We're tracking new record low prices across the entire M3 iPad Air lineup today, with discounts available at both Amazon and Best Buy. These massive $150 discounts beat the previous all-time lows tracked during Prime Day by about $30.

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Prices start at $449.00 for the 128GB Wi-Fi 11-inch M3 iPad Air, down from $599.00. Across the board these are all $150 discounts on the M3 iPad Air, and each one is a new best-ever price for the tablet.




Our list below focuses on Wi-Fi models, but you'll also find many cellular models on sale at $150 off right now. The 128GB cellular 11-inch iPad Air is available for $599.00 and the 128GB cellular 13-inch iPad Air is available for $799.00, both representing new record low prices.

11-inch M3 iPad Air

• 128GB Wi-Fi - $449.00, down from $599.00


• 256GB Wi-Fi - $549.00, down from $699.00


• 512GB Wi-Fi - $749.00, down from $899.00


• 1TB Wi-Fi - $949.00, down from $1,099.00

13-inch M3 iPad Air

• 128GB Wi-Fi - $649.00, down from $799.00


• 256GB Wi-Fi - $749.00, down from $899.00


• 512GB Wi-Fi - $949.00, down from $1,099.00


• 1TB Wi-Fi - $1,149.00, down from $1,299.00

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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As we approach week’s end, we are starting to track a massive selection of Apple deals across its current-generation lineup. From the iPad Air, mini 7, and Pro, right through the the M4 MacBook Air, a series of accessories, and much more, we are looking at some of the best prices of the year and even some new all-time lows that undercut what we saw on Prime Day. Scope it all out down below. 

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Apple will partner with Samsung to produce next-generation image sensor chips for upcoming iPhone models at a facility in Texas, marking a major departure from its exclusive reliance on Sony, according to the Financial Times.


As part of its announcements surrounding its $600 billion investment in U.S. manufacturing yesterday, Apple said:

Apple is also working with Samsung at its fab in Austin, Texas, to launch an innovative new technology for making chips, which has never been used before anywhere in the world. By bringing this technology to the U.S. first, this facility will supply chips that optimize power and performance of Apple products, including iPhone devices shipped all over the world.

According to the Financial Times, the chips in question are three-layer stacked image sensors, which enable higher pixel density and improved low-light performance by vertically stacking multiple sensor layers. Stacked sensor architecture also allows for faster readout speeds, reduced power consumption, and higher dynamic range.

This manufacturing process has not previously been deployed at a commercial scale. Sources familiar with the matter said that the sensors are to be supplied by Samsung's System LSI division and mass-produced by its foundry division.

The image sensors to be produced in Texas are expected to appear in next year's iPhone 18 lineup. Apple typically begins final component validation and volume manufacturing well in advance of launch, suggesting that the Austin facility is already ramping up preparations for initial production tests.

This will be the first time Apple will move away from Sony for ‌iPhone‌ image sensors and make the component in the United States. Today, Sony is the sole supplier of ‌iPhone‌ image sensors; they are produced in Japan and delivered via TSMC.
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“That’s no moon,” as Obi-Wan Kenobi once said. OpenAI CEO Sam Altman stirred intrigue with a cryptic post last night showing the Death Star from Star Wars as a hint that something big is coming.

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Apple has hemorrhaged around a dozen artificial intelligence staff to rivals since January, making it one of the prime victims in Silicon Valley's fierce AI talent war, reports the Financial Times.


The exodus of staff from Apple's AI team over the last seven months has seen senior researchers leave variously for Meta, OpenAI, xAI, Cohere, and others. The most notable recent departure was that of Ruoming Pang, head of Apple's Foundational Models team, who joined Meta last month after being lured by CEO Mark Zuckerberg with a $200 million pay package.

Key departures from Apple's AI team this year include:

• Brandon McKinzie (OpenAI)


• Dian Ang Yap (OpenAI)


• Liutong Zhou (Cohere)


• Ruoming Pang (Meta)


• Mark Lee (Meta)


• Tom Gunter (Meta)


• Bowen Zhang (Meta)


• Shuang Ma (Meta)


• Floris Weers (stealth startup)

Several of the individuals who have left were contributors to research papers on AI models that Apple released last year. Apple's core Foundation Models team is made up of just 50 to 60 people, so each departure is particularly damaging for the company.

FT reports that industry recruiters see the departures as "a crisis of confidence" around Apple's AI future. Aaron Sines from recruiting firm Razoroo said companies now view elite AI talent as "strategic assets," on par with intellectual property or even entire business units.

