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Apple Still Preparing Two New Versions of Siri as Some Employees Leave

30 janvier 2026 à 20:16
In a new report about Apple losing at least four more AI researchers in recent weeks, in addition to a high-ranking Siri executive, Bloomberg's Mark Gurman reiterated that the company is preparing to release two new versions of Siri.


First, Apple announced that it plans to release a more personalized version of Siri powered by Google Gemini this year. It is expected to be part of iOS 26.4, which should enter beta testing in February and be released to the general public in March or April.

Back in June 2024, Apple said the revamped Siri will have understanding of personal context, on-screen awareness, deeper in-app controls, and more.

Second, Siri will reportedly get even better on iOS 27, as Apple is said to be planning to turn the assistant into a full-out chatbot, allowing users to have sustained, back-and-forth conversations with the assistant. This will essentially turn Siri into ChatGPT or Gemini, except it will be built right into the iPhone, iPad, and Mac, with no app required.

Gurman said the Siri chatbot will be "competitive with Gemini 3," and "significantly more capable" than the more personalized Siri coming with iOS 26.4.

The high-ranking Siri executive who left Apple was Stuart Bowers, according to the report, which described him as "one of the company's most senior executives working on Siri." He joined Google's artificial intelligence research laboratory DeepMind.

The four researchers who left are Yinfei Yang, Haoxuan You, Bailin Wang, and Zirui Wang.
This article, "Apple Still Preparing Two New Versions of Siri as Some Employees Leave" first appeared on MacRumors.com

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New Siri: Apple Almost Chose a Different Partner Before Google Gemini

30 janvier 2026 à 19:50
In a recent interview with the tech podcast TBPN, Bloomberg's Mark Gurman revealed that Apple was initially "going to rebuild Siri around Claude," the large language model and chatbot developed by the company Anthropic. In the end, though, Apple announced that it had decided to use Google's Gemini platform instead.


According to Gurman, Apple went with Google due at least in part to money.

"Anthropic was holding them over a barrel," said Gurman, in a podcast clip shared by TBPN. "They wanted a ton of money from them, several billion dollars a year, and at a price that doubled on an annual basis for the next three years."

Nevertheless, Gurman said Apple currently "runs on Anthropic" internally.

"Anthropic is powering a lot of the stuff Apple's doing internally in terms of product development and a lot of their internal tools," he explained. "They have custom versions of Claude running on their own servers internally, too."

Apple was "not going to use Google" for the revamped Siri until "a few months ago," he said.

Apple announced that it plans to release a more personalized version of Siri powered by Google Gemini this year. It is expected to be part of iOS 26.4, which should enter beta testing in February and be released to the general public in March or April. The new-and-improved Siri likely requires an iPhone 15 Pro or newer.

Back in June 2024, Apple said the revamped Siri will have understanding of personal context, on-screen awareness, deeper in-app controls, and more. At the time, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info retrieved from the Mail and Messages apps.

Bloomberg's @markgurman says that even though Apple partnered with Google Gemini for Siri, they actually run their business on Anthropic.

"Apple runs on Anthropic at this point. Anthropic is powering a lot of the stuff Apple's doing internally in terms of product development and… pic.twitter.com/NpW0Pyj03J

— TBPN (@tbpn) January 29, 2026

This article, "New Siri: Apple Almost Chose a Different Partner Before Google Gemini" first appeared on MacRumors.com

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What to Expect From Apple in February, Including Revamped Siri in Beta

30 janvier 2026 à 19:04
Following a January that saw Apple release a new AirTag and the Creator Studio bundle of creative apps, it is now time to shift our attention to February.


Below, we have outlined some key items to expect from Apple in February. Of course, these are only the things that are known, so stay tuned for even more.

iOS 26.3



iOS 26.3 remains in beta testing, but the update should be released soon. We expect the iOS 26.3 Release Candidate to be seeded as early as next week, and the update should be released to the general public in the first half of February.

iOS 26.3 is a relatively minor update, with only a handful of notable new features, including a new iOS-to-Android transfer tool, notification forwarding and AirPods-like proximity pairing for third-party accessories like smartwatches, and a carrier-related limit precise location setting. Apple also appears to be laying the groundwork for carriers to begin supporting end-to-end encryption for RCS messaging, which it has promised to implement.

Personalized Siri (Beta)



Apple plans to announce a more personalized version of Siri powered by Google Gemini in the second half of February, according to Bloomberg's Mark Gurman.

The more personalized Siri will be part of iOS 26.4, which will be available in beta in February and released to the general public in March or early April, according to Gurman. Based on that timeframe, the new-and-improved Siri should be available to all customers with an iPhone 15 Pro or newer in just a few more months.

As previewed by Apple, the assistant "should be able to tap into personal data and on-screen content to fulfill tasks," according to Gurman.

Apple first announced the more personalized version of Siri all the way back at WWDC 2024, but it was eventually delayed. At the time, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info retrieved from the Mail and Messages apps, as one example of a new capability.

The revamped Siri reportedly experienced issues inside Apple, leading the company to turn to Google Gemini. As part of the partnership, the revamped Siri will still run on a new Apple Intelligence model that has Gemini's technology baked in.

Other Known Dates

  • Thursday, February 5: Another four games are coming to Apple Arcade, including Retrocade, an app that lets you play classic arcade games like Asteroids, PAC-MAN, Breakout, Galaga, and Space Invaders. One of the other additions will be an arcade version of the popular PC game Sid Meier's Civilization VII.

  • Friday, February 6: Apple will accept submissions for the 2026 Swift Student Challenge from Friday, February 6 through Saturday, February 28. Some of the winners will be invited to spend three days at Apple Park during WWDC 2026 in June.

  • Sunday, February 8: Apple Music is the official sponsor of the Super Bowl LX Halftime Show, set to be held on Sunday, February 8. This year's performer is Puerto Rican rapper and singer Bad Bunny.

  • Tuesday, February 10: A few years ago, Apple's Home app was rearchitected, and the company will be ending support for the original architecture on this day. If you do not update, Apple warns you might experience issues.

  • Tuesday, February 24: Apple will be holding its annual shareholders meeting at 8 a.m. Pacific Time, and it will once again be held virtually. Apple shareholders of record as of January 2, 2026 can vote to re-elect the company's board of directors, ask questions, and more. Apple rarely answers any questions about future plans, so the meetings are often unremarkable from a news perspective.

Related Roundups: iOS 26, iPadOS 26
Tag: Siri
Related Forum: iOS 26

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Retail Accessories Apple Won't Sell You Now Available via New Site

30 janvier 2026 à 17:46
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments.


Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in its global retail stores. They have never been made available through Apple's online store or physical retail locations.

"AppleUnsold" surfaced this week as an Australia-based seller that has begun offering ‌Apple Store‌ display hardware for sale through both an independent website and an eBay storefront. From company's website:

AppleUnsold exists because too many people were asking the same question: "Where can I buy that?" The store display stands, retail accessories, Genius Bar tools and employee gear, and until now, the answer was always the same: you can't. Despite large demand, Apple simply won't sell them. That's where we come in. Display models, store exclusives and Apple-only equipment are exactly what we specialise in.

