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Apple Expected to Buy Another Silicon Valley Campus

30 juillet 2025 à 16:35
Apple is set to purchase another campus in Silicon Valley, California, amid almost $1 billion of property purchases this year.


According to The San Francisco Chronicle, Apple is purchasing the four-building Mathilda Campus, located at 505–599 North Mathilda Avenue and 605 West Maude Avenue, from Kilroy Realty Corporation. The site comprises approximately 663,000 square feet of office space, of which Apple already leases over 580,000 square feet, which is roughly 88% of the complex. The sale is expected to close in the third quarter of 2025 at a rate of $550 per square foot.

Kilroy disclosed in its second-quarter earnings report that it is under contract to sell a "four building campus in Silicon Valley" but did not specify the buyer. Two individuals with direct knowledge of the transaction confirmed to The San Francisco Chronicle that the buyer is Apple and that the property in question is the Mathilda Campus.

The Mathilda Campus purchase follows two other significant acquisitions by Apple in recent months. In June, Apple finalized the $166.9 million purchase of Cupertino Gateway, a three-building complex at 10200 North Tantau Avenue, adjacent to its Apple Park headquarters. Then, in July, the company acquired two neighboring office properties at 615 and 625 North Mathilda Avenue, directly adjacent to the Mathilda Campus, for $350 million. Like the Mathilda Campus, Apple had previously leased and occupied the majority of those properties.

Combined, these three transactions amount to a total outlay of approximately $882 million within a span of several weeks. All three sites are located within a few miles of ‌Apple Park‌.
This article, "Apple Expected to Buy Another Silicon Valley Campus" first appeared on MacRumors.com

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iOS 26: How to Use the New Music Pins Feature

30 juillet 2025 à 15:56
If you've ever found yourself scrolling endlessly through your iPhone's music library to find that one album you play every morning or the workout playlist that gets you pumped, then you should find iOS 26's new Music pins feature a welcome addition to the app.


Basically, Apple Music lets you pin your most frequently accessed songs, playlists, albums, and artists directly to the top of your Library tab, making them readily accessible with a single tap.

Pinning keeps your musical essentials within easy reach, and it couldn't be easier to use. In the Music app, simply navigate to the song, album, artist, or playlist that you want to pin, then long press on the item and choose the Pin option from the popup menu.

music
To unpin an item from the top of your Library tab, it's pretty much the same action – long press it and choose the Unpin option from the popup menu.

Download Pinned Items?


The first time you use Music pins, iOS 26 will ask if you want to download pinned items automatically for offline listening. You can adjust this setting anytime by navigating to Settings ➝ Apps ➝ Music and toggling Download Pins.

settings
Music pins aren't the only new Music addition in iOS 26. The app now has an AutoMix feature to create seamless DJ-style transitions between songs, plus there's also lyrics translation and lyrics pronunciation, making it easier to appreciate music from all over the world. Note that iOS 26 is currently in beta and will be released in the fall.
This article, "iOS 26: How to Use the New Music Pins Feature" first appeared on MacRumors.com

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Get Apple's 11th Gen iPad for $299 on Amazon ($50 Off)

30 juillet 2025 à 15:36
Amazon today is taking up to $52 off Wi-Fi models of Apple's 11th generation iPad. Prices start at $299.00 for the 128GB Wi-Fi iPad, down from $349.00, a second-best price on this model.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Additionally, Amazon has the 256GB Wi-Fi iPad for $399.00 ($50 off) and the 512GB Wi-Fi iPad for $598.50 ($52 off). Free delivery estimates are placed around August 4 for these iPad models, but Prime members should be able to get same-day delivery in many locations.





The 11th generation iPad is mainly a spec bump for the tablet line, now featuring the A16 chip and more storage, with the same design as the 10th generation iPad. The new ‌iPad‌ starts with 128GB of storage, and is also available in 256GB and a new 512GB configuration. The previous model was only available in 64GB and 256GB configurations.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.




Deals Newsletter


Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!




Related Roundup: Apple Deals

This article, "Get Apple's 11th Gen iPad for $299 on Amazon ($50 Off)" first appeared on MacRumors.com

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AAPL Q3 2025: Analysts expect low growth, iPhone and Mac up, iPad down

30 juillet 2025 à 15:26

We’re just a day away from the AAPL Q3 2025 earnings report, covering April to June. Apple said it expected single-digit growth, and analysts expect this to be toward the lower end of the scale.

