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Everything Rumored for the 2025 Apple Watch Series 11

As we celebrate the 10th anniversary of the Apple Watch today, we thought we'd take a look at what Apple has in store for the next-generation version of the device that's coming this fall. The Apple Watch Series 11 doesn't sound like it's going to be a groundbreaking anniversary device, but Apple could surprise us.


New Modem Technology


Right now, the Apple Watch uses Intel cellular modems that are limited to LTE connectivity, but Apple is planning to instead adopt technology from MediaTek for future Apple Watch models. MediaTek's modem chip supports 5G RedCap, which is a 5G service specifically designed for wearables that don't need standard 5G speeds.

5G RedCap could bring 5G connectivity to the Apple Watch, which would likely be an improvement over the existing LTE connectivity options.

Chip Improvements


We could get an updated S11 chip for the Apple Watch this year, which would have a more compact, efficient design. There could be optimizations in battery life, along with additional space for a larger battery or other components.

Health Features


Apple is working on a blood pressure monitoring feature, and there is a chance that it could launch in 2025 models, though there have been rumors of development issues that could push it back.

When blood pressure monitoring comes to the Apple Watch, it won't provide exact systolic and diastolic measurements, instead simply monitoring for hypertension and providing an alert if the condition is detected over time. Hypertension is a serious issue where a person's blood pressure stays high over time, and it is a risk factor for heart disease, stroke, and other health issues.

After receiving a hypertension alert, an Apple Watch user could provide that information to a medical professional for additional testing, similar to how the existing atrial fibrillation features work in the Apple Watch. Apple has been running into problems with accuracy and reliability that could cause delays.

watchOS Revamp


watchOS 12, set to launch in September, will bring some watchOS design changes to the Apple Watch Series 11 along with existing Apple Watch models.

Rumors suggest that it will have visionOS-like design changes that will match the changes coming in iOS 19, but it won't be a complete design overhaul. We could see new interface elements that are inspired by visionOS, with an emphasis on translucency, glass-like finishes, rounded buttons, and subtle lighting effects.

Apple could also introduce a new set of features "powered" by Apple Intelligence. These capabilities won't run directly on the Apple Watch because it does not have enough RAM or storage space to support it, but a connected iPhone will be able to supply enough power for Apple Watch ‌Apple Intelligence‌ features.

AI-Powered Health Coaching


In an update to ‌iOS 19‌, Apple could introduce a new version of the Health app that would feature personalized health recommendations to help users lead a healthier lifestyle. This would naturally have an Apple Watch component, using data gathered by the watch and providing on-device guidance.

Food tracking features could also be introduced in the future, with Apple set to compete with apps like MyFitnessPal.

What Happened to Redesign Rumors?


Ahead of when the Apple Watch Series 10 launched, there were rumors that Apple was working on a special anniversary version of the device, or an "Apple Watch X" with a major design overhaul. That redesign was said to include a thinner casing and a new way for bands to attach to the device using a magnetic connection, which would have meant that existing bands would not be compatible with new Apple Watch models.

With the Series 10, we did get a thinner casing, but there was no new band attachment system. It's not clear if that's been scrapped entirely, but it's not a rumor that has popped back up for the Series 11.

Apple didn't acknowledge the 10th anniversary of the Apple Watch last year, so that could be something that will come up with the Series 11 launch.

What About Blood Oxygen Monitoring?


Since early 2024, Apple Watch models sold in the United States have not had blood oxygen monitoring capabilities after Apple was forced to remove the feature or face an import ban for patent violations. No Apple Watch Series 10 models in the U.S. have a functioning blood oxygen monitoring feature, and it's looking like the Apple Watch 11 won't either.

There have been no signs as of late that hint at whether and when blood oxygen monitoring is coming back. Apple has the ability to re-enable blood oxygen monitoring via a software update because the hardware is still there, but so far, Apple doesn't seem willing to settle with Masimo, the company that sued it, nor have we heard rumors of an alternative solution.