We give you access to products you simply can't find anywhere else. Every item is genuine Apple, carefully inspected and graded before listing.


Items currently offered or previously listed for sale include iPhone ‌MagSafe‌ demo chargers, Apple Watch charging docks, AirPods Max display stands, Apple Pencil trays, iPad ring stands, and display trays designed for Apple Vision Pro. The catalog also extends beyond presentation hardware to include diagnostic cables and service-related accessories, such as Apple Watch restore docks and HomePod debugging cables, which are typically reserved for ‌Apple Store‌ back-of-house use or authorized service environments.

AppleUnsold says on its website that all items are genuine Apple products and that inventory consists of both new and used hardware. The company also notes that supply is limited and dependent on availability, with many items frequently selling out.

The seller originally operated exclusively through eBay and continues to maintain a presence there alongside its standalone storefront. The AppleUnsold eBay account shows a 100% positive feedback rating based on a limited number of completed transactions. Customer feedback on specific listings includes confirmations that purchased items appear to be authentic Apple hardware.

Apple's retail fixtures and internal tools are not authorized for consumer resale, and the company treats such hardware as proprietary retail property. Historically, Apple has taken action to restrict unauthorized sales of internal-use products, and it is not clear where AppleUnsold is sourcing stock from or how its business model works.
Tag: Retail

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The MacRumors Show: Apple Launches AirTag 2 and Creator Studio

30 janvier 2026 à 17:24
On this week's episode of The MacRumors Show, we discuss Apple's newly launched AirTag 2 and Apple Creator Studio.


Earlier this week, Apple announced the second-generation ‌AirTag‌, marking the first major update to its item tracker since the product's introduction in 2021, with improvements focused on tracking range, audio output, and device support rather than changes to its physical design.

The new ‌AirTag‌ uses a second-generation Ultra Wideband chip that extends Precision Finding range by up to 50%, adds support for Precision Finding on compatible Apple Watch models for the first time, and includes an upgraded Bluetooth specification designed to improve general tracking range. Apple also says the built-in speaker is up to 50% louder, making it easier to locate items in noisy environments.



Externally, the ‌AirTag‌ remains visually similar to the original and continues to use a replaceable CR2032 coin battery with more than a year of battery life, while Apple has made a significant number of internal changes. The second-generation ‌AirTag‌ is priced the same as before at $29 for a single unit or $99 for a four-pack, is compatible with existing ‌AirTag‌ accessories, and requires devices running iOS 26.2.1 or later.

Apple also launched Creator Studio, a new all-in-one subscription aimed at content creators. For $12.99 per month, or $129 per year, Creator Studio provides access to Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage, consolidating tools for video editing, music production, image editing, and live performance. The bundle replaces Apple's long-standing one-time purchase model for these apps with a subscription approach, while keeping standalone versions available for users who do not want access to the full package.

Beyond bundling existing apps, Creator Studio introduces a set of AI-powered features that are exclusive to subscribers. These include transcript and visual search in Final Cut Pro, enhanced beat detection and new dynamic titles, AI-assisted session players and harmonic analysis in Logic Pro, and new design and warp tools in Pixelmator Pro, which is now available on iPad for the first time. The subscription also unlocks premium AI features in Apple's free productivity apps, including Keynote, Pages, and Numbers, with Freeform support coming later.

Creator Studio is available now via the App Store, with a one-month free trial for all users and a three-month trial for customers who purchase a qualifying new Mac or ‌iPad‌. The subscription supports Family Sharing for up to six people, and features discounted pricing for students and educators.

The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.



If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about Apple's plan to turn Siri into a chatbot with iOS 27, alongside plans for new hardware such as an AI pin.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
This article, "The MacRumors Show: Apple Launches AirTag 2 and Creator Studio" first appeared on MacRumors.com

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Apple Shares 2026 Chinese New Year Short Film Shot on iPhone 17 Pro

30 janvier 2026 à 17:23
Apple today shared a short film to usher in the Chinese New Year, aka Lunar New Year, which begins February 17 and will be celebrated through March 3.


"A girl, a talking dog, and a meticulously thought out scheme make up this heartwarming tale about finding family," says Apple. "Apple joins forces with director Bai Xue for an imaginative blend of cinematography and stop-motion to usher in Chinese New Year."

The video was shot on the iPhone 17 Pro, and there is also behind-the-scenes footage.
Related Roundup: iPhone 17 Pro
Related Forum: iPhone

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You Can Now Follow Apple Creator Studio on Instagram

30 janvier 2026 à 17:15
Apple Creator Studio now has an official Instagram account, as spotted by Scott Buscemi.


Apple Creator Studio is a new subscription bundle that provides access to Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage on the Mac and/or iPad, with U.S. pricing set at $12.99 per month or $129 per year.

A subscription also unlocks "intelligent features" and "premium content" in apps like Numbers, Pages, and Keynote, plus the Freeform app later this year.

If you are interested in Apple's creative apps, you may wish to follow the account, which will presumably share tips and tricks and more.
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Best Apple Deals of the Week: AirPods Pro 3 Return to $199 Record Low Price, Plus AirTag 4-Pack at $69.99

30 janvier 2026 à 16:35
Apple's AirPods Pro 3 returned to their all-time low price of $199.00 this week on Amazon, accompanied by other solid discounts like $60 off AirPods 4 with Active Noise Cancellation, $29 off AirTag 4-Pack, and a few deals across Anker and Nomad charging accessories.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

AirPods



  • What's the deal? Take up to $60 off AirPods 4 and AirPods Pro 3

  • Where can I get it? Amazon

  • Where can I find the original deal? Right here




Amazon brought back a few low prices on multiple AirPods models this week, including the AirPods Pro 3 for $199.00 and the AirPods Pro with Active Noise Cancellation for $119.00. In regards to the AirPods Pro 3, this is a match of the all-time low price on this model.

AirTag



  • What's the deal? Take $29 off AirTag 4-Pack

  • Where can I get it? Amazon

  • Where can I find the original deal? Right here



Apple unveiled the second generation AirTag this week, but if you want the best discount on the product you'll do best looking at the first generation model on Amazon. The retailer has the AirTag 4-Pack for $69.99 right now, down from $99.00.

Anker



  • What's the deal? Save on Anker accessories

  • Where can I get it? Amazon

  • Where can I find the original deal? Right here




Amazon introduced a few notable discounts on multiple Anker accessories this week, with popular products like the MagSafe-compatible Charging Cube ($50 off) and Power Station with Retractable Lantern ($79 off) on sale at low prices. You can find even more accessories on sale in our original post.

Nomad



  • What's the deal? Take up to 49% off Nomad accessories

  • Where can I get it? Nomad

  • Where can I find the original deal? Right here



On the heels of the launch of its newest Stratos Band for Apple Watch with an icy blue glow color, Nomad this week introduced an overstock sale, with major discounts across a few different product categories. This includes iPhone 17 cases, MagSafe-compatible charging stations, iPad folios, and much more.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




Deals Newsletter


Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

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Will the iPhone Air 2 Launch This Year? The Latest Report Says No

30 janvier 2026 à 16:31
A second-generation iPhone Air is "not expected this year," according to a Nikkei Asia report today that cites people familiar with Apple's supply chain.


