Apple invests quite a bit of time, money, and effort into its environmental initiatives, but it's hard to see whether or not its efforts are making an impact.


The saying goes, "the road to hell is paved with good intentions." It's very possible to do a lot of harm while attempting to do a lot of good.

In 2020, Apple announced "Apple 2030;" a highly ambitious goal of becoming 100% carbon neutral by 2030. While Apple has already been carbon neutral on the global corporate level, the company wants to become carbon neutral across its entire business, manufacturing supply chain, and product life cycle.


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"Sunderfolk," a new couch co-op game, has arrived for multiple platforms. While it doesn't run on Mac, it does require players to use iPads or iPhones as a controller for game night.


The developers over at Secret Door are looking to redefine game night with Sunderfolk, a turn-based, tactical RPG. What sets it apart from others in its class is that it's a couch co-op game that incorporates your smartphone into the experience.

To play, players will need an iPhone, iPad, or Android phone or tablet. Then, they'll scan a QR code and use the Sunderfolk app to interface with the game.


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Apple's shift to a more Mac-like experience in iPadOS 19 and iOS 19 is rumored to introduce features such as a menu bar — but there are reasons to doubt the latest "leak."


Despite repeated calls over the years for the iPad to run macOS and be more like the MacBook Pro in usage, Apple has resisted making that move. However, that hasn't stopped rumors from surfacing about changes that bring the operating systems much closer together.

According to a source of serial leaker Majin Bu, Apple will be shrinking the gap between macOS, iPadOS, and iOS when it comes to iOS 19 and iPadOS 19.


Rumor Score: 🙄 Unlikely


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Years after rumors started, months after it was announced, and a week after preorders began, the Apple Watch became a reality for millions of users, starting on April 24, 2015.


Unless you were seriously into Rolex, there's a decent chance that you had stopped wearing a watch once your iPhone had become part of your life. It's not true that everyone stopped, but a noticeable number did — and then it seemed as if they all came back in 2015.

For years before then, the very idea of an "iWatch" was both mocked and longed for. After it was launched in 2015, after Apple Watch became a reality, it was still mocked a little, and it was still longed for a lot.


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Celebrate "Global Close Your Rings Day" by earning Message app stickers and badges, a limited-time Apple Watch activity award, and score a commemorative pin at retail stores.


April 24 is "Global Close Your Rings Day," and to celebrate, Apple is challenging users to get up, get out, and close their rings. This one-day challenge is available to anyone using an Apple Watch running watchOS 5 or later.

Those who close all three Activity rings will receive a limited edition reward, as well as 10 animated stickers and an animated badge for Messages. Apple also encourages participants to share their achievements on social media using the tag #CloseYourRings.


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Amazon and B&H are embroiled in a MacBook price war, with both retailers discounting the latest M4 MacBook Air to a record low of $909.


A new record low price of $909 is in effect at Amazon and B&H on Apple's latest MacBook Air release — the M4 line — which comes standard with 16GB of RAM and a 256GB SSD. The $90 discount applies to the Starlight and Midnight colorways, but you can also grab the new Sky Blue finish for only $2 more.

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Apple's supply chain diversification plans are rolling on, albeit slowly, with its expansion of iPhone production out of China and into India still running into stumbling blocks.


Apple is currently on a multi-year journey to expand the reach of its supply chain. What was once a China-centric approach has become one that involves iPhone production in India and operations in Vietnam and other countries.

The changes are intended to minimize the risk of global or international events impacting Apple's ability to make products to sell to consumers. With the COVID-19 pandemic causing factory issues and the continuing threat of disruption by trade wars, Apple's need to diversify its production base is greater than ever.


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TSMC has confirmed the existence of a 1.4-nanometer process, that will be used to make future Apple Silicon chips starting in 2028.


The performance improvements of Apple's hardware is largely down to improvements in its chip designs, with newer versions getting faster over time. Another component is how the chips themselves are made, which is down to the efforts of Apple chip partner TSMC.

On Wednesday, TSMC used its North America Technology Symposium to unveil its A14 process. An improvement on the 2-nanometer N2 process, the A14 is anticipated by TSMC to help push forward artificial intelligence on servers, as well as on smartphones like the iPhone.


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Switching to an M4 Max Mac Studio was the most expensive Apple purchase I've ever made, but one month in, it is definitely the best.


