Melania Trump, Sabrina Carpenter and the Princess of Wales are among those turning up the volume

It’s big. It’s bouncy. And it’s back. From the catwalks to Capitol Hill, hair with added volume is trending. Raised at the roots and curled at the ends, big and bold hair has knocked relaxed, beachy waves off the hairstyle charts.

It’s the hairstyle Melania Trump loosely based her hair on for her official Flotus 2.0 portrait and it’s quickly becoming the signature style for her husband’s cabinet. Just days after being appointed White House press secretary, Karoline Leavitt swapped her usual go-to straight and sleek look for it. Last year, Kristi Noem completed her Maga makeover with her previously short cropped hair in a shoulder-length style, alongside new teeth and fluttery fake eyelashes. This week, she posted images of herself attending her first deportation raid as homeland security secretary to X, her hair noticeably groomed and curled under a law enforcement cap. “Did she go to Drybar before this,” commented one user, referencing the hair salon chain that focuses on blow-drys.