There are strong indications that Apple Intelligence could be about to launch in China, following its deal with Alibaba to use its Qwen models.

A local report says that Alibaba has updated its ChatGPT competitor Qwen3, which has been optimized for the AI framework used on Apple devices …

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Apple today launched its annual Back to School promotion, offering eligible students, educators, and parents free accessories worth up to $199 when purchasing select Mac and iPad models through September 30.


The 2025 promotion is different from last year's up-to-$150 gift card format, and instead provides eligible customers with their choice of popular Apple accessories. Some accessories are completely free, while other more expensive options incur an additional fee on top of the main device purchase. Here's a breakdown of what's on offer.

MacBook Buyers

Customers purchasing any new MacBook can select from accessories valued up to $199:

• AirPods 4 with Active Noise Cancellation (free, $179 value)


• AirPods Pro 2 (additional $70 fee, $249 total value)


• Magic Mouse ($79–$99 value)


• Magic Trackpad ($129–$149 value)


• Magic Keyboard with Touch ID ($179–$199 value)

iPad Buyers

iPad buyers can choose accessories ranging from $119 to $210 in value:

• Apple Pencil Pro (free, $119 value)


• AirPods 4 (free, $129 value)


• AirPods 4 with Active Noise Cancellation (free, $179 value)


• Premium keyboard options available with additional fees up to $210

Magic Keyboard accessories are available for various iPad models, though they all require paying an additional fee on top of the price of the iPad.

iMac Buyers

iMac purchasers can select accessories worth up to $179:

• AirPods 4 with Active Noise Cancellation (free, $179 value)


• AirPods Pro 2 (additional $70 fee, $179 value)

The promotion is open to K-12 employees, including teachers and school board members, plus higher education faculty, staff, and students. Parents buying for college-bound children also qualify. The promotion runs alongside Apple's year-round education pricing discounts.

The offer begins today and remains available through September 30, 2025, with full terms and conditions available on Apple's education store.
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For the first time ever, social media has overtaken TV as the number one way Americans get their news. Whether that’s a good thing… depends on who you ask.

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WhatsApp this week introduced advertising to its messaging platform, but your encrypted conversation threads in the Meta-owned app are off limits for marketers – at least for now.


WhatsApp announced on Monday it will display ads through three new features, all contained within the Updates tab. Users will see promoted content in Status updates, discover promoted channels, and encounter subscription-based channel content.

The ads won't appear in personal chats or use encrypted message content for targeting. Instead, WhatsApp said it will rely on basic information like location, language, and channel follows to serve relevant ads.

"We've been talking about our plans to build a business that does not interrupt your personal chats for years," WhatsApp stated in its announcement.

The move comes after years of deliberation. WhatsApp's founders originally opposed advertising, and Meta shelved similar plans in 2020. However, with 1.5 billion daily users of the Updates tab, the company sees clear monetization potential.

Of course, the strategy could easily backfire in privacy-conscious markets like Europe, where users consider WhatsApp a messaging tool rather than a content platform. As it stands though, users who stick to messaging won't notice any changes.
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Apple’s Back to School promotion for 2025 is now available. For a limited time, eligible customers can get AirPods or another eligible accessory for free when they buy a new iPad, MacBook, or iMac. That comes in addition to the year-round discount Apple offers on items sold through the Apple Store for Education.

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A new report found that around a million two-factor authentication codes sent by text message appear to have been intercepted.

A tech industry whistleblower revealed that the 2FA security codes passed through an obscure foreign company with links to government intelligence agencies and companies engaged in digital surveillance …

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iPhone sales climbed 15% year-over-year during April and May, signaling Apple's strongest two-month performance for the period since the pandemic, according to preliminary data from Counterpoint Research's Market Pulse Global Monthly Smartphone Sales Report.


The growth was driven mainly by the United States and China, Apple's two largest markets. Both regions returned to positive year-over-year growth after three years of declines during what is typically a less seasonal period. China sales were particularly notable, with Apple capturing the top spot in May. It's quite the turnaround, after Apple only recently sustained market share losses to Huawei and other local mobile vendors.

"Q2 iPhone performance looks promising at the moment but as always swings either way are dictated by two markets – US and China," said senior analyst Ivan Lam. Lam questioned whether recent U.S. sales reflected consumer concerns about potential tariffs and whether China's momentum could continue with government subsidies and promotional offers.