You're not going to get specifications and timings with tape measures, because I've never been swayed by a Geekbench score. What I look for, and what I've got with my Mac Studio, is an appreciable difference in my work.

In case you can read a spec sheet better than I can, though, let me tell you that I'm now using an M4 Max Mac Studio with 48GB RAM and 2TB SSD. It's replaced my office M1 Mac mini, which had 16GB RAM and 2TB SSD.


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Images of another set of iPhone 17 dummies have leaked, and this time they together emphasize just how thin the expected iPhone 17 Slim, or iPhone 17 Air, really will be.


There are now so many dummies of the iPhone 17 range being shown in leaks that, for one thing, it's as certain as it can be that the camera arrangement will be different to previous iPhone models. But where most dummies concentrate on either the cameras or on the rumored glass and metal design, this latest one is just about size.



Rumor Score: 🤯 Likely


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The White House has described the European Union's fining of Apple and Meta as extortion and called the Digital Markets Act discriminatory.


When the EU fined Apple $570 million for alleged non-compliance with its Digital Markets Act (DMA), it came after reports the Union was delaying its fines in order to appease Trump. It was also reported that the amount of the fine was far lower than the DMA allows, for the same reason.

It does not appear to have worked, however. Trump has yet to comment beyond his 2024 remarks about not letting the EU take advantage of US companies.


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The lack of strategy in the Trump administration's execution of tariffs continues, as the President promises to "set the tariff" on entities that don't make deals in the "next couple of weeks."


After historic ups and downs in the market, things flattened out a bit while President Trump paused the extreme tariffs levied on "Liberation Day." Markets actually closed slightly up on Wednesday due to signs of the US planning to ease pressure off of China, but that stress relief has only lasted a few hours as things have changed again.

According to a report from CNN based on remarks President Trump made in the Oval Office on Wednesday evening, the 90-day pause will end sooner for select entities. Specifically, any country or company not actively trying to reach a deal with the Trump administration, or those unable to accept offered terms of a deal, will have tariffs set for them.


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By default, macOS Sequoia leaves a neat gap between windows when they are tiled — but if you don't like that, it's easy to change it.


If you use Apple's new Window Tiling feature in macOS Sequoia to just tile one window over the side of your screen, you'll never notice this. But as soon as you tile two next to each other, you'll see a gap.

It's the same kind of gap that Apple imposes when you drag widgets onto the Mac screen, the same kind of thing where it's trying to make things neat. It isn't a mistake, it's a conscious choice by Apple — but you can still change it if you like.


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It's no secret that Apple and other big tech companies have been making moves to earn President Trump's favor, but Senator Warren wants details on these interactions to determine if lines were crossed.


President Trump's "Liberation Day" tariffs have been a rollercoaster for the economy. After failing to get the desired results and markets dived, Trump backed off his initial tariffs and redoubled efforts against China while providing exemptions that unilaterally helped Apple.

It seems, these exemptions were provided, at least in part, due to Apple CEO Tim Cook calling President Trump — which was confirmed. That, along with donations, in-person dinners and events, and more, has led Senator Warren to write a letter, obtained by Bloomberg.


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Bargain hunters looking for the lowest entry price into a Mac can pick up a Mac mini for $369.99 or an all-in-one iMac for $599.99.


Woot's Mac sale on closeout models delivers budget-friendly prices this Wednesday, with a $369.99 Mac mini M2 and a 24-inch iMac M1 available at press time. Both computers are in refurbished condition with a 90-day limited Woot warranty.

Shop deals from $369


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We're creeping up on the five-year anniversary of Tim Cook's Apple Silicon announcement, and over a decade of rumors. Here's how the whole saga started, how it launched, and what to expect in the future.


After years of dealing with Intel's chip limitations, Apple introduced the move to Apple Silicon during WWDC 2020. The effort of ditching a well-used architecture would see Apple shifting to its new line of designed in-house chips for its Mac and MacBook catalog, starting later that same year.

That two-year transition from Intel to Apple Silicon started a major change for the company, as well as the industry at large. Beyond claims of high efficiency designs paired with high levels of performance, which you would expect from a chip launch.


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In its first major update, MX Creative Console, Logitech's Stream Deck-like Mac accessory, has added support for Final Cut Pro, DaVinci Resolve, and more.


