Apple's "Shot on iPhone" ad campaign has proven to be quite popular since it began in 2014, and it has now received the Grand Prix for Creative Effectiveness at Cannes Lions .


The "Shot on iPhone" campaign was originally introduced as a way to promote the camera system on iPhone. It suggested "if it's good enough to be on a billboard, it's good enough for anything you might do with a camera."

According to a report from Ad Week, Apple was given the Grand Prix for Creative Effectiveness at Cannes Lions for the "Shot on iPhone" campaign. The award was given as a reflection of the simplicity of the campaign around pitching to users that an iPhone and some imagination can produce something great.


Continue Reading on AppleInsider | Discuss on our Forums

The Files app on iPadOS 26 transfers data faster, and has other changes that all add up to a massive improvement over the version in iPadOS 18. It's actually usable now.

The Files app on has changes that all add up to a massive improvement over the version in iPadOS 18. It's actually usable now.


Apple's refresh of iPadOS 26 made a lot of changes to the interface across multiple apps. As part of the update, many apps got a facelift, with Files one of the most important apps in that group.


Continue Reading on AppleInsider | Discuss on our Forums

FireWire's final curtain call may be upon us. In the first developer beta of macOS 26 Tahoe, Apple has removed all FireWire support.


While the removal comes in a beta release and technically could be reversed, that isn't likely. The FireWire section has been removed from the System Information app entirely.

Developers have noticed that FireWire devices no longer appear in Disk Utility or Finder. There's no sign that Apple plans to bring it back.


Continue Reading on AppleInsider | Discuss on our Forums

Apple may miss the the European Union's looming App Store anti-steering compliance deadline enforced by the Digital Markets Act — but it won't face automatic fines if it does.


It looks like both Apple and Meta are off the hook for Digital Markets Act (DMA) compliance — for now. Both tech giants won't be required to pay their multi-million dollar fines to the European Union, even if they should miss their compliance requirement.

In April, the European Commission fined Apple 500 million euros, an amount that worked out to roughly $570 million at the time. While it eventually gave Apple a grace period to bring its practices in line with the Digital Markets Act, it threatened to tack on extra fines if it did not comply by the June 26 deadline.


Continue Reading on AppleInsider | Discuss on our Forums

An App Store user is suing Apple because she was duped by a fake cryptocurrency app, neglecting her own role in her choosing to send money to fairly obvious criminals.


No question, Apple's app review team has had failures before. It appears, too, that this new lawsuit is evidence of another one, even as it follows the company's boasting that it protected users from $9 billion in fraud in the last five years.

Both statements can be true at the same time. That hasn't dissuaded a complainant in a suit from blaming Apple because she chose to send money to a crypto scam.


Continue Reading on AppleInsider | Discuss on our Forums

Apple's current Mac mini M4 is $130 off today, delivering better-than-Black Friday pricing now through June 21.


The $469 M4 Mac mini deal can be found at Amazon and B&H Photo as the retailers engage in an early Prime Day price war.




Continue Reading on AppleInsider | Discuss on our Forums

While getting an industry award, Apple Silicon chief Johny Srouji said that he wants generative AI to design chips, which has been blown out of proportion to mean that Apple hasn't ever used AI to do so. This is, of course, nonsense.


On Thursday, reports started to circulate about Apple and an intention to use generative AI to design the chips used in its products. Stemming from a speech at Imec in May, Apple Senior Vice President of Hardware Technologies Johny Srouji made comments about the use of machine learning to design chips.

A video of the speech, initially reported by Reuters has Srouji explaining Apple's design of custom chips, going back to the A4 and up to modern-day chips like the M4 processor line.


Continue Reading on AppleInsider | Discuss on our Forums

Apple's new Vision Pro short puts Brad Pitt behind the wheel — and viewers in the cockpit — for a roaring F1 thrill ride.


A new immersive short video debuted Thursday on Apple Vision Pro. Titled "F1: The Movie Hot Lap," it takes viewers on a high-speed test drive with Brad Pitt.

In Formula 1, a "hot lap", also known as a fast lap or flying lap, is a full lap taken around a circuit in either practice or qualifying rounds. It's often the second lap done after the car has been warmed up with a slow lap.


Continue Reading on AppleInsider | Discuss on our Forums

Apple has added a lot of gloss to macOS Tahoe, but there are also five specific features that make a massive difference — once you know they're there, and once you know their limitations.