Digging into the detail, the consensus view is that both iPhone and Mac revenue will be up year-on-year, while iPad earnings will be down …

more…

These Shoes Let You Track Your Child's Location With Apple's AirTag

30 juillet 2025 à 15:21
Skechers recently started selling a line of kids shoes that have a hidden compartment under the insole for inserting Apple's AirTag item tracker.


The idea here is that parents can put an AirTag in the shoes, and then track the location of those shoes (and the child wearing them) in the Find My app, which is available across the iPhone, iPad, Mac, Apple Watch, and on the web at iCloud.com.

The shoes can provide parents with peace of mind by allowing them to keep track of their child's location in public. If a child gets lost in a busy shopping mall, for example, the parent could view their location in the Find My app. Or, a parent could double check that their child is where they are supposed to be at a certain time, such as school.

In a YouTube ad shared this week, Skechers said that kids cannot feel the AirTag under their feet while wearing the shoes, making it a discrete solution.


These shoes could also prove invaluable if a child is kidnapped, but one caveat is that the kidnapper would receive an alert on their iPhone or Android smartphone if an unknown AirTag has been following them for a little while. If the kidnapper is unable to find the AirTag, it will eventually start playing a sound. This is a safety feature that is designed to prevent people from using the AirTag for stalking purposes.

Another thing to keep in mind is that if the child does not have a device on them, the AirTag will rely exclusively on the Find My network to send its latest location to iCloud. In other words, the child will need to be around other people with Apple, Android, or other Find My network devices, in an area where there is cellular or Wi-Fi connectivity. If the child is somehow alone in an area without any internet connectivity, the AirTag's location would not update.

On its website, Apple says the AirTag should not be used to track people, but a parent using the accessory to track a young child is justifiable.

Alternatively, parents can give their child a cellular Apple Watch for location tracking purposes. The child does not need to have an iPhone.

The shoes are available for boys and girls in the U.S., Canada, and select other countries. In the U.S., prices start at $52 as of writing (an AirTag is not included). They come in a variety of styles, and they are machine washable, according to Skechers.
Tag: AirTag

This article, "These Shoes Let You Track Your Child's Location With Apple's AirTag" first appeared on MacRumors.com

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iPhone Feature for Tracking Lost Baggage Expands to Saudia Airlines

30 juillet 2025 à 13:54
Saudia, the flag carrier airline of Saudi Arabia, now supports Apple's iPhone feature that makes it easier to share the location of AirTag-equipped baggage at airports, according to local media.


With iOS 18.2, Apple introduced a new Find My feature that lets you temporarily share the location of an AirTag-equipped item – such as a bag – with others, including participating airline staff, to help track it if it's lost or delayed.

Users running iOS 18.2, iPadOS 18.2, or macOS Sequoia 15.2 and later can generate a "Share Item Location" link in the Find My app. Recipients can view the item's location on a live-updating web map.

Apple says it collaborated with airlines to enable private and secure access to these links. Only a small number of people can view each link, and airline staff must authenticate using an Apple ID or a verified partner email to gain access.

As soon as customers find their item, location sharing is disabled. The owner can also stop sharing their location at any time, and the sharing link automatically expires after 7 days to ensure the privacy of passengers.

American Airlines rolled out support for the feature in February. Other airlines that also offer the feature include Delta, United, Air Canada, Virgin Atlantic, British Airways, Lufthansa, and more.
This article, "iPhone Feature for Tracking Lost Baggage Expands to Saudia Airlines" first appeared on MacRumors.com

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Apple Expands Video Shopping Service to India After US Launch

30 juillet 2025 à 13:24
Apple has announced that customers in India can now connect with an Apple Specialist over a live video session while shopping for Apple products on its regional online store. It's the first expansion of the service outside of the U.S., where it debuted in March 2023.


The service connects customers with an Apple Store team member via a secure, one-way video call to browse the latest Apple products, discover new features, and learn about Apple's trade-in program, financing options, and more.

The Specialist appears on video, while customers remain on audio only. During the session, customers can get tailored, personalised advice, enabling them to compare iPhone models, for example. The service is offered in English, and customers on both iOS and non-iOS devices can use it.

Shop with a Specialist over Video is available to customers in India from 10 a.m. to 7 p.m. India Standard Time from Monday to Friday on the Apple Store online. The move follows Apple's launch of the Apple Store app in India earlier this year.
This article, "Apple Expands Video Shopping Service to India After US Launch" first appeared on MacRumors.com

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iPhone 17 Models May See $50 Price Hike, Says Jefferies

30 juillet 2025 à 12:56
Apple is expected to implement a $50 price increase across its iPhone 17 lineup when the new models launch in September as a way to offset rising component costs and China tariffs, according to a new investor note by Jefferies analyst Edison Lee.


