It has been a year since Apple provided insight on its total install base, but on the earnings call Thursday, CEO Tim Cook shared that it is 2.35 billion devices.


The first-quarter earnings call revealed a lot of small details about Apple's business. One metric anticipated by investors hasn't been shared since January 2024.

The previous number was 2.2 billion devices, which was 400 million higher than the number shared in 2022. Apple CEO Tim Cook shared that the number has reached a new record high of 2.35 billion active devices.


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Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes down to where Apple Intelligence is available, and where it isn't.


In a recent chat with CNBC ahead of the company's earnings call, Apple CEO Tim Cook explained that regions where the company has rolled out its AI platform, Apple Intelligence, saw stronger iPhone 16 sales compared to areas that didn't have it.

Tim Cook's remarks suggest that Apple Intelligence might have been a key factor in boosting iPhone 16 sales in markets where it's available. However, China has not yet seen the rollout of Apple Intelligence.


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Apple has reported its financial results for the first quarter of 2025, with the holiday sales boosting revenue to a record $124.3 billion in the first results call with new CFO Kevan Parekh.


The first quarter of Apple's fiscal year is typically the biggest across all periods, following the usually intensive holiday shopping period and iPhone launches. The Q1 2025 results follow exactly the same pattern.

In the first quarter, Apple's revenue hit $124.3 billion, up from $119.58 billion reported one year ago in Q1 2024.


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A quick blurb in a larger story about increased advertising spend from Amazon suggests Apple may have considered resuming ads on X, but recent controversial acts by Elon Musk may affect its decision.


It seems in the run-up to inauguration day, Apple may have at least considered or had discussions about returning advertising to X in some respect. As of this publication, it still hasn't returned and there is no information about how recent events have affected this decision.

The one-liner can be found in a Wall Street Journal report about Amazon increasing ad spend on X. Apple and other big tech companies paused ad spend in November 2023 after CEO Elon Musk promoted a post directed at the US Jewish community.


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People are exposed to more noise in the United States during special events like the Super Bowl, the Apple Hearing Study has confirmed, with elevated levels happening well before the game takes place.


The Super Bowl is one of the most-watched live events on the planet, and supporters often get a little loud during the game. The latest results from the Apple Hearing Study indicate that it's a phenomenon that is felt across the United States.

The report published by the University of Michigan's School of Public Health examined the data from 115,049 Apple Hearing Study participants, capturing levels via the Apple Watch Noise app. The team wanted to know if the noise levels of participants were raised during major events.


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Amazon's month-end MacBook Air sale delivers prices as low as $799 on models equipped with at least 16GB RAM.


Apple's MacBook Air line is on sale this Thursday, with the M2 model with 16GB of RAM and 256GB of storage ringing in at $799 on Amazon thanks to a $200 instant rebate.


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A massive data leak from AI startup DeepSeek has raised alarms about the security of sensitive user data in the rapidly evolving AI industry.


Cybersecurity researchers at Wiz recently found a major security lapse at DeepSeek, a Chinese AI startup. The company, known for its DeepSeek-R1 AI model, had left a ClickHouse database exposed — an oversight with serious consequences.

Over a million log entries, containing chat history, secret keys, and backend details, were left unprotected in the exposed database. Worse, the database allowed full administrative control without authentication, making it a goldmine for potential attackers.


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Continuing its impressive eighteen-year winning streak, Apple has managed to secure first ranking on Fortune's annual 'Worlds Most Admired Companies' list once again.


To determine the best of the best, Fortune and it's partner, Korn Ferry, began with a list of 1,500 companies, of which 1,000 were the largest U.S. companies, ranked by revenue. The remaining were non-U.S. companies that made more than $10 billion in revenue.

Then, 3,380 executives, directors, and analysts were asked to rate enterprises in their own industry on nine criteria. Categories included things like investment value, quality of management, products, social responsibility, and ability to attract talent.


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TSMC and Apple's partnership hasn't always been certain, with a new interview detailing how the company fended off an attempt by Intel to become Apple's chip foundry partner in 2011.