Apple could win an appeal of the case, settle, or create a new method for blood oxygen sensing that doesn't use Masimo technology, but if none of those things happen, it will be years before blood oxygen sensing comes back. Masimo's patents are set to expire in 2028, so at least there's hope for a blood oxygen sensing before the end of the decade.

Pricing


If new tariffs are introduced on semiconductors and Apple's products aren't exempted, there is a possibility that the Series 11 models could get more expensive. As of now, though, we're still expecting a $399 starting point.

Future Apple Watch Updates


Apple is working on some much more exciting updates for future versions of the Apple Watch, but we're still several years away from most of them.

Launch Date


We're expecting the Apple Watch Series 11 to be announced in September alongside new iPhone 17 models.
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YouTube Tests AI Overviews in Search Results

Google-owned YouTube this week said it is "experimenting" with a new video search results carousel that appears after searches for select keywords.


According to YouTube, the video results carousel will use AI to highlight clips from videos that "will be most helpful for your search query," which essentially means that it will take clips from videos and play them right in results, so people may not need to click into a video to find the information they're looking for.

Google uses AI overviews for Google Search, but the YouTube version will differ. AI won't summarize videos, and will simply pull clips from them. It is not clear the AI-selected clips will encourage users to watch a full video, or cause fewer people to engage with videos, but AI integration into Google Search has impacted traffic to websites.

Right now, the feature is being tested with a small number of YouTube Premium users for English search queries, and the AI-generated results are most likely to surface when users search for information about products, or for locations and things to do in those locations. Two example searches provided include "best noise cancelling headphones" and "museums to visit in San Francisco."

YouTube has not provided details on what the AI will prioritize, so video creators may have another metric to optimize for in the future should this functionality see a wider rollout.
Tag: YouTube

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Meta Officially Changes Threads Domain Name, Adds New Web Features

Meta today announced that it is adding several new web features to the Threads social network, as well as officially relocating the website to a new domain. Threads is migrating from Threads.net to Threads.com, and Threads.com will be the new default domain name.


When Threads launched in 2023, Meta did not own Threads.com, so it was located at Threads.net. Meta acquired Threads.com in September 2024, and since then, the Threads.com domain forwarded to Threads.net. Going forward, users who type Threads.net into a browser window will be forwarded to Threads.com.

To accompany the name change, Threads on the web is getting several interface updates to make browsing through posts on the social network easier.

  • When using a single column view, custom feeds will be shown on the top of the web page in the same order they appear in mobile.

  • Liked and saved posts can be accessed through the main menu icon.

  • A column can be added by clicking on the column icon on the right-hand side of the screen.

  • A Threads post can be copied as an image instead of being captured in a screenshot, which allows posts to be shared on Instagram and other social networks.

  • Clicking the "+" button at the bottom of the screen shows a pop up composer that follows your cursor as you scroll through feeds.


Meta is also testing a feature that allows users to upload the list of people they follow on other apps to Threads, starting with X.

Meta says that it plans to continue to provide updates to the Threads web experience, with more web updates coming in the near future.
Tag: Threads

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Netflix Debuts Dialogue-Only Subtitles

Netflix today announced that it is introducing a new subtitle option that only shows subtitles for spoken dialogue, aimed at those who don't need captions, but prefer to watch movies and TV shows with the subtitles turned on.


According to Netflix, nearly half of all viewing hours on the streaming service in the U.S. happen with the subtitles or captions on, which is why it is debuting the new setting.

The new option will show subtitles for dialogue, but no audio cues such as [phone buzzing], [door slams], or [fireplace crackling], which are normally shown when closed captioning is turned on. Netflix says the option will be available on new titles that are coming to Netflix, starting with the final season of YOU that launched today.

The dialogue-only subtitle setting can be selected by opening up the language picker when watching a Netflix show and choosing the "English" option. "English CC" will have both dialogue and audio cues as normal.