The price hike is expected across all iPhone 17 models, including the regular iPhone 17, iPhone 17 Air (replacing the Plus model), iPhone 17 Pro, and iPhone 17 Pro Max. Current iPhone models range from the base iPhone 16 starting at $799 to the iPhone 16 Pro Max at $1,199.

The analyst's prediction came as it gave AAPL stock a Hold rating, citing strong iPhone sales in the second quarter of 2025. U.S. telecommunications companies reported a 22% year-on-year equipment growth, their highest in six quarters, according to the analyst's note.

The Wall Street Journal reported in May that Apple was considering raising prices for its upcoming iPhone 17 models. The company reportedly aims to pair the potential price hikes with new features and design changes to justify the increased cost to consumers, rather than attributing them to U.S. tariffs on goods from China.
This article, "iPhone 17 Models May See $50 Price Hike, Says Jefferies" first appeared on MacRumors.com

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Apple Promotes Samsung's Galaxy Z Flip7 by Mistake

30 juillet 2025 à 12:22
Apple's official Support account on China's Weibo had a serious case of mistaken identity on Tuesday after it accidentally posted a slick promotional trailer for Samsung's Galaxy Z Flip7.


In the embarrassing mix-up, the uploaded video clearly promoted Samsung's latest flip-style clamshell device rather than any Apple-affiliated product. Video capturing the blunder circulated across social media before the post was quickly deleted.

As for who is responsible for the error, the going theory is that it is an outsourced agency that handles marketing assets for both Apple and Samsung in the region. In other words, someone probably grabbed the wrong video file and hit publish without double-checking the content.

Apart from being humorous, the timing is notable given Samsung's strong position in the foldable market as anticipation grows for Apple's rumored first foldable iPhone.

A mix-up occurred when China's official "Apple Support" Weibo account accidentally posted a promotional video for the Samsung Galaxy Z Flip7, which was later promptly taken down. pic.twitter.com/CvxT0EVWx7

— PhoneArt (@UniverseIce) July 30, 2025


Apple's ‌will be a book-style foldable with a crease-free 7.8-inch inner display, a 5.5-inch outer display, a titanium chassis, dual rear cameras, and Touch ID instead of Face ID. Apple is expected to launch the device in September 2026 as part of the iPhone 18 lineup.
Tag: Samsung

This article, "Apple Promotes Samsung's Galaxy Z Flip7 by Mistake" first appeared on MacRumors.com

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Apple Continues Losing AI Experts to Meta

30 juillet 2025 à 03:47
A fourth Apple artificial intelligence expert has left the company to join Meta, reports Bloomberg. Bowen Zhang, who was on Apple's foundation models team, is the latest employee to abandon Apple for Meta.


The leader of Apple's foundation models group, Ruoming Pang, was one of the first Apple AI researchers to join Meta. Since then, several employees who worked under him have also left for Meta. Meta is aggressively hiring for its Superintelligence Labs, an AI division that's building advanced AI systems capable of performing at or beyond human-level intelligence.

Meta CEO Mark Zuckerberg has been offering AI engineers massive compensation packages to lure them from other companies, and Pang reportedly received over $200 million. Pay from Meta reportedly includes a high base salary, a signing bonus, and stock awards, and the money offered to Pang exceeds the compensation of almost all Apple employees except for executives. Presumably, the other AI engineers that left Apple have also received offers that Apple isn't willing to match.

Last month, OpenAI CEO Sam Altman said that Meta had been offering signing bonuses as high as $100 million. Meta has hired engineers and AI experts from Apple, OpenAI, and Anthropic. Bloomberg says Apple is "marginally increasing" the pay of its foundation models team, but is not paying at the level that Meta is.

With Apple losing key employees to Meta, it could continue to struggle to catch up in the AI race. Competitors like Google and Samsung have much more advanced AI features already, and this year, Apple was forced to delay promised Apple Intelligence Siri features until 2026.

Apple has been restructuring its AI teams, with AI efforts now overseen by Apple software chief Craig Federighi and Mike Rockwell, who led Apple Vision Pro development. Rumors suggest that Apple is considering using technology from Anthropic or OpenAI for future AI features, including an LLM version of ‌Siri‌, rather than its own models.