First launched in September 2024, the Logitech MX Creative Console is a two-part device where one side resembles an Elgato Stream Deck. Alongside its nine LED buttons, though, there is a separate rotary DialPad, and together they control scrolling and particular apps on the Mac.

Now the pair have their first significant update, with the addition of controls for five apps:


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The iPhone 16e is off to a faster start than the 2022 iPhone SE 3 managed, giving Apple a boost in the competitive mid-range phone market.


Apple's latest budget-friendly model is making an immediate impact, according to new sales data from Consumer Intelligence Research Partners (CIRP). The iPhone 16e accounted for seven percent of total U.S. iPhone sales in the first quarter, outperforming the iPhone SE's performance in 2024.

Combined, the five iPhone 16 models made up 74 percent of iPhone sales in the U.S., up from 68 percent for the iPhone 15 lineup during the same quarter in 2024.


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Easter Sunday pedestrians managed to have a peaceful experience browsing a Dutch Apple Store, as the front door was left unlocked when the store was meant to be closed.


A group of weekend shoppers in Amsterdam were surprised on a visit to the Apple Store in Leidseplein on Sunday with an extremely tranquil shopping experience. Entering the store to acquire an Apple Watch, the group discovered they were the only ones there, with no staff present at all.

It turned out that the store was actually closed. Along with no employees, the store also had other signs that it wasn't in use that day, such as powered-down products and marketing screens turned off.


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While the European Union has now fined Apple for what it claims is non-compliance with its Digital Markets Act, the sum involved has been kept low to avoid increasing EU/US trade tensions.


After denying reports saying that the EU was delaying fines while its member states negotiate with Trump over his "reciprocal" tariffs, the EU has now issued fines for both Apple and Meta. Apple has been fined while Meta was fined $227 million, both for claimed non-compliance with the Digital Markets Act (DMA).

"Today's decisions send a strong and clear message," Teresa Ribera, the EU's new antitrust chief said in the full ruling. "The Digital Markets Act is a crucial instrument to unlock potential, choice and growth by ensuring digital players can operate in contestable and fair markets."


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Compressing folders on an iPad is a quick and easy way to optimize storage, improve file sharing, and organize your digital life. Here's how.


Compressing folders on an iPad can be useful for two main reasons — optimizing storage and making it easier to handle multiple files. When you compress a folder, you reduce its size in some cases, but not always.

For example, files like JPEGs or other formats that are already compressed won't shrink much further. However, the real benefit of compression is in bundling multiple files into one.


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Even though the saga started after the fiscal quarter ended, Apple's Q2 financial results are going to be profoundly different thanks to the Trump tariffs. Here's what to expect from the results on May 1.


As regular as clockwork, Apple will be reporting its Q2 2025 earnings on May 1, with the results released ahead of the standard analyst and investor conference call at 5p.m. Eastern.

Apple's CEO Tim Cook will be on the call, along with newly-installed CFO Kevan Parekh, to discuss the results and to take on questions from analysts.


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Apple continues to research and protect the idea of an iPhone that features a curved touch-sensitive screen wrapping around the entire device.


Apple files countless patent applications every year, and it is granted something like countless minus one. Just because there's a patent, just because it's been granted, it does not follow that Apple will make whatever the idea is — except sometimes, surely, it must be very keen.

Perhaps especially now when Apple has been granted a patent — that it has already been granted. This happens when the company puts through an amended version after the original is granted, and very often it's close to impossible to spot what has changed.


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A developer has managed to get a version of Windows 11 running locally on an iPad Air, but don't expect an official release anytime soon.


The nature of Apple's mobile devices means you can't install any other operating systems on them other than iOS or iPadOS. However, as one developer has worked out, it's possible to get Windows to run on an iPad.

In a video posted to YouTube on Sunday, a developer under the pseudonym "NTDev" shared how he got Windows 11 going on an iPad Air, equipped with the M2 chip. Normally not possible under typical conditions, the video shows that the PC operating system can be set to run as a virtual machine.


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Apple is working on how to make a perforated aluminum keyboard chassis with keycaps that incorporate an array of LEDs that can change what is displayed on each key.


Apple files all sorts of patents in order to cover its intellectual property and research from potential copycats — even if the technology is never used. Some patents tend to be incredibly vague or difficult to determine until the product is introduced in reality.