Don't knock the Liquid Glass visual changes that have come with macOS 26, because most of them do surface features that can be missed, and most just make it quicker and easier to use your Mac. But there are also five really key new features that make updating to macOS Tahoe essential — when it's out of beta testing.


Continue Reading on AppleInsider | Discuss on our Forums

European users will not get macOS Tahoe's Live Activities, and they still won't get 2024's iPhone mirroring, because of Apple's uncertainty over the EU's Digital Markets Act.


Apple initially held back Apple Intelligence from the European users — prompting lambasting criticism from the EU — but did eventually launch it in April 2025. It has not launched iPhone mirroring, and has now confirmed that it will not come to the EU with iOS 26 or macOS 26.

According to Paris-based publication Numerama, multiple unnamed Apple officials said that the company will still not enable the feature because of the Digital Markets Act (DMA). Rather than any technological concern, Apple says that it simply unclear about the DMA's regulatory requirements and what they may lead to.


Continue Reading on AppleInsider | Discuss on our Forums

Apple is planning to have a punch-hole camera in the iPhone 18 Pro line, with a leaker saying the smaller aperture will still be able to handle Face ID.


The iPhone 18 Pro line is anticipated to revolutionize how the iPhone handles cameras in the display. The change will almost certainly minimize the currently distracting element of the iPhone display, but it will be an engineering challenge for the company and the supply chain.

In a Weibo post on Thursday, serial leaker "Digital Chat Station" discusses the displays of the iPhone 18 Pro series. They describe it as having "two new screens," followed by a list of specifications that seems quite familiar.


Rumor Score: 🤔 Possible


Continue Reading on AppleInsider | Discuss on our Forums

Want to delete Instagram for good? Here's the easiest way to shut off your account right from your iPhone.


Instagram is a major platform for sharing photos and videos, but there are plenty of reasons to leave. Whether you're tired of Meta's track record on privacy, frustrated with the ads, or just need a mental break, here's how to delete Instagram account.

Before you start, know that deletion is permanent after 30 days. Logging in during that time cancels the request. Once that window closes, your profile, photos, comments, and likes are gone for good.


Continue Reading on AppleInsider

Cybersecurity professionals have discovered a series of exposed datasets which contain 16 billion credentials obtained by infostealers, but those that practice good password hygiene should be safe.


There's probably at least one person in your life, perhaps it's you, that periodically reminds their family of the importance of proper password hygiene. The eye rolls and annoyed dismissals are expected, but the latest data breach may be enough to inspire some motivation.

According to research conducted by a cybersecurity team at Cybernews, 30 datasets containing over 16 billion stolen credentials appeared briefly online. The researchers haven't been able to discover who owns the dataset, but it's a massive breach that makes most others pale in comparison.


Continue Reading on AppleInsider | Discuss on our Forums

B&H's massive Apple sale in celebration of its Bild Expo event continues with the lowest M4 MacBook Air prices across numerous configurations.


The $829 price applies to the 2025 13-inch MacBook Air in Sky Blue. Equipped with Apple's M4 chip, the budget-friendly configuration also comes with 16GB of RAM and 256GB of storage.

Grab B&H's Apple deals


Continue Reading on AppleInsider | Discuss on our Forums

As part of its iconic "Shot on iPhone" campaign, Apple has released yet another short film, called "Big Man," featuring UK rapper Michael "Stormzy" Omari.


The short film, which debuted on Wednesday, sees Stormzy in the role of a world-weary musician who hasn't made any music in nearly eight years. Stormzy's character, Tenzman, runs into two bright and joyful kids, and the trio embarks on a life-changing journey, which ends with Tenzman making new music.

"Big Man" has a runtime of just under 20 minutes, and the short film was directed by Aneil Karia. The London-based writer and director is known for his work on Beat, Surge, and The Long Goodbye. Karia also makes an appearance in Apple's behind-the-scenes video for "Big Man," where the director outlines the advantages of using the iPhone 16 Pro for the project.


Continue Reading on AppleInsider | Discuss on our Forums

The Apple One subscription provides access to Apple's premium online services for a single monthly fee. Almost five years after launch, is it still something that is worth paying for?


Launched in late 2020, Apple One became an essential collection of services if you're highly enmeshed in the Apple ecosystem. With the fifth anniversary a short few months away, it is a collection that still offers a compelling bundle, to the right customer.

However, as an all-in-one service covering multiple areas, it's not necessarily going to cover everyone's needs. In some cases, a person may find more worth in getting separate subscriptions instead of a package.


