Forget flashy St Moritz or Zermatt, the unsung village of Arosa has childlike charm, with animal sanctuaries, cool accommodation and kid-friendly tobogganing

On the approach to Arosa in the Graubünden Alps, the road is lined with mountain chapels, their stark spires soaring heavenwards; a portent, perhaps, of the ominous route ahead. The sheer-sided valley is skirted with rugged farmhouses and the road twists, over ravines and round hairpin curves, to a holiday destination that feels like a well-kept secret.

On the village’s frozen lake, young families ice skate, hand in hand. A little farther along, on the snow-covered main street, children sled rapidly downhill, overtaking cars. The resort’s mascots are a happy gang of brown bears. And there are Narnia lamp-posts, which turn the falling snow almost gold every evening. Switzerland is replete with ski towns but none feel quite this innocent and childlike, like stepping into a fairytale.