TSMC has a long history being Apple's chip producer, with it making everything from iPhone chips to Apple Silicon. However, there was a chance that Intel could've been in that role.

In an interview with YouTube channel Acquired, TSMC founder Morris Chang explained how Apple paused talks with TSMC in February 2011, to hear a proposal from Intel. At the time, Intel wanted to become the firm to construct Apple's chips, in the midst of when Intel chips were used throughout the Mac lineup.


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If you've moved your system to an external drive, Apple Intelligence normally won't work, but there's a workaround. Here's how to enable it.


In our previous article we showed you how to enable Apple Intelligence and the ChatGPT extension on your Mac. But if you want to start up your Mac from an external drive and use Apple Intelligence, you'll be blocked.

While you can still use Siri while booted into an external drive, Apple Intelligence will be disabled.


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Apple Maps has seemingly taken a half step in addressing the United States Gulf of Mexico renaming, but it isn't clear if this is the permanent solution or a placeholder.


When President Trump took office on January 20, 2025, one of the first executive orders he signed changed the names of multiple locations in and out of the United States. The most controversial was the change from Gulf of Mexico to Gulf of America.

Politicians were quick to question Apple and Google on when the change would be reflected in their respective mapping apps. Google responded by stating Google Maps would be updated when the Geographic Names Information System (GNIS) was updated — it still shows the Gulf of Mexico.


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Apple could be forced to detail more of its AI activity, after a proposal asks shareholders to expose whether Apple is truly working ethically in the field when training Apple Intelligence.


As a company well known for its stance on user privacy and security, Apple knows it has to be above board when it comes to hot-button topics. With the rise of AI and the potential for abuse, it could end up being tested by shareholders.

In a Securities and Exchange Commission filing, the National Legal and Policy Center has proposed an item on the 2025 Proxy Ballot. The proposal is to be voted on by shareholders as part of Apple's Annual Shareholder Meeting, taking place on February 25.


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It's been a wild year for Apple Vision Pro, if slow, and it's time for Apple to step up and prove it's the future and drive customers, developers, and creators to the platform.


Apple Vision Pro continues to be one of Apple's most frustrating yet amazing products it has ever released. It is simultaneously a preview of the future and a stark reminder of Apple's struggle to juggle multiple platforms in the modern era.

As it stands today, Apple Vision Pro is enough for me to get most of my work done. It sits in a similar space to where iPad Pro was a few years ago — almost there.


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If you love binging your favorite shows on Netflix, a new-to-iOS and iPadOS feature makes it even easier.


Starting Wednesday, Netflix has rolled out a much-requested feature to the Netflix iPhone and iPad App. You can easily binge your favorite Netflix series by tapping the Season Download button.

To find the new button, head to a show's display page. The button will be next to the Share option.


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Fewer iPhone buyers are paying for extra storage, signaling a shift toward cloud reliance that could shake up one of Apple's most profitable upsells.


Apple has long relied on iPhone storage upgrades as a revenue driver. The strategy is simple — offer a base storage option that's "good enough" while enticing users with pricier upgrades.

But recent data suggests that fewer people are biting. According to a Consumer Intelligence Research Partners (CIRP) report, storage upgrades have dropped across the board for the latest iPhone models, signaling a shift in consumer behavior.


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Starting Wednesday, fans in over 100 countries can sign up for Apple's MLS Season Pass so they don't miss a second of the 2025 soccer season.

Amazon's $1,399 M4 MacBook Pro deal made headlines over the weekend, but inventory levels slipped to 1-2 months out. B&H has now matched the deal and limited supply is in stock with free 2-day shipping.


You can grab the $200 discount on the 14-inch MacBook Pro with an M4 chip, 16GB RAM and 512GB of storage at both B&H and Amazon — but B&H has units in stock and ready to ship, while Amazon reports an ETA 1-2 months out. B&H is also throwing in free 2-day shipping on orders shipped within the contiguous U.S. so you can begin using your new laptop right away.