Going forward, dialogue-only subtitles will be available for all new Netflix originals in every language that Netflix offers in addition to the SDH and CC options.
Tag: Netflix

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Apple's Secret Robotics Team Gets New Leadership

Apple is removing another project from AI chief John Giannandrea, and he will no longer oversee Apple's secret robotics division, according to Bloomberg.


After Apple failed to deliver promised Apple Intelligence Siri features on time under Giannandrea's leadership, Apple asked Vision Pro chief Mike Rockwell to oversee the ‌Siri‌ team and future ‌Siri‌ development instead.

Now the robotics team will make a similar move, transitioning to the hardware division where robotics development will be overseen by Apple senior vice president John Ternus instead of Giannandrea. Giannandrea continues to head up Apple's AI and machine learning efforts, and changing the robotics team leadership will give his team more time to focus on new artificial intelligence features. Giannandrea has hundreds fewer engineers to manage, and the shift is a clear indication that Apple leadership does not feel that he can lead multiple teams.

Apple is making major management changes in order to further prioritize ‌Apple Intelligence‌, as it needs to catch up with Google, OpenAI, Perplexity, and other AI companies that are leagues ahead in AI development.

Kevin Lynch, who oversaw the development of the Apple Watch and Apple's now-canceled car, is leading the robotics team. Apple has several robotics projects in the works, and a tabletop robot with an arm that can move around an iPad-style display could be the first device to come from the robot team. Apple is also planning for a more mobile robot that would be more like an iPad on wheels able to carry out simple tasks, place calls, and answer queries.

Ternus is a top Apple exec and he has worked on some of Apple's biggest products, overseeing the hardware engineering of the iPhone, ‌iPad‌, Mac, and other devices. He already oversees another hardware engineering team working on robotics and smart home technologies, and Bloomberg suggests that Apple's move to merge the two robotics teams could indicate that Apple is ramping up robot development.
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Apple removing key robotics team from John Giannandrea’s oversight

Apple is preparing another leadership shakeup, this time for its secretive robotics team. Bloomberg reports that Apple is shifting its robotics team from AI chief John Giannandrea to John Ternus, its Senior Vice President of Hardware Engineering.

This move comes just a month after Apple removed Siri from Giannandrea’s oversight after Tim Cook “lost confidence in the ability” of the former Google executive to “execute on product development.” Siri is now led by Mike Rockwell, the creator of Apple Vision Pro, who reports to software boss Craig Federighi.

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Apple Explains How AI-Generated App Store Review Summaries Work in iOS 18.4

With the launch of iOS 18.4, Apple introduced a new App Store feature that summarizes multiple user reviews to provide an at-a-glance summary of what people think of an app or a game. In a new blog post on its Machine Learning Research blog, Apple provides some detail on how ‌App Store‌ review summaries work.


Apple is using a multi-step large language model (LLM) system to generate the summaries, with the aim of creating overviews that are inclusive, balanced, and accurately reflect the user's voice. Apple says that it prioritizes "safety, fairness, truthfulness, and helpfulness" in its summaries, while outlining some of the challenges in aggregating ‌App Store‌ reviews.

With new app releases, features, and bug fixes, reviews can change, so Apple's summarizations have to dynamically adapt to stay relevant, while also being able to aggregate both short and long reviews. Some reviews also include off-topic comments or noise, which the LLM needs to filter out.

To begin with, Apple's LLM ignores reviews that have spam, profanity, or fraud. Remaining reviews are then processed through a sequence of LLM-powered modules that extract key insights from each review, aggregating themes that reoccur, balancing positive and negative takes, and then generating a summary that's around 100 to 300 characters in length.

Apple uses specially trained LLMs for each step in the process, ensuring that the summaries are an accurate reflection of user sentiment. During the development of the feature, thousands of summaries were reviewed by human raters to assess factors like helpfulness, composition, and safety.

Apple's full blog post goes into more detail on each step of the summary generation process, and it is worth checking out for those who are interested in the way that Apple is approaching LLMs.
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iPadOS 19 Rumored to Show Mac-Like Menu Bar When Connected to Magic Keyboard

When an iPad running iPadOS 19 is connected to a Magic Keyboard, a macOS-like menu bar will appear on the screen, according to the leaker Majin Bu.