That mostly describes the latest such filing, a newly-granted patent that describes a futuristic MacBook keyboard that can change what is displayed on the keys. However, unlike previous touchscreen keyboard concepts, this would use physical keys and LEDs to perform the trick.


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Mike Rockwell, the new head of Siri, is reportedly turning over much of the development work to his previous team for Apple Vision Pro.


First Apple "fixer" Kim Vorrath moved to the Siri team, then previous head John Giannandrea was abruptly replaced by Apple Vision Pro chief Rockwell. Now, according to Bloomberg, Rockwell has restructured the Siri team specifically to bring in people from his Vision Pro work.

The restructuring has begun with Ranjit Desai, being placed in charge of the underlying Siri system group. Rockwell reportedly told staff that Desai would help Siri reach a "new level" because of his knowledge of "high-performance, low-latency systems."


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Apple is continuing to investigate making roller screens for iPhone and iPad, where a user can pull at the ends to make the display large or small as needed.


Picture Caesar, or more probably a minion, standing at the Colosseum, holding forth the decree of the land, read from parchment stretched out between two cylinders. Now change Caesar to Tim Cook, switch Apple Park for the Colosseum, and you're seeing how Apple might introduce a future roller iPhone.

It's not likely to happen at this year's iPhone 17 launch, and actually it may never happen at all. Apple's latest exploration of this roller display idea comes in a newly-granted patent, and Apple applies for thousands of patents a year.


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Apple is continuing its push to bring more games to its platforms, with the latest involving an offer to add visionOS support to the Godot game engine.


Apple has been gradually making more of an effort to encourage developers to make their games available on macOS and its ecosystem as a whole. Now, it seems that it's trying to get more gaming content for the Apple Vision Pro.

A pull request on the Github page for Godot, a free and open-source game engine, has Apple making an offer to help the engine work on Apple Vision Pro. The request, by Ricardo Sanchez-Saez of the visionOS engineering team, states that Apple wants to contribute Vision Pro support to the Godot engine.


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Apple's artificial intelligence rollout has been anything but smooth, so much so that the BBB National Programs' National Advertising Division spurred the company to rethink its claims to customers.


Apple's had a rough time trying to get its artificial intelligence, which it calls Apple Intelligence, into the hands of its customers. Between backlash over incorrect notification summaries and multiple delays, it seems like Apple can't catch a break.

On Tuesday, the National Advertising Division (NAD) released a statement chiding Apple for dishonest advertising. The division had launched an inquiry into the matter after receiving claims that the company had been promoting features that did not yet exist.


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Apple's 2025 M4 MacBook Air has a reduced starting price compared to the M3 line, but Apple resellers are discounting the latest laptops even further. Score exclusive deals from $929.


The 2025 MacBook Air sports Apple's M4 chip with a 10-core CPU, which offers two additional CPU cores over the last-gen M3 line. Upgraded models can also be equipped with up to 32GB of unified memory, making the ultraportable laptop a solid contender for working on the go.


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Investment firm Morgan Stanley's latest US buyer survey shows record numbers intend to upgrade their iPhone — and that they want Apple Intelligence, especially if they can also get a thin or foldable model.


Morgan Stanley has been rapidly dropping its price target for Apple, starting 2025 at $275, then dropping to $252 in March because of fears of lower than expected iPhone upgrades. Then the company expected Apple to drop to between $200 and $210 because of tariffs, which were then so much worse than anticipated, that it predicted a drop to as little as $172.

So even while it maintained its own price target at $220, Morgan Stanley can't have been expecting a great response from buyers in its latest survey. But according to an investor note seen by AppleInsider, that's what it got.


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An old Bungie favorite has been remastered by fans, with "Myth" now using a new upscaled way to play the franchise on the modern Mac.


The Myth series was Bungie's real time fantasy tactics game, which ran from 1997 to 2001 and was available on macOS and Windows. While the series isn't actively being developed by Bungie itself, and ownership of the intellectual property is in question, the franchise is still being worked on by a devoted group of fans.

The April 20 release of Myth: Twice Born Edition is a remaster of titles under the franchise, including the original Myth: The Fallen Lords and Myth II: Soulblighter, up to the "Chimera" expansion pack. The remaster includes upgrades to every display asset, either remastered from the original assets, upscaled from the original sprites, or recreated in the same artistic style.