Continue Reading on AppleInsider | Discuss on our Forums

Safari's update for iOS 26, iPadOS 26, and macOS Tahoe brings many UI tweaks as well as changes to Web Apps and HDR photos, alongside many other smaller changes. Here's what they all look like, and how they work.


The focus of WWDC is on the operating systems, but the changes that are introduced by Apple often affect the apps that run on them. This includes Safari, which has been updated to beta 26 to match the numbering system of iOS 26, iPadOS 26, and macOS 26 Tahoe.

All three browsers get a few obvious changes, but there are many others under the surface that don't get detailed. According to the Webkit official blog, the beta of Safari 26 has a staggering 67 new features and 107 improvements.


Continue Reading on AppleInsider | Discuss on our Forums

In the latest chapter of the ongoing saga, the iPhone Fold is now rumored to be entering mass production in 2026, with pre-production steps starting in late 2025.


The process to design and manufacture an iPhone is phenomenally long, and it appears to be the same for the iPhone Fold. According to one analyst, it could take close to a year for the manufacturing process to be finalized.

In a Wednesday X post by Ming-Chi Kuo of TF Securities, Foxconn will be kicking off a project to produce Apple's first foldable smartphone in late Q3 or early Q4 of 2025. This puts the start of the project at around the time the iPhone 17 will hit store shelves.


Rumor Score: 🤔 Possible


Continue Reading on AppleInsider | Discuss on our Forums

Apple component supplier Texas Instruments is making the largest investment in foundational U.S. chip production to date, expanding with a $60 billion build across Texas and Utah.


Texas Instruments is putting more than $60 billion into new chip factories across Texas and Utah, a move the company says will support over 60,000 jobs and help secure the supply of key components for everything from the iPhone to cars.

The investment covers seven fabrication plants that use 300mm wafers, a mature process ideal for TI's analog and embedded chips. For Apple, these are chips that are used for power management and in touchscreen controllers.


Continue Reading on AppleInsider | Discuss on our Forums

Children and their parents or guardians are now invited to register for Apple Camp, which this year will focus on making movies on the iPad.


Aside from the COVID years of 2020 and 2021 when it had to run an online version, Apple has been hosting an annual Apple Camp for children for almost 25 years. Each year has a different focus, but runs as a series of 90-minute sessions over a few weeks in the summer.

This year's theme is Direct Your Own Friendship Film on iPad, and it's for children aged 6-10. That's down from the 8-12 age range of most previous Apple Camps, but the camp is also running for slightly longer than before, at about five weeks.


Continue Reading on AppleInsider | Discuss on our Forums

B&H's flash MacBook Pro Deal Zone ends today, and that includes a steep $400 price drop on Apple's latest MacBook Pro with 48GB of memory and 1TB of storage.


The $400 Deal Zone discount brings the price of Apple's M4 Pro 14-inch MacBook Pro down to $2,399, with the offer ending today at 8:59 p.m. Pacific Time.

Grab $2,399 flash deal


Continue Reading on AppleInsider | Discuss on our Forums

Following a series of problems with its YouTube app for iPhone, Google has now issued an updated version and recommends users reinstall it.


YouTube does still add new features to its iOS app, such as picture-in-picture, and it continues to promise a native app for Apple Vision Pro. But its main YouTube app for iPhone has being malfunctioning over the last few days.

In response to complaints, Google first issued an advisory suggesting that users should delete and reinstall the app. This was said to be a "temporary workaround" while the problems were being investigated.


Continue Reading on AppleInsider | Discuss on our Forums

The reed pen in iPadOS 26 is not just a stylistic choice, but a tool for the Apple Pencil that opens it up to write Arabic scripts. And, it works great.


The use of the Apple Pencil on iPad is already extremely extensive. In Apple apps that allow users to write or draw in them, there are multiple ways to get the virtual ink onto digital paper.

Felt pens, fine liners, highlighters, erasers, crayons, and even rulers are all available under the Markup tool palette, giving users the opportunity to annotate items however they want.


Continue Reading on AppleInsider | Discuss on our Forums

Even with Apple Intelligence tools and a fresh look for iOS, most iPhone upgrades happen when the old phone breaks down, not when Apple ships something new.


Apple's WWDC 2025 was packed with announcements. The company unveiled a renumbered iOS, and a new design language.

While it didn't say that much about it at WWDC, Apple's making a big push into artificial intelligence with Apple Intelligence.


Continue Reading on AppleInsider | Discuss on our Forums

Sega is about to drop support for a series of nine Sega games for the iPhone, with classics including "Crazy Taxi" and "Sonic the Hedgehog 4," but for now they remain free to download and play.


