As the third season of the social satire draws to its finale, the costumes featured in the series are selling out fast

The third season of The White Lotus finishes on Monday, marking the end of group chats and column inches devoted to the Thai hotel and its super-rich guests.

While some of this chatter has been dedicated to theories of who kills who in the finale, or the alleged fallout between creator Mike White and composer Cristóbal Tapia de Veer, a lot is focused on something else – the fashion.

As fashion brands create AI ‘twins’ with models’ permission, some believe this is just another form of exploitation

The impact of AI has been felt across industries from Hollywood to publishing – and now it’s come for modelling. H&M announced last week that it would create AI “twins” of 30 models with the intention of using them in social media posts and marketing imagery if the model gives her permission.

In a statement, Jörgen Andersson, the chief creative officer at H&M, described the idea as “something that will enhance our creative process and how we work with marketing but fundamentally not change our human-centric approach in any way”.