Sarah Jessica Parker swept all before her at the Booker prize ceremony, but is fame the best way to encourage reading?

In these turbulent times, we take small joys where we can find them. And this week we’ll take this: the spectacle of various literary people at the Booker prize award ceremony jamming themselves into photos alongside Sarah Jessica Parker. The actor – if you missed the long piece about it in the New York Times, or the many social media posts promoting Parker’s involvement – served as a judge for the Booker this year, a process that required her to read 153 books, some of them on the New York subway while being followed by a film crew. “Oh let me try!!!!” Parker had posted to Booker organisers last year, and for reasons that became obvious this week, they did.

I know what you are going to say; that anything short of full-throated support for Parker’s adorable engagement with books in general and the Booker prize in particular is just unacceptable snobbery. There is nothing wrong with an actor involving herself in literary life or using her cultural weight to promote literacy. And – it goes without saying – we are all weepingly grateful to anyone with a platform bigger than that of the dowdy stay-at-home novelist who harnesses her glamour and spotlight for good. That celebrity book clubs have become the natural PR extension of taking up animal charities or becoming a UN goodwill ambassador is, surely, something to be celebrated. Who among us can fail to welcome Mindy Kaling, or Emma Watson, or Jenna Bush Hager in their fight against dwindling attention spans and addiction to screens?

Emma Brockes is a Guardian columnist

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