The report showed Japan also indicated strong iPhone demand, with the more affordable iPhone 16e proving especially popular among consumers who favor smaller devices. The device's entry-level pricing apparently appealed to Japanese tastes, while Apple also maintained strong sales for the iPhone 16 base model and even the older iPhone 14.


India continued its growth trajectory as Apple expands both manufacturing and market presence in the world's most populous country. Analyst Jeff Fieldhack noted that the surge suggests "agentic AI is not quite a factor yet" in most smartphone purchasing decisions, giving Apple time to integrate Apple Intelligence more broadly across its platforms and enhance Siri's lagging capabilities.
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If you’ve had your eye on any tech goodies, the dates for Amazon Prime Day 2025 have been announced by the company. What started as a single day and was later extended to two has again been doubled, running for a full four days this year …

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Apple CEO Tim Cook and Brad Pitt surprised fans at the company's Fifth Avenue flagship store over the weekend to promote the upcoming Apple Original Film "F1 The Movie."


The unexpected appearance followed a packed panel discussion featuring "Severance" cast members Adam Scott, Patricia Arquette, and Britt Lower to chat about their work on the hit Apple TV+ show.

Pitt greeted the crowd and said he was excited for fans to see the movie, calling the high-octane thriller the "most visceral racing film ever made." Meanwhile, Cook was keen to tout the film's authenticity and spoke about how Apple's iPhone camera technology used to capture the immersive in-car footage. "It was important for us to be authentic to the sport and really capture that immersive feeling of being in the car," Cook told attendees.

Apple's engineering team developed a custom camera module using iPhone components specifically for mounting on Formula 1 cars during actual races. The module resembles a standard broadcast camera but contains an iPhone sensor and A-series chip. It was designed to withstand extreme speeds and conditions while capturing footage in Apple's ProRes format. Wired has an in-depth look at the engineering challenges behind the approach that's well worth a read.

Directed by Joseph Kosinski and produced by Jerry Bruckheimer alongside F1 legend Lewis Hamilton, the film stars Pitt as a veteran driver attempting a classic comeback. "F1 The Movie" opens globally in theaters and IMAX on June 27. Apple has also released a unique haptic trailer over on the TV app that uses the iPhone's Taptic Engine to create vibrations that sync with the on-screen action – be sure to give it a watch.
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Apple @ Work is exclusively brought to you by Mosyle, the only Apple Unified Platform. Mosyle is the only solution that integrates in a single professional-grade platform all the solutions necessary to seamlessly and automatically deploy, manage & protect Apple devices at work. Over 45,000 organizations trust Mosyle to make millions of Apple devices work-ready with no effort and at an affordable cost. Request your EXTENDED TRIAL today and understand why Mosyle is everything you need to work with Apple.

In this episode of Apple @ Work, I talk with Bernie Thompson from Plugable about all the ins and outs for Thunderbolt docks, multi-display support, DisplayLink, the new , and more.

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Apple fans visiting the company’s iconic Fifth Avenue store in New York were treated to an unexpected moment this week: following a panel on Apple TV+ hit series Severance, Apple CEO Tim Cook and actor Brad Pitt took the stage to promote the upcoming Apple Original Film F1 The Movie.

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It looks like Meta’s smart glasses lineup is about to expand beyond Ray-Ban. A new verified Instagram page called “Oakley | Meta” popped up this week, teasing a joint product launch scheduled for Friday, June 20. Here’s what to expect.

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Oakley today shared several social media teasers for an upcoming product that it is releasing in partnership with Facebook parent company Meta, and it's likely to be the Oakley-branded smart glasses that were rumored earlier this year.


Meta already has a set of smart glasses that it produces in partnership with Ray-Ban, but in January, Bloomberg claimed that Meta is also working to bring the technology to Oakley sunglasses. Like the Meta Ray-Bans, the Meta Oakleys will feature built-in cameras for capturing photos and videos, along with AI capabilities.

Meta AI is integrated into the Ray-Bans and able to answer queries about the wearer's surroundings. The glasses also include speakers and can play music, plus they allow the wearer to accept phone calls.

The Oakley version of the Meta glasses could be based on the Oakley Sphaera glasses, with the camera positioned at the center of the glasses frame. Meta may market the glasses at cyclists and other athletes that already wear Oakley sunglasses.


Oakley didn't confirm exactly what's in the works and the teaser is limited to the Meta and Oakley logos, but there's little else that the two companies could be releasing. We'll learn more on June 20, when the new product is set to be released.

