American hellfire Pentecostal preacher brought down by sex scandals who tearfully begged for forgiveness on TV

The American televangelist hellfire preacher Jimmy Swaggart, who has died aged 90, fell by the wayside not once but twice with sex workers, spectacularly ending his previously successful TV ministry that screened in 140 countries and was reputed to bring in $150m a year in merchandising sales.

On the first occasion, when he was filmed with a woman at a motel near his church in the suburbs of New Orleans in 1988, he prayed for forgiveness in a tearful TV address. On the second occasion three years later in California when he was caught with a woman in his car, he just told his congregation: “The Lord told me it’s flat out none of your business.”