The report said Apple plans to release an iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone later this year, followed by the base model iPhone 18 in the first half of next year. The report said Apple does have a revamped iPhone Air in the pipeline, but the publication does not expect it to launch until at least 2027.

While one leaker on the Chinese social media platform Weibo has insisted that the iPhone Air will receive a spec bump this year, most reports from sources such as Bloomberg and The Information have pointed to an early 2027 launch. If so, the iPhone Air 2 would likely be released alongside the base model iPhone 18.

Last year, The Information reported that Apple was aiming to add a second rear camera to the next iPhone Air. That report added that the next iPhone Air could weigh less, have a larger battery capacity, and gain a vapor chamber cooling system like the iPhone 17 Pro models have. And Bloomberg expects the device to have a 2nm chip.

While several reports indicated that the iPhone Air has been in low demand, the extreme popularity of the iPhone 17 base model and the iPhone 17 Pro models led iPhone revenue to a new all-time high last quarter, according to Apple.
Related Roundup: iPhone Air
Tag: Nikkei
Buyer's Guide: iPhone Air (Buy Now)

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Apple Explains How Gemini-Powered Siri Will Work

30 janvier 2026 à 15:49
Apple CEO Tim Cook yesterday reiterated the structure of its partnership with Google to use Gemini AI models for the next generation version of Siri.


During the company's Q1 2026 earnings call yesterday, Apple CEO ‌Tim Cook‌ and CFO Kevan Parekh were asked several questions about Apple Intelligence and the company's recently announced deal with Google to power the personalized version of ‌Siri‌ using Gemini.


We basically determined that Google's AI technology would provide the most capable foundation for AFM (Apple Foundation Models), and we believe that we can unlock a lot of experiences and innovate in a key way due to the collaboration. We'll continue to run on the device and run in Private Cloud Compute and maintain our industry-leading privacy standards in doing so. In terms of the arrangement with Google, we're not releasing the details of that.


That description closely matches language from Apple and Google's earlier joint announcement, which said that ‌Apple Intelligence‌ would continue to operate on Apple hardware and Private Cloud Compute.

Cook also addressed Apple's own artificial intelligence development efforts, noting that the company continues to build its own technology alongside the Gemini partnership, but clarified that those efforts do not replace Google's role in the personalized ‌Siri‌ system.


You should think of it as a collaboration. And we'll obviously independently continue to do some of our own stuff, but you should think of what is going to power the personalized version of Siri as a collaboration with Google.


When asked about monetization and return on investment, Cook framed ‌Apple Intelligence‌ as a feature integrated across Apple's platforms rather than a discrete revenue driver.

We're bringing intelligence to more of what people love and we're integrating it across the operating system in a personal and private way, and I think that by doing so, it creates great value, and that opens up a range of opportunities across our products and services. And we're very happy with the collaboration with Google as well, I should add.


Neither Cook nor Parekh disclosed how many users currently have access to ‌Apple Intelligence‌ features or whether those capabilities are driving hardware upgrades. Apple previously acknowledged that ‌Apple Intelligence‌ is limited to devices with sufficient memory and processing capacity, which constrains availability somewhat.
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Apple Teases 'Innovations That Have Never Been Seen Before' This Year

30 janvier 2026 à 14:40
Apple CEO Tim Cook believes that his company will have opportunities to deliver "innovations that have never been seen before" this year.


"As I said at the beginning of my remarks, this was, in so many ways, a remarkable quarter for Apple, and we're excited for all the opportunities we'll have in the year ahead to deliver innovations that have never been seen before and enrich the lives of users every step of the way," said Cook, on an earnings call on Thursday.

Cook hypes up Apple's future on every earnings call, but "innovations that have never been seen before" is particularly bold wording compared to his usual comment about how the company's product pipeline is stronger than ever.

Only time will tell if Apple actually delivers.

Will the foldable iPhone have any breakthrough features, such as a rumored crease-free screen?

Will the more personalized version of Siri go above and beyond the likes of ChatGPT in any ways?

Will the long-rumored Apple smart glasses do anything unique compared to the Meta Ray-Bans?

Will the rumored Apple smart home hub, security camera, and Face ID video doorbell give companies like Google and Ring a run for their money?

These are some of 2026's burning questions, and we look forward to seeing what Apple has in store throughout what should be quite a busy year.
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Google Maps Now Lets You Chat With Gemini AI While Walking or Biking

30 janvier 2026 à 14:11
Google Maps now lets you talk to Gemini while following walking or cycling directions. The latest update is an extension to the AI chatbot's existing conversational navigation feature in driving mode that rolled out in November.


You can now ask Gemini hands-free questions without leaving the navigation screen. While walking, for example, you can ask things like "Tell me more about this neighborhood" or "Are there cafes with a bathroom along my route?" Cyclists can also check their ETA without taking their hands off the handlebars.

The embedded video below gives you an idea of how Gemini already works during driving navigation.

Google says the feature addresses the practical problem of typing while moving, which is awkward at best and dangerous at worst. The Gemini integration also supports follow-up questions, so you could, for example, ask for a budget-friendly restaurant with vegan options, then follow up with questions about parking.

Beyond discovery queries, users can also issue navigation commands like "Add stop," "Show alternative routes," or "Mute guidance." You can also ask practical questions such as "What's my next turn?" or "What's the weather like at my destination?"


To activate Gemini during navigation, tap the Gemini icon in the top-right corner or use the "Hey Google" invocation.

The feature is available now worldwide on iOS wherever Gemini is supported, with Android availability rolling out gradually.
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Apple Ends iPhone Upgrade Program in the UK

30 janvier 2026 à 14:08
Apple has discontinued the iPhone Upgrade Program in the United Kingdom, moving to a more traditional financing system.


The change appears to be related to Apple ending its partnership with Barclays bank, which supported the ‌iPhone‌ Upgrade Program in the UK. The iPhone Upgrade Program webpage in the country now says:

The iPhone Upgrade Program is coming to an end, but we think you'll love what's next.

You don't need to do anything right now, just keep making your remaining payments. When it's time for your next iPhone, the Flexible Finance Account will offer you a new, more flexible way to upgrade.


The ‌iPhone‌ Upgrade Program allows customers to get a new ‌iPhone‌ annually with AppleCare+ included for a monthly fee. It essentially provides a 0% APR, 20 or 24-month loan, usually with an upfront payment. After 11-12 payments, users can upgrade to the latest model, provided they trade in their current device in good condition.

To replace the program in the UK, Apple has debuted a new "Flexible Finance Account" in partnership with Creation.

The Flexible Finance Account provided by Creation is a line of credit that lets you spread the cost of your next Apple device, and it's available exclusively at the Apple Store. The good news is, it gives you even more options when it's time for the latest iPhone. Whether applying in-store or online, choose a plan that works for you and get ready to upgrade.


When a new ‌iPhone‌ is released, users can trade in their old device, and use the credit to pay off their associated plan.

