iPhone 17 Air to Start at $1,099 With 256GB Storage, 1TB for $1,499

The market research company expects the regular iPhone 17 model to have the same $799 starting price and 128GB base storage as last year's iPhone 16, while both the iPhone 17 Pro and iPhone 17 Pro Max will come with 256GB base storage options and increases of $50-$100 per comparable capacity. The pricing breaks down like so:
Model | 128GB | 256GB | 512GB | 1TB |
---|---|---|---|---|
iPhone 17 | $799 | $899 | $1,099 | — |
iPhone 17 Air | — | $1,099 | $1,299 | $1,499 |
iPhone 17 Pro | — | $1,199 | $1,399 | $1,599 |
iPhone 17 Pro Max | — | $1,299 | $1,499 | $1,699 |
Currently, the iPhone 16 Pro starts at $999 with 128GB storage, while the iPhone 16 Pro Max already begins at 256GB for $1,199. Both Pro models are also offered with a maximum 1TB of storage. The iPhone 16 Plus – which the all-new ultra-thin iPhone 17 Air replaces – starts at $899 with 128GB storage.
This isn't the first time we have heard that the iPhone 17 Pro models will both have 256GB base storage, but the iPhone 17 Air pricing/storage information is new.
Before the launch of the iPhone 15 series in 2023, there were rumors that the iPhone 15 Pro Max would drop the 128GB tier and start at $1,199, up from $1,099 for the iPhone 14 Pro Max. The rumor proved accurate, although Apple eliminated the lower storage option, effectively raising the entry price. Apple appears to be following a similar strategy for the iPhone 17 Air and Pro models.
The report also corroborates previous rumors that the iPhone 17 and Air will feature Apple's new A19 processor, while the Pro series will adopt the A19 Pro chip. Meanwhile, the iPhone 17 Air, Pro, and Pro Max will come with 12GB of RAM (up from 8GB), while the regular iPhone 17 will continue to come with 8GB RAM. All models this year will also feature 120Hz ProMotion displays.

TrendForce projects that total shipments of the iPhone 17 series will rise by 3.5% compared with the iPhone 16 lineup in 2024, with the Pro series remaining the main sales driver.
Apple is expected to unveil the iPhone 17 lineup at its "Awe dropping" event on September 9, with a potential launch date of Friday, September 19.
This article, "iPhone 17 Air to Start at $1,099 With 256GB Storage, 1TB for $1,499" first appeared on MacRumors.com
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