Apple's discussions to rely on third-party AI technology have reportedly led to falling morale on the foundation models team that is now losing employees to Meta. Multiple engineers are reportedly actively interviewing for jobs at other AI companies, while Apple executives are aiming to reassure team members that it remains committed to in-house AI development.
Tag: Meta

This article, "Apple Continues Losing AI Experts to Meta" first appeared on MacRumors.com

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Apple Argues DoJ Lawsuit Could Set 'Dangerous Precedent' for Tech Design

30 juillet 2025 à 02:21
Apple today filed a response to the antitrust lawsuit it is facing from the United States Department of Justice, sharing rebuttals to the DoJ's claims and pointing out perceived flaws in the accusations outlined in the complaint.


According to Apple, the DoJ's lawsuit has the potential to "set a dangerous precedent" that would allow the government to dictate the design and function of technology, plus it threatens "the very principles that set the iPhone apart" from competing devices.

As a recap, the DoJ filed an antitrust lawsuit against Apple in March 2024, accusing Apple of an illegal monopoly in the smartphone market. To back up its accusation, the DOJ provided five examples of instances where Apple's decisions stifled competition and locked consumers into the ‌iPhone‌ ecosystem.

  • Super apps - The DoJ claims that Apple blocks apps that offer "broad functionality," like WeChat or apps that offer mini games and other multi-app features.

  • Cloud streaming - Apple has been accused of suppressing cloud streaming games by preventing them from being available on the App Store.

  • Messaging apps - The DoJ took issue with the lack of an iMessage app for Android, the green bubble vs. blue bubble separation, and Apple's delayed support for RCS. The DoJ also believes that third-party apps should be able to send and receive SMS messages in lieu of the Messages app.

  • Smartwatches - Apple is accused of restricting key functions from third-party smartwatches, preventing ‌iPhone‌ users from getting Apple Watch-like functionality from watches with "better user interfaces and services." The DoJ has also complained about the Apple Watch not being compatible with Android devices.

  • Digital Wallets - The DoJ took issue with Apple's refusal to allow banking apps and other digital payment providers to access the NFC chip in the ‌iPhone‌ for payment purposes.


Many of the DoJ's claims have been weakened or are no longer relevant, because Apple has addressed them. With iOS 17.4, for example, Apple eliminated restrictions on cloud streaming apps and apps offering mini games on iOS, and super apps are and have been supported.

Apple adopted ‌RCS‌ since the DoJ's filing, improving messaging interoperability between Android and ‌iPhone‌ devices, though messaging apps cannot receive SMS or ‌RCS‌ messages instead of the Messages app. Apple opened up access to NFC in iOS 18.1, adding support for contactless NFC payments through third-party payment apps.

Apple does not believe that the DoJ fairly portrayed Apple's market position. The DoJ uses revenue as its metric for calculating market share instead of unit sales, which Apple says is "unreasonable." The DoJ also suggested that "performance smartphones" are a separate category from standard smartphones, even though that is not a recognized device category. Apple also argues that the U.S. numbers are not an accurate reflection of the global competition that it faces.

Apple points out that the complaints that led to the Department of Justice's lawsuit did not come from ‌iPhone‌ customers, but rather from a small number of developers that happen to include "some of Apple's largest and best-funded competitors." Apple claims that meeting the DoJ's demands would degrade the ‌iPhone‌ experience for consumers.
The antitrust laws do not impose upon Apple a duty to design its own product in a way that would better suit its rivals at the expense of consumers whose devices might be less secure, less private, and less intuitive as a result.

Ultimately this case is not about the millions of satisfied iPhone users or even the hundreds of thousands of iOS developers that enjoy economic success, it's predominantly about a few large companies free-riding on Apple's technology and innovation. The complaint is a misguided plea for a judicial redesign of one of the most popular and innovative consumer products of all time, under the guise of an antitrust case.

Much of Apple's response features Apple denying the DoJ's claims, one by one, which is standard for this type of filing. The legal dispute will now enter the discovery phase, with Apple aiming to prove that the DoJ's allegations are inaccurate. From there, a summary judgment will be handed down, which could lead to a trial and appeals. The entire process will span years.

The ‌App Store‌ ecosystem is changing rapidly enough that the DoJ's claims may not be applicable at all in the future. In the last year, Apple changed multiple ‌App Store‌ rules, both voluntarily and involuntarily. Apple's legal dispute with Epic Games, for example, resulted in Apple permitting developers to direct customers to third-party purchase options on the web with in-app links and no associated fees. Similar changes could further nullify the DoJ's allegations, so it should be interesting to see how the dispute plays out.
This article, "Apple Argues DoJ Lawsuit Could Set 'Dangerous Precedent' for Tech Design" first appeared on MacRumors.com

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Apple slams DOJ lawsuit: ’threatens the very principles that set iPhone apart’

30 juillet 2025 à 02:20

The US Department of Justice formally sued Apple in March 2024, accusing the company of having a “smartphone monopoly.”