Creation and PayPal Credit now fully replace Barclays for general Apple device financing in the UK. The ‌iPhone‌ Upgrade Program continues to be available in other countries.

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Apple's New Split iPhone Launch Strategy Corroborated in Latest Report

30 janvier 2026 à 13:41
Apple's rumored plan to split its iPhone launch cycle beginning this year has gained additional credibility, with a new report from Nikkei Asia corroborating earlier claims from The Information, Bloomberg, and Apple analyst Ming-Chi Kuo.


According to Nikkei's sources, Apple will prioritize its first foldable iPhone along with iPhone 18 Pro and iPhone 18 Pro Max models for the second half of 2026, while the standard iPhone 18 will ship in the first half of 2027.

An updated iPhone 18e is also expected to appear in the first half of 2027. Nikkei's report does not mention this. It does note however that a second-generation iPhone Air is in Apple's pipeline, though it is not expected this year.

The staggered approach aims to both optimize resources and maximize Apple's revenue from premium models amid rising memory chip costs and supply chain pressures, according to the report.

One supplier executive told Nikkei that a smoothly functioning supply chain is "one of the key challenges" this year, adding that a marketing strategy change also factored into Apple's decision to prioritize its premium devices.

The report also notes that Apple is facing additional pressure as some of its suppliers have shifted resources toward AI companies like Nvidia, Google, and Amazon. Notably, Apple explicitly mentioned iPhone supply constraints during its recent earnings call on Thursday.

The pressure comes at a key time for Apple's ambitious new device: mass producing a foldable iPhone requires more complicated manufacturing techniques and new materials, so it's crucial for Apple to minimize production issues leading up to and during its expected launch in the fall.

For Apple's part, it has not officially confirmed any changes to its traditional annual fall iPhone release schedule.
Tag: Nikkei

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Apple Was Caught Off Guard by AirPods Pro 3 Popularity

29 janvier 2026 à 23:56
AirPods Pro 3 demand was so strong after the earbuds launched in September that their popularity reportedly "caught Apple off guard."


"AirPods Pro 3 were supply-constrained during the quarter, and we think we would have grown year over year if we would not have been constrained," Apple CEO Tim Cook told Reuters, in a report published alongside Apple's record-breaking earnings results for the fourth quarter of the 2025 calendar year.

Cook was referring to Apple's Wearable, Home, and Accessories segment, which saw around a 2% drop in revenue year-over-year. His comment implies that if Apple had realized AirPods Pro 3 were going to be such a hit, the company could have had more inventory ready to ship and might have actually had revenue growth in this segment.

AirPods Pro 3 no longer have any extended delivery delays on Apple's online store, so it would appear that Apple has caught up on supply by now.

AirPods Pro 3 feature increased active noise cancellation, improved sound quality, longer battery life per charge, heart rate monitoring during workouts, improved fit for many users, increased water resistance, a new XXS ear tip size, and more.
Related Roundup: AirPods Pro 3
Buyer's Guide: AirPods Pro (Buy Now)
Related Forum: AirPods

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Apple Responds to Skyrocketing RAM and Storage Chip Prices

29 janvier 2026 à 23:40
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain.


Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the fourth quarter of the 2025 calendar year, but he does expect a "bit more of an impact" on the company's gross margin in the current quarter.

Cook added that Apple is aware of the rising prices and "will look at a range of options to deal with that" over the long term, if necessary.

Apple reported record-breaking revenue of $143.8 billion last quarter, up 16% year-over-year, and it is predicting similar 13% to 16% year-over-year growth and gross margin of 48% to 49% in the current quarter, so the company is still reporting impressive earnings results despite concerns surrounding memory chip prices.
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Apple Reaches 2.5 Billion Active Devices

29 janvier 2026 à 23:02
There are now more than 2.5 billion active Apple devices, the company announced today.


"We are also excited to announce that our installed base now has more than 2.5 billion active devices, which is a testament to incredible customer satisfaction for the very best products and services in the world," said Apple CEO Tim Cook, in a press release announcing the company's record-breaking earnings results.

Apple said it had more than 2.35 billion active devices in the year-ago quarter, and the number continues to rise. It shows that Apple has a massive opportunity to sell services, ranging from Apple Music subscriptions to iCloud+ storage plans to the all-new Apple Creator Studio bundle with Final Cut Pro, Logic Pro, Pixelmator Pro, and more apps.
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Apple CEO Tim Cook Says iPhone Sales Were 'Simply Staggering' Towards End of 2025

29 janvier 2026 à 22:51
Apple today reported earnings results for the fourth quarter of the 2025 calendar year, including record-breaking $143.8 billion revenue that was up 16% year-over-year. These results were driven in part by exceptionally strong iPhone sales.


iPhone revenue in the quarter was $85.2 billion, a new all-time high. That is up from $69.1 billion in the year-ago quarter, a 23% increase.

"iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment," said Apple CEO Tim Cook, in Apple's press release announcing its earnings results. Cook told CNBC's Steve Kovach that demand for the iPhone last quarter was "simply staggering" and beat Apple's expectations.

The latest iPhone lineup includes the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. Apple does not break down iPhone revenue on a model-by-model basis, and it did not comment on exactly which models were most popular. However, it did broadly state that iPhone revenue in the quarter was driven by the "iPhone 17 family."

The quarter encompassed the 2025 holiday shopping season, so it is safe to say that a lot of people were gifted a shiny new iPhone last month.
Related Roundups: iPhone 17, iPhone 17 Pro, iPhone Air
Related Forum: iPhone

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Apple Reports Record-Setting 1Q 2026 Results: $42.1B Profit on $143.8B Revenue

29 janvier 2026 à 22:38
Apple today announced financial results for the first fiscal quarter of 2026, which corresponds to the fourth calendar quarter of 2025.


For the quarter, Apple posted revenue of $143.8 billion and net quarterly profit of $42.1 billion, or $2.84 per diluted share, compared to revenue of $124.3 billion and net quarterly profit of $36.3 billion, or $2.40 per diluted share, in the year-ago quarter.

Apple set all-time records during the quarter for total revenue, earnings per share, iPhone revenue, and services revenue. Total revenue was up 16 percent year-over-year, while earnings per share rose by 19 percent.

Gross margin for the quarter was 48.2 percent, compared to 46.9 percent in the year-ago quarter. Apple also declared a quarterly dividend payment of $0.26 per share, payable on February 12 to shareholders of record as of February 9.
"Today, Apple is proud to report a remarkable, record-breaking quarter, with revenue of $143.8 billion, up 16 percent from a year ago and well above our expectations," said Tim Cook, Apple's CEO. "iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment, and Services also achieved an all-time revenue record, up 14 percent from a year ago. We are also excited to announce that our installed base now has more than 2.5 billion active devices, which is a testament to incredible customer satisfaction for the very best products and services in the world."
For the current quarter ending in March, Apple is projecting year-over-year revenue growth of 13% to 16% and gross margin between 48% and 49%.



Apple will provide live streaming of its fiscal Q1 2026 financial results conference call at 2:00 pm Pacific, and MacRumors will update this story with coverage of the conference call highlights.

Conference call recap ahead...



