Apple Watch Ultra 3 is almost here, with an unveiling expected at Apple’s September 9 event. Here’s every new feature rumored for the long-awaited Apple Watch Ultra 3.

Apple has always been unapologetic in its premium positioning. You know that when you buy Apple, you’re going to be paying a higher price than for almost any competing product, and are willing to do so for the perceived benefits of this – whether that’s the quality, the style, or the ecosystem.

The company has made a few nods toward affordability over the years, and we’re expecting the next one to be a new entry-level MacBook. But we’re also moving into an era where three new product launches are going to push the boundaries ever higher …

Your Friday edition 9to5Toys Lunch Break deal roundup is now ready to go. Firstly, we want to remind folks that today is your last chance to get in on our exclusive Nomad sale – you can score 20% off anything on the site including new releases using the special promo code you’ll find right here. On top of that, we have $100 off the most affordable 24GB Mac mini joined by a new Amazon low on Apple’s most affordable 13-inch M3 iPad Air Cell model at $185 off. And now, just ahead of the iPhone 17 launch, Amazon is offering up to $730 in savings on iPhone 15/16 Pro models for folks looking for a deal instead of the new model. All of that also joins the first discounts on a series of new Qi2.2 25W charging gear down below. 

Apple has two new Home products launching this fall: an upgraded Apple TV 4K, and the next-gen HomePod mini 2. Based on a new report, Apple’s new HomePod mini could be a much bigger upgrade than we were expecting.

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

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One of the oldest iPhone 17 Pro rumors has just reappeared: Apple may be shrinking the Dynamic Island this year after all, but only on the Pro and Pro Max. Here’s what that might look like per the latest leak.

When Apple eventually updates Apple Vision Pro, there may be one major visual tell that signals “new” in a way that a chip upgrade just can’t.

Apple is just days away from unveiling its full iPhone 17 lineup, and a new Bloomberg report offers a great last-minute overview at the new camera features coming with iPhone 17 Pro and Pro Max.

Following an early leak yesterday, a new set of renders has essentially confirmed that the Galaxy S26 Edge will look a lot like Apple’s next iPhone, while apparently also adding Qi2 magnets.

Earlier this week, we flagged that despite knowing an awful lot about the iPhone 17 Pro and Pro Max, there was still a major design mystery going into Apple’s “Awe dropping” event. Now new reporting points to a more dramatic splash in that category.

Yesterday, news broke that Apple CEO Tim Cook was one of many tech CEOs who had been invited for a “White House event on AI hosted by first lady Melania Trump.” Now, The Wall Street Journal has a few details of how the event went.

While we wait for the F1 movie’s streaming debut, Apple has just dropped a new feature film starring Denzel Washington, Highest 2 Lowest directed by Spike Lee. You can stream the movie for free right now with an Apple TV+ subscription.

Highest 2 Lowest is a modern adaptation of a 1963 classic High and Low by Akira Kurosawa. In this version, Washington plays a modern New York music mogul, named David King, whose child is apparently kidnapped and held for ransom.

Once part of Nuance Communications (which powered Siri‘s speech recognition in its early years), Cerence is now a subsidiary that, according to its website, works with bringing “conversational AI to the automotive world and beyond.”

Today, Cerence filed a lawsuit against Apple, accusing it of infringing multiple patents. Here are the details.

Apple is making a major U-turn with CarPlay after a decade of not allowing video playback. Starting with iOS 26, Apple will allow apps to display video through the CarPlay screen while parked.

If you’re a Strava user, you know this has been a long time coming. The company has completely redesigned its Apple Watch app, in an update that introduces Live Segments. Here’s how it works.

Update, Sep 4: The feature is now live. Find the new details below.

While Threads already allows up to 500 characters per post (which is more than enough for casual users used to the microblogging format), it is now testing support for long-form posts through “text attachments”. Here’s how it works.

Entries are now open for Interop 2026, a yearly effort where anyone, from users to web developers, can submit their best ideas to improve cross-browser interoperability. Here’s how to participate.

It’s been almost a year since Apple’s flagship iPhone 16 lineup debuted. That means the iPhone 17 release date is fast approaching. Here’s when to expect Apple’s new iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max to arrive in users’ hands.

Earlier this week, Apple received good news when a judge ruled that its lucrative search deal with Google could continue. And per CNBC, the ruling offers Apple a simple, but winning path forward for the iPhone in AI centered around three words: “pay to play.”

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

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Since 2023, Eugene Levy’s ‘The Reluctant Traveler’ has taken Apple TV+ subscribers through journeys across the globe. Now, for season 3, he’s bringing a few famous friends along as he crosses a few destinations and experiences off his bucket list. Watch the trailer below.

This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: iPhone Fold rumors, iPhone 17 Pro thermals and case curiosity, AirPods Pro 3 features, and more. Here are this week’s Apple rumors.

Benjamin and Chance get hyped for next week’s awe-dropping event with a breakdown of what we expect, and some intriguing hanging questions. In other news, the Google search deal escapes the jaws of antitrust unscathed, and we have more details about the upcoming Siri revamp. 

And in Happy Hour Plus, they discuss the Google Pixel’s 100x zoom features and debate the merits of AI usage in cameras. Subscribe at 9to5mac.com/join.

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The iPhone’s default ringtone is highly recognizable, but in iOS 26 Apple has a lot of alternate options coming. There are seven brand new ringtones, most of which are remixed versions of the familiar default. Listen to all of the new iPhone ringtones below.