Apple is rumored to be working to catch up to Meta, and the Cupertino company is developing its own set of camera-equipped smart glasses. Apple's smart glasses are expected to include cameras, microphones, and AI capabilities, much like the Meta Ray-Bans. Both Meta and Apple are working on full augmented reality glasses, and Meta has already shown off an "Orion" prototype. Meta's AR glasses could be ready to launch as soon as 2027.
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More than two years after landing in South Korea, Apple Pay is about to fill one of its biggest gaps in the country: public transportation support. However, the win might be short-lived. Here’s why.

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There’s a robust ecosystem of Find My accessories on the market nowadays. All of these accessories would make great additions to your life. After all, what’s a better investment than a way to keep track of their most important possessions?

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Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

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Spigen has just launched a new Apple Watch charging stand that shrinks the iconic design of the original iMac G3 down to bedside-table size, and it looks awesome.

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Spigen recently expanded its C1 series with an Apple Watch charger that's designed to look like Apple's retro iMac G3. For those unfamiliar with Spigen's C1 accessories, they are modeled after classic Apple products.


The Apple Watch Classic C1 Charger Stand is priced at $34.99, and it is designed to house an Apple Watch charging puck. This is just an Apple Watch charger enclosure, so you're going to need to supply your own puck. The good news is that if you have an Apple Watch with fast charging, you can use the puck that came with it to get the quickest charging speeds.

Spigen's C1 Charger Stand uses the ‌iMac‌ G3 shape, with the Apple Watch charging puck embedded in the display. It features a disk drive at the front, and two control buttons. At the back, there's a translucent plastic enclosure with four color options selected to match Apple's original Mac: Tangerine, Graphite, Bondi Blue, and Ruby. Bondi Blue in particular is a well-known color associated with the ‌iMac‌ G3.

The Apple Watch charging cable can be pulled through the back of the mini ‌iMac‌, and the cable length can be tucked away under a desk for a cable-free look.

Spigen offers a range of C1 devices inspired by classic Apple products, including iPhone cases and AirPods cases.

Spigen's new ‌iMac‌ G3 Apple Watch charger can be purchased from the Spigen website.
This article, "Spigen's Latest Apple Watch Charger Looks Like a Retro iMac" first appeared on MacRumors.com

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Apple has been dealt another regulatory blow in Europe this week. A court in Rotterdam has upheld a 2021 decision by the Netherlands Authority for Consumers and Markets (ACM), confirming that the company abused its dominant App Store position. Or at least when it comes to dating apps.

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If you’re anything like me, you have probably hesitated to open Threads after a big TV episode dropped. But starting this week, Meta’s platform will start testing out a way for users to hide spoilers in both text and images. Here’s how it’s going to work.

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Google today surprisingly released a major 3.0 update for Snapseed that entirely redesigns the photo editing app on iPhone and iPad.

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We are now in 2025, and there are so many MagSafe battery packs out there. Some are multifunctional, others have software touches, some can charge your phone fast, and they all have differentiators to help you decide. But sometimes you just want a beautiful-looking MagSafe battery pack that does all the main things great, while also looking slim, sleek, and stylish. That is precisely what Pitaka was able to do with their new aramid fiber magnetic power bank. Here is what you should know.

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Apple is giving App Store developers a long-overdue tool to better promote in-app purchases, including for games. Starting later this year, developers will finally be able to generate and distribute promo codes for any type of in-app purchase, not just subscriptions. Here’s how it’s going to work.

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Apple TV+ is having a big year, with a new most watched series ever and Jon Hamm claiming biggest drama debut—but comedies have been on a hot streak too, including the latest new series.

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Apple Intelligence doesn’t (yet) offer an official chatbot mode, but in iOS 26 Apple will let power users get a chatbot-style experience via the Shortcuts app. Here’s how it works.

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MagSafe accessories continue to be a mix of great ideas and daily annoyances, but I keep trying them all. I’ve tried enough wallets to fill a drawer in my desk, and most of them get something right, but miss on a few minor things. Recently, I’ve been trying some new wallets that do more than hold credit cards. That’s what caught my eye with the , and I’ve been using it for the past few weeks.

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Apple doesn’t talk much about RAM and iPads. Popular iPad games, however, are forcing the conversation. Fortnite and Roblox, for example, are saying game over to an iPad model with a kid-friendly price that Apple sold until last year.

