Expect more upsells and subscription bundles from Apple, Creator Studio was just the start
In the future, Apple users should expect more paid upgrades and subscription bundles just like what the company launched with Apple Creator Studio last month. As said by Mark Gurman in this week’s Power On newsletter, “I believe Apple is looking at all areas of its software and services” for further services monetization opportunities.
Obviously, the appeal of more subscription bundles depends on the particulars. For instance, Apple One has been very popular and seems relatively consumer friendly. But, while Creator Studio is a reasonable deal for hardcore users of Final Cut and Logic Pro, it also introduced exclusive paid features and upsell banners into Apple’s previously free-with-no-asterisks iWork suite of Pages, Keynote and Numbers.
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