"There are really only a thousand, maybe two thousand people in the world who have real foundational model experience and what it takes to develop and deploy foundational models," he told the newspaper.

The talent drain coincides with Apple's struggle to update Siri by integrating large language models (LLMs). A chatbot-like version of the virtual assistant was one of the key Apple Intelligence features that Apple promoted at last year's WWWDC, but it has yet to arrive.

Apple has reportedly established AI offices in Zurich, where teams are developing a completely new software architecture for Siri. This new approach – called a "monolithic model" – is built entirely on an LLM engine. It's designed to replace Siri's existing "hybrid" system, which has become fragmented over the years as different features were added in layers. The new architecture aims to make Siri more conversational and significantly better at understanding and synthesizing information.

During Apple's recent earnings call, Apple CEO Tim Cook said the company is "making good progress on a more personalized Siri" that is powered by Apple Intelligence, and he reiterated that the features will be available next year. The new capabilities will include better understanding of a user's personal context, on-screen awareness, and deeper per-app controls.
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Samsung Display has reportedly secured Apple’s first OLED panel order for the MacBook Pro, marking a major milestone in the transition to OLED in Apple’s Mac lineup beginning in 2026.

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There have been a number of reports of senior AI researchers leaving Apple, and the latest of these indicates the problem may be bigger than previously known.

One AI recruitment company has suggested there is a crisis of confidence within Apple, with tech rivals now considering it open season on poaching the company’s engineers …

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Apple Maps has expanded the availability of cycling routes in East Asia by adding support for Taiwan and Hong Kong.


Apple first added cycling directions to ‌‌Apple Maps‌‌ in iOS 14, providing specific directions for bike riders with bike lanes, bike paths, and bike-friendly routes that highlight steep inclines, stairs, and other obstacles.

Prior to this expansion, cycling directions in ‌Apple Maps‌ were primarily available in select countries and major cities across North America, Europe, Oceania, and Southeast Asia. As for East Asia, the feature was previously limited to mainland China and Japan, so the addition of Taiwan and Hong Kong significantly enhances its coverage in the subregion.

Apple typically rolls out new features gradually, so users across in the new locations may see the cycling directions become available in stages. The company has not provided details about coverage within the country, but it is expected to include major urban areas and popular cycling routes. Apple maintains a list of all of the areas where cycling directions are available on its website, but Taiwan and Hong Kong have not yet been added.
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After Apple committed to an additional $100 billion in US manufacturing spend and presented Trump with a trinket for his desk, the president declared that the company would be exempt from his planned 100% tariff on chips imported into the country.

Apple chipmaker TSMC says it too will be exempt from these tariffs thanks to its plants in Arizona …

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Apple will launch its first MacBook Pro models with OLED displays in late 2026, according to a new report out of Korea discussing the supply of OLED panels.


Dealsite.co.kr reports that Samsung Display will be the sole supplier of OLED panels for the new MacBook Pro models, thanks to its heavy investment in Gen 8.6 OLED production lines.

Gen 8.6 lines use larger glass substrates conducive with laptop and monitor panels, and combine oxide TFT technology for low power consumption and scalability, while reducing manufacturing costs. The investment means Samsung is expected to comfortably meet Apple's demand next year for OLED MacBook panels.

Several previous rumors have indicated that Apple is developing MacBook Pro models with OLED displays. Last month, Omdia doubled down on its 2026 timeframe for the first MacBook models with OLED displays. That report did not mention the "Pro" moniker, but it is widely expected that OLED displays will debut in Apple's higher-end MacBook Pro models before coming to MacBook Air models.

When the MacBook Pro moves from mini-LED to OLED display technology, it will gain several advantages – brighter screens, deeper blacks with higher contrast, improved power efficiency that can extend battery life, and other enhancements.

The switch to OLED is expected to accompany the MacBook Pro's first major redesign since 2021. Apple is reportedly focusing on delivering the thinnest possible device without compromising on battery life or major new features.

It has also been reported that the OLED MacBook Pro could feature a pill-shaped or hole-punch cutout in the display instead of a notch. This rumor is from December 2024, so it is unclear if it remains accurate, or if the change remains on Apple's roadmap.

Last month, some uncertainty emerged around whether the first OLED MacBook Pro would launch in 2026, after Bloomberg's Mark Gurman reported – without offering a reason – that Apple doesn't plan to update any Macs with M5 chips in 2025. However, Gurman noted that the timeline is still subject to change.

The current M4, M4 Pro, and M4 Max ‌MacBook Pro‌ models were announced in October 2024 and released in November 2024, so pushing the M5 models back to 2026 would see Apple skipping a yearly refresh.

