Siri is under new leadership at Apple, with Mike Rockwell taking on managerial responsibility under Craig Federighi’s oversight. Rockwell may seem like an odd choice considering his history leading Vision Pro and visionOS development, but per multiple reports his passion to fix Siri has been growing for years.

Last week, Perplexity CEO Aravind Srinivas floated the idea of making a better version of Siri for iPhone users.

should we make a version of siri that works reliably on basic stuff? what all would you like to see in an iOS voice assistant ? if there’s a good amount of interest, we will prioritize

Less than a week later, the Perplexity AI team has kind of delivered.

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Today’s Apple gear deals are now alive and well starting with even lower prices on the new M4 MacBook Air lineup – just about all of the 13-inch configurations have now dropped even lower with a new all-time low now live on the most affordable model in brand-new condition. From there we move over to a notable $79 price drop on AirPods 4 with Active Noise Cancellation down at $99.99 shipped in Best Buy certified refurbished condition alongside the black Apple Watch Ultra 2 configs back down at the lowest price we have tracked on Amazon this year. All of that and more, alongside details on tonight’s Switch 2 pre-orders are waiting below. 

I don’t know about you, but I’ve noticed my use of AirPods steadily increasing over time. And with iOS 19, Apple plans to offer yet another reason to never take your AirPods off: live translation.

iPhone 17 Air is coming this fall as an ultra-thin new form factor, and it could pose a significant threat to the iPhone 17 Pro line. But there’s a good reason why launching the new model is worth the risk for Apple.

Popular Apple leaker Sonny Dickson shared a couple images of the entire iPhone 17 lineup on social media today. His images showcase the entire lineup, including the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max – in two colors, black and white.

A new residential property survey is suggesting that smart home tech can add to the resale value, though there are some big caveats.

The headline news is that more than a quarter of American homebuyers are now willing to pay a premium for smart homes, and that the average perceived value-add is $18k …

Today, Logitech announced a major new update for its . This update brings new integrations and functionality for Final Cut Pro, Affinity Photo, Adobe Lightroom, Figma, and DaVinci Resolve, speeding up users workflows greatly.

If you want to run Windows game on your Mac, you’ve so far had two options – the free Whisky app, and the paid CrossOver one. Sadly, but understandably, Whisky is now going away …

I’m often skeptical about survey results. There are small-scale ones, where the claimed trends are actually within the margin of error for the sample size, and even in larger ones there’s still ample scope for the results to be way less meaningful than they might seem.

I have to say that Morgan Stanley’s survey on consumer attitudes to Apple Intelligence triggered my doubtometer, as the rosy picture it paints doesn’t seem a very good match for the current state of play …

Apple has today received a 500 million euro fine (about $570 million) from the EU commission under the Digital Markets Act. The commission said the fine relates to Apple’s App Store anti-steering policies. It is being forced to make changes, or else face further fines.

The DMA requires that app developers should be able to inform customers of alternative purchasing options outside of the App Store, and direct customers to those alternative payment options, free of charge. Apple’s rules currently do not allow for this …

The recently rebranded Max has launched an official, approved alternative to password-sharing. You can now add an “Extra Member” to your Max account, but it will cost an extra $7.99/month. Here are the details.

In a new report published at Seeking Alpha, Morgan Stanley shared the results of its recent survey of 3,300 US iPhone owners. The subject? Apple Intelligence. And in a surprise, consumers are finding the iPhone’s AI features more useful than the firm expected.

Knowing dimensions is one thing, but holding an iPhone 17 Air dummy model is quite another, as a new video from Unbox Therapy shows quite well.

After being announced in January, Instagram’s new CapCut competitor is now available on the App Store. The app is called ‘Edits’, and was announced in direct response to the TikTok ban earlier this year. The app was initially set to launch in February.

iOS 18.5 public beta 2 has just been released, bringing the latest iPhone software version to members of Apple’s public beta program. Here’s what to expect.

Apple has new public beta software available for testing now. Public beta 2 just debuted for macOS Sequoia 15.5, iPadOS 18.5, tvOS 18.5, and more.

Project Fi was announced 10 years ago, and Google is celebrating the MVNO’s birthday with a handful of updates for iPhone and iPad owners.

Apple recently gave Mike Rockwell leadership over Siri, a big shake-up that proved the status quo of Siri development had grown unacceptable to senior leaders. Now, per a new report, it seems Rockwell is wasting no time continuing to implement major changes internally with the teams responsible for Siri.

In February 2022, a hostage situation unfolded at an Apple Store location in Amsterdam when a gunman demanded a $227 million ransom in cryptocurrency. The hostage and other Apple Store visitors escaped the situation safely, while the gunman died from injuries sustained when he was hit by a police vehicle.

