Apple has been ranked as Fortune's Most Admired Company for the 18th consecutive year.


The Fortune rankings are based on a survey of 3,380 business leaders across a range of industries, who assess companies on nine criteria, including innovation, investment value, social responsibility, and the ability to attract talent. Apple once again secured the top spot, followed by Microsoft and Amazon, both of which have consistently ranked among the top three in recent years.

The 2025 rankings highlight the continued dominance of the technology sector, most notably with Nvidia making a significant rise to fourth place for the first time, driven by its growing influence in artificial intelligence and GPU development. The company has benefited considerably from the explosive growth of AI, with its chips serving as the backbone for generative AI models developed by OpenAI, Google, and Microsoft.

While technology companies continue to dominate the upper ranks, other industries remain well represented, with Berkshire Hathaway, Costco, and JPMorgan Chase rounding out the top seven. Meanwhile, ServiceNow, Taiwan Semiconductor, and Novo Nordisk made their debuts in the top 50. Another notable trend in this year's Fortune rankings is the increasing consolidation of American corporations at the top, with all ten of the most admired companies based in the U.S. for the second year in a row.
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Netflix has introduced a new "Season Download" button for iPhone and iPad users, making it possible to download an entire season of a series with a single tap for offline viewing (via The Hollywood Reporter).



The feature was previously only available to Android users. To date, Netflix subscribers using iOS or iPadOS were required to download each episode individually, which could be time-consuming. Now, full seasons can be downloaded directly from a show's display page, where the option is available next to the Share button. Subscribers can continue to manage their downloaded content through the My Netflix tab.

Netflix first introduced offline viewing in 2016. Over the years, the company expanded the feature with improvements such as Smart Downloads, which automatically replaces watched episodes with the next available installment in a series.

As part of the announcement, Netflix revealed the most-downloaded series on its platform, which include "Squid Game" seasons one and two, "Monster: The Jeffrey Dahmer Story," "One Piece," and "Queen Charlotte: A Bridgerton Story."

The timing of the update coincides with Netflix's latest round of price increases. The company recently increased the cost of its premium ad-free plan to $24.99 per month, while the standard ad-free plan now costs $17.99. The ad-supported tier was raised to $7.99 per month. Subscribers on ad-free plans can store up to 100 active downloads per device, while those on ad-supported plans face stricter limits, allowing only 15 total downloads per month.
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Hundreds of unique Apple iPods that belonged to the late designer Karl Lagerfeld are being auctioned by Sotheby's (via MacStories).


Lagerfeld was a renowned German fashion designer who passed away in 2019. The auction features a range of custom iPods, including uniquely decorated models and rare first-generation devices. Each iPod is meticulously loaded with curated music.

According to graphic novelist Warren Ellis, "Lagerfeld famously had an 'iPod nanny' to digitize his collection for the iPods and to add new music to new devices. This is how he ended up with over 300 of them – he treated them like cassette tapes."


Lagerfeld's collection also included other Apple devices, such as iPads, which he reportedly used as digital sketchbooks and diaries. Despite owning several iPhones, Lagerfeld avoided using email and instead maintained a preference for handwritten correspondence.

The auction is part of a broader sale of Lagerfeld's estate featuring over 200 lots, providing a comprehensive look into his personal and professional life. It closes on January 31.

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Apple CEO Steve Jobs announced the original iPad 15 years ago today, marking one and a half decades of the company's "revolutionary" tablet.


Jobs unveiled the first-generation ‌iPad‌ at the Yerba Buena Center for the Arts in San Francisco on January 27, 2010. Designed to fill the gap between smartphones and laptops, the original ‌iPad‌ featured a 9.7-inch LED-backlit multitouch display, Apple's first custom designed chip, a 30-pin dock connector, and up to 64GB storage. With a starting price of $499, it offered users a new way to browse the web, read eBooks, watch videos, and interact with Apple's growing app ecosystem. Jobs described it as "a magical and revolutionary device."

iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price. iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before.

The ‌iPad‌ used a version of iOS tailored for its larger display, bringing a big-screen experience to familiar mobile apps like Safari, Mail, and Photos. It introduced the iBooks app and iBookstore as part of an effort to compete in the e-reading space dominated by Amazon's Kindle. Its design was characterized by thick black bezels, a physical home button, and a convex aluminum back. It weighed 1.5 pounds and offered 10 hours of battery life.

The initial reception to the ‌iPad‌ was mixed. While many praised its lightweight computing and media consumption experience, others questioned its necessity and potential to replace laptops.

Nevertheless, the ‌iPad‌ sold over 300,000 units on its launch day in April 2010 and one million within its first month. It catalyzed the creation of a new product category, sparking competition from rivals such as Samsung, Microsoft, and Amazon. By the end of 2010, Apple had sold over 15 million iPads, generating $9.5 billion in revenue and solidifying the device as a key pillar of the company's product lineup.

The ‌iPad‌ has since become a tentpole device for Apple, expanding into product lines including the iPad mini, iPad Air, and iPad Pro and accessories such as the Apple Pencil and Magic Keyboard. Subsequent models introduced cameras, multitasking, different display size options, USB-C connectivity, and more. See Apple's original press release from 2010 for more information.
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