If Apple planned to launch the M5 ‌MacBook Pro‌ models in 2026, that could see the OLED model pushed to 2027. Alternatively, Apple could debut the M5 ‌MacBook Pro‌ in early 2026 and the OLED version with M6 chips in late 2026, but that would be unusual. Gurman has so far kept quiet on whether the redesigned OLED MacBook Pro timeline has shifted as well, but hopefully there's an update coming from him soon that will corroborate this latest report.
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In iOS 26, currently in beta, creating a new task for Apple's Reminders app is now a much faster process, thanks to the introduction of a "New Reminder" control that lets you create tasks without ever opening the app.


Whether you assign it to Control Center, your Lock Screen, or the Action button (on iPhone 15 Pro models and newer), this simple addition should make it a lot easier to record your reminders.

How the New Reminder Control Works

When you activate the New Reminder control, the Reminders app isn't actually opened. Instead, iOS 26 displays a compact popup panel that includes everything you need to create a task: you can select the Reminders List, add a note, the date, location, and a flag.


The interface also recognizes natural language for adding a due date, so you can append your reminder with "tomorrow at 3pm," and iOS will recognize it and suggest the appropriate reminder time in the Siri suggestions bar above the keyboard.

Basically, you can create detailed reminders containing all the necessary info without navigating through multiple screens in the full Reminders app.

Adding the Control to Control Center

To add the New Reminder control to Control Center, swipe down from the corner of the screen, long press a blank space, then tap Add Control. You'll find it in the Reminders section (it's the only control there).

Setting Up Lock Screen Access

For Lock Screen access, touch and hold your Lock Screen, tap Customize, then remove one of the two Lock Screen controls by tapping it. Tap the plus button left in its place, then select New Reminder from the available controls.

Assigning to the Action Button

If you have an iPhone 15 Pro or newer, the Action button provides the fastest access to new reminders. To set it up:

1. Open Settings.


2. Tap Action Button.


3. Swipe to Controls and choose New Reminder from the list of available actions.

That's all there is to it. Granted, it's an extremely simple addition, but the New Reminder control goes a long way to eliminate the friction usually involved in creating a task. Apple is expected to roll out iOS 26 to supported iPhones in September.
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Here’s an interesting tidbit from today’s flurry of announcements tied to Apple’s new $100 billion American Manufacturing Program: the company is entering a new chip manufacturing partnership with Samsung. Here are the details.

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During today’s Oval Office press conference, President Donald Trump announced that Apple will be exempt from an upcoming “very large tariff on chips and semiconductors”. Here are the details.

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Disney is eliminating the standalone Hulu app, reports Variety. Rather than separate Hulu and Disney+ apps, Disney plans to offer a unified streaming app that includes both services.


The new app will debut in 2026, and while it will include both Disney+ and Hulu, customers will still able to buy standalone subscriptions to each service.

"The company is taking major steps forward in streaming with the upcoming launch of ESPN's direct-to-consumer service, our just-announced plans with the NFL, and our forthcoming integration of Hulu into Disney+, creating a truly differentiated streaming proposition that harnesses the highest-caliber brands and franchises, general entertainment, family programming, news, and industry-leading sports content," Disney CEO Bob Iger said of the plan during the company's third quarter earnings call.

Iger claims the combined app will provide an "improved consumer experience" and new opportunities for advertising revenue.

Disney+ and Hulu have a combined 183 million paid subscriptions, up 2.6 million since last quarter.
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Social network Instagram today announced several new features designed to help people "better connect" with their friends. There's a "Reposts" feed for reposting public reels and posts, which Instagram says will make it simpler for people to share interests with their friends.


Content that an Instagram user Reposts will be featured in a new Reposts tab that's on the profile page, and Reposts will be shared with friends and followers. Reposts are credited to the original creator, improving post reach.

Instagram is also adding an "Instagram Map," which appears to be similar to the Snapchat map feature. Instagram users can choose to share their last active location with friends, and can look at the map to see what content creators are sharing from "interesting or fun locations." The map can be used for exploring location-based content, and any content tagged with a location can show up on the map.

Location sharing is an opt-in feature, and Instagram users can choose who to share their location with. There are also options for not sharing location in specific places, or with specific people.

Finally, Instagram is adding a Friends tab to Reels, where users can find public content that their friends have interacted with. The Friends tab is located at the top of the Reels interface.
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Sonos plans to raise prices for some of its products later this year because of tariff costs, the company said in its third fiscal quarter earnings presentation [PDF].