This change would further blur the lines between the iPad and the Mac. Bloomberg's Mark Gurman previously claimed that iPadOS 19 will be "more like macOS," with unspecified improvements to productivity, multitasking, and app window management, and the addition of a macOS-like menu bar would certainly align with that overall plan.

In a blog post today, the leaker also claimed that iPadOS 19 will enhance Stage Manager, the feature that lets you use multiple apps at once on an external display. The leaker said that Stage Manager will work more seamlessly, but they did not provide any specific details about the alleged improvements. They also said that iOS 19 will enable at least a basic version of Stage Manager on iPhone models with a USB-C port.

The first beta of iPadOS 19 should be available after the WWDC 2025 keynote on June 9, but some new features are not enabled until later betas.

Majin Bu has a mixed track record with Apple rumors, with some hits and some misses.
Related Roundup: iOS 19

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iOS 19 Rumored to Add Stage Manager Support to USB-C iPhones

A leaker known as Majin Bu today claimed that iOS 19 will enable support for at least a limited version of Stage Manager on iPhone models with a USB-C port.


In a blog post citing sources, the leaker said that when an iPhone with a USB-C port is connected to an external display, users will be able to take advantage of a Stage Manager-like interface with multiple apps open at once on the screen. However, he said that there might be more limitations compared to Stage Manager on iPads.

iPhone models with a USB-C port include all iPhone 15 models and newer.

iPhones with both Lightning and USB-C ports can already be connected to external displays, but only for basic screen mirroring.

The first developer beta of iOS 19 should be available immediately after the WWDC 2025 keynote on June 9, and the software update is expected to be released to the general public in September. It is unclear if Stage Manager support on USB-C iPhones would be available in the first beta, or enabled later in the iOS 19 software cycle.

Samsung offers a similar feature called DeX on its Galaxy smartphones.

Majin Bu has a mixed track record with Apple rumors, with some hits and some misses. They were one of the sources who accurately claimed that the device succeeding the iPhone SE would be named the iPhone 16e, but they also inaccurately claimed that the device would have a Dynamic Island instead of a notch. They also accurately leaked the redesigned Milanese Loop for the Apple Watch Ultra 2, the Desert Titanium color name for iPhone 16 Pro models, several iPhone cases, and much more.
Related Roundup: iOS 19

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Apple Stores Giving Away a Limited-Edition Pin For Free Today

Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last.

Photo Credit: Filip Chudzinski

The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical counterpart to that digital award.

To receive the pin, simply visit an Apple Store and ask an employee about it. We were able to receive the pin without having our Activity rings closed yet today, so that does not appear to be a requirement, but your mileage may vary.

Given that Apple says the pin is only available while supplies last, keep in mind that some stores might already be out of them.

Here is what Apple said about the pin in a press release:
To celebrate Global Close Your Rings Day, customers can obtain a special pin inspired by the award. Customers can pick up a pin at Apple Store locations worldwide starting April 24, while supplies last.
The original Apple Watch launched 10 years ago today, on April 24, 2015, so the pin is a tiny momento of the anniversary.

Here is what Apple Watch chief Jeff Williams said about the 10-year anniversary:
Apple Watch has changed the way people think about, monitor, and engage with their fitness and health. A decade ago, we introduced Activity rings — and since then, Apple Watch has grown to offer an extensive set of features designed to empower every user. People write to us almost every day sharing how Apple Watch has made a difference in their life, from motivating them to move more throughout the day, to changing the trajectory of their health.
If you received the pin, feel free to share a photo in our forums.
Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

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iPhone 16 Ad Highlights a Key Advantage Over Android Smartphones

Apple today shared a new ad that highlights a key advantage that iPhone 16 models have over Android smartphones: the Ceramic Shield.


Apple says the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max displays are all protected by the latest-generation Ceramic Shield material, which is advertised as being "2x tougher than glass on any other smartphone."

