Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec).


The Japanese investment banking and securities firm claims that the iPhone 17 Pro and ‌iPhone 17 Pro‌ Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing significantly better than the iPhone 16.

The ‌iPhone Air‌ is apparently the outlier; Apple plans to reduce production by one million units this year. Meanwhile, Apple plans to increase production of all other models by two million units. The overall production forecast of the ‌iPhone 17‌ series this year has also been increased from 88 million units to 94 million units for the start of 2026.

A separate report earlier today claimed that Samsung has canceled plans to release a successor to its own ‌iPhone Air‌ rival, the Galaxy S25 Edge, due to low sales. Nevertheless, the ‌iPhone Air‌ reportedly sold out within hours in China, despite lower than expected sales in western countries last month.

The same report from Mizuho Securities today revealed details about Apple's first foldable iPhone and other future devices.

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On this episode of The MacRumors Show, we talk through Apple's all-new M5 chip and the three updated devices it announced containing it this week.


Apple this week announced the M5 chip, featuring improved performance and efficiency with up to a 10-core CPU and 10-core GPU. Apple says the M5 chip offers up to 15% faster CPU performance and up to 45% faster graphics, compared to the M4.

It also contains a next-generation GPU architecture optimized for AI tasks, Neural Accelerators for each core, a third-generation ray-tracing engine, enhanced shader cores, and second-generation dynamic caching. There is also a faster 16-core Neural Engine. It has memory bandwidth of 153GB/s and supports up to 32GB of unified memory.

The M5 chip comes to the entry-level MacBook Pro, delivering improved performance. It can also now be configured with up to 4TB of storage.

The iPad Pro also gains the M5 chip, along with Apple's N1 chip, a new custom-designed wireless networking chip that provides Wi-Fi 7, Bluetooth 6, and Thread. Cellular versions of the new ‌‌iPad Pro‌‌ feature Apple's C1X modem, which allows up to 50% faster cellular data performance than its predecessor, with much greater efficiency.

The new ‌‌iPad Pro‌‌ adds the ability to drive external displays at up to 120Hz and now supports Adaptive Sync. The 256GB and 512GB models now start with 12GB of unified memory.

The M5 chip is also a key part of a notable update to the Vision Pro. The headset now renders 10% more pixels, can ramp up to a 120Hz refresh rate, and offers three hours of battery life.

A new Dual Knit Band features two straps knitted into a single piece, providing a more comfortable fit. The lower strap has tungsten inserts that provide a counterweight. Apple is also now selling the Logitech Muse spatial stylus for the Vision Pro, and it will begin selling the PlayStation VR2 Sense controller starting next month.

Apple's new devices are now available to pre-order, with launch on Wednesday, October 22. The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.



If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about Apple's plan to unveil three new entry-level devices early next year.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
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Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions.


iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet.

The update will likely be released by the end of next week.

Last month, Apple released iOS 26.0.1, which includes the following bug fixes:

- Wi-Fi and Bluetooth may occasionally disconnect on iPhone 17, iPhone Air, and iPhone 17 Pro models
- A small number of iPhone users may be unable to connect to a cellular network after updating to iOS 26
- Photos taken under certain lighting conditions with iPhone 17, iPhone Air, and iPhone 17 Pro models may include unexpected artifacts
- App icons may appear blank after adding a custom tint
- VoiceOver may become disabled for some users after updating to iOS 26

iOS 26.0.1 also patched a security vulnerability.
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The first alleged benchmark result for the M5 chip in the new 14-inch MacBook Pro has surfaced, allowing for some performance comparisons.


Based on a single unconfirmed result uploaded to the Geekbench 6 database today, the M5 chip has pulled off an impressive feat. Specifically, the chip achieved a score of 4,263 for single-core CPU performance, which is the highest single-core score that has ever been recorded in the Geekbench 6 database for any Mac or PC processor.

In the 14-inch MacBook Pro, the M5 chip has a 10-core CPU, with four performance cores and six efficiency cores. The single-core score on Geekbench 6 refers to the performance achieved by just one of the performance cores, whereas the multi-core score refers to the maximum performance achieved by all 10 of the CPU cores combined.

A chip's multi-core score reflects the maximum CPU performance for multi-threaded tasks, but single-core performance remains important for certain games and apps, and it plays a key role in overall system responsiveness and snappiness.

