Apple has published three interesting studies that offer some insight into how AI-based development could improve workflows, quality, and productivity. Here are the details.

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Apple Notes has become one of Apple’s most consistently updated apps, and iOS 26 brought several solid new additions. Here’s everything new for Apple Notes in iOS 26.

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While we have unsurprisingly yet to see any straight discounts on the just-announced M5 MacBook Pro, Best Buy is seeking to entice upgraders with some trade-in offers toward the new models.

Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Best Buy is currently offering up to $800 in trade-in value for a base M4 MacBook Pro, with higher-spec machines qualifying for even more. Base M3 MacBook Pro models qualify for up to $600 in trade-in credit, while base M2 models qualify for up to $490 and base M1 models qualify for up to $300. My Best Buy Plus and My Best Buy Total members are also eligible for an extra 10% on their trade-in value.



The new M5 MacBook Pro starts at $1,599, with higher-spec stock configurations available at $1,799 and $1,999 price points. Pre-orders are available now ahead of a launch next Wednesday, October 22.

Apple also offers its own trade-in program for Macs and other devices, so it's worth comparing trade-in values to determine what the best option is for you. Private sales can also frequently yield higher values for a given model, though that can come with more hassle and less security than a retail trade-in partner like Best Buy or Apple, so you need to weigh priorities when deciding how to upgrade.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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This article, "Best Buy Offering Trade-In Deals Toward New M5 MacBook Pro" first appeared on MacRumors.com

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After years of buying iPhone Pro models, this year Apple tempted me away with its ultra-thin iPhone Air. And the new model has easily exceeded my expectations. But rumors of lackluster sales and a new third-party report have me worried about the iPhone Air’s future.

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This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: Apple Glasses, next-gen AirPods rumors, HomePod Touch pricing and models, and more. Here are this week’s Apple rumors.

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Apple is working on a new version of the MacBook Pro with an OLED display, a hole punch camera, and touch screen functionality, Bloomberg's Mark Gurman said today. The updated ‌MacBook Pro‌ is set to launch sometime between late 2026 and early 2027.


Apple hasn't redesigned the ‌MacBook Pro‌ since the launch of the M1 Pro and M1 Max machines in 2021, but that is set to change with the launch of the OLED models. Along with new display capabilities, there will be a hole-punch camera and no notch, plus a thinner and lighter design. Apple is also adding a reinforced hinge and an updated screen design that will ensure the display does not move when it is touched.

While Apple plans to add a touch screen, the MacBook will continue to have a trackpad and a keyboard, with touch gestures augmenting existing functionality.

With an OLED display and touch integration, the upcoming 2026/2027 ‌MacBook Pro‌ models will likely be more expensive than the current higher-end ‌MacBook Pro‌ models that are priced starting at $1,999 for the 14-inch model and $2,499 for the 16-inch model.

The touch screen ‌MacBook Pro‌ models will be equipped with Apple's next-generation M6 chips. Apple just this week debuted the M5 Apple silicon chip, so the M6 is a ways off. Apple won't have M5 Pro and M5 Max chips ready until early 2026, which means it is increasingly likely the M6 variants will come in 2027.

It is possible that Apple will introduce two ‌MacBook Pro‌ refreshes in the same year, but it would be unusual.

Apple plans to test touch screen Macs with the ‌MacBook Pro‌ line, and the technology won't come to other Macs until Apple learns how it fares with consumers. Apple's last attempt at touch-based functionality in the Mac did not go well. The Touch Bar that was added to the ‌MacBook Pro‌ in 2016 did not prove popular with customers, and Apple ended up phasing it out starting with the 2021 ‌MacBook Pro‌ refresh.