In the new "Trust Issues" ad, a father hands his iPhone to a stranger and asks them to take a photo of his family at a carnival. Unfortunately, the stranger drops the iPhone, leading to a moment of suspense given the device might have been damaged. However, the display glass remains intact due to the Ceramic Shield.

"Relax, it's iPhone 16," the video description concludes.

Of course, your mileage may vary.

Apple introduced the Ceramic Shield on all iPhone 12 models, and it has continued to improve the glass-ceramic material's formulation over the years.
Related Roundup: iPhone 16
Buyer's Guide: iPhone 16 (Neutral)

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10 years of Apple Watch, Siri leadership shakeup, DMA fines 

Benjamin and Chance reflect on the history of the Apple Watch on its ten year anniversary. Also, the EU slaps Apple with its first ever fines under the DMA. Rockwell is said to already be making waves with big Siri leadership changes, and Chance appreciates the flexibility of modern Photographic Styles.

And in Happy Hour Plus, Benjamin dives into the bizarre UI world of the five-levels-deep iCloud+ settings screen. Subscribe at 9to5mac.com/join.

more…
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Deals: M3 iPad Air, new low on 24GB M4 MacBook Air, Find My wall charger, Twelve South HiRise Pro, and more

Joining the ongoing price drops we spotted yesterday on the black Apple Watch Ultra 2, today’s best Apple deals are kicking off with even lower prices across the M3 MacBook Air lineup with new Amazon all-time lows landing on various configurations, alongside Apple’s upgraded 24GB M4 MacBook Air at the $1,272 low and models starting from $910. We also spotted a pair of Twelve South accessories deals, including its Find My-equipped PlugBug wall charger and its metal/walnut wood HiRise Pro monitor stand to join some solid offers on monitors, charging gear, and more. All of that and more awaits below in today’s 9to5Toys Lunch Break.

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iPhone 17 Air Launching Later This Year With These 16 New Features

While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.


Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a single speaker, and an A19 chip instead of a more powerful A19 Pro chip.

While there have been some concerns that the iPhone 17 Air's thin design could result in limited battery life, the device might end up beating expectations. There are three rumored features for the iPhone 17 Air that could contribute to longer battery life than one might imagine, including a higher-density battery, Apple's power-efficient C1 modem, and the lack of an Ultra Wide camera providing more internal space for a larger battery.

Below, we recap 16 key rumors for the iPhone 17 Air as of April 2025:Bookmark our iPhone 17 Air roundup to stay up to date with more rumors in the coming months.
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iPhone 17 Air Now Rumored to Feature 12GB of RAM Like the Pro Models

The rumored ultra-thin "iPhone 17 Air" model will be equipped with 12GB of RAM, according to the latest word from Ming-Chi Kuo.


In a blog post today, the well-known Apple supply chain analyst said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. He previously only expected the iPhone 17 Pro Max to have 12GB of RAM, so this is good news for customers who will be purchasing the other models.

Kuo said even the base-model iPhone 17 might be equipped with 12GB of RAM, but only if supply chain shortages can be overcome. He said that Apple will make a final decision on the amount of RAM it will offer in this device by May.

All of the models in the iPhone 16 lineup are equipped with 8GB of RAM, so the jump to 12GB would be a significant increase. Increased RAM can contribute to improved performance for Apple Intelligence and multitasking.

Even if the base-model iPhone 17 sticks with 8GB of RAM, Kuo said he expects all models in the iPhone 18 lineup to have 12GB of RAM.

Kuo said the increased RAM will primarily benefit Apple suppliers Micron and SK Hynix.

Apple should announce the iPhone 17 series in September.
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Apple Watch SE Hits $169.97 Low Price on Amazon

Amazon is discounting the 40mm GPS Apple Watch SE to $169.97 today, down from $249.00. This is just a few cents away from the best price we've tracked so far in 2025, and it's available in Starlight, Silver, and Midnight Aluminum color options.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Amazon has four 40mm GPS Apple Watch SE at this price, including multiple sizes of the Sport Band model. Most are in stock and available to be delivered by the end of April.