The top five single-core scores for Mac and PC processors in the Geekbench 6 database:

• M5 (14-inch MacBook Pro): 4,263


• M4 Max (16-inch MacBook Pro): 3,914


• M4 Pro (16-inch MacBook Pro): 3,871


• M4 (Mac mini): 3,784


• AMD Ryzen 9950X3D: 3,399

Unsurprisingly, the M5 chip in the new iPad Pro achieved a similar single-core score of 4,175, based on Geekbench 6 results available so far.


As for multi-core performance, the M5 chip in the 14-inch MacBook Pro achieved a score of 17,862 in the single result, which makes it up to 20% faster than the M4 chip in the previous-generation 14-inch MacBook Pro. The standard M5 chip is faster than the M3 Pro chip, and nearly on par with the M1 Ultra chip.

A selection of multi-core scores for Mac chips:

• M4 Max (16-inch MacBook Pro): 25,645


• M1 Ultra (Mac Studio): 18,405


• M5 (14-inch MacBook Pro): 17,862


• M3 Pro (14-inch MacBook Pro): 15,257


• M4 (14-inch MacBook Pro): 14,726

The new 14-inch MacBook Pro is available to pre-order now, and it launches on Wednesday.

Higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are rumored to launch in early 2026, but the regular M5 chip is clearly no slouch.
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Samsung has abruptly canceled development of its planned Galaxy S26 Edge smartphone after disappointing sales of the ultra-thin Galaxy S25 Edge, which rivals the iPhone Air, Korea's NewsPim claims.


Samsung apparently halted work on the Galaxy S26 Edge this week, informing employees internally that the product line would be discontinued. Internal discussions in September shifted priorities toward the more conventional "Plus" form factor after confirming that consumer demand for ultra-slim flagships was weaker than expected.

The Galaxy S25 Edge features a thin 5.5mm profile and a 3,900mAh battery, but its high price and reduced battery capacity drew criticism. Samsung's leadership reportedly decided to focus on models with broader consumer appeal rather than pursue niche thin designs that compromise durability, battery life, and other features.

The decision comes less than five months after the Galaxy S25 Edge debuted in May, following an ambitious effort to establish a new class of ultra-slim flagship devices positioned between the standard Galaxy S and the Ultra model. The original plan to revive the "Edge" brand, once associated with Samsung's curved-display models, was intended to replace the Plus series as a sleeker, trend-driven option.


Samsung will apparently instead add a Galaxy S26 Plus model to its 2026 lineup, reverting to the company's traditional three-tier structure of base, Plus, and Ultra variants. Despite the cancellation, development of the Galaxy S26 Edge was already complete. Development of the S26 Plus is expected to begin before the end of the third quarter of 2025.

The atmosphere inside the company is said to be "chaotic" and "embarrassed" following the sudden lineup revision. Samsung reportedly plans to sell through existing inventory of the Galaxy S25 Edge and cease further production once stock is depleted.

If true, the news may not bode well for Apple's ‌iPhone Air‌, which could be facing similar challenges in the market. Last month, Apple analyst Ming-Chi Kuo noted that the ‌iPhone Air‌ was the only model of the four new iPhones that was readily available at launch, suggesting lower than expected demand.










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Apple and Formula 1 today announced a five-year partnership that brings all F1 races exclusively to Apple TV in the United States beginning next year.


The partnership allows ‌Apple TV‌ to provide comprehensive coverage of Formula 1, including all practice, qualifying, Sprint sessions, and Grands Prix. Select races and all practice sessions will also be available for free in the ‌Apple TV‌ app throughout the course of the season. Eddy Cue, Apple's senior vice president of Services, said:

We're thrilled to expand our relationship with Formula 1 and offer Apple TV subscribers in the U.S. front-row access to one of the most exciting and fastest-growing sports on the planet. 2026 marks a transformative new era for Formula 1, from new teams to new regulations and cars with the best drivers in the world, and we look forward to delivering premium and innovative fan-first coverage to our customers in a way that only Apple can.

Apple also said it plans to "amplify" the sport across Apple News, Apple Maps, Apple Music, and Apple Fitness+. The Apple Sports app will feature live updates for every qualifying, Sprint, and race for each Grand Prix across the season, along with real-time leaderboards, season driver and constructor standings, Live Activities, and widgets.

