Agreement comes amid anxiety in Hollywood over impact of AI on the industry, expression and rights of creators

Walt Disney has announced a $1bn equity investment in OpenAI, enabling the AI startup’s Sora video generation tool to use its characters.

Users of Sora will be able to generate short, user-prompted social videos that draw on more than 200 Disney, Marvel, Pixar and Star Wars characters as part of a three-year licensing agreement between OpenAI and the entertainment giant.