Additionally, you can get the 44mm GPS Apple Watch SE at the low price of $199.97 today on Amazon, down from $279.00. This one is available in Midnight and Starlight Aluminum colors, and in both Sport Loop and Sport Band options.



If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.



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Related Roundup: Apple Deals

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Apple Watch Launched 10 Years Ago Today

Today marks the 10-year anniversary of the original Apple Watch launching in the United States and eight other countries around the world.


The original Apple Watch launched in stores and began arriving to customers on April 24, 2015, after being announced in September 2014.

"Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it," said Apple CEO Tim Cook, in a press release announcing availability of the device. "We can't wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before," he added.

"Apple Watch merges hardware and software like never before," said Apple's former design chief, Jony Ive, in the same press release.

Impressively, the Apple Watch has helped to save countless lives over the past decade, thanks to health and safety features like heart rate measuring, the ECG app, fall detection, sleep apnea notifications, Emergency SOS, crash detection, and more. These features have alerted many people to conditions like atrial fibrillation, sleep apnea, and even cancer, allowing them to seek medical attention earlier than they would have otherwise.

In several interviews over the years, Cook has said that Apple's greatest contribution to the world will be in the health space, and the Apple Watch is a testament to that. Over the next decade, we can expect even more health features on the Apple Watch, such as blood pressure measuring and potentially even non-invasive blood glucose monitoring.

It is not marketing hype to say that the Apple Watch has made a profound impact on humankind, and it is exciting to think about what the next decade holds.
Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

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Live translation now available to all in Ray-Ban Meta glasses

Ray-Ban Meta glasses now offer a live translation feature to all owners, after an earlier small-scale test. You can download language packs in advance, enabling translation even when you don’t have a mobile data connection.

The Meta AI features, which lets you ask the glasses questions about what you’re seeing, has also now launched in EU countries, and there are new frame and lens combos too …

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White House Hits Back at Apple's Massive EU Fine

Apple's $570 million fine from the EU has triggered a sharp rebuke from the White House, which called the fine a form of economic extortion, Reuters reports.


The fine was announced on Wednesday by the European Commission, following a formal investigation into Apple's compliance with the bloc's Digital Markets Act (DMA), a landmark piece of legislation aimed at curbing the market dominance of so-called "gatekeeper" companies. According to the Commission, Apple violated the DMA by restricting developers from informing users about alternative payment options outside the App Store and by preventing the distribution of iOS apps through competing app marketplaces.

Speaking to Reuters, a spokesperson for the White House condemned the EU's actions, signaling growing transatlantic tensions over regulation of U.S. technology firms:
This novel form of economic extortion will not be tolerated by the United States. Extraterritorial regulations that specifically target and undermine American companies, stifle innovation, and enable censorship will be recognized as barriers to trade and a direct threat to free civil society.


Apple said it plans to appeal the decision. The company called it "another example of the commission unfairly targeting the company" with actions that are "bad for the privacy and security of our users." The penalties represent approximately 0.1% of each company's annual revenue, which is significantly below the potential maximum fine of 10% allowed under the DMA.

The ruling comes amid ongoing trade negotiations between the EU and the U.S., which could potentially add another layer of complexity to transatlantic tech regulations.
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TSMC chips to hit 1.4nm in 2028, with confusing name confirmed

Apple chipmaker TSMC says that it will make chips with a sub-2nm process size for the first time ever in 2028, and that the development of 1.4nm chips will allow for greater AI capabilities.

The iPhone maker is generally first in line for the company’s most advanced chipmaking capabilities, so we can expect the chips – slightly confusingly dubbed A14 – to debut in 2028 iPhones …

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iPhone 16e Sales Outperform SE in First Quarter YoY, Pro Models Decline

New data from Consumer Intelligence Research Partners (CIRP) suggests Apple's iPhone 16e is off to a strong start, capturing 7% of U.S. iPhone sales in its first partial quarter of availability. The new mid-range offering outperformed the iPhone SE's share from the same quarter last year.