The partnership builds on Apple's relationship with Formula 1 following the success of Apple Original Films' blockbuster "F1 The Movie," which it says is the highest-grossing sports movie of all time.

Apple says that further information on production details, product enhancements, and new ways to enjoy F1 content across Apple products and services will be announced over the coming months.
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The launch of Apple's first foldable iPhone could be delayed to 2027, according to Japan's Mizuho Securities (via The Elec).


The investment banking and securities firm suggested that a potential postponement could be due to Apple taking longer to decide on key design elements such as the hinge. The device is expected to feature a 7.58-inch inner display and a 5.38-inch outer display.

The report added that expected production of display panels for the foldable ‌iPhone‌ have now decreased from 13 million to nine million units. A launch in 2026 is still said to be possible, but if it goes ahead as planned, device production in the first year of release may lag behind panel production by as much as five to seven million units.

The firm corroborated reports that Apple plans to delay the launch of the iPhone 18 to the spring of 2027, launching alongside the ‌iPhone‌ 18e. The iPhone Air 2, ‌iPhone 18‌ Pro, and ‌iPhone 18‌ Pro Max are scheduled to launch in the fall of 2026, likely alongside the first foldable ‌iPhone‌ if it is not delayed.

Further in the future, Apple is apparently developing new technology for the ‌iPhone‌ 19 lineup, treating the model as a special release due to it falling upon the 20th anniversary of the ‌iPhone‌. Moreover, Apple will apparently reduce the price of the second foldable ‌iPhone‌, which will likely launch in the fall of 2027 if the first model isn't delayed.

Mizuho Securities also noted that there is now movement in the supply chain to resume work on a 18.9-inch foldable MacBook for release around 2028 or 2029 at the earliest.
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Apple's new M5 MacBook Pro will ship without a power adapter in the box in the United Kingdom and European Union, prompting online confusion that the change was mandated by EU law — a claim that is incorrect.


Apple quietly updated its online store following the launch of the M5 ‌MacBook Pro‌ to note that customers in the UK and EU who purchase the new 14-inch model will no longer receive a charging brick by default. The laptop still includes a MagSafe 3 cable, but buyers must purchase a compatible USB-C power adapter separately. The change does not apply to other markets such as the United States, where a 70W USB-C Power Adapter remains included at no extra cost.

The omission led some observers to suggest that the decision was required under new European environmental regulations. Some claimed that the European Union had banned manufacturers from including power adapters with new electronics in order to reduce electronic waste, but this is not the case.

The confusion appears to stem from the EU's 2022 Common Charger Directive, legislation designed to standardize charging ports and give consumers flexibility when purchasing new devices. The directive requires that all smartphones, tablets, and laptops sold within the EU use USB-C for wired charging. It also stipulates that consumers must be offered the option to buy a device without a charger to limit unnecessary e-waste.

The law "ensures that consumers will be able to purchase new electronic devices without having to obtain a new charger each time," but it does not prevent manufacturers from supplying one. In practice, this means companies must provide a version of each product that can be purchased without an adapter, while retaining the freedom to include a charger or offer it free of charge.

Apple's decision to remove the charger entirely from the EU boxes therefore goes beyond what the law requires. The company could, for example, offer customers the option to include a charger at checkout for no additional cost, as long as it also sells a version without one. The lack of charger in the UK is even more unnecessary, since it is not part of the European Union.

The move to charge separately for adapters is therefore a business choice by Apple, not a legal necessity. The company's approach simplifies logistics and packaging, avoiding the need for separate SKUs in Europe, but it also shifts the cost to customers who do not already own a compatible charger.

Apple has historically argued that omitting power bricks from its packaging is part of a wider environmental effort. The company first removed the charger from iPhone boxes in 2020, citing the environmental benefits of smaller packaging and fewer redundant accessories. Similar reasoning has since extended to other product lines. By reducing the size and weight of shipments, Apple says it can cut carbon emissions and limit use of resources across its supply chain.

The M5 ‌MacBook Pro‌ continues to support both ‌MagSafe‌ and USB-C charging. Customers can use existing 67W, 96W, or 140W USB-C adapters to charge the device, depending on the configuration. Apple sells its own USB-C power adapters separately, and the company's online product pages now prominently note that "power adapter sold separately" for the affected regions.