Netflix subsequently announced its plans to create a thriller based on the situation, called iHostage, which debuted this week.

As part of the production of iHostage, Netflix recreated the Amsterdam Apple Store from scratch – and has shared a behind-the-scenes video of what that process entailed.

Nomad is bringing my favorite Icy Blue Glow 2.0 design to their Rocky Point Watch band! Here is what you need to know.

Today’s best Apple deals are starting off with some new low pricing across the M4 MacBook Air lineup, this time in brand-new condition at up to $100 off with deals starting from $939 on the most affordable configuration. We also spotted Apple’s new 11-inch iPad (A16) back at Amazon all-time lows from $320 alongside these Apple Watch band discovery box deal – buy 1 official Solo Loop for $20 and get 2 FREE (originally $147). All of that and more awaits down below. 

If you’ve visited the Apple Intelligence page on Apple’s website recently, you might have noticed some changes. That’s because the National Advertising Division (NAD) just wrapped up an official inquiry that prompted revisions—including removing “Available now” from the banner and more.

This fall, after a two year wait, the Apple Watch Ultra 3 will arrive—and its rumored features aim to make leaving your iPhone behind a more common practice.

One of the best Mac apps that we always recommend has made the jump to the iPhone and iPad. If you ever find yourself wanting to convert spoken audio into text, this AI-powered app is a must-have.

I know, I’m writing about the Apple Watch and a subtle shade of blue while illustrating the piece with a dumb watch with very unsubtle blue face, but bear with me here.

A report yesterday suggested that the iPhone 17 Pro is going to be available in the Sky Blue, the name Apple gave to the subtle blue tint of one of the M4 MacBook Air options …

1Password is an app I’ve been using since 2008, but it’s not longer just an app. It is building a platform for how work actually happens today. That includes personal devices, AI agents, and apps that never went through the IT team. With new updates to its Extended Access Management platform and a partnership with Drata, 1Password is moving beyond vaults to help companies stay secure without slowing anyone down.

The launch of the M4 MacBook Air back in March helped Apple enjoy faster growth than any other computer maker in the first quarter of the year, according to a new report.

However, there are concerns that this boost may be short-lived, due to the potential for tariffs to be imposed later in the year …

Tech companies have often been accused of making it hard to cancel subscriptions, but Uber appears to have taken things to a whole new level! It’s being sued by the FTC for forcing Uber One subscribers to take as many as 32 separate actions when they want to cancel.

The Federal Trade Commission also says that Uber illegally started charging subscribers before the end of their free trial period, and lied about the cost savings …

Apple’s replacement of the iPhone SE with the iPhone 16e raised an obvious question: Would the ad-hoc update schedule for the SE series also be replaced with an annual refresh, kicking off with an iPhone 17e?

A leaker with the right credentials to answer this question said back in February they believed the answer to be yes, and the same source says there is now solid evidence for this …

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In this episode of Apple @ Work, I talk with Jitesh Ubrani from IDC about the Q1 2025 PC shipment report.

Many details of the upcoming iPhone 17 Pro and Pro Max have already leaked, but little has been shared about Apple’s expected color options. Today, leaker Majin Bu has posted that Sky Blue may be on its way.

iOS 19 will be unveiled in less than two months at WWDC. And rumors indicate there’s at least one iOS 19 change coming that will be especially valuable for users of large iPhones: a relocated search bar in apps.

Sidecar’s CarPlay web browser/video player is going away after briefly arriving on the App Store. The company behind the app is removing the browser feature at the request of Apple.

It’s been over four years since AirTag was first introduced, and there’s never yet been a successor. But that’s about to change, as rumors point toward AirTag 2 launching in the coming weeks. Here’s when to expect the AirTag 2 release date.

Later this year, Apple is going to debut its thinnest iPhone to date. At just 5.5mm thin, iPhone 17 Air will be record-setting.

You might anticipate that an ultra-thin phone comes with awful battery life. After all, iPhone battery life improved drastically over the past few years, as Apple has made increasingly thicker iPhones. However, at least according to current rumors, iPhone 17 Air won’t compromise on battery life. Here’s why.

I’ve spent more nights in a hotel in 2025 than I care to mention. I recently went on a trip and was completely spaced on bringing a USB-C cable. After a run to the Apple Store, I had one, but it was still super frustrating. I need to build a permanent travel kit for cables. Between cables, chargers, and adapters, things get messy fast. A 3-in-1 charger helps cut down on clutter, but most of them are bulky. Some look great beside your bed but are a hassle to travel with. is different. It folds down small. It travels well, and it does the job.

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by 9to5Mac Daily Plus: Get ad-free versions of every episode by visiting 9to5mac.com/join.