Apple SVP Eddy Cue and director Ben Stiller took to the SXSW stage to discuss Severance, Apple’s hit sci-fi thriller. Cue talks about how Severance has become a core of Apple TV+ and an example of how focusing on just a few shows promotes quality.

The in-person stage experience included two clips from the upcoming S2E9, but these are cut out of the recorded version. Otherwise, you can watch the full interview after the break …

Apple Music has partnered with His Majesty for The King’s Music Room, a special radio playlist set to celebrate this year’s Commonwealth’s Day.

During the show, King Charles will share personal anecdotes amidst his curated playlist of songs ranging from “1930s crooners to Afrobeats stars, as well as disco divas and reggae icons” …

Analyst Ming-Chi Kuo today shared his expectations for the upcoming Apple foldable iPhone, which is set to launch in 2026.

Kuo says the Apple foldable is positioned as a top-tier iPhone, with accompanying eyewatering price tag. It may cost well in excess of $2000. However, customers are expected to get premium hardware specs including a display that does not visibly crease when folded, stainless steel and titanium alloy hinge, in a casing that is just 4.5 mm thick when unfolded. However, the thinness also may come at the price of Face ID, with Kuo predicting that Touch ID will return.

SwitchBot (makers of my ) have launched a new option in the smart blinds space, the SwitchBot Roller Shade.

It is one of the cheaper smart blinds options on the market, and it even has an adjustable bar so it can fit many different window sizes. And if you have the , you can connect these shades directly to the Apple Home app using the Matter integration. Unfortunately, they cannot act as a standalone Matter accessory — the hub is required.

Alongside the new iPad Air, Apple also refreshed the base model iPad today. The iPad now comes with an A16 chip, and twice the storage, for the same $349 price.

That means Apple’s cheapest iPad now starts at 128 GB storage, with 256 GB and an all-new 512 GB size as upgrade options. With a faster chip and twice the storage, the new iPad is even better value for money than the .