Pricing adjustments partly offset the omission in some regions. In several European countries, the new 14-inch ‌MacBook Pro‌ is approximately €100 cheaper than its predecessor, although the UK model retains the same starting price.
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Apple's iPhone Air sold out across online stores in China within hours of pre-orders opening on Friday, the South China Morning Post reports.


Demand for the ‌iPhone Air‌ reportedly surged immediately after pre-orders opened. Apple's online store and the official Tmall flagship both listed multiple color and storage configurations as unavailable within the first two hours of availability, reflecting even higher demand than the device saw in western markets last month. Prices begin at 7,999 yuan (approximately $1,122).

The ‌iPhone Air‌ was introduced globally in September but delayed in mainland China pending government approval for eSIM, which replaces physical SIM cards and enables slimmer smartphone designs.

The launch coincides with the Ministry of Industry and Information Technology's decision to authorize eSIM trials for smartphones, marking the first time Chinese users can activate a mobile number without a physical SIM card. China Mobile, China Unicom, and China Telecom confirmed this week that they had received approval to begin commercial operations, paving the way for the ‌iPhone Air‌ to launch without regulatory restrictions.
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Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year.


Neither the ‌MacBook Pro‌ models nor the ‌MacBook Air‌ models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the ‌MacBook Pro‌, a much bigger refresh is planned for either late 2026 or early 2027.

Apple is developing thinner, lighter OLED ‌MacBook Pro‌ models with touch screen capabilities. The late 2026/early 2027 refresh will mark the first design update to the ‌MacBook Pro‌ since 2021.

As for the ‌MacBook Air‌, it received a design update in 2022, though Apple did introduce a larger-screened 15-inch model in 2023. Rumors suggest the ‌MacBook Air‌ will get an updated LCD display in 2027, so design tweaks could come at that point.

Apple is developing new versions of the Mac Studio and Mac mini, with those machines likely to get M5 Pro and/or M5 Max chips as well. There are also two external displays that are in the works, at least one of which is a second-generation version of the Studio Display. It's possible that new displays could come out alongside upgraded desktop machines, but there is no word on when Apple plans to update the ‌Mac mini‌ and ‌Mac Studio‌.
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Despite years of rumors suggesting Apple is working on Macs with Face ID instead of Touch ID, the technology isn't coming any time soon, according to Bloomberg's Mark Gurman.


Gurman claims that Apple is aiming to shift from ‌Touch ID‌ to ‌Face ID‌ in the Mac line, but the change "remains years away."

Gurman and others have incorrectly predicted ‌Face ID‌ for Macs several times over the past five years. In 2021, Gurman said he'd bet Face ID would come to the Mac "within a couple of years." In the same year, he said Apple planned to add ‌Face ID‌ to the M1 iMac, but did not end up doing so. In 2022, he said Apple had "definitely" been working on Face ID for Macs, but "time will tell if they launch it."

Gurman did not provide any new information about ‌Face ID‌ for the Mac today than he did in 2021 when he first mentioned it, so the feature may remain "years away" for the next decade.

In 2021, Apple marketing VP Tom Boger said that there's no Face ID on the Mac because ‌Touch ID‌ is more convenient. Users' hands are already on the keyboard, so Apple feels that ‌Touch ID‌ makes more sense. It's possible Apple's thinking on the matter will shift when touch screen Macs come out in late 2026 or 2027.
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While we have unsurprisingly yet to see any straight discounts on the just-announced M5 MacBook Pro, Best Buy is seeking to entice upgraders with some trade-in offers toward the new models.

Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Best Buy is currently offering up to $800 in trade-in value for a base M4 MacBook Pro, with higher-spec machines qualifying for even more. Base M3 MacBook Pro models qualify for up to $600 in trade-in credit, while base M2 models qualify for up to $490 and base M1 models qualify for up to $300. My Best Buy Plus and My Best Buy Total members are also eligible for an extra 10% on their trade-in value.



The new M5 MacBook Pro starts at $1,599, with higher-spec stock configurations available at $1,799 and $1,999 price points. Pre-orders are available now ahead of a launch next Wednesday, October 22.