Rumors about a touch screen Mac surfaced earlier this year when Apple analyst Ming-Chi Kuo said that Apple would incorporate on-cell touch technology in the OLED ‌MacBook Pro‌. Kuo said that Apple decided to give the Mac a touch screen after "long-term observation of iPad user behavior" that suggested touch controls can enhance productivity and user experience in certain scenarios.
This article, "MacBook Pro With OLED Touch Screen Launching as Soon as 2026" first appeared on MacRumors.com

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Apple may have just released its first M5 MacBook Pro earlier this week, but there’s already a lot of anticipation about what’s next. In a new report today, Bloomberg says that Apple is planning a new MacBook Pro for late 2026 or early 2027 with major changes, headlined by an OLED touchscreen.

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Do you use Facebook Messenger on the Mac? Soon, your app’s going to stop working. Meta has announced that its Messenger app for Mac is being killed off entirely.

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Apple just launched its brand new M5 MacBook Pro, but with very few changes compared to last year’s M4 model. If you’re in the market to upgrade, rumors indicate that next year’s M6 MacBook Pro should be well worth the extra wait.

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Apple One subscribers can now get a Peacock subscription at a discount. Could there be more perks coming in the future?

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Benjamin and Chance react to the new M5 iPad Pro, MacBook Pro, and Vision Pro launches. Apple also kills off Clips app and teases live immersive NBA content, and announces a controversial name change for the Apple TV streaming service. 

And in Happy Hour Plus, Benjamin gets more excited about the upcoming Apple smart display based off some details from Mark Gurman. Subscribe at 9to5mac.com/join.

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The OnePlus 15 is seemingly a short few months away, as it’s already been officially announced for both China and global markets. In order to launch a new phone, though, OnePlus also needs a new software build, and with Android 16 having been around for a while now, it’s time for OxygenOS 16’s official debut.

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Apple and NBCUniversal are teaming up for a $15/month streaming TV bundle that will include access to Apple TV and Peacock.


The streaming bundle will be available starting on October 20, and it will give customers access to both services at a 30 percent discount compared to purchasing individual subscriptions. ‌Apple TV‌ is normally $12.99 per month, while Peacock starts at $10.99 for the Premium plan that's included in the bundle.

Apple One subscribers on the Family and Premier plans can add Peacock Premium Plus and receive a 35 percent discount. Peacock Premium Plus includes the option to download content and watch it offline, while the standard Premium plan does not. It also removes most ads.

The ‌Apple TV‌ and Peacock apps will also feature an "extensive sampling" of each other's shows in app. When the bundle launches on October 20, Peacock subscribers will be able to watch the first three episodes of Stick, Slow Horses, Silo, The Buccaneers, Foundation, Palm Royale, and Prehistoric Planet from ‌Apple TV‌ for free.

‌Apple TV‌ subscribers will be able to watch up to three episodes of Law & Order, Bel-Air, Twisted Metal, Love Island Games, Happy's Place, The Hunting Party, and Real Housewives of Miami from Peacock.

Apple's new bundle comes just after Apple decided to rebrand its streaming service as ‌Apple TV‌, dropping the Plus and introducing a new logo.
This article, "Apple TV and Peacock Launch $15 Monthly Streaming Bundle, a 30% Discount" first appeared on MacRumors.com

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Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.


The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has been pushed back:

• HomePod mini: S9 chip or newer with support for next year's revamped version of Siri powered by Apple Intelligence, likely Apple's N1 chip with Wi-Fi 7 support, improved sound quality, a second-generation Ultra Wideband chip for proximity features, and potentially new color options like Red.


• Apple TV: A faster A17 Pro chip that will support next year's revamped version of Siri powered by Apple Intelligence, and likely Apple's N1 chip with Wi-Fi 7 support. A built-in FaceTime camera has been rumored for a future Apple TV, but it is unclear if that will arrive with the next model specifically.


• AirTag: Up to 3× longer item tracking range vs. current AirTag, a more tamper-proof speaker, and "very low" battery life alerts.

The following products are rumored to launch in late 2025 or early 2026:

• MacBook with A18 Pro chip: A lower-cost MacBook model equipped with an A18 Pro chip — or perhaps an A19 Pro chip, although this might be wishful thinking — is rumored to launch in late 2025 or early 2026.