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iOS 26 is full of new features for the Music app, including more expansive animated album art, in-app support for Apple Music Replay, and new pinning options.

Perhaps the most impressive new Apple Music feature of all, however, is a new AutoMix. Here’s how it works.

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Amazon is offering numerous all-time low prices on Apple Watch Series 10 devices today, including both GPS and cellular models at $100 off original prices. Best Buy is matching these prices in many cases.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Amazon has the 42mm GPS Apple Watch Series 10 for $299.00, down from $399.00, as well as the 46mm GPS model for $329.00, down from $429.00. Both of these are record low prices on the Apple Watch Series 10, and they're available in numerous case colors and band styles, all of which you can find in the lists below.

42mm GPS Apple Watch Series 10

• Jet Black Aluminum Case with Black Sport Band (S/M) - $299.00, down from $399.00


• Jet Black Aluminum Case with Ink Sport Loop - $299.00, down from $399.00


• Rose Gold Aluminum Case with Plum Sport Loop - $299.00, down from $399.00


• Rose Gold Aluminum Case with Light Blush Sport Loop - $299.00, down from $399.00


• Silver Aluminum Case with Blue Cloud Sport Loop - $299.00, down from $399.00


• Silver Aluminum Case with Denim Sport Band (S/M) - $299.00, down from $399.00

46mm GPS Apple Watch Series 10

• Jet Black Aluminum Case with Black Sport Band (M/L) - $329.00, down from $429.00


• Jet Black Aluminum Case with Ink Sport Loop - $329.00, down from $429.00


• Rose Gold Aluminum Case with Light Blush Sport Band (M/L) - $329.00, down from $429.00


• Rose Gold Aluminum Case with Plum Sport Loop - $329.00, down from $429.00


• Silver Aluminum Case with Blue Cloud Sport Loop - $329.00, down from $429.00


• Silver Aluminum Case with Denim Sport Band (M/L) - $329.00, down from $429.00

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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This article, "Amazon Takes $100 Off Huge Collection of Apple Watch Series 10 Models, Available From $299" first appeared on MacRumors.com

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One major theme of Apple’s software this year is unification, as seen in the new Liquid Glass design and more cross-platform feature parity. In the realm of improving app feature parity across platforms, there’s a great new capability in iOS 26’s Music app that had previously been exclusive to the Mac: playlist folder creation.

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Apple today seeded the first beta of an upcoming macOS Sequoia 15.6 update to developers for testing purposes, with the software coming a month after Apple released ‌macOS Sequoia‌ 15.5.


Developers can opt-in to the ‌macOS Sequoia‌ beta through the Software Update section of the System Settings app. An Apple ID associated with an Apple Developer account is required to get the beta.

There's no word yet on what's included in ‌macOS Sequoia‌ 15.6, but rumors suggest that Apple plans to bring Apple Intelligence to China. There have been some regulatory hurdles that Apple is dealing with, so ‌Apple Intelligence‌ in China might be delayed beyond macOS 15.6.

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Apple today seeded the first betas of upcoming iOS 18.6 and iPadOS 18.6 updates to developers for testing purposes, with the update coming over a month after Apple released iOS 18.5 and iPadOS 18.5.


iOS 18.6 and iPadOS 18.6 can be downloaded from the Settings app on a compatible device by going to General > Software Update.

With the iOS 18.6 update, Apple may bring Apple Intelligence to China for the first time. Apple is expected to partner with Alibaba and Baidu for AI features in the country, but it is not clear if this has been delayed because Apple is facing regulatory hurdles in China.

We don't know of any other new features expected for iOS 18.6, and Apple is winding down work on iOS 18 as it shifts focus to iOS 26. ‌iOS 26‌ is in beta testing right now and it is set to be released in September.
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Leaker Sonny Dickson recently launched Collectible Phones, a new website focused on art created from discarded iPhones that would otherwise be sent to a landfill.


Dickson's company sources out-of-commission iPhones from recycling facilities, selecting those in the best condition to disassemble and preserve. The site says that only the best components are picked, carefully glued to a backboard, and then placed in a high-quality frame.

Each component is labeled with details and specifications, so you'll see all of the information about the iPhone's display, logic board, battery, and more. Launch date, pricing, and other interesting tidbits are included too.