Apple also offers its own trade-in program for Macs and other devices, so it's worth comparing trade-in values to determine what the best option is for you. Private sales can also frequently yield higher values for a given model, though that can come with more hassle and less security than a retail trade-in partner like Best Buy or Apple, so you need to weigh priorities when deciding how to upgrade.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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Apple is working on a new version of the MacBook Pro with an OLED display, a hole punch camera, and touch screen functionality, Bloomberg's Mark Gurman said today. The updated ‌MacBook Pro‌ is set to launch sometime between late 2026 and early 2027.


Apple hasn't redesigned the ‌MacBook Pro‌ since the launch of the M1 Pro and M1 Max machines in 2021, but that is set to change with the launch of the OLED models. Along with new display capabilities, there will be a hole-punch camera and no notch, plus a thinner and lighter design. Apple is also adding a reinforced hinge and an updated screen design that will ensure the display does not move when it is touched.

While Apple plans to add a touch screen, the MacBook will continue to have a trackpad and a keyboard, with touch gestures augmenting existing functionality.

With an OLED display and touch integration, the upcoming 2026/2027 ‌MacBook Pro‌ models will likely be more expensive than the current higher-end ‌MacBook Pro‌ models that are priced starting at $1,999 for the 14-inch model and $2,499 for the 16-inch model.

The touch screen ‌MacBook Pro‌ models will be equipped with Apple's next-generation M6 chips. Apple just this week debuted the M5 Apple silicon chip, so the M6 is a ways off. Apple won't have M5 Pro and M5 Max chips ready until early 2026, which means it is increasingly likely the M6 variants will come in 2027.

It is possible that Apple will introduce two ‌MacBook Pro‌ refreshes in the same year, but it would be unusual.

Apple plans to test touch screen Macs with the ‌MacBook Pro‌ line, and the technology won't come to other Macs until Apple learns how it fares with consumers. Apple's last attempt at touch-based functionality in the Mac did not go well. The Touch Bar that was added to the ‌MacBook Pro‌ in 2016 did not prove popular with customers, and Apple ended up phasing it out starting with the 2021 ‌MacBook Pro‌ refresh.

Rumors about a touch screen Mac surfaced earlier this year when Apple analyst Ming-Chi Kuo said that Apple would incorporate on-cell touch technology in the OLED ‌MacBook Pro‌. Kuo said that Apple decided to give the Mac a touch screen after "long-term observation of iPad user behavior" that suggested touch controls can enhance productivity and user experience in certain scenarios.
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Apple and NBCUniversal are teaming up for a $15/month streaming TV bundle that will include access to Apple TV and Peacock.


The streaming bundle will be available starting on October 20, and it will give customers access to both services at a 30 percent discount compared to purchasing individual subscriptions. ‌Apple TV‌ is normally $12.99 per month, while Peacock starts at $10.99 for the Premium plan that's included in the bundle.

Apple One subscribers on the Family and Premier plans can add Peacock Premium Plus and receive a 35 percent discount. Peacock Premium Plus includes the option to download content and watch it offline, while the standard Premium plan does not. It also removes most ads.

The ‌Apple TV‌ and Peacock apps will also feature an "extensive sampling" of each other's shows in app. When the bundle launches on October 20, Peacock subscribers will be able to watch the first three episodes of Stick, Slow Horses, Silo, The Buccaneers, Foundation, Palm Royale, and Prehistoric Planet from ‌Apple TV‌ for free.

‌Apple TV‌ subscribers will be able to watch up to three episodes of Law & Order, Bel-Air, Twisted Metal, Love Island Games, Happy's Place, The Hunting Party, and Real Housewives of Miami from Peacock.

Apple's new bundle comes just after Apple decided to rebrand its streaming service as ‌Apple TV‌, dropping the Plus and introducing a new logo.
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Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.


The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has been pushed back:

• HomePod mini: S9 chip or newer with support for next year's revamped version of Siri powered by Apple Intelligence, likely Apple's N1 chip with Wi-Fi 7 support, improved sound quality, a second-generation Ultra Wideband chip for proximity features, and potentially new color options like Red.


• Apple TV: A faster A17 Pro chip that will support next year's revamped version of Siri powered by Apple Intelligence, and likely Apple's N1 chip with Wi-Fi 7 support. A built-in FaceTime camera has been rumored for a future Apple TV, but it is unclear if that will arrive with the next model specifically.


• AirTag: Up to 3× longer item tracking range vs. current AirTag, a more tamper-proof speaker, and "very low" battery life alerts.