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Apple and other PC makers posted big shipment gains in early 2025 compared to 2024, but the numbers hide a deeper story.


According to Counterpoint Research, global PC shipments rose 6.7% year over year in the first quarter of 2025, reaching 61.4 million units. That headline figure, though, deserves a closer look.

Much of the uptick came from vendors rushing to ship products before new U.S. tariffs take effect, meaning the spike reflects inventory movement, not consumer demand.


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Apple's machine learning researchers have worked on myriad ways to improve Apple Intelligence and other generative AI systems, as its research papers accepted by a major AI conference demonstrate.


The creation of Apple Intelligence and other machine learning tools at Apple requires a lot of research. This is both for improving existing offerings and for future services that Apple doesn't offer its users just yet.

While Apple has offered glimpses into this work in previous releases, a selection of papers accepted by the Thirteenth International Conference on Learning Representations gives more of a look into the work.


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Another rumor about the expected iPhone 17e claims that Apple is close to starting trial manufacturing of it, about a year before it's due to launch.


The only previous rumor about an iPhone 17e came from leaker "Fixed Focus Digital" in February 2025. Now the same leaker is back to say more, if slightly tediously.

"The transformation of the 17e production line has been put on the agenda...," he or she writes on Weibo (in translation.) "Riddle: There will still be 17e next year, and now it is almost in the trial production stage."


Rumor Score: 🤔 Possible


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OpenAI has added enhanced integration of ChatGPT with macOS for search, writing, coding, and more. This is what you need to know.


In March, OpenAI announced better integration with macOS apps called "Work with Apps on macOS." The new features work with all tiers of ChatGPT, including the free tier.

With the new version (1.2025.057), pressing Option + Space or clicking the ChatGPT icon in the menu bar enables ChatGPT to work with running apps. You may also notice a new "Work with Apps" button in the ChatGPT interface in active apps.


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If a new rumor is to be believed, the iPhone 17 Pro might be available in a familiar-looking Sky Blue color option.


As a whole, the iPhone 17 Pro is expected to introduce radical visual changes, with many sources claiming the device will feature a redesigned camera bump. We've also heard a lot about the materials and features of the iPhone 17 Pro, but there have been few claims about the color options Apple plans to offer.

Now, leaker Majin Bu claims to have the details on the exclusive color that's expected to debut with Apple's 2025 flagship. In a post on their website, the leaker says that the iPhone 17 Pro will be available in "YuangFeng Blue" or Sky Blue, which would look similar to the recently introduced M4 MacBook Air and M3 iPad Air.


Rumor Score: 🤔 Possible


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Apple's latest ad spot demonstrates how Apple Intelligence can make your dating profile better, thanks to Clean Up in iOS 18 Photos.


One of the early features of Apple Intelligence, Clean Up is a Photos tool that can be used to remove unwanted objects from within a picture. Its effectiveness is aptly demonstrated in a new ad from Apple.

Posted to YouTube on Monday, the video titled "Clean Up Photos: Flex" shows a young man showing off his physique to the iPhone 16's camera. The photographs are all taken by an older woman, using an iPhone 16.


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Apple is now on its third round for its current generation of developer betas, testing new builds of iOS 18.5, iPadOS 18.5, macOS 15.5, tvOS 18.5, watchOS 11.5, and visionOS 2.5.


The third round of testing for iOS 18.5, iPadOS 18.5, macOS 15.5, tvOS 18.5, watchOS 11.5, and visionOS 2.5 arrived after the second, which landed on April 14. The first round for this generation was handed out on March 17.

The third iOS 18.5 and iPadOS 18.5 developer betas share build number 22F5053j, replacing 22F5053f. The third macOS Sequoia 15.5 build uses number 24F5053j, up from 24F5053f.


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Apple could be severely affected as Trump reportedly pressures countries to limit their business dealings with China, which will result in more retaliations against US companies.


China previously called Trump's trade war a joke and said it would not retaliate further than matching what was then said to be a 125% tariff imposed by the US. That tariff was then revealed to actually be 145%, and China did not escalate its own tariffs — although it did halt rare earth mineral exports.

Now, however, CNBC reports that China has responded to what appears to be Trump's next move. While not announced by Trump or any other country involved, it is believed that isolating China is a key part of the White House's tariff negotiations worldwide.


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