The entire iPhone 16 lineup, now consisting of five models with the addition of the 16e, accounted for 74% of total U.S. iPhone sales in the March 2025 quarter. It's a marked increase from the 68% share held by the four iPhone 15 models during the same period in 2024.

While the 16e drove much of this growth, CIRP's data shows some surprising shifts across the lineup. The standard iPhone 16 saw a decent boost, climbing to 20% of sales compared to just 14% for the iPhone 15 in the previous year's quarter.

Meanwhile, Apple's high-end models had an unexpected decline. The iPhone 16 Pro and Pro Max together accounted for 38% of iPhone sales, down from 45% for the iPhone 15 Pro models a year earlier. The iPhone 16 Pro specifically dropped from 22% to 17% market share.


The numbers suggest Apple's strengthening of its mid-range offerings may be working overall, with more buyers choosing the standard iPhone 16 over the pricier Pro models. At the same time, the 16e appears to be wooing customers who previously might have opted for older models.

Legacy iPhones – defined as models more than a year old – fell to 26% of U.S. sales, down from 32% the year before. The decline coincides with Apple's streamlining of its iPhone lineup, which included discontinuing the iPhone SE and the iPhone 14 and 14 Plus during the quarter.
Tag: CIRP

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Anger as Meta AI chatbot added to WhatsApp, raising privacy fears

WhatsApp users have expressed frustration at the fact that there is no way to remove the new Meta AI chatbot feature from the messaging app, raising concerns that the company is seeking to use their private chats to train the bot.

Meta says the AI chatbot can’t read messages unless one of the chat participants chooses to share it, but adds that the company is “listening to feedback” from users …

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Apple Partner TSMC Unveils Advanced 1.4nm Process for 2028 Chips

Apple chipmaker TSMC at the North America Technology Symposium has teased its next-generation A14 process node that will enter planned production in 2028.


The cutting-edge A14 node will allow for highly advanced 1.4nm chips that are likely to be utilized for future generations of Apple silicon. Compared to TSMC's N2 node, A14 promises up to 15% faster performance at the same power or up to 30% power savings at the same performance. A14 also boasts over 20% logic density improvement.

TSMC said it is also evolving its TSMC NanoFlex standard cell architecture to NanoFlex Pro, enabling greater performance, power efficiency, and design flexibility. From the company's press release:
"Our customers constantly look to the future, and TSMC's technology leadership and manufacturing excellence provides them with a dependable roadmap for their innovations," said TSMC Chairman and CEO Dr. C.C. Wei. "TSMC's cutting-edge logic technologies like A14 are part of a comprehensive suite of solutions that connect the physical and digital worlds to unleash our customers' innovation for advancing the AI future."
It's not known which of TSMC's clients will stand to benefit first from the new 1.4nm chips, but given the close partnership between the company and Apple, it's a good bet that the latter will be at the front of the queue to place orders.

TSMC's industry-leading 2nm process is set to enter volume production later this year. Apple is not expected to introduce devices using TSMC's 2nm (N2) process node until 2026, suggesting that the iPhone 18 series will be first to adopt the technology in Apple's A20 chip.

Both the iPhone 17 and the upcoming M5 chip for Macs and iPads are expected to continue to utilize TSMC's 3nm process, specifically the third-generation N3P node. This decision is primarily due to the high costs and limited production capacity associated with the 2nm process at this time.
Tag: TSMC

This article, "Apple Partner TSMC Unveils Advanced 1.4nm Process for 2028 Chips" first appeared on MacRumors.com

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Apple appealing $570M EU fine, White House says it won’t be tolerated [U]

Apple was yesterday fined €500M ($570M) by the EU for its App Store policies. Apple has now responded, stating that it is being unfairly targeted, with the White House also weighing in to describe fines levied against Apple and Meta as “extortion.”