The following products are rumored to launch in late 2025 or early 2026:

• MacBook with A18 Pro chip: A lower-cost MacBook model equipped with an A18 Pro chip — or perhaps an A19 Pro chip, although this might be wishful thinking — is rumored to launch in late 2025 or early 2026.


• Studio Display: A new version of the Studio Display with an A19 Pro chip and mini-LED backlighting is expected to launch in late 2025 or early 2026.


• Pro Display XDR: A new version of the Pro Display XDR with a built-in Center Stage camera is expected to launch in late 2025 or early 2026.

Apple's exact plans for the rest of the year remain to be seen, but it is not unusual for the company to announce new products in late October through November. Apple has even announced some products in December over the years, such as multiple Mac Pro models, the Pro Display XDR, and the AirPods Max.

HomePod mini and Apple TV inventory is starting to dwindle at select Apple Store locations around the world, as often happens ahead of new models.

As for other Macs, it is possible that no additional models will follow until next year. It would have made sense for the iMac and Mac mini to be updated with the M5 chip alongside the 14-inch MacBook Pro, if they were coming this year, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are rumored to launch in early 2026. The next MacBook Air and Mac Studio models are expected to launch next year, too, while the timeframe for the next Mac Pro desktop tower is up in the air.
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Apple has retained its position as the world's most valuable brand for the 13th consecutive year, topping Interbrand's 2025 Best Global Brands ranking with an estimated brand value of $470.9 billion.


The annual Interbrand report evaluates the world's top 100 companies based on financial performance, brand strength in purchase decisions, and overall competitiveness. The report claims that combined brand value of all 100 entries rose 4.4% year over year to $3.6 trillion.

Apple first entered Interbrand's top 25 in 2008 and reached the number one position by 2013, maintaining its dominance through more than a decade of major shifts in consumer technology. Its valuation of $470.9 billion represents a 4% decline from last year, yet still places it comfortably ahead of second-place Microsoft, which grew 10% to $388.5 billion. Amazon, Google, and Samsung rounded out the top five with respective brand values of $319.9 billion, $317.1 billion, and $90.5 billion.

While Apple remains the world's most valuable brand, the report pointed to a dramatic surge from AI chipmaker Nvidia, which recorded a 116% increase in brand value to $43.2 billion, leaping from 36th to 15th place — the largest single-year gain in Interbrand's history. In addition, Instagram entered the top 10 for the first time, with a 27% rise in brand value, while Nike dropped from 14th to 23rd after losing 26% of its valuation. Tesla fell 13 positions to 25th place following a 35% decline.
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Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump.


First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," but it did not provide any further details, and there are no SSD benchmark results yet.

Second, Apple says the 14-inch MacBook Pro base model can now be configured with up to 4TB of storage, whereas the highest storage capacity offered for the equivalent previous-generation model was 2TB. However, the highest-end 14-inch and 16-inch MacBook Pro models with M4 Max chips can be configured with up to 8TB of storage.

The new 14-inch MacBook Pro can be pre-ordered now, and it launches Wednesday, October 22. In the U.S., pricing for this model continues to start at $1,599.
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Apple's website does not currently list the amount of unified memory included in the Vision Pro with the M5 chip, but MacRumors has confirmed that the latest version of the headset is equipped with the same 16GB of RAM as the previous model.


The M5 chip supports up to 32GB of unified memory in the new 14-inch MacBook Pro, but Apple has opted to keep the new Vision Pro at 16GB of RAM.

We also wanted to highlight that the Vision Pro now ships with Apple's newer 40W Dynamic Power Adapter with 60W Max in the U.S., Canada, and select other countries. The previous model shipped with Apple's 30W USB-C Power Adapter, which was discontinued in countries where the 40W-to-60W charger was released.

However, the new Vision Pro still ships with Apple's international 30W USB-C Power Adapter variants in some countries, such as the U.K. and Australia.

As we previously reported, other key Vision Pro changes beyond the M5 chip include a more comfortable Dual Knit Band in the box, along with 120Hz support for reduced motion blur and a smoother experience while using the Mac Virtual Display feature.

The updated Vision Pro can be pre-ordered now, and it launches on Wednesday, October 22.
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Apple CEO Tim Cook pledged to expand the company's investments in China during his latest visit to the country, signaling that Apple intends to maintain a strong presence in its most important manufacturing hub even as it continues diversifying production elsewhere, Reuters reports.