Right now, Collectible Phones is offering the $349 Collectible 2G, featuring Apple's iconic original ‌iPhone‌ from 2007. Each component of the original ‌iPhone‌ has a description of what it was, from the camera to the Home button. Dickson sourced an original screenshot of the first version of iOS, so you can see what the Home screen of the ‌iPhone‌ looked like back in 2007.

Each Collectible 2G piece can be purchased with either a black frame or a silver frame that's ready to hang on the wall. Frames measure in at 30cm x 42.3cm, and shipping is free worldwide. In the future, Dickson plans to add more devices to the collection.
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Last week Apple debuted its major new software versions coming this fall, including iOS 26, iPadOS 26, and more. But it isn’t finished with the current software cycle just yet, as the first betas for iOS 18.6, macOS 15.6, and more have now arrived.

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Apple today provided developers with the first betas of upcoming visionOS 2.6, tvOS 18.6, and watchOS 11.6 updates for testing purposes. The software comes over a month after Apple released visionOS 2.5, tvOS 18.5, and watchOS 11.5.


The betas are available to registered developers at the current time, and can be downloaded from the Settings app on each device.

There's no word on what's included in the beta updates at this time, but we'll update this article if any new features are found.
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Apple is bringing Live Activities to the Mac this fall as part of macOS Tahoe 26, and here’s a helpful compatibility tidbit: your iPhone doesn’t need to be running iOS 26 to make it work.

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WhatsApp has been talking about launching in-app advertising for many years, but today the change has finally arrived. Ads in WhatsApp are now official, here are the details of what to expect—including the finer points of how your privacy is impacted.

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Alongside a host of hangover Father’s Day deals, including $100 off iPad mini 7 and the lowest prices of the year on both AirPods Pro 2 and AirPods 4, today’s best discounts are headlined by the M4 Mac mini. The base model is now starting down at $499 with $100 in savings while upgraded models are as much as $120 off the list prices at Amazon. We also spotted a notable $300 price drop on the 48GB MacBook Pro with the M4 Pro chip as well as a host of charging gear and accessories waiting down below. All of that and more awaits below in today’s 9to5Toys Lunch Break.

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Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve).


The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with investors.

It's been a long wait for Ultra fans. Apple skipped updating the rugged smartwatch entirely in 2024, choosing instead to simply add a black titanium color option to the existing Apple Watch Ultra 2. That means it will have been nearly two years when September rolls around since we've seen any meaningful changes to the Ultra lineup.

Pu's timeline aligns with other industry watchers who expect Apple's fall event to bring refreshes across the Apple Watch family. Bloomberg's Mark Gurman has suggested the Ultra 3 could gain satellite connectivity and 5G capabilities, features that would arguably help justify the extended development cycle.

The analyst's broader Apple roadmap paints an interesting picture for 2025. More notably, he predicts that Apple will also release its rumored HomePad tablet this year, while pushing AirPods Pro 3 back to 2026 – a timeline that conflicts with other recent predictions.

• 6 Features Coming to the Apple Watch Ultra 3

For Ultra users hanging onto first-generation models, the wait might finally be worth it. Two years of development could mean more substantial upgrades than the typical annual refresh cycle allows, assuming Apple hasn't just been sitting on its hands.
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Apple has lost a legal challenge in the Netherlands after a Dutch court ruled that the company abused its dominant market position by imposing restrictive payment terms on dating app developers (via Reuters).



The ruling was issued earlier today by the Rotterdam District Court, confirming a 2021 decision by the Dutch Authority for Consumers and Markets (ACM), which found that Apple violated European Union competition laws by forcing dating app developers to use its proprietary in-app payment system, prohibiting them from directing users to alternative payment methods, and charging commissions of up to 30% on transactions.

The court's decision means that the ACM's prior enforcement actions still stand, including a significant penalty for non-compliance. In a statement provided to Reuters following the ruling, an Apple spokesperson said the company would appeal the decision:

This ruling undermines the technology and tools we've created to benefit developers and protect users' privacy and security, and we plan to appeal.

The ACM initially ordered Apple in August 2021 to revise its policies for dating apps distributed via the Dutch App Store. Apple was told to allow developers of these apps to either integrate an alternative payment system or direct users to external payment options. When Apple failed to implement these changes in a manner the ACM deemed sufficient, the regulator imposed a series of weekly fines totaling €50 million. The case in the Netherlands is part of broader ongoing international scrutiny of Apple's ‌App Store‌ practices.
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