeds, while an M.2 PCIe Gen 4 slot allows up to 8TB of SSD storage expansion inside the dock itself.

Thunderbolt 5's 120Gb/s bandwidth enables rapid data transfers, and the dock can also deliver up to 140W power delivery for laptop charging. There's also an included 0.8-meter TB5 cable for connection via USB-C.


The device's anodized aluminum housing measures 206.5mm x 85mm x 30.84mm and weighs 524 grams, and if you like a bit of color on your workstation, Razer's signature RGB lighting adds some visual appeal.

The reality is that Thunderbolt 5 adoption currently remains limited in the Windows ecosystem, but Apple's latest Macs have embraced the standard, including MacBook Pro models with M4 Pro and M4 Max chips, along with the M4 Pro-powered Mac mini. Razer's dock also offers backward compatibility with Thunderbolt 4/USB 4, and Mac owners can use Razer's Synapse macOS utility to control the Chroma.


Available directly from Razer's website, the $399.99 Thunderbolt 5 Dock Chroma can be had in optional Black and Mercury White colors.
This article, "Razer Launches Thunderbolt 5 Dock Chroma With 10 Ports and Up to 8TB Internal SSD Expansion" first appeared on MacRumors.com

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Following the announcement at I/O 2025 in May, Google is rolling out Deep Search to AI Mode, as well as letting subscribers access 2.5 Pro. Free users will get access to AI calling in Google Search.

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While much of the Prime Day deals have come and gone on Apple’s latest, this morning Amazon decided to bring the AirPods 4 deals back. Both models are now within $1 of the Prime Day all-time lows to give folks another shot at some of the best prices they have ever been offered for. We are also tracking even lower prices on select 15-inch M4 MacBook Air models at up to $185 off as well Apple Pencil Pro from $83 and deep 45% price drops on Burton Goods leather Apple Watch bands. All of that and more awaits below in today’s 9to5Toys Lunch Break.

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iOS 26 is a huge update for CarPlay users, with more new features than we’ve seen in years. One addition that’s especially noteworthy is the introduction of widgets to CarPlay for the first time.

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Earlier this year, Apple officially announced CarPlay Ultra, the next-generation version of CarPlay that it first teased way back at WWDC 2022.

CarPlay Ultra began rolling out in May to Aston Martin owners in the United States and Canada. What about other automakers? Here’s what we know.

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Amazon today is taking up to $55 off Wi-Fi models of Apple's 11th generation iPad. Prices start at $299.00 for the 128GB Wi-Fi iPad, down from $349.00, a second-best price on this model.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Additionally, Amazon has the 256GB Wi-Fi iPad for $399.00 ($50 off) and the 512GB Wi-Fi iPad for $594.95 ($55 off). Free delivery estimates are placed around July 21 for these iPad models, but Prime members should be able to get same-day delivery in many locations.





Prices on these iPads were lower during Prime Day last week, but if you missed those deals Amazon's offers today are still solid second-best prices on each model.

The 11th generation iPad is mainly a spec bump for the tablet line, now featuring the A16 chip and more storage, with the same design as the 10th generation iPad. The new ‌iPad‌ starts with 128GB of storage, and is also available in 256GB and a new 512GB configuration. The previous model was only available in 64GB and 256GB configurations.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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This article, "Get Apple's 11th Gen iPad for $299 on Amazon ($50 Off)" first appeared on MacRumors.com

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Emmy nominations arrived yesterday, and Apple TV+ had it biggest year ever. Leading the pack was Severance, which scored the most nominations of any show, from any streamer. On the heels of the announcement, Apple TV+ programming head Matt Cherniss gave an update to Variety on the progress of Severance season 3’s development.

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