Back in 2017, Sega began issuing free but ad-supported versions of some classic games for iOS under the banner of "Sega Forever." Forever now seems to be about to end, though, as a series of titles have been made completely free — and have a warning about support coming to an end.

Sega has not officially announced this beyond the in-game notices, and there is as yet no detail about when support will end. It's not even clear whether the titles will remain on the App Store, but the warning notice suggests they won't.


Continue Reading on AppleInsider | Discuss on our Forums

Apple is giving Apple TV a fresh look in tvOS 26, complete with a sleek new Liquid Glass design and some smart new features. Here's what's new, what it looks like, and how it works.


The forthcoming update, which is available for various Apple TV models, is out now as a developer beta. We downloaded it on our Apple TV 4K to try out the new features for ourselves.



Continue Reading on AppleInsider | Discuss on our Forums

Newly released to developers, Apple Intelligence's transcription tools are fast, accurate, and typically double the speed of OpenAI's longstanding equivalent.


This could be another example of Apple entering a market late but doing it best. Since OpenAI released its Whisper transcription technology in September 2022, it has become the standard model in dozens of apps — but now may not stay that way.

For during WWDC 2025, Apple announced that it was opening up its Apple Intelligence tools to third-party developers. While Apple barely gave any details, and certainly did not promote its transcription tools, developers are now discovering what facilities it brings.


Continue Reading on AppleInsider | Discuss on our Forums

A change in the display technology used in the iPhone 19 may mean that the screen uses less power, prolonging battery life for users.


The display is one of the components that consumes a high amount of power when used. As changes made to the display can greatly affect battery usage, Apple is keen to keep the screen as power-efficient as possible.

The current iPhone 16 Pro models use a low-temperature polycrystalline oxide (LTPO) OLED display, which is designed to conserve power. However, a tweak to the design will help cut its power draw down more.


Rumor Score: 🤔 Possible


Continue Reading on AppleInsider | Discuss on our Forums

Big Tech companies including Amazon, Meta, Google, and Microsoft — but not Apple — are lobbying to block US states for forming any AI regulation for the next decade.


The lobbying is being done by trade body Incompas, on behalf of its members, which include major technology firms as well as energy and law firms. Apple is not a member, but it has previously lobbied against similar AI regulation plans in Europe.

According to the Financial Times, none of the four Big Tech firms would comment on the lobbying. But Incompas CEO and former congressman Chip Pickering argues that preventing differing and conflicting AI regulation across the US is essential.


Continue Reading on AppleInsider | Discuss on our Forums

Apple's ex-chief designer Jony Ive has joined the British Museum as it works to renovate its London buildings and better use digital technologies.


Since leaving Apple, Jony Ive and his LoveFrom firm have become a staple of design in Britain, from designing a royal emblem for King Charles, through a space project logo, and redesigning Comic Relief's famous red nose. Now Ive has been appointed to the board of Trustees of the British Museum.

"It is an extraordinary honour to join the Board of Trustees of the British Museum," Ive said in a statement to AppleInsider. "I have adored the museum since I first visited as a child over fifty years ago."


Continue Reading on AppleInsider | Discuss on our Forums

Apple's iOS 18 enhances FaceTime & calls with advanced audio modes and cinematic video effects for clearer communication. Here's how — and when — to use them.


FaceTime and phone calls in iOS 18 include three new audio settings, starting with Standard, the standard microphone mode ideal for everyday use and balanced sound.

The second one is Wide Spectrum. It actually includes more of the background noise into the call. Wide Spectrum can make the audio sound more natural, making it the one to useif you're at a birthday party and want to include all the excitement in the background.


Continue Reading on AppleInsider | Discuss on our Forums

Apple's decision to make macOS Tahoe the last version to support Intel Macs is going to cause enormous problems for OpenCore and Hackintosh users. The communities are taking the news quite well.


Apple's operating system announcements during WWDC 2025 included macOS 26 Tahoe among the inbound fall updates. However, while the version number change and the move to Liquid Glass for the user interface were the main talking points, its support changes were also very important.

Confirmed as part of the WWDC Platforms State of the Union address, macOS Tahoe will be the final release to include support for Intel Macs. Apple's future macOS releases will be just for Apple Silicon Mac models, which it not so subtly hinted developers should finally switch over to if they hadn't already.