Sonos manufactures its devices in Vietnam and Malaysia, and the countries are facing tariffs of 20 percent and 19 percent, respectively. In the third fiscal quarter, tariffs cost Sonos $2.1 million, and the company estimated that costs would increase to $5 million in the fourth fiscal quarter of 2025. Sonos said that the estimate for 4Q 2025 reflects the prior 10 percent tariff rate on in-transit inventory that will arrive during the quarter, and future quarters "may differ."

To minimize the impact of tariffs, Sonos says that it will raise prices across its portfolio of products. Sonos also plans to invest in diversifying its geographic footprint to drive growth in the future.

Sonos did not outline which products will see price hikes, but said that the increases will come later in 2025.
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During today’s announcement of Apple’s American Manufacturing Program, the company confirmed that it will expand its partnership with Corning to produce 100% of iPhone and Apple Watch cover glass in Kentucky. Here are the details.

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Medical technology company Masimo has been facing off with Apple in court since 2020, and while Masimo has scored some wins, it's been an expensive endeavor.


In its quarterly earnings reports, Masimo outlines how much it has spent on litigation. The way Masimo's spending is reported has changed over the last five years, but looking at earnings reports give a general idea of the cost to sue Apple and how those costs can balloon.

Masimo's ITC case against Apple began in 2021, and it ultimately led to an Apple Watch import ban. Apple was forced to remove blood oxygen monitoring from Apple Watches sold in the U.S. in December 2023. Masimo spent $5.5 million on litigation expenses in 2021, followed by $28.7 million in 2022. The company spent over $40 million in 2023, and $70 million in 2024.

In the first quarter of 2025, Masimo spent $19.7 million, and in its second quarter earnings results shared this week, Masimo said it spent $24 million on litigation. Masimo could be on track to spend more in 2025 than it did in 2024, based on its legal costs in the first and second quarters. Right now, Masimo is embroiled in the appeals process with Apple, as Apple launched an appeal in late 2023. Most recently, Apple argued its appeals case to a three-judge panel, though no decision has been made as of yet.

These litigation figures include all of Masimo's legal spending, and not just what the Apple-related costs. The Apple lawsuit is Masimo's most significant legal battle, however, and it likely accounts for most of Masimo's total spending.

In December 2023, then Masimo CEO Joe Kiani told The Wall Street Journal that the legal battle against Apple had cost Masimo around $100 million. Looking at the legal costs Masimo reported in 2024 and 2025, the total could be approaching $200 million.
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Data brokers are making serious money by selling personal information. Your phone number, email, home address, and Social Security number could be packaged and sold to spammers, scammers, and identity thieves right now.

Apple’s privacy protections help block future tracking, but if you want to get proactive about removing your existing personal data from broker databases, Incogni makes it easier than ever to fight back.

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During today’s Oval Office announcement of the American Manufacturing Program (AMP), a visibly nervous Tim Cook presented President Trump with a “unique unit of one” piece of Kentucky-made glass, mounted on a 24k gold stand crafted in Utah.

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U.S. President Donald Trump today said that there will be a 100 percent tariff on chips and semiconductors imported into the United States, but with a major exception.


Companies that are building in the United States, or that have made a commitment to build in the U.S., will not have to pay the tariffs. Since Apple pledged to spend $600 billion on U.S. manufacturing, the company will presumably be exempted from the planned chip tariffs.

"If you're building in the United States, or made a commitment to build or are in the process, there's no charge," Trump said. He added that if companies promise to bring manufacturing to the U.S. and don't follow through, tariffs will be "added up" and "charged at a later date."

The Trump administration exempted semiconductors and derivative products like the iPhone from reciprocal tariffs in countries like China and India, but Trump has been promising to levy high fees on chip imports.

Apple sources its chips from Taiwan Semiconductor Manufacturing Company (TSMC), and there were fears that chip tariffs could have a significant impact on Apple's costs as a result. For now, it looks like Apple is going to avoid any additional tariffs on the chips that it uses for its devices. Trump made the announcement during a White House press event with Apple CEO Tim Cook, where Cook announced an additional U.S. manufacturing investment. There is no word on when semiconductor tariffs will be put in place.
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Sonos is synonymous with premium audio gear, and soon, some of that gear will carry an even more premium price tag.

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Apple just announced a new “$100 billion commitment to America”, which includes plans to move the manufacturing of all of the cover glass for iPhone and Apple Watch to the U.S. Here are the details.

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It’s become common for AirPods to get new features with each major version of iOS. That’s true with iOS 26, especially for AirPods Pro 2 and AirPods 4. But it seems iOS 26 also introduces a rarity: an update to how the AirPods charging case works.

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