Apple TV won’t show ads, but ‘pause ads’ are growing elsewhere
Last week Eddy Cue said that Apple has “no plans” for an ad-supported tier of Apple TV, but a new report today highlights the growing trend of ‘pause ads’ at other major streamers.
more…Last week Eddy Cue said that Apple has “no plans” for an ad-supported tier of Apple TV, but a new report today highlights the growing trend of ‘pause ads’ at other major streamers.
more…Apple is reportedly delaying the launch of the iPhone Air 2. The Information reports that Apple recently “notified engineers and suppliers that they were taking the next iPhone Air off the schedule without providing a new release date.” The report cites “three people involved in the project.”
more…Apple just launched AirPods Pro 3 this fall, but rumors for the next model of AirPods Pro are already coming, highlighting three unique changes Apple may have on the horizon.
more…watchOS 26 adds a variety of improvements to your Apple Watch, like watch face hints, a new Notes app, and more. There’s also a new feature that’s meant to ensure sounds from notifications, Siri, and more aren’t too loud or too quiet at any time.
more…The official Week 2 Black Friday month deals are now live at Best Buy, Target, Amazon, and elsewhere. Today’s 9to5Toys Lunch Break is starting with what is arguably the most notable deal of the lot – AirPods 4 have hit a new Amazon all-time low down at $85 shipped. That’s a current-generation set of AirPods at under $90 and a seriously notable discount. This offer also joins the ongoing all-time lows on the M4 MacBook Air lineup, a massive $699 off this M4 Max MacBook Pro, and the best Amazon price ever on Apple’s 2-meter 240W USB-C cable. Head below for everything include the official Amazon Black Friday 2025 sale details that were just announced this morning.
more…Last week we learned that Apple plans to release new M5 Mac mini and Mac Studio models next year, but now thanks to a new report we have a much better idea of when to expect each launch.
more…The 2025 Bundle Black Friday deals is now live. This offer can make for a notable chance to shore up your macOS (or Windows) setup at some seriously discounted prices – you’re looking at a collection of 35 apps (more on this below) from developer tools and a host productivity helpers to analytic suites for power users, and PDF editors, just for starters, many of which at giant price drops. Get a closer look below.
more…Apple’s Car Key might seem like a no-brainer. Ditch your bulky and expensive-to-replace car fob and instead simply use your iPhone or Apple Watch to unlock your car.
But while you might expect iPhone owners to be eager to use it, and car makers keen to meet this demand, a new report suggests that there are three barriers to wider adoption …
more…Apple is already hard at work preparing iOS 27 for release next year, and a new report highlights three major new AI features coming in the update.
more…Apple’s Liquid Glass design language has been controversial, to say the least. But it wasn’t just the glass-themed elements that came under fire. One of the macOS 26 Tahoe icons in particular came under fire, with Apple changing the Macintosh HD icon in response.
But some suggest the problems go deeper than this, with the macOS 26 icons as a whole described as “terrible” and “objectively bad” …
more…It seems a near certainty that Face ID will be embedded into the display of the iPhone 18 Pro, and a new report says that the front-facing camera will likewise be hidden beneath the screen in a 2027 iPhone.
That would suggest that a 20th anniversary iPhone could be the first with an all-screen display, free from any form of cutout …
more…Apple unleashed its new M5 MacBook Pro to the masses last month, the first and only Mac with its next-generation M5 chip, and we have now secured 9to5 readers the best price on the internet and on all 14-inch configurations. Using the links you find in this post, you can land up to $224 off the new M5 MacBook Pro via our partners over at Expercom – a beloved and well-trusted official authorized Apple dealer. All of the details await below. The discount varies depending on the configuration you choose from $112 off up to $224 off on the upgraded machines.
more…Apple Fitness+ is set to undergo a reorganization to incentivize growth, according to today’s Power On from Bloomberg’s Mark Gurman.
more…According to Bloomberg’s Mark Gurman, Apple has a plethora of new innovations in the pipeline for satellite connectivity on iPhone. Apple has had an interest in satellite technology on iPhone for over a decade, and that effort finally came to fruition in 2022 with the launch of Emergency SOS. That’s not all, though, and the company would like to push further.
more…In today’s edition of the Power On newsletter, Mark Gurman of Bloomberg reported a new key detail for the launch of the redesigned MacBook Pro model, slated to launch between late 2026 and early 2027.
more…There’s still time to enter our giveaway for the new iPhone 17 (Pro or Air) courtesy of our friends at iMazing, one of the most advanced and comprehensive iPhone management platforms available on both macOS and Windows. With just over 24 hours left before we draw a winner, you can enter the giveaway below and get the new iMazing 3.4 for 20% off.
more…Welcome to Indie App Spotlight. This is a weekly 9to5Mac series where we showcase the latest apps in the indie app world. If you’re a developer and would like your app featured, get in contact.
There are a lot of apps to help you manage your tasks on the market, but Focii is a special one. With its ultra minimal interface, there’s no noise to interrupt the most important part of the ideation process: actually jotting down the idea without forgetting it.
more…Last year, Apple opened up its MagSafe standard to the Wireless Power Consortium, allowing third party companies to officially utilize MagSafe – at up to 15W. Earlier this year, the standard expanded with Qi2.2, making 25W MagSafe charging available to third party manufacturers. Many manufacturers have come to market with fantastic 25W Qi2.2 chargers, and this ESR model is one of them.
more…It’s a universal experience. Every once in a while, you’ll get a random call from your iPhone – and they’ll often be from scammers. It’s not fun, and wastes everybody’s time.
Apple does offer features to fight against this, like the ability to silence all unknown numbers, but that can have unintended side effects. With Incogni, you can fight against the root of the problem.
more…Back at CES 2025 in January, I saw a sneak peak at something rather interesting: the HyperSpace Trackpad Pro. It’s the first of its kind, being a premium external multi-touch trackpad for Windows users. For creatives on the Mac, the Magic Trackpad has been extremely popular, and now there’s finally an alternative on the Windows end.
more…Apple @ Work is exclusively brought to you by Mosyle, the only Apple Unified Platform. Mosyle is the only solution that integrates in a single professional grade platform all the solutions necessary to seamlessly and automatically deploy, manage and protect Apple devices at work. Over 45,000 organizations trust Mosyle to make millions of Apple devices work ready with no effort and at an affordable cost. Request your EXTENDED TRIAL today and understand why Mosyle is everything you need to work with Apple.
Since its release, Apple Vision Pro has been discussed a lot in the context of entertainment and work, but its most meaningful long term use case might be happening in healthcare. A new clinical study from Cognixion is using Vision Pro to learn more about how people living with conditions such as ALS, spinal cord injuries, or stroke related impairments can communicate using a combination of brain signals, eye tracking, and AI.
more…Apple TV is about to wrap its best year ever, and in the latest Screen International, Eddy Cue and more talk the streamer’s 2026 pipeline, ad-supported plans, film strategy, and more.
more…