During meetings with Chinese government officials this week, Cook told China's industry minister Li Lecheng that Apple will keep investing in the country, with ongoing commitment to its Chinese supply chain and operations. Lecheng told Cook that China hopes Apple will continue to expand in the country and "grow together with Chinese suppliers," adding that the government intends to foster a favorable business environment for foreign companies.

Cook's visit comes at a sensitive time in U.S.–China relations, as both countries remain locked in a prolonged trade dispute mired by tariffs, export restrictions, and increasing pressure on technology companies to localize their manufacturing. The White House has promoted domestic production under initiatives such as the CHIPS and Science Act, while Beijing has sought to reinforce ties with foreign investors amid slowing economic growth.

Apple's position in this environment has grown increasingly complex. The company has spent the past two years shifting parts of its manufacturing to countries such as India and Vietnam to reduce its dependency on China, yet the majority of its iPhones and other key products continue to be assembled by Chinese partners. Cook's latest assurances in China underscore that, despite diversification efforts, China remains integral to Apple's global operations.

Apple remains caught between competing political and economic pressures. U.S. regulators have intensified scrutiny of American firms operating in China, while Chinese authorities have increased oversight of foreign technology companies. Yet Apple has so far remained largely unscathed compared to other U.S. firms such as Nvidia and Qualcomm, both of which have faced regulatory investigations in China.

Apple's Chief Operating Officer Sabih Khan joined Cook for the visit, meeting with Lens Technology, one of Apple's longtime Chinese suppliers responsible for producing glass covers for the iPhone and Apple Watch.
This article, "Apple CEO Tim Cook Pledges to Increase Investment in China" first appeared on MacRumors.com

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Apple is preparing day-one software updates for its new iPad Pro, MacBook Pro, and Vision Pro models.


iPadOS 26.0.1 (23A8464), macOS 26.0.1 (25A8364), and visionOS 26.0.1 (23M8340) should be available upon the launch of the new ‌iPad Pro‌, ‌MacBook Pro‌, and Vision Pro, which each feature the M5 chip.

All three of the new devices likely have the current versions of their operating systems pre-installed. It is not yet clear what's in the new versions of iPadOS, macOS, and visionOS, but day-one updates usually include essential bug fixes.

The updated ‌iPad Pro‌, ‌MacBook Pro‌, and Vision Pro are now available to pre-order, and will begin arriving to customers and launch in stores on Wednesday, October 22.
This article, "New iPad Pro, MacBook Pro, and Vision Pro Will Have Day-One Software Updates" first appeared on MacRumors.com

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Apple will bring the Vision Pro companion app to the iPad with the release of iPadOS 26.1, marking the first time ‌iPad‌ users can manage and explore spatial content for the headset directly from their devices.


Apple mentioned the expansion in the press release for the new Vision Pro with the M5 chip. The Vision Pro app was first introduced earlier this year with iOS 18.4, giving iPhone users the ability to browse and download apps, games, and media experiences for the Vision Pro without needing to wear the headset.

The app features a Discover page that highlights curated recommendations for "new and noteworthy experiences available on Apple Vision Pro," including categories such as Immersive Video, 3D movies, and other spatial apps. The My Vision Pro page within the app provides device-specific information and tools. The app also includes guest management features.

The Vision Pro app was automatically installed for iPhone users after updating to iOS 18.4 in April, and the iPadOS 26.1 release will extend the same integration to iPads. iPadOS 26.1 is likely to be released later this month or in early November.
This article, "Apple's Vision Pro App Coming to iPad" first appeared on MacRumors.com

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Apple's artificial intelligence division has lost another senior executive, with Ke Yang, who was recently appointed to lead the company's AI-driven web search effort, departing for Meta, according to Bloomberg's Mark Gurman.


Yang had only recently taken over Apple's newly created Answers, Knowledge, and Information group, known internally as "AKI." The team is responsible for developing technology to make Siri more ChatGPT-like, including the ability to retrieve live information from the web. The AKI project is said to be a central component of Apple's planned ‌Siri‌ overhaul, which is currently scheduled for release in March 2026. The update is said to include features that were delayed from earlier this year, such as allowing ‌Siri‌ to access personal data and handle more complex, multi-step requests.