Apple has voiced its opposition to the case many times over the last year. Now, it has officially filed its answer to the DOJ’s antitrust complaint, pushing back forcefully against the allegations.

more…

iPhone 17 Pro Could Come in Surprising Orange Color, Dummy Models Suggest

30 juillet 2025 à 01:53
We're just six weeks away from the launch of new iPhone models, and rumors are ramping up as September creeps closer. We've heard plenty of details about the prospective colors for the iPhone 17 lineup, but leaker Sonny Dickson today shared ‌iPhone 17‌ dummy models that supposedly feature the shades that Apple has picked.


Dickson's images feature the iPhone 17 Pro models in black, white, dark blue, and orange. The orange shade is particularly bright and not typically in line with what Apple chooses for the Pro models. Apple's colors are often more muted, but it could be an issue of angle or lighting. Prior leaks suggested that the orange could be more of a copper color than a true orange, so we'll have to wait to see how closely the dummy model matches with the final color.

First look at iPhone 17 color dummies, The new orange really stands out this year — definitely a bold addition. Thoughts? pic.twitter.com/M0gB6NSglI

— Sonny Dickson (@SonnyDickson) July 29, 2025

The dark blue shade is more of what we'd expect for an ‌iPhone 17 Pro‌, though even it isn't quite as subdued as what Apple usually chooses. It's worth noting that rumors have suggested the 17 Pro models could also be available in a gray color, which is missing here. There were also rumors of a color shifting shade that appears white but changes color with light, which also doesn't seem to be depicted.

As for the iPhone 17 Air, the dummy models are depicted in black, white, gold, and a light blue, similar to the light blue of the MacBook Air. Those are all four colors that we've seen rumored for the ‌iPhone 17 Air‌.

The ‌iPhone 17‌ models are shown in black, white, blue, and a purple that looks more like a pink. Rumors have suggested the ‌iPhone 17‌ could come in black, white, steel gray, purple, and light blue. The blues for the ‌iPhone 17‌ and ‌iPhone 17 Air‌ are similar, but not identical.

Dummy model designs are often accurate, but the colors the dummy models come in don't always provide the clearest picture of what an ‌iPhone‌ will actually look like. Differences in lighting, sheen, and material often mean that the final version of the ‌iPhone‌ looks a lot better than what leaks.
Related Roundup: iPhone 17 Pro
Related Forum: iPhone

This article, "iPhone 17 Pro Could Come in Surprising Orange Color, Dummy Models Suggest" first appeared on MacRumors.com

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This special Mail app toggle helps protect you from sketchy emails

30 juillet 2025 à 00:39

9to5Mac is brought to you by Incogni: Protect your personal info from prying eyes. With Incogni, you can scrub your deeply sensitive information from data brokers across the web, including people search sites. Incogni limits your phone number, address, email, SSN, and more from circulating. Fight back against unwanted data brokers with a 30-day money back guarantee.

A couple years ago, Apple introduced a new feature for Apple Mail users called Mail Privacy Protection. It isn’t on by default, though you might’ve seen a prompt to enable it upon launching the Mail app for the first time. That said, you might not know what it actually does. We’ll be breaking down Mail Privacy Protection and its benefits right here.

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Photoshop Gets New AI Editing Tools

30 juillet 2025 à 00:18
Adobe today announced several new and enhanced AI tools for Photoshop, with the additions aimed at making it easier for creators to tweak and clean up their images.


With Harmonize, Photoshop users can add a new object into an image or composition, and the app will analyze the surrounding content to automatically adjust color, lighting, shadows, and visual tone so that the object seamlessly fits in. Adobe says that the feature streamlines the creation of composite images and reduces the time needed for manual adjustments. Harmonize is available across Photoshop for desktop, the web, and mobile devices.

Generative Upscale provides resolution enhancements up to eight megapixels without impacting image clarity. The feature is able to improve image quality for print, or to boost the resolution of older files. Generative Upscale can be used on desktop and the web.

Adobe improved the Remove tool in Photoshop, and it now uses the latest Adobe Firefly Image Model. The updated Remove tool is able to more precisely erase unwanted objects from images, filling the gaps with realistic content. Edits will have fewer artifacts for a cleaner end result. The improved Remove tool is available for desktop and the web.

In Photoshop for the desktop, there's a new Projects option for managing and organizing creative work. Assets are aggregated into a shared, organized space, eliminating issues with collaboration and communication. Projects is designed to allow Photoshop users to share entire collections at once to cut down on versioning issues.

More information on the new features can be found on Adobe's website.
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