Amazon’s $35 Million ‘Melania’ Promotion Has Critics Questioning Its Motives NYT Par :Nicole Sperling and Brooks Barnes 29 janvier 2026 à 00:19 The tech giant is spending $35 million to promote its film about the first lady, far more than is typical for documentaries. © Jeenah Moon/ReutersAmazon paid Melania Trump’s production company $40 million for the rights to the documentary. That amount is about $26 million more than the offer from the next closest bidder, Disney.