1:39 pm: "During the December quarter, our record business performance and strong margins led to EPS growth of 19 percent, setting a new all-time EPS record," said Kevan Parekh, Apple's CFO. "These exceptionally strong results generated nearly $54 billion in operating cash flow, allowing us to return almost $32 billion to shareholders."

1:39 pm: Apple's stock price is currently up almost 2% in after-hours trading following the earnings release.

1:48 pm: ‌iPhone‌ revenue was up a whopping 23.3% year-over-year, while Services revenue was up 13.9% and iPad revenue was up 6.3%. Mac revenue was down 6.7% and Wearables, Home and Accessories revenue was down 2.2%.

1:54 pm: Looking at revenue by geographic segments, Greater China was up 37.9%, Europe was up 12.7%, the Americas were up 11.2%, Japan was up 4.7%, and Rest of Asia Pacific was up 18.0%.

1:57 pm: Apple's earnings call with analysts should begin at the top of the hour. Expected on the call are Apple CEO Tim Cook and CFO Kevan Parekh.

2:02 pm: Suhasani Chandramouli, Apple's director of investor relations, is starting the call with the standard investor warnings about forward-looking statements.

2:04 pm: Tim is on. "I am proud to say that we just had a quarter for the record books."

"We are reporting our best ever quarter with $143.8 billion in revenue, up 16% from a year ago and exceeding our expectations."

‌iPhone‌ demand was "simply staggering" with revenue growing 23% year over year and all time records across every geographic segment. Service set an all-time revenue record as well, up 14% from a year ago, with earnings per share to an all-time record of $2.84, up 19% year over year. All-time records were set in the Americas, Europe, Japan and the rest of Asia Pacific. Greater China grew 38% year over year.

2:05 pm: Beginning with ‌iPhone‌, "it was a fantastic quarter for ‌iPhone‌." $85.3 billion in sales, up 23% year over year. "This is the strongest ‌iPhone‌ lineup we've ever had and by far the most popular."

2:06 pm: On Mac, revenue was $8.4 billion, with the Mac installed base reaching another all-time high with "nearly half" of customers who purchased a Mac being new to the product.

2:06 pm: ‌iPad‌ saw revenue of $8.6 billion, up 6% from a year ago with an all-time record for upgraders.

2:07 pm: Across Wearables, Home and Accessorires, revenue was $11.5 billion. Products here include Apple Watch, AirPods, AirTags and other devices.

2:08 pm: "We are seeing very high levels of customer satisfaction and we are proud to report a new record for our installed base with more than 2.5 billion active devices."

2:09 pm: A majority of users on enabled iPhones are actively leveraging the power of Apple Intelligence.

2:09 pm: "We are bringing intelligence to more of what people already love about our products, so we can make every experience even more capable and effortless."

2:10 pm: "We are also collaborating with Google to develop the next generation of Apple foundation models. These will help power future Apple Inteligence features including a more personalized Siri, coming this year."

2:11 pm: In Services, an all-time revenue record of $30 billion, up 14% from a year ago. Services set all-time revenue records in both developed and emerging markets. In December, Apple TV saw a 36% increase in viewership over the prior year.

2:11 pm: "We are excited by the growing enthusiasm viewers have for ‌Apple TV‌ and we are greatful for the accolades that have followed."

2:12 pm: "We're approaching the start of the new Formula One season. For F1 fans in the US, ‌Apple TV‌ will be the place to watch every practice, qualifying, sprint, and grand prix." MLS fans will get every regular and postseason game with their subscription.

2:12 pm: Apple Music set all time highs in both listenership and new subscriber growth.

2:13 pm: Developers have earned more than $550 billion on the App Store platform since 2008.

2:13 pm: Best-ever results for retail, opened a fifth store in India with another store coming to Mumbai soon.

2:14 pm: "We're especially proud of the work we're doing to support American innovation. Last year we committed to invest $600 billion over four years in vital industries like advanced manufacturing, silicon, engineering, and artificial intelligence. As we're building on our long standing investments in America, we're supporting nearly half a million jobs with 1000s of suppliers across all 50 states."

2:15 pm: Cook is touting work with Corning in Kentucky, Micron, and the development of an end-to-end silicon supply chain across the country.

2:16 pm: "This was, in so many ways, a remarkable quarter for Apple... I have every confidence that our best work is yet to come."

2:16 pm: Handing over to Kevan.

2:18 pm: He's going over some of the same numbers that Tim announced previously, adding some details like company gross margin at 48.2% "above the high end of our guidance range." Products gross margin was 40.7%, up 450 basis points sequentially. Services gross margin was 76.5%, up 120 basis points sequentially. Operating Expenses were $18.4 billion, up 19% year over year, driven by invreased investment in R&D. Net income was $42.1 billion and diluted earnings per share was $2.84. Operating cash flow was $53.9 billion, another all-time record.

2:19 pm: ‌iPhone‌ revenue was $85.3 billion, up 23% year over year. ‌iPhone‌ saw strength around the world, reaching all-time revenue records in many of the markets they track, including the US, Greater China, Latin America, Western Europe, Middle East, Australia and South Asia. New all-time record for upgraders in aggregate and across many countries including the US, China Mainland, Japan and India.

2:19 pm: According to a recent survey from World panel, ‌iPhone‌ was a top selling model in the US urban China, the UK, Australia and Japan. Customer Satisfaction for the iPhone 17 family was measured at 99% by 451 Research.

2:19 pm: Mac revenue was $8.4 billion, down 7% year over year, against a M4 MacBook Pro, Mac mini and iMac launches last year.

2:20 pm: Nearly half of customers who purchased a Mac were new to the product, with customer satisfaction measured at 97%.

2:20 pm: ‌iPad‌ Revenue was $8.6 billion, up 6%. More than half of ‌iPad‌ customers were new to the product, reaching a new all-time high of the ‌iPad‌ install base, plus an all-time high for upgraders. Customer satisfaction was 98% in the US.

2:21 pm: Wearables, Home and Accessories saw revenue of $11.5 billion, down 2%. AirPods Pro 3 were constrained, and if not for those constraints, Apple believes the category would have grown in the quarter. Customer satisfaction on Apple Watch was 96%, with more than half of Apple Watch buyers new to the product.

2:22 pm: Services revenue was $30 billion, up 14% year over year, with all time revenue records on advertising, music, payment services and cloud services. Double digit growth on paid subscribers. Install base of 2.5 billion active devices gives "an incredibly strong foundation for new growth opportunities."

2:23 pm: Now he's discussing enterprise growth, noting deployment of Macs at Snowflake, ‌iPad‌ Pros at AstraZeneca, and MacBook Airs at Coppel in Mexico.

2:23 pm: Apple had $145 billion in cash and marketable securities, with $2.2 billion of debt maturities and decreases in commercial paper by $6 billion, with $91 billion in total debt. Net cash was $54 billion, with $32 billion in cash returned to shareholders, with $3.9 billion in dividends and equivalents and $25 billion in open market repurchases of 93 million Apple shares.