Buy for $1,399


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Apple's big macOS gaming push is going to quickly fill up your Mac's storage. Here's how to install games to an external SSD.


Apple has been working to make gaming on a Mac a bigger thing over the years. With the introduction of the Game Porting Toolkit, it's encouraging more developers to consider Mac as a gaming platform.

It's also managed to encourage publishers of major games to bring their titles to Mac. This includes ports from the Resident Evil franchise, Death Stranding, and Hades II, as well as future releases of Cyberpunk 2077 Ultimate Edition and Control Ultimate Edition.


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If Apple's AirPods Max are too pricey, maybe these knockoff cans are a better, more affordable option. Let's compare these bargain bin headphones to Apple's latest.


Recently, while running our usual laundry list of errands — stock up on Coke Zero, drop off old kids toys at Goodwill — we stopped by our local dollar store. While there, we saw what looked like spot-on clones of AirPods Max.

Carrying a hefty price tag of $5 whole American dollars, they were an instant buy for us to get them home and see how they compare to the real deal. Needless to say, it wasn't close.


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An iPhone showing "SOS" isn't a cry for help, but it does mean you're having connection issues. This is what the three letters really mean.


SOS is well known as a Morse Code distress signal, quickly and efficiently communicating that there is a major and potentially life-threatening problem. While SOS doesn't actually mean "Save Our Souls" and is really just an agreed-upon communications sequence, the meaning is immediately understandable to almost anyone.

Your iPhone or cellular-equipped iPad can also display SOS in the status bar. However, the meaning is less about the phone being in trouble and more about what it cannot do.


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Apple has been working with Starlink and T-Mobile in secret to get iPhones ready for expanded satellite connectivity, and the feature is now enabled with iOS 18.3 ahead of the full service launch.


When Apple initially launched SOS via Satellite in 2022 with iPhone 14, its only partner was Globalstar. Elon Musk shared that he had promising conversations about bringing Starlink into the mix, and two years later, it's happening.

According to a report from Bloomberg, Apple has enabled Starlink connectivity with iOS 18.3. However, the Starlink service offered through T-Mobile is still in early access beta and won't roll out in the US until later in 2025.


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Prices on M4 and M4 Pro Mac mini configurations have been slashed, as exclusive deals drive prices down to as low as $529.


B&H Photo, an Apple Authorized Reseller that's been in business since 1973, has issued exclusive discounts on Apple's M4 Mac mini line. Nine configurations, from the standard M4 model to upgraded M4 Pro options, are in stock and up to $120 off.

Exclusive Mac mini deals


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An alleged user interface leak claims that Apple will change the appearance of alarm notifications on iPhone, but the authenticity of the claim is questionable at best.


On Tuesday, AppleInsider received imagery claiming to show an unannounced overhaul of iOS Clock notifications, implying a full app redesign is coming. Specifically, the images we received feature an entirely new interface for the Snooze feature already present on iPhone — something that pops up whenever users have active alarms.

Though the imagery contains a unique interpretation and a novel design for the alarm system on iOS, there are numerous questions about its authenticity, stemming from visual shortcomings, grammatical errors, and even inconsistencies with Apple's existing designs. Though the leak is most likely not real, it's important to understand exactly why we arrived at this rumor score.


Rumor Score: 💩 B#$&(*it


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Rumors have been back and forth about iPhone SE 4, whether it gets the new Dynamic Island or the older notch design, and a reliable analyst has confirmed it will have a notch.


Early rumors of the iPhone SE 4 appeared to be too good to be true. Everything from a 48MP camera, Dynamic Island, and a relatively new design went against Apple's usual attempts to make the budget phone as low-cost as possible.

Enough time has passed that some of the more premium features have trickled down to lower-cost models, so the early rumors appear to be more reasonable. However, a debate remained about how Face ID would be housed, and that has been settled by a prominent supply chain analyst.


Rumor Score: 🤯 Likely


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