• Studio Display: A new version of the Studio Display with an A19 Pro chip and mini-LED backlighting is expected to launch in late 2025 or early 2026.


• Pro Display XDR: A new version of the Pro Display XDR with a built-in Center Stage camera is expected to launch in late 2025 or early 2026.

Apple's exact plans for the rest of the year remain to be seen, but it is not unusual for the company to announce new products in late October through November. Apple has even announced some products in December over the years, such as multiple Mac Pro models, the Pro Display XDR, and the AirPods Max.

HomePod mini and Apple TV inventory is starting to dwindle at select Apple Store locations around the world, as often happens ahead of new models.

As for other Macs, it is possible that no additional models will follow until next year. It would have made sense for the iMac and Mac mini to be updated with the M5 chip alongside the 14-inch MacBook Pro, if they were coming this year, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are rumored to launch in early 2026. The next MacBook Air and Mac Studio models are expected to launch next year, too, while the timeframe for the next Mac Pro desktop tower is up in the air.
This article, "Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More" first appeared on MacRumors.com

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Apple TV and NBCUniversal today announced a new partnership, where customers in the US will be able to subscribe to a combined Apple TV and Peacock bundle at a discounted price. The $14.99/mo bundle includes Apple TV and Peacock Premium, or you can get Apple TV and Peacock Premium Plus (their ad-free tier) for $19.99/mo.

This represents a roughly 30% saving compared to subscribing to the services individually. For the first time, Apple has also arranged a special deal for Apple One subscribers …

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With the official reveal of the new M5-powered MacBook Pro and iPad Pro, today’s 9to5Toys Lunch Break is kicking off with some deals on both. Best Buy has some enhanced trade-in values live on the new M5 MacBook Pro at up to $800 off and members can land an additional 10% off. It too is offering $50 off the M5 iPad Pro with no trades for members alongside configs as low as $499 with trades. Aside from that we have iPhone 15 Pro Max at up to $750 off as well as Apple Watch Utra 2 at $150 off, and AirPods 4 with ANC back at Prime Day pricing. All of that and much more awaits below. 

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Apple has retained its position as the world's most valuable brand for the 13th consecutive year, topping Interbrand's 2025 Best Global Brands ranking with an estimated brand value of $470.9 billion.


The annual Interbrand report evaluates the world's top 100 companies based on financial performance, brand strength in purchase decisions, and overall competitiveness. The report claims that combined brand value of all 100 entries rose 4.4% year over year to $3.6 trillion.

Apple first entered Interbrand's top 25 in 2008 and reached the number one position by 2013, maintaining its dominance through more than a decade of major shifts in consumer technology. Its valuation of $470.9 billion represents a 4% decline from last year, yet still places it comfortably ahead of second-place Microsoft, which grew 10% to $388.5 billion. Amazon, Google, and Samsung rounded out the top five with respective brand values of $319.9 billion, $317.1 billion, and $90.5 billion.

While Apple remains the world's most valuable brand, the report pointed to a dramatic surge from AI chipmaker Nvidia, which recorded a 116% increase in brand value to $43.2 billion, leaping from 36th to 15th place — the largest single-year gain in Interbrand's history. In addition, Instagram entered the top 10 for the first time, with a 27% rise in brand value, while Nike dropped from 14th to 23rd after losing 26% of its valuation. Tesla fell 13 positions to 25th place following a 35% decline.
This article, "Apple Remains the World's Most Valuable Brand in 2025" first appeared on MacRumors.com

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Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump.


First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," but it did not provide any further details, and there are no SSD benchmark results yet.

Second, Apple says the 14-inch MacBook Pro base model can now be configured with up to 4TB of storage, whereas the highest storage capacity offered for the equivalent previous-generation model was 2TB. However, the highest-end 14-inch and 16-inch MacBook Pro models with M4 Max chips can be configured with up to 8TB of storage.