2:25 pm: Expects March quarter total company revenue will grow 13 to 16%, and services revenue to grow a ta year over year rate similar to December. Gross margin to be between 48% and 49%. Operating expenses between $18.4 and $18.7 billion driven by higher R&D costs. Tax rate around 17.5%. Dividend of $0.26 per share in mid February.

2:25 pm: The Q&A session with analysts is beginning.

2:28 pm: Q: A lot of focus on the impact of memory. Can we get some of your perspective on that guiding gross margins and your comfort in securing for shipment? How do we think about memory inflation over time?

A: We were thrilled with customer response to ‌iPhone‌, and ‌iPhone‌ grow 23%. We exited the December quarter with very lean channel inventory due to that staggering level of demand. We're in a supply chase mode to meet the very high levels of customer demand. We are current constrained and it is difficult to predict when supply and demand will balance the constraints. It's driven by the availability in the advanced nodes that our SOCs are produced on and we are seeing less flexibility in supply chain than normal, partly because of the increased demand that I just spoke about.

From a memory point of view, memory had a minimal impact on Q1 December gross margin, we expect more of an impact in Q2 gross margin and that was comprehended in the outlook of 48 to 49% that Kevan gave earlier. We don't provide outlook beyond the current quarter, but we do see market pricing for memory increasing significantly. We'll look at a range of options to deal with that.

2:30 pm: Q: In China, can you touch on the strength you had? I think this is very close to all time revenue records. What's driving the strength over there?

A: Greater China was up 38% driven by ‌iPhone‌, best ‌iPhone‌ quarter in history in China. Traffic in our stores grew by strong double digit year over year. Installed base reached an all time high, and we set an all time record for the upgraders and iPhones were the top three smartphones in urban China during the quarter. It was really driven by product strength and customer response to the product strength. On non-iPhone customers, the majority on Mac and ‌iPad‌ and Watch, they're still new to the product. ‌iPad‌ was the top tablet in Urban China, MacBook Air was the top-selling laptop, and ‌Mac mini‌ was the top selling Desktop model in the December quarter. We could not be more happy with it.

2:32 pm: Q: On the partnership with Google, can you help us understand what the revenue upside potential that exists with AI? Many of your competitors have already integrated AI into their devices, and it's just not clear yet what incremental monetization they're seeing because of AI, but you're always disciplined with investing you obviously have a differentiated product. So, how do you monetize AI and what's the timeline to realizing that ROI?

A: We're bringing intelligence to more of what people love, and we're integrating it across the operating system in a personal and private way. And I think that by doing so, it creates great value, and that opens up a range of opportunities across our products and services. We're very happy with the collaboration with Google as well, I should add.

2:33 pm: Q: Can you maybe help us understand what the primary factors are driving strength in the ‌iPhone‌? I'm sure there's a number of factors, but if you if you had to point to one or two, just what would they be and how sustainable do you think those are?

A: I think it's different for different cohorts of where people are coming from in the device that they have, but it's a combination of things always that make the product sing. It's the display, it's the camera, it's the performance, it's the new selfie camera, it's the design, the design is beloved, and so it's it's all of these things that that, that come together at once, and have are producing a very strong product cycle, as witnessed by our December quarter results.

2:34 pm: Q: Encouraging to hear of the revenue growth outlook for the March quarter, can you talk about any comps that we should be aware of as we think about the product categories, last year you had M4 ‌MacBook Air‌, iPhone 16e, iPad Air, are there tough comps or is it less of an issue?

A: Wouldn't say there's any comp issue that we would note, there's nothing that rises to that outlook but just a continue of the strong cycle that we're seeing subject to the constraints that we've already mentioned.

2:35 pm: Q: On services, advertising was strong in the quarter. Wanted to ask about some of the new growth opportunities in advertising, new ad slots in the ‌App Store‌. Can you talk about that and any plans to do more in advertising across other products like maps or TV?

A: In general, we saw really good broad-based performance in our cross-services business, all-time records in advertising, music, payment services and cloud services — really good opportunities. Wallet, digital ID, and new ads in the ‌App Store‌. We'll continue to look for ways to expand opportunities to add value to users and to Apple, 2.5 billion active devices makes us excited about the opportunities that provides for our services business.

2:37 pm: Q: On the Google partnership, how did you come to that decision with AI and ‌Siri‌ in particular? If there's an opportunity there for you guys to share in revenue too with that partnership like you do in Search?

A: We determined that Google's AI technology would provide the most capable foundation for Apple Foundation Models. We believe that we can unlock a lot of experiences and innovate in a key way due to the collaboration. We'll continue to run on the device and run in private cloud compute and maintain our industry leading privacy standards in doing so. In terms of doing the arrangement with Google, we're not releasing the details of that.

2:39 pm: Q: On gross margin, I'm pretty shocked that you're able to do 48-49%. What's really going on there? How are you doing that with these memory NAN prices? Is it mix, less hardware and more services? How are you doing it?

A: Let me reflect on Q1 gross margin, landing at 48.2%, we were up 100 basis points sequentially, we talk about favorable mix. When we have a strong product cycle, that does lend itself to more favorable opportunity on the leverage side. Products were up sequentially by 450 basis points, the Services business growing double-digit, similar guidance to December. We see favorable mix, and normal puts and takes, but we feel good about 48-49% which is similar to the range pointed out in December.

2:42 pm: Q: How are you thinking about the overall smartphone market demand, given where memory prices are headed, availability of components and how that might hurt demand destruction or market weakness? What are you seeing as we move through the year?

A: On the supply side, the constraints that I mentioned is due to advanced node capacity and it's really a result of growing so well in Q1 with the 23% and having less flexibility partly due to that in the process to increase it as much as we would like to increase it. Beyond Q2, I don't really want to comment on supply. Supply is a function of a lot of things in the industry that move around a lot so I wouldn't want to comment on that, and I talked before on memory pricing. Hopefully that answers your question. In terms of smartphone demand, we believe that based on the information that we've got, we gained share in the December quarter. Obviously the market wasn't growing at 23% so we feel good about doing that but I wouldn't want to predict how the market reacts in the future. It's very difficult to do that.

2:42 pm: Q: Can you help us understand, you mentioned there's a range of options that you're looking at, how should we think about LTAs in the marketplace or is it more spot based particularly around memory? How should we think about the dynamics of the marketplace?

A: It's a range, I don't want to get more specific than that. There are different levers that we can push and who knows how successful they'll be, but there's a range of options.

2:44 pm: Q: Grew services by 14% and you said the ‌App Store‌ was a record for the December quarter, but third party data is showing a notable deceleration in ‌App Store‌ growth, maybe 7% in the quarter relative to your 14% growth. Cna you confirm that if it's correct and what might the drivers be?

A: We had a quarterly record on the ‌App Store‌ and we don't provide specific color on how the individual services categories have done. We saw broad-based growth across all the different categories, records in both developed and emerging markets and double digit growth in both of those too. We don't provide that detailed color at the services level.

2:44 pm: Q: Back to memory prices, I appreciate that you have a range of options to address that. Historically Apple has not used a pricing lever unless FX markets got very dislocated to ruin arbitrage or anything like that, but would pricing be a lever that you were willing to pull or push?

A: I wouldn't want to speculate on that one.