Continue Reading on AppleInsider | Discuss on our Forums

Apple has again managed to avoid paying a massive fee in its long-running Optis iPhone wireless patents lawsuit, with the U.S. Court of Appeals throwing out a $300 million verdict.


Apple has been embroiled in a lawsuit with Optis Wireless Technology since 2019 over a handful of 4G LTE patents since 2019, and it has seen defeat twice. However, thanks to another favorable appeals court decision, it has managed to dodge the fine for a second time.

In a decision from the U.S. Federal Court of Appeals on June 16, the 2022 ruling that resulted in a demand for Apple to pay $300 million in compensation to Optis is to effectively be bounced back to the court in Texas. Reuters reports a new trial is required, due to a procedural issue that affected the result.


Continue Reading on AppleInsider | Discuss on our Forums

If you're looking for a sleek, high-performance storage solution designed for anyone on the go, Satechi's new Ultra-Slim USB4 NVMe SSD Enclosure might just fit the bill.


Satechi's new enclosure supports SSD sizes 2230, 2242, 2260, and 2280 with expandable storage from 1TB, up to 8TB. That makes it ideal for anyone who wants a lot of storage in a small footprint.

Thanks to USB4, the USB4 Slim NVMe SSD Enclosure can transfer files up to 40Gbps, which is roughly eight times faster than USB 3.0. This means you could move ten 4K movies in under 40 seconds or 4,000 high-res images in roughly 30 seconds.


Continue Reading on AppleInsider | Discuss on our Forums

Apple's rumored smart home display has surfaced in a new leak, one sourced from code in the developer beta for iOS 18.6.


Apple is working on new hardware designed for use in a smart home, according to many rumors. While there are expectations for a Home Hub device to eventually arrive, a new leak brings hope for a release sooner rather than later.

Assets included as part of the first iOS 18.6 developer beta have been discovered, reports 9to5Mac on Tuesday. The filename "apple-logo-1088@2x~home.png" provides information that could be clues about the future device.


Rumor Score: 🤯 Likely


Continue Reading on AppleInsider | Discuss on our Forums

Prime Day 2025 is coming soon, with a surprise being an extension of the sale. But if you're in the market for a new Apple device now, there are plenty of discounts in effect offering up to $400 off.


It's official — Amazon Prime Day 2025 will kick off on July 8. But a change has been added to the mix, with the mega shopping event running for four days instead of two.

Get early Prime Day deals


Continue Reading on AppleInsider | Discuss on our Forums

While other tech companies rush to dominate artificial intelligence with bold promises and uneven results, Apple is building something slower, quieter, and more durable.


Out of curiosity I tested Apple Intelligence using the new Shortcuts action in iOS 26. Apple mentioned this feature at WWDC 2025, but it didn't get much attention during the keynote.

The Shortcuts action gives users direct access to Apple's large language model. You can choose the smaller on-device version or the more capable cloud model running in Apple's private compute environment.


Continue Reading on AppleInsider | Discuss on our Forums

The annual Apple Back to School deals are live, but while free AirPods or Magic Keyboards are nice to get with purchase, you really should consider shopping around for better offers.


Apple's Back to School promotion for people in higher education has launched in the United States. Building on top of the usual special pricing for education users, the promotion offers a little bit extra for education users gearing up for the academic year ahead.

However, while the 2024 Back to School offers were gift cards, Apple is instead offering a selection of accessories to go with a selection of its products. Something that may not necessarily be that great a deal for consumers.


Continue Reading on AppleInsider | Discuss on our Forums

Adobe's Firefly platform now includes a mobile app, support for additional generative AI models, and enhanced collaborative ideation tools.


Firefly's new app for iOS and Android allows users to generate and edit images or videos using text prompts. Features include image-to-video generation, object removal, background extension, and direct editing with AI tools like Generative Fill and Generative Expand.

Users can switch between Adobe's own models and third-party models from providers such as OpenAI and Google.


Continue Reading on AppleInsider | Discuss on our Forums

The Apple Original Film "F1 The Movie" used the iPhone in an unusual way, by using components typically used in the smartphone to create a custom camera.


The videography that goes into major films is often filled with custom tech, all to achieve the perfect shot the director wants. While the industry is very familiar with many different types of hardware, from modular cameras to action cams, one of the cameras used in "F1" relied a lot more on Apple's technology than normal.

Hinted at by CEO Tim Cook during a June 11 interview promoting the "F1" film for Apple TV+, the camera revealed by Wired is essentially an iPhone. Albeit one that has been heavily customized for the project.


Continue Reading on AppleInsider | Discuss on our Forums