From the V&A to the Stranger Things finale, the pop icon still looms large – but with lower streaming figures than his peers, how many new listeners are discovering his music?

• ‘A perplexing, astonishing finale’: world pays tribute to David Bowie a decade after his death

When David Bowie died on 10 January 2016, such was the scale of media coverage and public mourning that one would have presumed his music would be everywhere for ever, elevated as he was, to misquote Smash Hits, to the position of the People’s Dame. It was briefly – Starman reached No 18, and Space Oddity No 24 – but then it wasn’t.

Each year, Forbes compiles a posthumous celebrity rich list. Bowie appeared in 2016, ranked at No 11 with estimated earnings of $10.5m (£7.8m), and again in 2017, in the same position but with earnings of $9.5m (£7m). This was unsurprising given the enormous spike in interest there is in the immediate aftermath of a superstar’s death. Yet he didn’t appear in the Forbes list again until 2022, when he was at No 3 with earnings of $250m (£195m) – the highest-ranked musician that year – but that was almost all attributable to the sale of his music publishing rights to Warner Chappell.