2:46 pm: Q: Looking at your capital investment in Q1, it did moderate from the last one. Did the partnership with Google, does that have any near term impact on intent to use Apple Private Cloud? Any changes on that through the collaboration?

A: We won't provide details on the arrangement and collaboration, speaking on capex in general, we have a hybrid model for capex, so what happens is our capex can be volatile independent of our business, made of several different line items including tooling, facilities, investments in retail or data centers, leveraging a combination of first- and third-party capacity so it's hard to read into the capex and draw any conclusions. There will be some ebbs and flows to capex and last year we did build out our private cloud compute environment and so we did have some spending related to that in December.

2:48 pm: Q: You mentioned product gross margin, what are you seeing with mix as a driver on ‌iPhone 17‌ versus 16, as well as tariffs in the quarter and what you're expecting for next quarter?

A: I mentioned overall margin, we have a higher favorability than you might have seen in other cycles. Typically we see the impact of the cost structure of new products, but we were seeing a more favorable offset from the mix and leverage versus historical because of the demand. We outlined an amount of $1.4 billion in tariffs for December and we landed roughly in that range.

2:49 pm: Q: How do you differentiate between Apple foundation model functionality and third party models? Does the Apple model evolve to a different layer in the software stack? How do you think about it as you partner with third-party frontier models?

A: You should think about it as a collaboration and we'll indepedently do our own stuff, but you should think about what is going to power the personalized version of ‌Siri‌ as a collaboration with Google.

2:50 pm: Q: Given the memory constraint on commodities, with Apple having more purchasing power, do you think this is a chance for you to increase your market share as competitors have more constraints in getting access to memory?

A: I'd only want to talk about what has happened, and we believe that the ‌iPhone‌ gained share in the quarter and that Mac gained share for the full year, so we feel very good about our position.

2:51 pm: Q: Some pundits are comparing the ‌iPhone 17‌ upgrade cycle to the 2020-2021 year, curious if you agree to that view and can you layer on the impact of ‌Apple Intelligence‌ to the refresh rate?

A: Each cycle has its own characteristics, I wouldn't compare it to a specific one. ‌iPhone 17‌ is a unique product that brings several compelling features to one product and it has done extremely well and we feel quite good about it. We talked about the fact that we have a large and diverse installed base of customers and this product has really resonated with multiple cohorts whether you're on older devices or newer.

2:52 pm: Q: I'm surprised you guys are constrained on advanced packaging, as you generally get your share at a big foundry. How long will these supply impact your ability to ship to true demand?

A: It's difficult to estimate demand when you haven't met the demand. We have internal estimates, but I don't want to share those. It's the advanced nodes, the 3nm to be specific, where our SOCs are the latest SOCs that are produced as to what is gating the Q2 supply. It's a direct result of the 23% growth and that far outstripping what we had internally estimated and having more limited flexibility in the supply chain for some period of time. I don't want to estimate when supply and demand will balance at this point.

2:54 pm: Q: There's a lot of focus on the China demand, but you also called out India. Can you help unpack some of the things you're seeing in the Indian market?

A: We set a quarterly revenue record during the December quarter, and to go a little further down, we set quarterly revenue records on ‌iPhone‌, Mac and ‌iPad‌, and an all-time revenue record on Services. We really like what we see there, and it's the second largest smartphone market in the world and the fourth-largest PC market. Despite some very nice growth history, we have modest share there and so we think there's a huge opportunity for us there. The majority of customers that are buying ‌iPhone‌ and Mac and ‌iPad‌ and Watch are all new to that product. We are seeing strong double-digit growth in the install base in India as well which is really encouraging.

2:56 pm: Q: You clearly deepend some of your own internal silicon capabilities on the device, I'm curious if we should think about that as a lever or a supportive factor to gross margin that might be under appreciated?

A: In terms of the product, Apple Silicon has been an incredible game changer for us, starting with ‌iPhone‌ and ‌iPad‌ and Mac as of a few years ago. We believe this is a game changer and a major competitive advantage.

We have been investing in core technologies like our own silicon, our own modem, and those do provide opportunities for cost savings and they also provide the differentiation. That gives us more control over the roadmap so there's a lot of strategic value to it but we also see those investments impacting gross margin in a positive way.

2:57 pm: Q: Thinking about how you manage AI, do you see it evolving more to edge or on-demand services versus cloud-based AI? Are you confident you've reserved sufficient data center capacity to support widespread ‌Siri‌ adoption given that you're not following the other hyperscalers and sharply increasing capex?

A: We see both as important, on device and private cloud compute, it's not an either or. We see it as a both. It's hard to estimate with precision what the demand will be, but we've done the best job we can do and either we haev or are putting capacity in for it.

2:58 pm: Q: You mentioned the 2.5 billion active device number, but ‌Apple Intelligence‌ features have only been available since the 15 Pro. Can you speak to what portion of the ‌iPhone‌ or active installed base is AI capable?

A: We don't provide that specific number but it is growing as you can imagine and we're encouraged by it.

2:58 pm: The call is now complete, and Apple is up just over 1% after hours to $261.
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Apple Called Out in New 'Encrypt It Already' Campaign

29 janvier 2026 à 22:15
The non-profit Electronic Frontier Foundation (EFF) today launched an "Encrypt It Already" campaign that calls on tech companies such as Apple, Google, Meta, and others to implement or expand end-to-end encryption on their platforms.


iCloud already provides end-to-end encryption for more than a dozen data categories by default. For users looking for additional protection, Apple offers an optional feature called Advanced Data Protection, which extends end-to-end encryption to iCloud Backup, Notes, Photos, Voice Memos, and more. But, the EFF wants Apple to go further.

For example, the EFF said Apple and Google should deliver on a promise to implement end-to-end encryption for RCS messaging. Last year, Apple said it planned to add support for end-to-end encrypted RCS messages to the Messages app in future iOS, iPadOS, macOS, and watchOS updates, but it did not provide a specific timeframe.

Starting with the iOS 26.3 beta, Apple appears to be laying the groundwork for carriers to be able to support end-to-end encryption for RCS messaging.

iMessage has already supported end-to-end encryption by default since 2011.

The EFF also called on Apple and Google to offer users per-app AI permissions, so Apple Intelligence and Google Gemini can be turned off in certain apps.

The non-profit organization said it is also important how tech companies communicate new implementations of end-to-end encryption. It encouraged the companies to write blog posts that summarize key details, publish technical papers and user documentation that go into further detail, and follow best practices for data minimization.

The EFF encourages people to use Apple's feedback form to let the company know that additional end-to-end encryption support is important to them.
Tag: EFF

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MacBook Pro: What to Know as Wait Continues for M5 Pro and M5 Max

29 janvier 2026 à 20:00
The launch of Apple Creator Studio on Wednesday would have been a fitting opportunity for Apple to unveil new MacBook Pro models with M5 Pro and M5 Max chips, but unfortunately it looks like that was nothing more than wishful thinking.


For now, all we have is a broad timeframe from Bloomberg's Mark Gurman, who expects new MacBook Pro models "in the first half of the year."