Yang's promotion to head of AKI came just weeks ago following the departure of Robby Walker, another longtime Apple executive who had been leading the group. Yang had previously overseen the search-focused portion of AKI before being elevated to lead the division in full, reporting directly to John Giannandrea, Apple's senior vice president of machine learning and AI strategy. With Yang's exit, the AKI team will now report to Benoit Dupin, one of Giannandrea's deputies responsible for Apple's machine learning infrastructure.

The AKI project has reportedly become a major element of Apple's efforts to close the gap with rivals such as OpenAI, Perplexity, and Google Gemini, all of which have made rapid advances in AI-powered search and conversational interfaces. Gurman describes the Answers feature as a new layer of ‌Siri‌ designed to synthesize responses from live internet data, allowing it to deliver up-to-date answers and contextual information.

Yang's departure is the latest in a growing series of exits from Apple's artificial intelligence division, which has reportedly seen more than a dozen senior researchers and engineers leave this year alone. Many of those departures were from the company's Foundation Models team, which is tasked with developing Apple's core generative AI models. That unit was led by Ruoming Pang, who also left for Meta earlier this year to help establish a new research division known as Superintelligence Labs.


This article, "Head of Apple's AI Search Project Leaves to Join Meta" first appeared on MacRumors.com

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We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models.


We've rounded up our coverage and highlighted the main feature changes for each device below.

MacBook Pro

• M5 chip with 10-core CPU and 10-core GPU


• Neural Accelerators for GPU


• 153GB/s memory bandwidth, up from 120GB/s


• 2x faster SSD


• Up to 4TB storage


• Priced starting at $1,599

Vision Pro

• M5 chip with 10-core CPU and 10-core GPU


• 10 percent more pixels rendered on micro-OLED displays for sharper images and crisper text


• Refresh rate up to 120Hz for reduced motion blur


• Longer 2.5 hour battery life


• More comfortable Dual Knit Band


• Priced starting at $3,499


• Dual Knit Band included with M5 model, or $99 standalone

iPad Pro

• M5 chip with up to 10-core CPU and 10-core GPU


• 12GB RAM minimum


• 2x faster SSD read and write speeds


• N1 networking chip with Wi-Fi 7 and Bluetooth 6


• C1X modem with up to 50 percent faster cellular data performance


• Fast charge support with 50% charge in 35 minutes


• Priced starting at $999

Our Full Coverage

There are more tidbits on what was announced today available in our coverage of the new devices.

• Apple Unveils M5 Chip With Next-Generation GPU


• Apple Announces New 14-Inch MacBook Pro With M5 Chip


• Apple Updates Vision Pro With M5 Chip, Dual Knit Band, and 120Hz Support


• Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More


• Apple Releases Black Version of Magic Keyboard for iPad Air


• New MacBook Pro Does Not Include a Charger in the Box in Europe


• Two New Accessories for Vision Pro Now Available, With More Coming


• Discontinued M2 Vision Pro Not Available for Trade-In

Launch Date

The new M5 devices are available for pre-order starting today, and will launch on Wednesday, October 22.
This article, "Here's Everything Apple Announced Today" first appeared on MacRumors.com

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Apple today released a new update for Safari Technology Preview, the experimental browser that was first introduced in March 2016. Apple designed ‌Safari Technology Preview‌ to allow users to test features that are planned for future release versions of the Safari browser.


‌Safari Technology Preview‌ 230 includes fixes and updates for CSS, HTML, MathML, Media, Rendering, SVG, Security, Web API, Web Extension, and Web Inspector.

The current ‌Safari Technology Preview‌ release is compatible with machines running macOS Sequoia and macOS Tahoe, the newest version of macOS.

The ‌Safari Technology Preview‌ update is available through the Software Update mechanism in System Preferences or System Settings to anyone who has downloaded the browser from Apple’s website. Complete release notes for the update are available on the Safari Technology Preview website.

Apple’s aim with ‌Safari Technology Preview‌ is to gather feedback from developers and users on its browser development process. ‌Safari Technology Preview‌ can run side-by-side with the existing Safari browser and while it is designed for developers, it does not require a developer account to download and use.
This article, "Apple Releases Safari Technology Preview 230 With Bug Fixes and Performance Improvements" first appeared on MacRumors.com

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