The Krusty Burger is a health inspector's nightmare, responsible for spawning the Krusty Burger, the Ribwich, The Clogger, and the Steamed Ham (per Principal Skinner). It comes with seven minifigures, including Krusty the Clown, Sideshow Bob, Homer Simpson, and Officer Lou. You can purchase it for $209.99 on June 4, although LEGO Insiders can order the set via Early Access beginning on June 1. You can sign up for free here.
To learn more about the set and its creation, we interviewed its designer. Ann Healy is a 39-year-old Senior Model Designer who's worked with the LEGO Group for the past six years. Here, lightly edited for clarity, are her thoughts on creating LEGO The Simpsons: Krusty Burger, the first new LEGO Simpsons set in nearly a decade.
What other LEGO sets have you had a hand in designing over the past six years?
Healy: I worked for three years on the LEGO Friends line. A few years ago, I got the opportunity to work on a Disney favorite of mine: The Sanderson Sisters’ Cottage set from Hocus Pocus. That project took years in the making to come to market, and I’m quite proud of it.
More recently, I have been working on the LEGO Icons team. From last year’s products, I designed the McLaren MP4/4 & Ayrton Senna set and the Poinsettia LEGO Botanicals set.
What drove the decision to revive the Simpsons brand after such a long hiatus?
Healy: We saw that even after a 10-year stretch since a new Simpsons set, there was still a lot of love for The Simpsons amongst LEGO fans. Our market research showed that there is huge brand loyalty for The Simpsons, appealing to people globally. Designing the Krusty Burger in LEGO brick form serves as a natural continuation of our Simpsons line and gives us the opportunity to make new, never-before-seen LEGO minifigures.
LEGO designers often build in their free time, working towards builds that they hope will one day become sets.Coincidentally, the original Simpsons House and Kwik-E-Mart LEGO sets were some of the last sets I purchased before I knew I would be coming to work at The LEGO Group. In my first week working here, I found an early prototype of the Krusty Burger set on a shelf in our office. For context, LEGO designers often build in their free time, working towards builds that they hope will one day become sets. It gave me hope that someday, I might get the chance to work on something like that.
Five years later, to my surprise, our Head of Marketing pulled that same prototype off the shelf and said it was time to revisit The Simpsons! I volunteered right away as a lifelong fan of the Simpsons. I couldn’t believe my luck!
Describe the process of designing and building this set as best you can. How many times did you have to build the entire model in the course of finalizing it?
Healy: I started with refining and updating the old prototype, figuring out the general layout and developing a building-instruction flow. I worked digitally first, then built the model physically. From there, I would go back and forth between digital and physical, seeing if the model would work with real bricks. We have design team check-ins where I showed progress on the model and got suggestions from our Creative Lead and the other model designers.
I had several check-ins with the IP partner, where I would show them the latest updates and they could give feedback on the model and mini figures. I also had internal review meetings with our Model Governance and Building Experience teams, where we build the model, review every construction step, evaluate the play experience and test the strength of the model.
I did not keep track of every time I rebuilt the model, but I would estimate at least 20 times. The last time I built the Krusty Burger set was when the first production boxes arrived from the factory. I built it one last time for quality assurance!
Krusty Burger isn't a fully realized location in the show in the same way that Moe's Tavern is, or the Kwik-E Mart is, or the Simpsons’ house is. Which TV episodes did you use to map out the Krusty Burger and determine how it's set up?
Healy: Disney was a great partner in sending us reference images and layouts when available. Also, I watched as many episodes of The Simpsons as possible, so I could translate the TV animation into a real, physical, toy playset.
Season 20, Episode 21, “Coming to Homerica,” is the episode we used the most in reference, because it features the Mother Nature Burger that we reference several times in this LEGO set. The “Ribwich” from Season 14, Episode 12, “I'm Spelling as Fast as I Can,” is also featured.
Other referenced episodes of note include:
- Season 6, Episode 15, “Homie the Clown” – Homer performs at a Krusty Burger
- Season 12, Episode 13, “Day of the Jackanapes” – Bart and Sideshow Bob go to the Krusty Burger.
- Season 10, Episode 1, Lard of the Dance” – Homer tries to sell grease from the restaurant.
- Season 7, Episode 15, “Bart the Fink” – Features the IRS Burger takeover.
- Season 19, Episode 1, “He Loves to Fly and He D'ohs” – Homer hides in the Krusty Zone ball pit.
- Season 15, Episode 10, “Diatribe of a Mad Housewife” – Shows the Krusty Burger drive thru sign.
- Season 21, Episode 4, "Treehouse of Horror XX" – Features the Krusty Burger in “Don't Have a Cow, Mankind.”
What's your favorite deep cut Easter Egg in the build?
Healy: Above the Krusty Burger drive-thru window, there is a kitchen display screen, showing that someone has placed an order for 700 burgers. This is a reference to the Season 5 episode “Boy-Scoutz 'n the Hood,” in which Krusty has unwisely opened a Krusty Burger oil rig in the middle of the sea.
What was the most challenging aspect of designing this build? How were you able to overcome it?
Healy: The most rewarding challenge of designing this set was building the Krusty Burger Sign with LEGO bricks. The IP partner paid a lot of attention to the proportions of Krusty’s face within the sign, giving us reference material and tips on how to best capture his likeness. We even got hand-drawn doodles of the Krusty the Clown from them! One of my model-designer colleagues used to work as an illustrator and used his skills to capture Krusty’s features in brick-form even more accurately.
In addition, it was challenging to get the heavy Krusty Burger sign to stand up and remain stable on a single axle. Our Element Lead on the design project suggested we use a new element she was developing, an axle sleeve, to increase the weight the rod could hold upright. This new element did the trick.
The most rewarding challenge of designing this set was building the Krusty Burger Sign with LEGO bricks.Is this a one-off revival of the Simpsons brand? Or is this the beginning of a longer partnership, where we can expect to see more LEGO Simpsons themed sets in the near future?
Healy: I cannot speculate on future products, per the LEGO Group’s and our partners' policies. Nonetheless, as a huge Simpsons fan myself, I am hopeful that fans have a positive response to this set!
LEGO The Simpsons: Krusty Burger, Set #10352, retails for $209.99, and it is composed of 1635 pieces. You can purchase it on June 4 for the general public, or starting on June 1 for LEGO Insiders. You can sign up for LEGO Insiders for free here. And stay tuned! We will be building, photographing, and reviewing LEGO Krusty Burger later this month,
Kevin Wong is a contributing freelancer for IGN, specializing in LEGO. He's also been published in Complex, Engadget, Gamespot, Kotaku, and more. Follow him on Twitter at @kevinjameswong.
Connexion
