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How the right won the internet | Robert Topinka

31 janvier 2026 à 09:00

In the second part of our series on digital politics, we look at how online provocateurs have advanced extreme political ideas – and watched them seep into the mainstream

The internet has totally changed the way in which politics is conducted. As established in the first piece in our series, liberals have totally failed to grasp this fact. The right, however, are thriving in this new world. Future historians studying the role that fringe online ideas played in the US republic’s demise will be spoiled for choice. One episode in particular comes to mind: Tucker Carlson, a former primetime speaker at a Republican convention, inviting a white supremacist livestreamer, Nick Fuentes, on to his YouTube show in 2025 for a chat in which he talked about the influence of “organised Jewry” in the US.

Carlson spent years echoing white nationalist talking points on his Fox News show, but Fuentes’ style – combining Nazi salutes with cheeky grins – places him beyond the pale for broadcast television. However, under the logic of YouTube, the meeting of these two major influencers is almost inevitable. Platforms incentivise audience cross-pollination, which is why Fuentes routinely livestreams with figures such as Adin Ross and Andrew Tate, who are known more for their homophobia and misogyny than their thoughts on ethnostates.

Robert Topinka is a reader in digital media and rhetoric at Birkbeck, University of London

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© Illustration: Antoine Cossé/The Guardian

© Illustration: Antoine Cossé/The Guardian

© Illustration: Antoine Cossé/The Guardian

Reçu hier — 30 janvier 2026 6.9 📰 Infos English

How liberals lost the internet | Robert Topinka

30 janvier 2026 à 09:00

In the first part of our series on digital politics, we look at how centrists have lost ground fighting disinformation – when the real battle is over emotion and attention

  • Robert Topinka is a reader in digital media and rhetoric at Birkbeck, University of London

There’s a strange tendency to describe social media as something other people use – those young people on TikTok, that conspiratorial uncle on Facebook, the rightwing trolls on X. In truth, we’re all online now. The number of global social media users surpassed 5 billion in 2024. To put that into perspective there are 8 billion people on the planet.

The internet has totally transformed the ways in which we communicate and share information. First the internet came for print. As free online content began outcompeting subscription newspapers, publishers briefly found new audiences on Facebook, only to see referral traffic plummet after the platform began suppressing posts with external links.

Robert Topinka is a reader in digital media and rhetoric at Birkbeck, University of London

Continue reading...

© Illustration: Antoine Cossé/The Guardian

© Illustration: Antoine Cossé/The Guardian

© Illustration: Antoine Cossé/The Guardian

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