Should Apple Do a Big Deal to Catch Up on AI? NYT Par :Andrew Ross Sorkin · Bernhard Warner · Sarah Kessler · Michael J. de la Merced · Danielle Kaye and Lauren Hirsch 10 juin 2025 à 13:55 Its latest software event was light on new artificial intelligence features. Some analysts and investors think the company should pay up to make up ground. © Jeff Chiu/Associated PressTim Cook of Apple failed to dazzle investors yesterday at the tech giant’s major product announcement.