The new 14-inch MacBook Pro can be pre-ordered now, and it launches Wednesday, October 22. In the U.S., pricing for this model continues to start at $1,599.
This article, "New 14-Inch MacBook Pro Has Two Key Upgrades Beyond the M5 Chip" first appeared on MacRumors.com

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Palm Royale is coming back for season 2 soon as the next comedy debut on Apple TV. And the just-released trailer shows the series going deep into the cut-throat waters of high society.

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Apple's website does not currently list the amount of unified memory included in the Vision Pro with the M5 chip, but MacRumors has confirmed that the latest version of the headset is equipped with the same 16GB of RAM as the previous model.


The M5 chip supports up to 32GB of unified memory in the new 14-inch MacBook Pro, but Apple has opted to keep the new Vision Pro at 16GB of RAM.

We also wanted to highlight that the Vision Pro now ships with Apple's newer 40W Dynamic Power Adapter with 60W Max in the U.S., Canada, and select other countries. The previous model shipped with Apple's 30W USB-C Power Adapter, which was discontinued in countries where the 40W-to-60W charger was released.

However, the new Vision Pro still ships with Apple's international 30W USB-C Power Adapter variants in some countries, such as the U.K. and Australia.

As we previously reported, other key Vision Pro changes beyond the M5 chip include a more comfortable Dual Knit Band in the box, along with 120Hz support for reduced motion blur and a smoother experience while using the Mac Virtual Display feature.

The updated Vision Pro can be pre-ordered now, and it launches on Wednesday, October 22.
This article, "Vision Pro With M5 Chip Still Has 16GB of RAM, Ships With New Charger" first appeared on MacRumors.com

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Apple launched a trio of new M5 products this week, including the M5 MacBook Pro. But what’s actually changed with the M5 model compared to last year’s M4 MacBook Pro? Not a lot. Here are four differences between the M5 and M4 MacBook Pro.

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The second generation Apple Vision Pro brings some much-needed enhancements. Here’s the full list.

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As photo and video sharing apps get swamped by AI slop, Pinterest has taken a small step in the right direction: a setting to dial back on the volume of it in your feed.

The company has seemingly made the move in response to growing complaints about the number of AI-generated images found within the app …

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Apple CEO Tim Cook pledged to expand the company's investments in China during his latest visit to the country, signaling that Apple intends to maintain a strong presence in its most important manufacturing hub even as it continues diversifying production elsewhere, Reuters reports.


During meetings with Chinese government officials this week, Cook told China's industry minister Li Lecheng that Apple will keep investing in the country, with ongoing commitment to its Chinese supply chain and operations. Lecheng told Cook that China hopes Apple will continue to expand in the country and "grow together with Chinese suppliers," adding that the government intends to foster a favorable business environment for foreign companies.

Cook's visit comes at a sensitive time in U.S.–China relations, as both countries remain locked in a prolonged trade dispute mired by tariffs, export restrictions, and increasing pressure on technology companies to localize their manufacturing. The White House has promoted domestic production under initiatives such as the CHIPS and Science Act, while Beijing has sought to reinforce ties with foreign investors amid slowing economic growth.

Apple's position in this environment has grown increasingly complex. The company has spent the past two years shifting parts of its manufacturing to countries such as India and Vietnam to reduce its dependency on China, yet the majority of its iPhones and other key products continue to be assembled by Chinese partners. Cook's latest assurances in China underscore that, despite diversification efforts, China remains integral to Apple's global operations.

Apple remains caught between competing political and economic pressures. U.S. regulators have intensified scrutiny of American firms operating in China, while Chinese authorities have increased oversight of foreign technology companies. Yet Apple has so far remained largely unscathed compared to other U.S. firms such as Nvidia and Qualcomm, both of which have faced regulatory investigations in China.

Apple's Chief Operating Officer Sabih Khan joined Cook for the visit, meeting with Lens Technology, one of Apple's longtime Chinese suppliers responsible for producing glass covers for the iPhone and Apple Watch.
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