The next window for Apple to update the MacBook Pro might be tied to the upcoming release of macOS 26.3. In October, AppleInsider's Marko Zivkovic said the MacBook Pro models with M5 Pro and M5 Max chips are "expected to ship with macOS 26.3," at least as of the time that he wrote that. macOS 26.3 remains in beta testing, but it should be coming out soon, with a public release expected in the first half of February.

Like the Apple Creator Studio launch, though, the release of macOS 26.3 could come and go without any new MacBook Pro models. But, until a more specific release date is rumored, this is all we have to go on for now.

Keep in mind that Apple's marketing chief Greg Joswiak has often put out a social media teaser for upcoming launches lately, including for the 14-inch MacBook Pro with the standard M5 chip most recently. He did not put out a teaser before the new AirTag, but that was merely an accessory. So, perhaps we will have to wait for that.

Beyond the M5 Pro and M5 Max chips, the next MacBook Pro models are not expected to have any major changes. We recommend skipping the next models, unless you really need to upgrade, as the MacBook Pro is expected to receive a major redesign with an OLED touch screen, a thinner case, and more as soon as late 2026.

While reports have said there is a chance that the redesigned MacBook Pro does not arrive until 2027, there is precedent for two MacBook Pro refreshes in one year. In 2023, Apple released MacBook Pro models with M2 Pro and M2 Max chips in January, followed by models with M3 Pro and M3 Max chips in October.

In the meantime, the wait for the models with the M5 Pro and M5 Max chips continues.
Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Caution)
Related Forum: MacBook Pro

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Apple Just Made Its Second-Biggest Acquisition Ever After Beats

29 janvier 2026 à 19:07
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.


Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.

Q.ai has developed technology that can "analyze facial expressions" to understand "silent speech," according to the Financial Times.

"Patents filed by Q.Ai show its technology being used in headphones or glasses, using 'facial skin micro movements' to communicate without talking," the report said, adding that this could pave the way for "non-verbal discussions" with Siri.

Q.ai CEO Aviad Maizels previously founded another Israeli startup, PrimeSense, which was also acquired by Apple in 2013. Apple used PrimeSense's technology to develop Face ID, which debuted on the iPhone X in 2017.

Q.ai's founding team will join Apple, including Maizels, Yonatan Wexler, and Avi Barliya.

Apple's chipmaking chief Johny Srouji described Q.ai as "a remarkable company that is pioneering new and creative ways to use imaging and machine learning," in a statement shared with Reuters. "We're thrilled to acquire the company, with Aviad at the helm, and are even more excited for what's to come."

This acquisition comes as Apple's former design chief Jony Ive has been working with OpenAI on a new AI device, and as other companies like Meta have released AI-powered devices such as the Meta Ray-Ban glasses with an in-lens display.
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AirTag 1 vs. AirTag 2 Buyer's Guide: All 15+ Differences Compared

29 janvier 2026 à 17:54
Apple's new AirTag introduces a series of small improvements, so how does it compare to the original model from 2021?


The second-generation ‌AirTag‌ arrives five years after the original, bringing improvements to tracking range, speaker output, and internal design while retaining the same outward design and accessory compatibility. At the same time, first-generation AirTags remain available from some retailers at reduced prices, raising the question of whether the newer model is worth choosing over the original, or whether the earlier ‌AirTag‌ still makes sense as a lower-cost option.

The comparison below outlines every difference between the two generations, including Apple-announced feature upgrades and hardware changes identified through teardowns. While both models perform the same core function of tracking items through the Find My network, there are some small differences worth noting:






































































‌AirTag‌ (first-generation, 2021) ‌AirTag‌ (second-generation, 2026)
First-generation Ultra Wideband chip Second-generation Ultra Wideband chip
Shorter Precision Finding range Up to 50% farther Precision Finding range
Precision Finding on iPhone only Precision Finding on ‌iPhone‌ and Apple Watch (Series 9 and later and Ultra 2)
Earlier Bluetooth implementation Upgraded Bluetooth with increased range
Bluetooth identifiers rotate at standard intervals Bluetooth identifiers rotate more frequently
Standard speaker volume Up to 50% louder speaker
Chime note in F Chime note in G
Works on earlier supported iOS versions Requires iOS 26.2.1 or later
Reset without a required wait between battery removals Reset requires battery out for at least five seconds each cycle
11g weight 11.8g weight (around 7% heavier)
Back text listing "Assembled in China" and "Designed by Apple" Back text listing IP67, NFC, and ‌Find My‌
Thicker main PCB Thinner main PCB with revised battery connectors, and additional test pads and markings
Smaller speaker coil Slightly larger speaker coil
Speaker magnet more easily removable Speaker magnet more firmly secured and harder to remove
Wider box with flat printed text and plastic pull tabs Redesigned narrower box with updated artwork, raised UV printed text, and paper pull tabs
Folio-style inner tray holding up to two rows of two AirTags Redesigned inner tray with simpler design holding up to four AirTags



For buyers choosing between the two ‌AirTag‌ models, the decision depends less on basic tracking and more on how and where an ‌AirTag‌ is typically used. Both generations rely on the same ‌Find My‌ network for long-distance location updates, offer similar battery life, and work with the same accessories, so neither model is considerably better for general item tracking.

The second-generation ‌AirTag‌ is likely to benefit users who frequently rely on Precision Finding rather than approximate location. The extended Ultra Wideband range makes it easier to determine the specific location of items, while the louder speaker improves audibility in noisy spaces or when an ‌AirTag‌ is buried inside a bag or suitcase. Support for Precision Finding on compatible Apple Watch models also makes the newer ‌AirTag‌ more convenient for users who often leave their ‌iPhone‌ behind.

The first-generation ‌AirTag‌ remains a practical option for the overwhelming majority of use cases, such as tracking keys, backpacks, or household items that are usually misplaced within short distances. If available at a meaningful discount, it may offer better value for users who do not need Precision Finding at extended range, do not use an Apple Watch for item location, or simply want basic ‌Find My‌ functionality at the lowest cost.

For existing ‌AirTag‌ owners, there is certainly no pressing need to upgrade. For new buyers, the second-generation ‌AirTag‌ simply offers the most complete feature set and greater flexibility going forward, acting as a moderate specification bump over the previous model.
Tag: AirTag

This article, "AirTag 1 vs. AirTag 2 Buyer's Guide: All 15+ Differences Compared" first appeared on MacRumors.com

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Here's Everything Apple Released This Week

29 janvier 2026 à 17:40
Following a quiet start to 2026, the final week of January has been a busy one for Apple so far. There are new versions of the AirTag and the Black Unity band for the Apple Watch, and the Apple Creator Studio bundle is now available.


Apple also released iOS 26.2.1 and watchOS 26.2.1 updates, and iOS 26.3 beta testing continues.

While the launch of Apple Creator Studio would have been a fitting opportunity for Apple to unveil new MacBook Pro models with M5 Pro and M5 Max chips, unfortunately it looks like that proved to be nothing more than wishful thinking.

We have recapped our coverage of everything new below.

New AirTag




New Black Unity Band




Apple Creator Studio




Software Updates



This article, "Here's Everything Apple Released This Week" first appeared on MacRumors.com

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