Update: While there had earlier appeared some softenting in position on both sides of the antitrust dispute, Apple has now told us that it will appeal the ruling – see the end of the piece …

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Perplexity's New iOS Voice Assistant Works Where Siri Still Can't

Perplexity has updated its iOS app with a new Voice Assistant feature, bringing conversational AI capabilities to Apple devices, including older iPhones and iPads that don't support Apple Intelligence. The update allows iPhone users to interact with Perplexity's AI assistant through voice commands even when navigating away from the app.


The Voice Assistant can perform various tasks such as the following, given the requisite user permissions:

  • Drafting and sending emails

  • Sending messages and making calls

  • Controlling smart home devices

  • Providing Apple Maps directions and traffic updates

  • Setting reminders

  • Booking Ubers

  • Scheduling and editing Calendar events

  • Playing Podcasts, including search and subscribe

  • Playing music and videos

  • Answering general knowledge questions

  • Making reservations via booking sites

Voice Assistant can browse the web and perform multi-app actions to complete these functions directly from the Perplexity iOS app.

Introducing Perplexity iOS Voice Assistant

Voice Assistant uses web browsing and multi-app actions to book reservations, send emails and calendar invites, play media, and more—all from the Perplexity iOS app.

Update your app in the App Store and start asking today. pic.twitter.com/OKdlTaG9CO

— Perplexity (@perplexity_ai) April 23, 2025

The update includes a shortcut for Voice Assistant that can be added to the Lock Screen or assigned to an iPhone's Action button, making Perplexity a viable substitute for some of Apple Intelligence's delayed conversational AI enhancements for Siri, which are still likely months away from release.

Perplexity leverages the power of large language models like OpenAI's GPT-4.1, Google's Gemini 2.5 Pro, Anthropic's Claude 3.7 Sonnet, and xAi's Grok-2. The iOS app currently lacks the screen sharing capability found in the Android version of Perplexity, where the assistant can see and interact with content on the user's screen. Perplexity syncs across devices and is a free download with in-app subscriptions from the App Store. [Direct Link]
This article, "Perplexity's New iOS Voice Assistant Works Where Siri Still Can't" first appeared on MacRumors.com

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iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison.


The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker camera bar area – making it the thinnest ‌iPhone‌ to date. The ‌iPhone 17 Pro‌ models are rumored to be around 8.725mm thick, and as you can see, it's really noticeable up close.

Impressively, the slimmer device is almost as thin as the buttons on the sides. Rumors suggest that Apple will use a titanium and aluminum chassis for the ‌iPhone‌ to ensure it's strong enough not to bend. No-one wants another iPhone 6 Plus "bendgate" scenario – least of all Apple.


Initially, Apple had designs on making the iPhone 17 Air bigger than its expected 6.6-inch size, but reportedly decided against it because the larger display would make it prone to bending. It suggests Apple has really gone the extra mile in terms of the device's durability.

To achieve this level of thinness, Apple is believed to have settled on a single rear camera to preserve space for the battery, and it is embracing eSIM worldwide to do away with the sim slot. The handset will also use Apple's ultra-efficient custom-designed C1 modem that recently debuted in the iPhone 16e. Altogether, we're expected battery life to equal that of current iPhone models.


Apple is expected to launch the iPhone 17 series around its usual mid-September timeframe, likely alongside new AirPods Pro 3 earbuds.
This article, "iPhone 17 Air Almost as Thin as Its Buttons, New Images Show" first appeared on MacRumors.com

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Nintendo Switch 2 pre-orders are now live

Update 4/24: Switch 2 pre-orders are scheduled go live again this morning at GameStop.

Nintendo Switch 2 pre-orders are now live at Walmart, Target, Best Buy, and more. Nintendo hosted its long-awaited Switch 2 Direct on April 2, 2025 after officially unveiling the new Switch 2 console back in January, and, after pre-orders were initially delayed, they are finally set to go live at (just about) all major retailers in the U.S any minute, and it might be a good idea to go get in the queue folks, just in case.

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